Digital Marketing

The best (and probably only) gamification training out there

If you’ve ever tried to learn or use gamification, be it in business, in training, or in your life, you can probably relate to my experience with it.

When I first looked at gamification (the art and science of adding game mechanics to business or learning applications), I was disappointed.

Well that’s putting it mildly.

I couldn’t believe the state of the information out there.

I was eager to use the power of games to really empower some of my fields. Here I was, hungry to learn everything the world had to teach.

Most of the guides I came across said the same boring, obvious, incomplete garbage over and over again:

“Hey, maybe you could … you know, add XP to the course. So students level up as they go.”

Ohh, is that the idea? I found out for myself.

“Maybe have badges. That way, students can … have badges.”


And … that’s where his advice would run out. Or they can talk about leaderboards (but not how to get it right) or boss battles (challenging tasks, just that it’s about dragons or something).

Some experts found some success with gamification, speaking of high-percentage increases in key metrics. They would prove it by showing screenshots of their boring and cloying looking ‘search’ games that supposedly trick people into doing their taxes or whatever.

But of course there is no depth as to how.

There are many TED talks that you can watch.

To save you time, they are almost the same: 75% of the talk explains why gamification is important. The rest talk about a game that they implemented in their school or workplace without getting into the nitty-gritty of how they designed it.

I learned much, much more about gamification from learning video game design than from gamification resources.

My thinking at the time was that there was a gap in the market here. My instincts told me, as is often the case, to crack the gamification code and write a practical and useful guide.

Well luckily I was wrong. There wasn’t a gap, he just hadn’t found the best system out there.

And, as far as I know, the only system that teaches it in depth.

Gamification training that doesn’t waste time

Most gamification resources focus on mechanics, like XP, collectibles, or battles, while skimping on design.

When you sit down to design something yourself, you realize how limiting it is.

Mechanics don’t matter. You have your goal, for example, to convey an idea or motivate some behavior. Proper design focuses on that, not adding cool swords to your game.

Most gamification resources allude to design …

But only one I’ve found puts it front and center, where it belongs:

Octalysis frame from Yu-kai Chou.

It starts with eight core units that humans have. Games are fun, even addictive, because they satisfy at least some of them. Boring work is tedious because it is not.

This is what makes gaming fun and what makes gamification effective. It also explains why most gamification (which focuses on mechanics before design) fails.

Nobody likes to swing a sword for no reason, but everyone likes to save the kingdom.

Yu-kai’s work describes dozens (perhaps even hundreds) of game mechanics. That puts you ahead of most gamification experts (who focus on a few).

Even most of the game design resources I’ve read run out after a dozen or so.

The Octalysis framework goes further.

Rather than describing these mechanisms in a vacuum, he links them to central drivers. Yu-kai explains how and when each mechanic satisfies certain core drives. If your experience feels flat or you can’t keep students close, you’ll have a helpful list of mechanics to solve those exact problems.

That’s why it includes these items: to solve a specific problem, not just because they’re cool.

This just takes most of the gamification resources out of the water.

But Octalysis goes even deeper …

Learn gamification with your instinct

You can learn to gamify things intellectually.

That is, you can learn the techniques, master the theory behind them, and start using them.

It is a common way of doing things.

But it is not the best.

You learn best when you have tangible experiences with something. So the best way to learn gamification is, interestingly enough, to experience gamification.

That gives you an idea of ​​what works, what doesn’t, and what has potential.

The good thing is that you can learn Octalysis in a gamified way.

Yu-kai’s Octalysis Prime program has hundreds of videos on gamification, ranging from basic ideas to advanced design techniques.

It also has tons of other resources, such as interviews with leading game designers, examples of how to gamify your own life, lessons in behavioral economics, and overviews of business principles.

All around you are great challenges, experience points, in-game currency, collectibles, social forums, and daily merchandise.

You can easily ignore all of that if it distracts you.

But that would be silly, as each of these is a game mechanic in action.

You have the opportunity to experience, on your instinct, everything you learn even before you learn it. It’s a sublime way of learning, allowing you not only to remember things better, but also to imagine what you can do with all of them.

Your merry fate awaits you, Noble Hero

Why did I spend almost a thousand words talking about how great Octalysis is?

Spread the knowledge. There is a lot of garbage out there. This, right here, is the good thing. Gold.

I am grateful to the person who introduced me to Yu-kai’s work, so this is rewarding me.

Digital Marketing

The nuts and bolts of a business plan

Do you need investors? Looking for a loan? Do you want to apply for a scholarship? Or is it just time to do a self-review of your business? Are you expanding your business? Looking for new markets? Looking for the next level in your business? Are these all the times you need a business plan? What are the nuts and bolts of a business plan?

All business plans have more or less the same sections, some even have the same content.

However, when they get to the investor’s or lender’s table, some stay where they are and some move onto the “I’ll read it later” pile or worse, the trash can! So how can you make your business plan readable and memorable for the best reasons?

Let’s see what the core of a business plan really is. A business plan is a methodology that defines and integrates the activities that are necessary for a business idea to become a company and provides expectations that demonstrate that it will be profitable. That is, it is the hook to get an investor and tell him that your idea is innovative and will be very profitable. Keep those two important words in mind: innovative and profitable. No investor will be interested in a company that will not be profitable enough to return your investment plus a very healthy profit. Now what might be an interesting word: innovative. For a company to be successful it must have something that is different from all other companies working in the same market. After all, if your company is going to be the same as all the others, they will hardly budge and let you take their customers. No, your company must have something different that keeps these customers away from what they buy all the time. So innovative in some way, be it products, business model or service.

Let’s add another word that you need to demonstrate within your business plan: feasible. Your investor or lender wants to see that your business is viable. If you do a Google search on the “Internet bubble” of around 1995, you will see that thousands of investors invested and slowed down the new Internet companies that promised to make them millions of dollars in easy profits. The memories are long and investors now hope to see that the startups will be viable in the visible future so that they continue to receive an income stream and have a good chance of recouping their loan or investment.

Your business plan should be a communication tool that sells an original idea that serves to attract and convince people that you have the ability to implement the plan by establishing and managing the business.

At the beginning we highlight other reasons for business planning. In addition to fundraising, your business plan is also the best tool for evaluating the viability of your business.

So that’s the NUTS of a business plan, let’s take a look at the BOLTS that hold it together:

Professional: Internally it should be well structured with an index, page numbers, headings and bulleted paragraphs explaining complex issues. Lots of graphics break the boredom of too many words. Externally, it should be expertly bound and have a colorful and attractive cover. It stands to reason that full company details and contact information are on the cover as well.

Tempting. Written in a way that encourages the reader to evaluate the possibilities of entering the business. Take care of the writing style, be concise but not short and certainly not so verbose that fatigue draws attention. Get to the point, extract extraneous information that doesn’t support your business planning or business model. Avoid jargon, and if you must use initials, make sure the first example is spelled completely with the initials in parentheses below.

Dynamic. You have to be creative, but in some moderation. It is best if you tell a story but not one that is in the fiction section of a library. If your proposed business doesn’t invite big blooms, save them. It can be counterproductive to distract the reader. Creativity is important as long as it highlights something about the business and is there to hold the reader’s attention. Creativity should only be used to paint a picture of how the company will operate in the future.

Precise. Clarity is critical, but so is accuracy and truthfulness about the current state of your business and your future goals. The reader offers a bit of license, but they expect you to be honest about your numbers, customer numbers, and production status of your products.

Tidy. Guide your reader through your business plan and place supporting documentation in the report’s appendix. While key information should be in the main sections of the report, secondary data, market research results, professional résumés, and any letters of recommendation or favorable reports can be included in the annexes.

The last big SCREW that will hold your business plan together is CARE. Your business plan isn’t just something you have to rush to get your financing. It is the description of how your business looks now and how you want it to look in the future. Most business plans start with about 20 pages for a small business setting up in the world to a maximum of 50 pages for a business seeking significant funding. Whatever the size of your business plan, and you practice writing complex ideas succinctly, it should be written with care; after all, a good business plan is a roadmap to business success!

Digital Marketing

Video Marketing: Effective Ways To Promote YouTube Videos

The web world is full of information, but the typical attention span of an online person is that of a goldfish. In this scenario, videos take the lead while trying to attract the attention of online users. The current rise in popularity online for businesses or individuals is well defined by promoting visual content. The world of online video is thriving tremendously as a result of which people post online.

YouTube, the Google-owned video hub of choice for the people, is the second-largest search engine online. This fact shows the importance of YouTube videos and how important they will be in the near future. Online promoters take note of this point and choose YouTube as their main video promotion platform.

While creating a video is fun and simple, there are certain points that visual content creators need to keep in mind to facilitate promotion. The first few seconds are crucial and can deliver concise and specific messages to viewers. Help attract audiences and arouse their curiosity for your video. In this way, your chances of promoting YouTube videos are increased and it also opens the way for them to go viral.

There are several attractive content on YouTube and the chances of people coming across it are rare. On YouTube, more than millions of visual content are uploaded to YouTube every day, overwhelming the platform. To gain visibility online, you need to understand and learn ways to promote YouTube videos. Effective ways of visual promotion are discussed below:

Optimize title and description:

It is a vital step when trying to promote YouTube content. YouTube already has its own search engine based on visibility and traffic. It can be customized including your descriptions. The video title, as well as the description, is important as they provide an overview of the clip. It works like SEO, where the main focus is on the keywords people are using while searching for your video or related content.

Video collaboration:

Collaborated videos are one of the most effective ways to get more views on YouTube. It also helps increase online exposure and spread awareness. Collaboration is important, because when you join another YouTuber whose content is related to yours, you can instantly expose your YouTube channel to their entire audience. It will be of mutual benefit!

Use of social media plugins:

Today, many people use social media to meet new people and make friends. They also use social media to discuss life events, music, and other trending content. Besides YouTube, Facebook offers a good platform to advertise and promote YouTube videos online. You can post the video for Facebook users to view, like, comment, and share. Along with it, an attractive description is also required. Facebook users can help generate a large amount of web traffic, which generates sales. Marketing your YouTube content is a complete way to gain an audience and update it! However, no matter how captivating your video clip is, it must be optimized for viewers and video search engines. With YouTube promotion, you get the advantage to implement an online promotion campaign for your visual content.

Digital Marketing

How to Market Your Commercial Real Estate Loan Business

Too often I see that small business owners miss the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and spend your time wrapped up in industry jargon. However, it’s best to put yourself in your potential customer’s shoes and think about your marketing from their perspective, addressing their most important questions. Your clients want to be able to trust you, to know that you are looking out for their interests and that you don’t just see them with dollar signs on your sunglasses.

Below is a sample page, perhaps good for a website, brochure, email, or letter. Why not check this out and consider how you might shape your own message? Use your own voice, your own style, and remember that you are speaking to your customer across the table for the first time. You know what questions they will ask you. Show that you care, that you work for them, and that you will do everything you can to get them the best rates and great service. Here is the sample:

Commercial real estate loans

Are you looking to buy an income property like an apartment building, a small office building, or a shopping center? Would you like to put multiple rental properties in your real estate portfolio on a commercial mortgage? Do you want to find a suitable piece of land and develop that property? Do you need a loan for acquisition and construction?

Do you want to buy a commercial property with a business in it? a restaurant, car wash, gas station, laundry mat, hotel, etc.? Looking for a commercially zoned property with a warehouse or industrial building? Are you expanding an existing business and / or want to own the property under your business instead of paying the monthly rent?

Are you in the agricultural sector, looking for a specifically zoned farm property? land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have a lot of experience to make this happen. Our area in Southern California has one of the best climates in the world and an incredible top layer to grow just about anything.

We can help with all types of commercial real estate loans, including government guaranteed loans like FHA, USDA, and HUD. If you are looking for an SBA 7 (a) loan or a CDC / SBA 504 loan for commercial real estate, we can do it.

We can help you with traditional commercial mortgages, commercial bridge loans, or hard money commercial loans. We also have lines in non-traditional sources for hard money commercial real estate loans, tailored to your needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offers.

— — — —

Why not try something like this? Just because the Federal Reserve has raised rates doesn’t mean it has to allow new deals and new customers to move over to its competitors. I hope you consider all of this and think about it.

Digital Marketing

How Foster Care Makes a Difference for the Child and the Foster Parent

Hundreds of thousands of children are placed in foster care each year due to abuse, neglect, death or incarceration of a parent, or behavior problems, among many other sad situations. They need the time and effort of several committed adults to grow and prosper.

Although this may seem overwhelming, there are many advantages to the child and the foster parent. Before considering adoption, one should consider all the ins and outs of the experience and ensure that all household members are on board.

Beneficial for the whole family

Contrary to popular belief, foster care doesn’t just benefit the child in need. Everyone in the household can grow and learn from the experience. There are many quotes about “making a difference in a child’s life” and they are all too true. Just knowing that you have had an impact has tremendous effects on the foster parent’s life.

It can be difficult to let go of it though, and this should be taken into account. Many foster parents are those who are unable to have children of their own, so in a short-term situation after they have bonded with the child by watching them leave, it can be heartbreaking. It’s something that foster caregivers need to be aware of and be prepared for.

On the other hand, if caregivers seek to adopt, the agency will often place a long-term child with them, knowing that it could lead to adoption. Caregivers go through a thorough evaluation in order to have the right child in their care.

Safe and secure

For these children, a stable and safe environment is just what they need to be successful. Being separated from their parents, family, friends, and the home they were used to is very hard for them. Because the goal is to reunite the child, the foster caregiver must be willing to provide what they need in the meantime. This includes physically and psychologically, preparing them for the next step and understanding their situation.

Knowing that one has provided this and has helped not only the child, but also their parents and family to come together in love and understanding is a wonderful feeling.

Academic benefits

In most cases, children from unstable homes are falling behind in school. When they enter a stable place, they have minimal worries and can focus on their education.

This is especially true when the foster caregiver has time to devote to homework and academic encouragement. Many children are very concerned about what happens at home, whether it is fighting, poverty, or another drama that no child should have to face.

One benefit that has been shown through foster care is that most children begin to be successful academically, and free time can help them focus and get back on track with school successes.

Consider fostering

Regardless of why you want to foster a child, you have a wealth of resources to research if it would be a good fit for your lifestyle. The well-being of a child should not be taken lightly, but if one person can provide a safe, warm and welcoming environment, whether in the short term or long term, it can make a difference.

Although children are placed every day, there are thousands who are still in the system and waiting for someone to open their homes and hearts to them.

Digital Marketing

Medical Communications: Considerations for Using Text Messages and Social Media

For starters, physicians should know that, in 2011, the American Medical Association issued guidelines in its Code of Ethics for physicians using social media:

• Physicians must safeguard patient privacy and confidentiality online and via text message, and must refrain from posting identifiable patient information;

• Clinicians should realize that privacy settings are not absolute and that once on the Internet, the content is likely to be there permanently.

• If interacting with patients on the Internet, physicians must maintain the same professional and ethical boundaries as they would in any other context.

• Doctors are strongly encouraged to separate personal and professional content online.

• Doctors must defend the profession and must act if their colleagues post unprofessional or unethical content.

• Physicians must recognize that online actions and posted content can negatively affect their reputations with patients and colleagues, can have consequences for their medical careers, and can undermine public trust in the medical profession.

Interactions with other doctors

Connecting with other doctors through social media is a great way to share information and improve the profession. However, most of the time texting and using social media to work with other doctors is not appropriate.

Messages between physicians for the purpose of treating a person must be documented in a timely and appropriate manner in the patient’s medical record. Right now, that is excruciatingly difficult to achieve consistently and successfully.

There are at least some popular social media platforms that are exclusive to doctors only. Some of them say they allow anonymous posts and interactions. However, clinicians must realize that almost nothing on the Internet is actually anonymous. Doctors must ensure that they respect the ethics and obligations of the practice of medicine when posting something on any site, whether their names are available or not. HIPAA does not subsidize just because a doctor’s name is not directly related to a publication. It also does not subsidize because a patient’s name is not mentioned in a publication.

Good practice is for a physician to steer clear of the post or text message before sending it, consider what it will be for, and consider whether to preserve the confidentiality and ethical obligations that are necessary for the situation.

Additionally, physician interactions with other physicians on purely social media, especially with superiors at work, can blur the lines between professional and personal life. Supervising physicians (employers, assistants, teachers, etc.) should not attempt to connect with their subordinates through social media and subordinate physicians should think twice about asking to communicate with supervising physicians.

Interactions with patients

First, before any interaction with a patient through social media, text messages, video conferencing, or similar transmission, physicians must comply with each and every telemedicine statute applicable in the states where they practice. Telemedicine laws are constantly evolving to keep up with changes in the area of ​​communications, and physicians are well served to familiarize themselves with the laws.

The WADA Code of Medical Ethics contains an opinion on the use of email to communicate with a patient. Perhaps most importantly, the Code states that email correspondence should complement a doctor’s personal encounters with a patient. Additionally, a physician is held to the same professional and ethical standards by email as he or she is in person. Medical advice or patient-specific information should not be transmitted over an insecure connection and without prior authorization from the patient.

Although the WADA has not published guidance regarding text message communications with patients, clinicians are encouraged to consider using the same guidelines. For example, text messages containing specific patient data should not be delivered over a public or insecure connection. Copies of the text message should be kept in the patient’s file to ensure continuity of care. And physicians must realize that they are subject to the same level of attention over text messages as in their office encounters. A single text message delivered without a complete picture could subject the physician to as much responsibility as an incorrect in-office evaluation. Appropriateness of care cannot be sacrificed for ease of communication.

Messages sent to patients via social media are even more troublesome. Patient privacy laws generally preclude providing specific patient information in this way. Furthermore, even if patient-specific information is not transmitted via social media, failure of a physician to maintain proper professional boundaries with his patients can tarnish the reputation of the profession and subject the physician to disciplinary action.

Digital Marketing

What does it mean to love?

Love does not diminish

How do you define love or the experience of it? What is it like to experience yourself on an intimate level? I don’t mean physically, but emotionally and spiritually? Some associate love with romantic feelings of butterflies in the stomach. They may talk about the sensations they feel when thinking of their loved one. But is love experienced through the mind, the body, or both? Is love a noun or a verb? How do we know if we have truly loved? What is the measure of having fully committed ourselves to love? I do not consider myself an expert on love or a relationship coach. I am as curious as you. What I know is: love does not demand anything of us because it is an empty container to fill. This is the analogy of life itself, where love is never wasted but is recirculated.

Is love unconditional for you? Or does it come with requirements? What happens when those requirements are not met, do you retain your love for another? Is it possible to retain the essence of who we are? How can we stop the water flowing in a river? You could say: build a damn. However, if the dam is not strong enough, the water pressure will find its way through or around it. You have undoubtedly seen tsunamis on television where entire villages are submerged in water. Water is a powerful metaphor for love because it can enrich a person’s life, but it can also be destructive if accompanied by conditions.

Do we need love in our lives? What does love offer us in return? Is it intimacy with ourselves or knowing others better? It was Saint Francis of Assisi who once said: “It is by giving that we receive.” He considered love as something that had to circulate to permeate our life and that of others. Love is like the sun that gives its energy and does not ask for anything in return because it is self-sufficient. The more we give love, the more we have. The question arises: what happens when love is unrequited or the other person ceases to identify with love? If love is not returned, it does not diminish the other person’s ability to give or receive it. The sun sets every afternoon and it is dark for twelve hours. However, with dawn, it reappears bringing energy to sustain life once more. It is a cycle sewn into the fabric of life and the same happens with love.

Dare to express love completely

When another person stops loving us, it does not mean that we cannot love each other. Because you cannot stop the flow, it will naturally find expression in another form. Love is the antidote to fear, hatred and anger. It is the only true constant in our lives that is given to us from conception. We are born in love and we leave this life knowing that we will continue to love in the lives that follow. The question is: have you dared to fully express love in this life? Have you given love freely and unconditionally? We should be like a sponge filled with water, fully squeezed out when our time comes. We must fill our hearts with love and not hold back for fear that it will not be reciprocated. Because every time we get involved in love, it is magnified within every cell of our body. The more we give of ourselves, the more love expands within our hearts.

Knowing this, I invite you to contemplate your relationship with love in the coming days. Where are you holding love in your life? How is this serving you? Does it provide a sense of security, protection or comfort? Are you willing to break down the barriers that prevent the flow of love? Love does not have to be something expressed between two people, but can be revealed through our life purpose, our hobbies and our attitude. If you are looking for more love in your life, let go of the barriers that prevent you from expressing it. See if you can find the place within you overflowing with love and direct it to something or someone. Love is a similar bank account that accrues interest with each deposit made. Because if we really want to know what it means to love, we must first experience it without reservation while we have the opportunity.

Digital Marketing

How to select the best Microsoft Dynamics NAV consultant?

You live in a world of technology. Technology abounds. The smartphone you are using to read this article is an example of technology, the air conditioner you are using to keep your room cool is an example of technology, even the toilet you are using is also an example of advanced engineering. So why not use the latest technology for your business?

Microsoft NAV can be used to skyrocket your business. The uses and applications of this product are unlimited. It can be used to improve collaboration and accessibility, as well as to automate repetitive tasks within a company. This is the best software when it comes to running your business. With this software, you will be able to get a brief overview of how your business is doing.

Almost all companies today use Microsoft NAV to improve their processes. It can be used to automate repetitive tasks. Since it is software, you will not make any manual mistakes like humans. You are using it in your accounting, marketing, sales, supply chain, etc.

However, this is a very technical thing. You would need the best experts to help you get used to this software. There is a lot of expectation in the market. Therefore, it can be a difficult task for you to find the right man. In this article, we will share with you five tips that will help you choose the best Microsoft Dynamics NAV consultant in India.

Characteristics of a good Microsoft Dynamics NAV consultant:

  • One-stop solution – You need an organization that can be your one-stop destination for all your business needs. When you decide to integrate particular software into your system, you need to take care of many things. Only an organization that is expert in its work can be helpful.

  • Integration solution: Microsoft NAV integration is also a very technical task. You should choose only those organizations that would help you integrate this software with your system. This is a very technical thing. So there is less chance that you can do it yourself.

  • Deployment Support – Integration is not the end of the world. Even after integration, you may need assistance. There can be many problems with the new software. For the smooth running of your organization, you need the help of people who can provide implementation support.

  • Customer Feedback: Customer is king. A good consultant will have satisfied clients. Go out to the market. See who is reputable in the crowd. Choose only the market leader in this domain.

  • Up-to-date knowledge: Microsoft NAV is relatively new software. There will be many updates to this software to improve its functionality. You should only seek the help of those organizations that have up-to-date knowledge in this area. A solid technical knowledge is the first requirement to be the best Microsoft Dynamics NAV consultant.

Digital Marketing

Don’t be afraid to show your personality on Facebook

Social media has allowed us entrepreneurs to start businesses cheaply and spread our message to thousands more people than we could have done otherwise. But, in the process, you must be careful not to only Post about your business. When you do that, you can just seem like an aggressive salesperson, and your followers may soon get bored and abandon you.

But the beauty of social media, especially Facebook, is that you can also show your followers who you are “outside of work.” You can spark their interest with photos and personal “lifestyle” posts.

Sharing parts of your life is a good way to help develop a “know, like, and trust” relationship with your audience. Posts that include things like funny photos and stories will make you seem more approachable and your followers are more likely to be interested in your products.

So, here are some fun ways to brighten the mood on Facebook and increase engagement with your followers:

1-Share your humor

Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a fun conversation with your “beast”, teenager or grandfather? Share it. Everyone needs a bit of encouragement during the day, and laughing, of course, relieves stress.

2-What are your weekend plans?

Do you have a favorite hangout on Friday nights? Do your Saturdays find you on the soccer field? Will you support your favorite local charity by attending their annual race or gala? I guarantee you’ll get other soccer moms to feel sorry for you, and in the process, you can raise awareness with a local charity.

3-Do you love to travel? Share your suggestions and favorite locations

Whether you’re traveling for business or just pleasure, sharing notes from your favorite places can help others who are planning a business conference or personal trip. These types of posts are also great for starting conversations about vision boards and wish lists. Even if your clients don’t travel, they can still live vicariously through you!

4-Share your view at lunch time

Almost everyone enjoys leaving the office for lunch, so why not settle in a park, by the water, or on the beach and share your thoughts on Facebook? Even if you’re stuck indoors during bad weather, your sight can spark interesting conversations.

5-Show them your favorite hobbies

How do you relax after a long day at work? What pulls the strings of your heart and motivates you to overcome your workload so that you can enjoy your free time? Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your finished project, or just share how you discovered this hobby.

These are just a few ideas of what to share online to show that you are a real person with a real life outside of work. But, because you are so uniquely different from anyone else in the world, the list of what to share is limitless. So, show what makes YOU; show your talents outside of your job. Sharing these flashes of your personality and your life will attract your audience that wants to interact with you.

Digital Marketing

A brief history of DIRECTV

Perhaps the most popular satellite provider in the United States, DIRECTV® has a long and impressive history under its belt. So who is DIRECTV? And how did they get to where they are today?

DIRECTV – The early years

The satellite as we know it today began in 1984, when Hughes Electronics obtained approval from the FCC to build and operate a direct transmission satellite system, or DBS. The DIRECTV-1 satellite was launched on December 17, 1993, and in 1994 Hughes Electronics founded DIRECTV and launched the first North American offering of DBS service. Often called “minidish”, this new satellite dish was considerably smaller than what consumers were used to (approximately 18 inches in diameter) and much more manageable than those large and cumbersome TVRO satellite dishes of our past.

Along with its sleek and compact appearance, the minidish offered consumers a new way to receive satellite television broadcasts. Older TVRO antenna systems were analog only and based on open standards equipment. Minidish systems, on the other hand, were digital, offering clearer video and audio, and operated in a closed system that required special reception equipment. TVRO systems were also mobile, a necessary feature to allow them to pick up transmissions from multiple satellite systems, while minidish systems are stationary and receive all their programming from a specific satellite. In August 1994, DIRECTV launched its second satellite, DIRECTV-2, and had one million subscribers at the end of the year.

DIRECTV – Full steam

In 1995, DIRECTV authorized Toshiba and Uniden to begin manufacturing DBS systems. With a commitment of $ 170 million in advertising, DIRECTV prepared for expected subscriber growth and launched its third satellite, DIRECTV-3, in July.

In 1997, DIRECTV launched DIRECTV-6 and in 1998, with more than 4 million subscribers, DIRECTV Satellite entered into an agreement to purchase its partner, US Satellite Broadcasting for more than $ 1.3 billion in stock and cash. The merger gave DIRECTV customers access to USSB’s premier movie broadcast, increasing channel selection from 185 to 210. In July, DIRECTV invested $ 250 million in XM satellite radio.

1999 brought even more growth when DIRECTV acquired Primestar, Inc. and its 2.3 million subscribers. As part of the transaction, DIRECTV inherited Primestar’s satellite assets, specifically 11 transponders and two satellites, giving them high-powered DBS frequencies to provide full coverage of the continental United States. In addition to the Primestar acquisition, DIRECTV launched a new satellite of its own, DIRECTV-1R on October 10.

By 2001, DIRECTV Satellite had gained more than 10 million subscribers and in October announced its intention to merge with its main competitor, EchoStar Communications, the parent company of DISH Network. In November, DIRECTV teamed up with Music Choice and Wink Communications to announce a new interactive music commerce service that would allow consumers to purchase a CD of the song they were listening to directly through their remote control. This 24/7 feature was launched in September 2002.

EchoStar’s merger with DISH Network failed in 2003 and later that year, General Motors sold its majority stake in Hughes Electronics to News Corporation. 2003 also saw the introduction of a new high definition video recorder from DIRECTV and TiVo, as well as a second-generation model through a partnership with Philips. This was also the second year in a row that DIRECTV was named # 1 in customer service by JD Powers & Associates.

On November 11, 2003, DIRECTV enjoyed its 12 million customer milestone.


DIRECTV currently serves more than 14 million subscribers in the continental United States, as well as more than one million subscribers in Latin America. It continues to be the leading provider of consumer satellites and continues to expand its offerings through high definition and special interest packages such as NFL SUNDAY TICKET and TOTAL CHOICE® Mobile programming.

What does the future hold for DIRECTV?

With four new satellites expected by the end of 2007 and exclusive premium broadcast DVR advancements, DIRECTV continues to push the boundaries and expand the definition of satellite television entertainment. What’s next for DIRECTV?

If history offers any clues, it’s sure to be great!