Lean Six Sigma cost, speed and quality jumps are obtained

by applying the right tools. Following the DMAIC

Lean Six Sigma improvement model, we will analyze a series of

tools of each phase.

The definition phase

Purpose of defining:

This phase of Lean Six Sigma implementation identifies the

improvement opportunities and customer deliverables and defines a

scope. At the end of the definition phase, we should have a project

statute, clearly identified stakeholders, a project team,

estimation of business implications, a customer assessment

requirements, a high-level process map and project management and

communication plans.

Tools to define:

Stakeholder analysis:

The different stakeholders (customers, shareholders, employees) are

listed and the potential impact of the improvement project on each of them evaluated as substantial, average, low or null.

SIPOC diagram:

Of the tools applied in this stage of the improvement project,

perhaps the most widely used is the SIPOC diagram. SIPOC supports

for Suppliers, Supplies, Processes, Outputs and Clients. The diagram

provides a visual answer to the questions needed to understand

the process: who are the main stakeholders in this process? That

value that creates? Who is the owner of the process? Which are the

inputs and who provides them? What resources does the

process? What steps in the process create the value?

The steps involved in creating the SIPOC diagram and the

participation of team members in brainstorming and generating ideas

The sessions are as important as the resulting diagram.

VOC – Voice of the Customer:

Critical for a proper definition of the improvement project is the

availability of data representing customer views and

requirements. These are collected using VOC tools such as interviews,

surveys, focus groups, comment cards, suggestion / complaint boxes

etc. The definition of customer here includes internal and external

customers.

Using Kano analysis hides raw quantitative and qualitative data

obtained from the above in clearer expressions of the value

Customers place on various features of products and services that you offer.

Developing Critical Quality Requirements Converts the Customer

statements, which may be imprecise, to precise requirements (valued

from the customer’s perspective) for your product or service.

The measurement phase

Purpose of the measure:

This phase quantifies the current state of the process with respect to

cost, speed and quality and provides insight into the gaps that are due

full. At the end of this phase, we have a detailed map of the

process, data on key input and output variables, an analysis of the

process capability, bylaws and refined project plans where

justified by new information and recommended actions to choose under

hanging fruit.

Tools to measure:

Operational definition: several measures are defined so that all

Team members apply the same definitions when collecting data for the

improvement project.

Process map, value stream map, complexity value stream map:

This produces a more detailed representation of the process than

the SIPOC diagram and includes information such as wait times,

processing times, resource

consumptions, process operator, etc.

Cause effect matrix:

This tabulates causes versus effects and calculates the scores that

they are used to classify causes. As a measure

tool, this matrix is ​​used to select which inputs to focus on

due to its significant impact on the results of the process.

Preliminary FMEA (Failure Modes and Effects Analysis):

This tool has a similar function to the cause and effect matrix.

All possible input failures are considered, and then

weighted according to

to the probability of occurrence, severity of the impact on the products and

difficulty of detection. This evaluation also helps determine

what inputs the project team should focus on.

Data collection plan:

This includes decisions about what data (balanced between input and

output) to collect, identification of

stratification factors (these help determine patterns in the data),

determination of sample size, identification of data sources,

preparation of data collection and data allocation sheets

collection duties among team members.

Pareto charts:

This is one more tool to focus the team’s efforts on the most

major problems. A Pareto chart is a bar

graph where the horizontal axis represents categories. That

vertical axis we can plot in descending order, the frequency of

occurrence, or cost, speed or impact on the quality of each category.

Where there is a clear Pareto effect, only some of the categories

(typically 20% or less) are responsible for most of the effects

(80% or more).

Measurement systems analysis:

The measurement process undergoes standard analysis to ensure reliability, repeatability, and reproducibility. Other attributes of

the measurement system are stability, bias and discrimination.

Control charts:

A control chart is a sequence of quantitative data run charts with

three horizontal lines showing a middle centered and top and bottom

control limits. Control charts help to assess the nature of

process variation. Processes under control are expected

produce data points randomly distributed around the mean but within

calculated control limits.

Process capacity assessment:

This tool measures the capacity of the process and assesses the capacity of a

process to meet functional requirements.

There are several measures of capacity. They all compare

Process the standard deviation to the allowable range of variation as

specified by the customer.

Is the title of your book provocative? Do you reach out and catch the eyes of your potential readers and force them to read? To create a provocative book title, one must aim to elicit action, thought, or feeling. In other words, should your title engage, engage, or shock your reader’s senses?

The cover of the book, including the title, is considered one of the most important elements of the book. Seventy-five percent of the 300 booksellers surveyed (half from independent bookstores and half from chains) identified the look and design of the book cover as the most important component. They agreed that the jacket is a prime place to promote a book.

Here are some tips for creating a provocative book title that will captivate your readers like a fish on a hook.

1. Spark interest in your message with a provocative book title. Ignite interest with the reader benefits included in the title. Let your potential reader know exactly what you are offering to solve within your book. For example, “7 easy steps to lose weight and keep it off!” Your readers are always interested in knowing what is in your book for them. Ignite the interest by putting the WIIFM profit in the title.
2. Offer specific information in a provocative book title. General information does not attract attention as well as specific information. The writer has to work on this. A good way to be specific is to add the numbers. You know how many or what percentage. For example, “How to write articles that are read a lot more” will not attract as much interest as “How to write articles that are read more 300%”.
3. Increase interest with alternative effect words. Have you noticed how some words with the same meaning have a different effect than other words? For example, 72 hours sounds like a shorter or faster period of time than 3 days. Or 300% more sounds like a profit greater than 3 times more. A marketer friend used “How to sell 300% more of your product in 72 hours than you sold for the entire month” instead of its less effective counterpart title, “How to sell 3 times more products in 3 days than in the whole month”. “Create a provocative book title that sounds bigger, faster, better, etc. using alternative words that mean the same thing.
4. Use the shock effect to create a provocative book title. Has a shocking title caught your eye recently? One of the most popular shows Oprah has ever done was a show that said “Experts now estimate that as many as 40 million women suffer from loss of sex drive; their partners are likely to suffer too.” He even called it “A Secret Epidemic”. The title that helped attract viewers was “Wives Who Don’t Want Sex.” Create a powerful title for your book backed by a powerful statistic to grab the most attention from your audience.
5. Engage your readers with a negative slant. “5 Website Mistakes To Avoid That Drive Visitors Away From Your Site In Less Than 2 Minutes “was one of the most popular headlines from a writer friend.Could your site be driving visitors away so fast? I have worked hard to get site visitors; I want to know what would drive them away so fast. Provocative statements attract our attention like an electric shock. They make us curious. Sometimes they make us angry. They make us feel many different things but above all they make us read.

Don’t wait to develop this important skill. Add the magnetic pull of provocation to your book cover. Provok your readers to action by capturing their interest, sparking their emotions, or adding specific benefits. Then keep them reading the attention-grabbing chapter titles and even bullets throughout your book. Create your best provocative title and attract 300% more readers than you ever dreamed of. Title well and prosper!

To be successful with affiliate marketing, you need to choose the right products to promote. You don’t want to waste your time and money (if you run ads) marketing products that pay a low commission and your target market doesn’t really want to buy.

Percentage commission

There are many companies with affiliate programs. But not everyone pays the same levels of commission. Before you start promoting a product, see how much commission they will pay you per sale. Be on the lookout for recurring income. Every time your client pays for another month, you will get an additional commission. As long as they don’t cancel, you will continue to be paid.

Are there additional sales?

An upsell is when the product owner offers follow-up products to their referral customer. If there are upsells, back-end products, or unique offers, it means that you can cover your advertising and marketing costs for the original offer, because you will maximize your commissions on the other products. Just make sure you get commission for upsells.

The product quality

You can identify this in a number of ways. The first is to get a free copy or buy it. The next thing is to check on the sales letter page that your customer will see. If the page is unappealing or very basic, it may not convert as well as a more eye-catching one.

When exploring the product, make sure it is up to date and worth the money your potential customers will spend. You don’t want to drive a lot of traffic (and maybe even spend money on ads), only to end up with a lot of chargebacks because customers want a refund.

How much demand is there for the product?

There is a ranking called severity, which is most commonly seen on ClickBank, one of the leading affiliate marketing companies for digital products. The severity number shows how popular the product is. The severity rating must be a minimum of 10 or more. If they are more than 100, it means that there is a lot of competition to sell this product and you may have a hard time getting noticed.

Affiliate Support Materials

Top affiliate marketing companies typically offer high-quality graphics, ad banners, free content like emails and content articles (which you need to rewrite into your own unique content), and more. Find out if they have an affiliate support area or page and make the most of what you find there.

Do you want fanatic clients and clients?

Do you want to earn good money while doing good things?

It all comes down to RESPECT.

If you don’t respect your market, you can still make a lot of money. However, it will be more difficult.

I’m not talking about something mystical, “do good things and the universe will reward you.” Even if your goal is purely lucrative, listen and listen well.

Do things like ‘word of mouth’ and ‘repeat business’ make your bank account salivate?

If so, stop disrespecting the people who want to buy from you.

Respect their struggles

Most marketers are excellent at this.

If your product clears up acne, they don’t just say how it will clear up your complexion. They talk about how it will keep people from laughing at you and give you more confidence.

You’re more likely to get the job, the girl, the raise, if you’re not worried about all the pimples on your face.

Some people scoff at that. “Are you worried about pimples? First world problems?”

Just because it’s not the worst in the world doesn’t mean it’s not a big deal for the pizza-faced kid struggling to fit in at school.

Marketers respect that.

We recognize it.

We hold up a mirror to their struggles until there is no way they can ignore the problem.

That’s when we offer the solution.

Respect their time

When you start your own business, something strange happens.

Your time becomes more valuable than ever. Every moment can be spent creating new offers, chasing new leads, researching new technology, or daydreaming about new ideas.

However, people begin to treat their time as if it was worthless.

“If you don’t have a boss, you are free to take me to the airport, right?”

“Can I have 15 minutes of your time to offer you something you don’t want?”

Here’s a strange truth: everyone thinks they are “busy.”

However, most people are not.

I remember in college, I was so painfully “busy.”

Please, it was made of free time.

The same when I got my first full-time job. Funny that I only worked from 9 to 5 back then …

Point?

Whether they are busy or not, people hate wasting time.

When writing an email or anything else, ask yourself: after the reader has read this, will they be happy they did? Or will they want to recover those moments?

Nothing will be worth it to everyone, so focus on your prospects.

Will they find your message entertaining, informative, or with an offer too compelling to pass up?

(Ideally, all of the above).

When your reader thinks to himself, “reading that was a good use of my time!” something strange happens. Whether they buy or not, they are more likely to read the following message from you.

I get too many emails from people where it’s all about them.

“I have a new product for you to buy!”

Great, I don’t care. Tell me what the product does for me and why I want it. Even dismissing his message as irrelevant took a moment from which I will never return.

On the other hand, many people who send me emails are so entertaining that I will read their emails no matter what they sell. They have taught me to know that it is always worth taking time to read them.

Respect their money

Digital products are amazing. It costs the same to send someone a two-hour video as a two-paragraph message.

And you can send it to 10,000 people as easily as ten.

Everything is fast, automated and practically free.

This means that you can offer your customers and clients 10 times what they pay for something. Why not right? Once you’ve created something, there are no additional costs to deliver it.

Are you selling a $ 30 ebook? What additional reports, templates, podcasts, videos, guides, and other e-books can you add that are worth $ 300?

So for the right person, the offer becomes irresistible.

Sure, it will take time and money to create those bonds. However, once you have them, all the time and money is already spent. You can include them at no cost and with little effort.

Respect their intelligence

Don’t lie to your readers.

Don’t send them silly emails like, “I realized you didn’t accept my last awesome offer. Does that mean you’re not getting my emails? Please reply so you know it’s not a technical issue.” That’s an obvious lie, so don’t tell it.

(If you’re concerned about glitches, look at email delivery and open rates. If there’s a sudden drop, it might be a glitch. Who knows, you might want to ask your readers if they’re getting your emails. But no.Don’t do it with a crazy tactic to imply that your offer is literally irresistible to everyone …)

Suppose your readers are smart. Suppose they will see through any lie you tell, even the smallest ones.

Respect yourself

Imagine this scene:

A man in a suit on his knees, tears running down his face, snot streaming from his nose, his hands clasped as he begs a woman not to leave him.

Let’s say she takes it back (not likely, but come with me here). Are you going to respect this boy?

Of course, no!

Will you respect it?

Doubtful!

As with love, so with business.

You want to do the right thing for your customers. You want to offer them all the value you can.

And, of course, you want to respect them.

That means respecting yourself too. If someone doesn’t want to do business with you, maybe you fight for them and offer even more value. If they still say no, keep going.

“The customer is always right” is too extreme. Sometimes the customer is legitimately insane. Too often, the client feels powerless in his own life and is hungry for any opportunity to dominate himself.

You don’t respect your genuine customers, the ones who appreciate your value, when you spend too much time, mental energy, and money on these losers.

If they are not happy, sure.

If they have legitimate complaints, you’d better resolve them.

But if they are being mean and disrespectful or just for the sake of doing it?

Politely cut them off and walk away.

I have been helping people find their best health for a while. Nutrition for middle-aged and older people is eating to feel good, avoiding genetic diseases, and definitely keeping belly fat to a minimum. Food that works for one does not work for another.

Bo, my friend, is getting complaints about not eating the meals that are being prepared for him. He is a B blood group and has found that by eliminating chicken from his diet, he has decreased his chronic fatigue. It is a challenge to do this eating plan, because there is a lot of pressure from your peers. He found that it is better to keep quiet and go find food that is “right” for him. It is also a challenge, as it is surprising how many products contain ingredients that are not “good” for it. This is why I I highly recommend whole foods. It is much easier to prepare a meal this way. Bo is feeling better and his overall health has improved, his arthritis has improved dramatically, and chronic fatigue is a thing of the past.

Sallie is my friend from college, who graduated as a medical technologist with me. She first heard about the “Diet for your blood type” and was skeptical. I gave her the book and she said nothing caught her attention. She gave the book away. Then, in 2009, his daughter-in-law gave him another book. He had been tested for allergies, and wheat, corn, and peanuts all tested positive. He was surprised when he looked under Type B in the book that wheat, corn, and peanuts were on the AVOID list. These para, blood type B, are especially responsible for weight gain and are inhibitors of efficient metabolism. He had to stop and think about his diet and how he felt at 58 years old. He found it interesting that he always disliked tomatoes and beans, both on the avoid list. (There are red, white and lima beans that are beneficial for blood group B.) I personally have some kind of beans EVERY DAY.

He had been on a gluten-free diet for about 2 years and hadn’t felt many changes except that his GI tract seemed to be better. The same wheat, corn, and peanuts also cause blood group B hypoglycemia. She has had a hypoglycemic disorder her entire life. He decided to cut the wheat, corn, and peanuts first. She still eats yogurt, which had previously made her hypoglycemic, and insured found brands without corn syrup. (In my 8 keys to basic health that have been expanded to 10, I recommend that no one eat high fructose corn syrup.) Within a couple of months, he noticed that he was not hypoglycemic. He would be hungry and not have the horrible symptoms of hypoglycemia. She lost 5 pounds without trying and was suddenly AWESOME!

Since you have been diligent in avoiding foods that cause hypoglycemia and weight gain. She also stays away from foods on the avoid lists. He slowly added highly beneficial foods to his diet and now also eats unprocessed foods at every meal. He is eating more vegetables, which is difficult for him. It takes time and effort to fix something that we haven’t grown up with, so that we can eat it. Now he also eats nuts and fruits. As a blood group B, she is challenged to find some meats and now eats lamb and fish, as well as veal, buffalo, and turkey. She still makes chicken for her family even though it is a way around it. I guess he doesn’t eat anything.

The most difficult and challenging part of the diet is eliminating wheat and corn. She thought gluten-free was a challenge, and wheat and / or corn is in everything. Gluten-free products often contain cornmeal or cornstarch. She just found out that the gluten-free flour mix she was using contains gelatin, which is on her avoid list. You would try a gluten-free bread from a bakery and then discover that it contains cornmeal or buckwheat. You’ve done a lot of searching on the internet to find usable products. She found an almond flour cookbook that is fabulous and uses ingredients that she can use. Almond flour can also be used to produce low-glycemic treats.

Mexican, Italian, and Chinese food contains wheat, corn, and tomatoes. Tomatoes are also on your avoid list. She says it makes eating out difficult. (Turkey would be more beneficial for her or buffalo burgers, and not many restaurants serve this.)

You will try to eat small amounts of wheat or other avoidance foods maybe twice a month. You don’t notice any new symptoms unless you eat too much of a certain food. He ate a whole wheat waffle just to see what would happen. That night he woke up with a migraine. He hadn’t had a headache in years.

She has had regular blood tests and, 6 months after starting the blood type diet, she had more tests. He was surprised to see his A1C, glucose, and insulin levels drop dramatically. In the past they had steadily increased. Now he had proof that his metabolism was more efficient. His intestinal tract improved even more and his allergies have almost disappeared.

She has fibromyalgia and chronic fatigue which is common for blood group B. She is not sure if the diet has cured or will cure it, but she feels better. (Hope it improves 100%). He was taking arginine for his heart as blood group B needs this to help get rid of his stressors and support his heart. He googled fibromyalgia and found that it can be caused or be the result of excess nitric oxide. To get arginine naturally, turkey and spinach are good to start with. It is better to eat precursors and nutrients naturally. The pills can be “too much”.

Working to decrease stress is the most important, as this can inflame our adrenal glands and even make us feel hungrier. Knowing which foods benefit your system the most can reduce a stressor. See a chiropractor and physical therapist, all of whom have contributed to better health.

Take extra magnesium and take a licorice supplement from a naturopath. Your next step should probably be to add a memory herb, such as ginseng or ginkgo, and make the membrane fluidizing cocktail in the morning.

Eating for your blood type is quite a journey. Her family thinks she is crazy. You will follow this diet. This diet fixed his hypoglycemia and is all the proof you need to know that it works. Expect more research results and hopefully better health.

I myself am a blood group A. When I started this eating plan, my cholesterol was above 200 (around 225 and on the rise). I worry about heart disease and type II diabetes, as high cholesterol and sugar run on my mother’s side and fat bellies run on my father’s side.

I would “try” things too, in essence sabotaging my French fries and white rice eating plan. So this process is a journey and healing for your colon, so it recognizes good food and can process it effectively.

As the complete opposite of blood type B. Buffalo, Beef, Lamb are on my avoid list. Fish (the cold water type) are on my beneficial list, and chicken and turkey are on my neutral list. In fact, I eat fish every day. Like canned salmon, canned tuna, or grilled salmon. on top of a large green salad (romaine lettuce), with beans. (Blood type A beans are black-eyed peas, black beans, and pinto beans.)

I have managed to lower my cholesterol below 200 (187) and normalize my HDL and LDL (according to Sallie, unbalanced LDLs, especially L 3 and L 4, are what cause heart disease in women). Very important to normalize those LDL.

I even fixed my constipation problem and take care that everything runs smoothly.

In my other articles, I’ve described how eating too much fruit caused me problems and how something on my avoid list finally caught up with me. I have formatted my emails to give important health tips and how I eat my fruits and vegetables to get some of each and not cause digestive problems. Since then I have seen this way of combining protein and veggies, TWICE! When to eat fruit in Marilu Henner’s book and “The Truth About Abs”. It works !!

My family also thinks I’m crazy. I KNOW that I feel better and have discovered what I am missing in genetics, so I can correct it with alternative sources. I will never stop eating this way.

Radio interviews and talk shows are probably the most coveted means of getting one’s message across if you’re in the business of speaking. From a two-minute news story to a half-hour talk show, broadcast interviews are worth their weight in gold. Since radio and television get their benefits from SELLING time, if you can get that amount of time for FREE, you’re scoring big!

But how do you get that interview?

The first step is to identify the stations and programs to follow. Start with the local stations in the community where you will participate as a speaker. Do an Internet search with the name of the town or city and the keywords “radio stations.” Once you have a list, go to the websites of each of those stations and find out their formats and any satellite programs they may broadcast.

The easiest place to get that coveted interview is with local talk shows or as a local news story. So start there.

Emails and phone calls are a good place to start, but since everyone else is texting and calling the newsroom, you’ll want to stand out. First, find out what local stories are all the rage and when writing your email or calling, check that story in the subject line of your email and when you first call the station. When possible, consult the reporter who wrote or produced the article. You want to let them KNOW that you are aware of the local issues they are currently covering and how your message will apply to them – the more “local angle” you can have, the better.

When you call the station, keep in mind that they are busy. It is best to ask for a specific person, preferably the reporter who covered the local story you will be referring to. Name the local talk show you’d like to appear on … don’t just ask for an interview. The more specific and local you can be, the better. Make their job as easy as possible.

Check out the local issue, tell them how your message fits with that issue, and how you can provide a unique angle on it. This may require a bit of creativity on your part. For example, if the problem at the local level is an increase in drug use at school and you are a BUSINESS coach … how can you connect the dots?

The answer is … address the issue identified in the post as a business issue. How do you advise business professionals on problems they may encounter with their companies? The same technique can be applied if you are a life coach or marriage counselor. It can also be applied to almost any problem: a plant closure, a conflict with the local city government, local historic preservation, etc. The common denominator in all local issues and with their message is PEOPLE.

Now, you’ve taken the first steps to get that interview. You have sent emails and contacted by phone. Whats Next?

Persistence! But remember … there is a fine line between being persistent and being a pest. That line with news reporters is if they feel like you’re telling them how to do their job. Do not do that! Instead, a follow-up would include any updates on that local angle that the station may have covered. If the topic is still hot, your NEW angle on it will be something reporters are looking for. However, if that problem has subsided, the path you want to take is to approach the reporter with a new problem and how you relate to it. This won’t seem like a desperate way to get an interview if it makes it seem like you’re relevant to a lot of local issues … which is why they’ll want to interview you.

The key to getting that interview is to make the job of reporters / producers or news directors as EASY as possible without telling them HOW to do their job. Identify what they want and then give it to them.

Here are some final tips for getting an interview:

Avoid using a cell phone for a telephone interview. The quality is poor and you risk losing the signal. If possible, do the interview in person. If you can’t due to scheduling or location, then a landline is your next best option.

Be as flexible as possible with time and scheduling. Your first option would be to schedule it to match your speaking engagement, but it may not be possible. Sometimes, especially during peak hours, talk shows are just booked. If there is a time available AFTER your concert, take it. It will serve as a reminder of the message you delivered in your speech and can open up new opportunities for future speaking engagements.

Remember that the station, the reporter, the producer and the news director are the ones in control of your HAVING the interview and how it will take place. YOU are only in control of what you say during the interview. Take the opportunity to your greatest advantage.

And finally, live talk shows are the only time you have control over what your audience will hear. In a recorded interview, the producer, news director, or reporter may have to EDIT for the sake of time. And, in some cases, you may be misquoted due to the way they edit and write the story. You can’t control this, but you CAN be prepared for it! Just know that it can happen and don’t overreact. You do NOT want to have enemies with the media. Instead, as a follow-up, whether the interview went right or wrong, send a thank you or follow up with a thank you phone call. Those stations only gave you free airtime, so whatever happens, thank them for it!

Small Business Marketing Using Instagram

Instagram is an online mobile application used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was originally developed so that people could apply different filters to the photos they had taken on their mobile phones and allow them to easily upload and share these photos with friends (or account followers) using the Instagram app. Most recently a video was introduced to Instagram, it can now be uploaded, but Instagram video clips are limited to 3-15 seconds in length.

Why do companies turn to Instagram?

• There are more than 300 million Instagram users around the world.

• Approximately 70 million photos are uploaded per day.

• The account is “free” to set up, so there are few barriers to entry.

• It is a medium that allows content to be easily shared 24 hours a day.

• What kind of success have companies achieved with Instagram?

• Companies like Levis, L’oreal, and hundreds of others have been able to use the tool to:

• Publicize your products and services.

• Increase brand recognition.

• To showcase your community and work pro bono to inspire and attract potential customers to interact with your product, service, or brand.

• Run successful promotions, contests, and giveaways.

Small Business Marketing Success With Instagram

Instagram seems to be particularly popular with product-based businesses due to its visual nature. Many product-based companies, such as clothing, jewelry, makeup, or even food, have found success with Instagram. This is because the application allows you to publish and share photos of people who use or use these products. For example, a food manufacturer may post photos of someone they cook with, share a meal with, or entertain friends using their food products. This success is not exclusive to big brands, as many small businesses have been able to harness the power of Instagram to attract their customers. For example, Melbourne-based cafe The Kettle Black had over 45,800 followers as of March 2016. They have achieved this by using compelling photographs of their food and images of coffee meals that would appeal to Instagram users as well as by using hashtags that foodies, food bloggers, and other Instagram users would be interested in or looking for.

Influence marketing

Bloggers, social media stars, and media personalities have accumulated a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This group of ‘influencers’ means that there are several eyes ready to see your product or service. The audience has already been created for you. The engagement has already been formed and taking advantage of this by having your product uploaded to your Instagram feed or presented by a blogger or a popular Instagram account holder will help you grow your audience faster. Therefore, it is important to take the time to identify key ‘influencers’ in your industry and how you can take advantage of this.

Hashtags – What are they?

How can they be used to increase business exposure?

I suggest that if you are interested in getting on Instagram, spend some time doing your Hashtag research. Hashtags are tags that you can add in the caption of a photo that you upload. To create a hashtag, you need to use the # symbol in front of the tag and then add a keyword or multiple keywords without spaces after the pound symbol. For example, you can post a product image of a pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are popular on Twitter too, but if you are not online, take a look to see some examples of how they are used. The purpose of the hashtag is to tag your photo to a topic or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remind:

• No spaces in your hashtags

• You cannot use special characters in your hashtags Eg! @ $ &

Instagram includes a powerful search feature, so if posts are set to ‘public’, you can use hashtags to tag your photos and videos to make the content easier to search and more accessible to the public. That means that when someone conducts a search and is exploring that ‘search term’, your content may be discovered, leading to more people discovering your company or brand.

Some hashtags are very popular, so it’s important to identify the ones that are most relevant to your industry. The goal of the game is really to get people to talk, like, follow and share your content. Hashtags help spread the word if used effectively, so take some time to figure out how to use them to get the most out of your content.

Hopefully you have been checking traffic – your website visitors and checking how many people are visiting the site, are they first time or recurring visitors, what page they are looking at and they are selecting an action on the website such as filling out a form, subscribing to your newsletter, buying something or requesting information.

Do you want to generate more traffic and attract more visitors to your website? Here are five methods you can use to generate traffic.

Search engines and website keywords. Look at your website and check if the meta tags “title”, “description” and “keywords” have been added to your website pages. These are important to make sure your website is indexed by search engines like Google and Yahoo. In the text on your page, especially on your home page, use the words that best describe you and the needs of your target audience as part of the body of the text. After all of this is done, register the site with Google, Yahoo, and other major search engines. These all have free submission forms, but there is no guarantee how long it will take. Keep checking your stats and you’ll see when you start getting search engine traffic. Look at the keywords that people use to find your site and refine these keywords on your pages.

Newsletters and email announcements. Tell the people on your list about your website, what they can find there, and why they should visit. Add a subscription form on the site and some incentive for people to sign up for your newsletter. Your newsletter and announcements will really increase your RETURN visits to the website. Remember that people can visit thousands of websites and even if they like you on their first visit, they need to be reminded to come back.

Links. Links from other websites build your credibility and also improve your search engine ranking. These are called inbound links. If you have a resource or links page on your site, you can link to useful sites and then contact the owner of the other website and ask them to link to it. If you have affiliates, partners, sponsors, or other relationships, send them the link to your website, your logo and a key phrase and ask if they will add your link to their website.

Signature file. Add your website address to your email signature file. Make this an organization policy as well and have everyone create a standard signature file that includes the website link. Include the website address also in any printed correspondence, flyers, brochures, advertisements, articles and public relations and of course your business card.

Online social networks. Create your own presence on the big social networking sites, like the Facebook and LinkedIN page and group. Participate in discussion groups and forums and include your website as part of your profile.

With these methods, you can increase traffic to your website, but remember that your website must be attractive and interesting to the person and have some appropriate calls to action, or your efforts will generate traffic, but will not help you achieve your goals. .

An incorrect medium or an inappropriate medium chosen to communicate a message will act as a barrier to communication. In a workshop, a lengthy written instruction memo cannot be used, while information about a new product on the market can only be obtained through an effective and attractive advertisement.

Properly complementing one communication medium with another can help overcome the communication barrier caused by the chosen medium. An oral reminder in person or over the phone followed by a written letter can easily produce the desired response or expected reaction.

Also, through the wrong choice of media, for example, two people are interacting and suddenly one starts using jargon, this will create a barrier for the receiver of the message because they may not know the meaning of those words. . The same goes for texting on the phone or sending an email, people always use abbreviations and this always leads to a lack of communication.

Most of us want to communicate effectively, but we don’t appreciate the communication barriers we face. Due to these barriers, there is ample opportunity for something to go wrong in any communication. Competent managers develop an awareness of barriers and learn to cope with them.

How effectively do you happen as a manager, do you communicate with your superiors, subordinates and colleagues? Do you recognize the barriers to effective communication? Have you learned to deal with them? In the discussion that follows, the main barriers to communicating effectively in today’s work environment are identified and considered proven techniques to address them.

The main barriers to effective communication are: noise, poor feedback, inappropriate media selection, an incorrect mental attitude, insufficient attention or inattention to job selection, delay in message transmission, physical separation of sender and receiver , and lack of empathy or a good relationship between sender and receiver.

FACTORS THAT DETERMINE OVERCOMING THE INCORRECT CHOICE OF THE MEDIUM.

1. AGE: Many companies decide channel division by looking at customer demographics, particularly age. Lots of research in terms of social media usage and real-time messaging like text and web chat. And there is a belief in many circles that the older Baby Boomer generation has a stereotypical preference for talking on the phone compared to newer digital channels. While those in the middle, Gen X, are happy with the phone and email, but perhaps not yet totally comfortable with real-time messaging. This is a definite factor in the choice, but not the only one.

2. CONTEXT: In an emergency where we need a quick response, we pick up the phone, regardless of our demographic. However, if you are later told that you will be on hold for 15 minutes and the chat is available, you can hang up and switch to this channel. Conversely, for less time-critical interactions, sending an email provides security, therefore companies must analyze why consumers are communicating with them, in particular how urgent their inquiry is, by balancing resources between channels.

3. PERSONALITY: Another perspective is to examine how customer personality types can drive their preferences for customer service channels. Outgoing people, with confident and outgoing personalities, will be more than happy to talk on the phone and may even enjoy a chat and express their point of view to a contact center agent. In contrast, those with a reserved and introverted personality may prefer non-verbal / real-time channels, such as email contact for customer service. This means that they do not need to speak to anyone and can avoid the need to think quickly when communicating with an agent on the phone. Email gives them plenty of time to consider and convey what they want to say. And they can avoid being embarrassed with difficult questions while on the phone or in real-time dialogue via text message or web chat.

4. TYPE OF BUSINESS: Obviously, it can be difficult to analyze your customer base by personality without asking intrusive questions. However, if you look at the type of business it is, you can get an idea of ​​the type of customers it will attract. A youth fashion retailer will obviously appeal to a different demographic than a 50+ vacation provider. Understand your customers and use this information to help you plan your multichannel strategy. Organize focus groups and do research to help form this picture.

Taking great photos for your social media accounts is imperative if you want to gain new followers. People love great photos and when you discover new content to post, you can add your content to a variety of great photo apps to get the best message from them.

The following apps offer a variety of different frames, filters, and tools to enhance your photo. They can be used alone or together. In some cases, you can use a filter in one app and then the text tool in another to get your message across with your photo. Your goal is to take a great photo, write your company name or a short product description on the photo, and get as many people to share it as possible. That’s why you need all of the following apps in your repertoire – it keeps your content fresh and unique.

Instagram: While Instagram doesn’t have the most elaborate camera, it does have a variety of filters to enhance your photos. The best thing about Instagram is that you can post your photos directly to your followers. Unlike Facebook, you can reach a new and broad audience by using hashtags. For example, if you use the hashtag #beautiful under your Instagram post, other users can search through #beautiful and see your post. This is a great way to get new followers and likes for your post.

You can also search for other users who are using the same hashtags as you or create your own individual hashtags for your followers to find what you are posting. It’s more of a network tool than a camera, but that’s what makes it our top pick for the best small business photo app.

Enlight: While Instagram is free, Enlight costs around $ 6.49 in the iTunes store. Cost aside, it’s a great app for altering photos and giving them a cool edge. Enlight will do what a combination of other apps will do, so it’s handy to have it without having to open a variety of other apps. You can add text or filters, but you can also adjust the image by sharpening and decreasing or increasing the shadows or highlights. Just select one of the tools from the extensive menu and drag your finger from left to right to increase or decrease.

Enlight is a photo adjustment suite at your fingertips. There are so many options for overlaying images and adding color to backgrounds to make images stand out completely, that you cannot pass them off as a tool that will help you improve your social media presence and provide great photos for your website.

Adding text is one of the best features of this app. This is the tool you need to write your business name, web address, or hashtag on your photos. Alternatively, you can write an interesting quote on your photo as they have a high engagement rate and will increase your profile.

Camera +: This application is the improved version of the camera application of the iPhone itself. Another paid product (around $ 3.79), Camera + has additional features to the Camera app that claim to take sharper, clearer, and generally better photos than its free counterpart. If you are taking product photos for your website, this app offers additional stabilization and clarity. Other additional features include effects, light box, and separate exposure and focus.

Camera + is the upgrade you need for a small cost. It will help improve the quality of the photos you are taking to give it an extra touch of professionalism.

Afterlight: This app costs $ 1.29 in the iTunes store with in-app purchases. In-app purchases include different filters and frames. You can pay an additional $ 1.29 for these filters, but you don’t need them. Afterlight is an easy-to-use photo adjustment app that allows you to quickly brighten or color your photos by selecting the tool and then toggling the adjustment bar left or right based on your preference. So instead of applying a preset filter, you have a little more control over how you want your photo to look.

There are also some cool frame and filter additions to give your photo a 70s vibe, like turning your photo into a letter of the alphabet or applying a dust or light filter that makes the image look like it was taken with an old camera. Very cool.

Waterlogue / Brushstroke – While these are different apps, they offer a similar service and both are worth it in and of themselves.

Basically, Waterlogged takes your photographic masterpiece and turns it into a watercolor painting. There are a variety of different options for exactly what kind of watercolor you would like and it puts an interesting spin on the standard photo app.

Brushstroke offers a similar premise to Waterlogue except that it turns your photo into a painting using acrylics and oils. Get ready to create a work of art where you can select your painting style and even the type of canvas you used. The canvas allows texture to the photo as you painted it yourself. Another great feature of this app is that you can select ‘send’, allowing you to send it directly to a canvas printing store and hang it on your wall. But, for business purposes, this is another great app for creating interesting website content and social media posts.

Using any of these apps allows you to upload your photo to a variety of social media platforms or simply save it to photos to use wherever you want.