Digital Marketing

Five ways to drive website traffic

Hopefully you have been checking traffic – your website visitors and checking how many people are visiting the site, are they first time or recurring visitors, what page they are looking at and they are selecting an action on the website such as filling out a form, subscribing to your newsletter, buying something or requesting information.

Do you want to generate more traffic and attract more visitors to your website? Here are five methods you can use to generate traffic.

Search engines and website keywords. Look at your website and check if the meta tags “title”, “description” and “keywords” have been added to your website pages. These are important to make sure your website is indexed by search engines like Google and Yahoo. In the text on your page, especially on your home page, use the words that best describe you and the needs of your target audience as part of the body of the text. After all of this is done, register the site with Google, Yahoo, and other major search engines. These all have free submission forms, but there is no guarantee how long it will take. Keep checking your stats and you’ll see when you start getting search engine traffic. Look at the keywords that people use to find your site and refine these keywords on your pages.

Newsletters and email announcements. Tell the people on your list about your website, what they can find there, and why they should visit. Add a subscription form on the site and some incentive for people to sign up for your newsletter. Your newsletter and announcements will really increase your RETURN visits to the website. Remember that people can visit thousands of websites and even if they like you on their first visit, they need to be reminded to come back.

Links. Links from other websites build your credibility and also improve your search engine ranking. These are called inbound links. If you have a resource or links page on your site, you can link to useful sites and then contact the owner of the other website and ask them to link to it. If you have affiliates, partners, sponsors, or other relationships, send them the link to your website, your logo and a key phrase and ask if they will add your link to their website.

Signature file. Add your website address to your email signature file. Make this an organization policy as well and have everyone create a standard signature file that includes the website link. Include the website address also in any printed correspondence, flyers, brochures, advertisements, articles and public relations and of course your business card.

Online social networks. Create your own presence on the big social networking sites, like the Facebook and LinkedIN page and group. Participate in discussion groups and forums and include your website as part of your profile.

With these methods, you can increase traffic to your website, but remember that your website must be attractive and interesting to the person and have some appropriate calls to action, or your efforts will generate traffic, but will not help you achieve your goals. .