Digital Marketing

The Secret of Writing and Writing Articles: How to Make Your Article Title Sell

Most authors waste time producing tens to hundreds of high-quality articles that never reach a fraction of their traffic potential. It’s a shame.

When I review the behind-the-scenes traffic statistics for millions of articles that have produced millions of monthly page views in my article content lab … ONE thing is clear: not all articles are created equal, even when everything in them is identical except for the TITLE.

The reason is probably not what you think.

If you’ve been trained in traditional copywriting, you know that in the real world, the title determines up to 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: whether or not a human buys it.

Article writing on the internet is a completely different story because of the way your articles reach the people who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing like they do if they go to a local bookstore to find a book of personal interest.

DONE: Wrong! Most people will search the Internet using one of the major search engines and will put in between 1 and 5 keywords related to the topic of the article or the information they are looking to locate. Search engines will provide the results that best suit the interest of the human being.

YOUR GOAL: To get your articles to appear in search engine results for the keywords and topics that are most related to the content of your article.

AS?

You must accept this TITLE building and traffic building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate to your website. Success can only be achieved when you create keyword-rich titles for your articles that match the most commonly searched keywords for your topic.

How do you determine which keywords are rich and the right ones to use in your article?

You will need a keyword research tool. Some are free and some are paid. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engine directory. If you want to see what’s in “Google Mind”, you can try one of their current beta tools called “Google Tip”:

http://www.google.com/webhp?hl=en&complete=1

Whether you’re using a web-based keyword research tool or investing in one of the most advanced application-level software keyword research tools, it’s critical that you learn how to conduct keyword research.

A “good” vs. Example of TITLE “bad”:

Here’s an example of the difference between a rich TITLE without keywords and a very keyword-rich TITLE that has been shown to perform better in terms of creating traffic:

Example of wrong TITLE:

“Top 9 ways you can acquire fractional ownership of a jet”

Excellent example of a keyword-rich title:

Fractional Jet Ownership: 9 Strategies to Help You Get Your Private Jet

Why is it more effective?

Because it doesn’t waste the first 3 words of the title with nonsense junk words like “top” or the number “9” or “way” … and it goes straight to the important words that can be found when someone is using a search. engine to research a topic related to your article.

You will also notice in my example that I included the word Jet “Private”. Why? Because my keyword research said that fractional jet searchers also search for the word “private jet” and therefore I wanted to increase the chances that my title would be found by more potential article visitors.

Two recommendations on what NOT to do:

1) Do not include junk characters in your TITLE, such as quotes, accents, asterisks, or anything else that search engines have to struggle to rule out in order to understand the TITLE of your article.

2) Don’t get involved in any search engine spamming techniques by having keyword-rich TITLES that have nothing to do with the subject of your article. You’ll only hurt yourself because search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD-RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize the results of any article writing strategy, you must master keyword research in order to create smart, keyword-rich article TITLES. Your reward will be a lot of traffic to your articles and website thanks to search engines that love TITLES rich with smart keywords!

Digital Marketing

Why digital marketing fails and how to set it up from scratch:

(1) Most digital marketers fail for several reasons:

• Lack of knowledge of how digital marketing works and it is a huge responsibility to inspect in light of the fact that the digital world is opening up new types of social media, for example, Twitter, Instagram, Facebook, the site, the associated connections and most are confused. to realize how to contribute your short period, cash and efforts and energy just like caring for a productive plant or tree and starting to produce fruitful results.

• Unable to understand the complexities of email marketing, remain majestic in your business approach, target the right crowd, and how to reliably attract customers on the extended premise.

• Unable to locate their own voice or brand or specialty and move forward in the right way and lead themselves.

• Unable to know how to bring in cash despite good time of efforts and not realizing how to pass your courses and make the right efforts in the right way.

• Doing more of what works, for example building your own site and making a heavenly or sacred investment to facilitate your site annually with the facilitating administrations and purchasing your own domain space with the facilitating administrations.

• For my part, I use and suggest Blue Host administrations with Word Press. Join here. Click here for Blue Host Services. ·

• Lack of information on Sales Psychology and bring guests / visitors to your site without a verbal exchange and adopt a business-minded strategy.

(2) My recommendation for all beginners who are interested in building their own website in the case of selling items, for example cosmetic beautifying products or agents, kitchen appliances, books, services or Art / Craft products , electronic devices or administrations. For example, online classes or instructional exercises, manpower administrations, counseling administrations or whatever, I propose the four (4) introductory advancements that accompany it:

I. Build your own website without any preparation using WordPress and keep a Life Vision journal.

II. The main heavenly speculation or Sacred Investment here is a couple of dollars or in the monetary forms of your own nations, pay the facilitating administrations by year or whatever plan you choose.

III. I strongly suggest Blue Host Service as your blessed and qualified company to purchase your space name (domain name) and for web facilitation administrations (web hosting services). With Blue Host, you can buy your domain name and have web hosting services that you pay per year or for a couple of years, depending on your choice and purchase plan.

Click here to buy from Blue Host.

IV. On the other hand, people who are frivolous at this time disapproved of their sacred company and sacred investment for Blue Host, I recommend using a free facilitating administration and web hosting services, for example, Infinity.net as another option, options to get this program On the road though, you may not have all the highlights of a paid Blue Host area and management facilities. The moment you buy a space name or domain name, make sure it is SEO (search engine optimization) friendly tagline and for your long-term achievement in money related opportunities, I strongly suggest that you use the site. expansion web (model: ano1products.com instead of others, eg .net, or something like that). Please opt for the dot com domain name instead of other domain names like net or any. Little by little, I strongly propose that you have your own site, whether your company time is just a couple of hours for automated income or a full-time salary with the Blue Host space and administrations as they are the best, as my teacher says, and can investigate autonomously. just to check my affection for Blue Host. The best way to start is to claim your own site and use a paid facilitation administration, for example Blue Host, which will be your only holy investment per year.

I wish you all the best in signing up with WordPress and Blue Host Domain Services to start owning your own website and taking the next step towards Financial Freedom. The tutorials on how to get started with WordPress and do the web hosting services, use the YouTube tutorials or there are many online platforms such as the Udemy online training platform. Some of the courses on Udemy are free and most of them paid and they give you all the free resources everywhere and GET STARTED.

Digital Marketing

13 Social Media Trends and Opportunities for 2021

Everything you need to know about social media marketing trends today!

The world of social media has exploded with activity, and the social media trends of 2021 have changed since the attack of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these changes affect your business and how to capitalize on them to improve your marketing strategy.

So we’re making a foray into the digital world to help you understand social media trends and opportunities for 2021. Let’s do it!

1. Make a connection with the live stream

Human beings need to be connected for personal and business reasons. When they can’t do that face to face, technology is more than happy to step in and close the gap. Fortunately, new trends in social media have come to the rescue during this pandemic. Live streaming, a popular medium that only got stronger in 2020, will continue to play an important role in 2021.

People have become accustomed to learning and exploring on live broadcasts as they come closer to meet their need for social contact and participation. So, one of our top tips based on social media trends for businesses in 2021 …

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give something for free

One of the most valuable results of maintaining a social media presence, in addition to fostering relationships, is list building. When you post on social media, you can use your call to action to build your list. Free offers help make this process easier. Selling something valuable does not always mean an exchange of money. Your list is gold, your treasure chest of potential new customers and sales.

People will exchange their contact information to get something they value. For example, some people don’t have time to read every word of their blog posts. A good blog post summary, or access to a hidden page on your site that provides summaries of your most important blog posts, could attract some of your potential customers.

Other free offers could include the following:

  • Access to slides of a conference

  • Detailed guides and tutorials

  • Backstage flashes

  • Free reports

  • And more

3. Show your brand personality with videos

Good news! There is still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?”, Think again.

If true. YouTube has grown exponentially and remains the leading video channel. But the doors are open for branding through personality-driven content. Your unique personality, how you communicate with your audience, sets you apart and helps you stand out. So be authentic, be yourself, and have fun! Use videos to find and grow your tribe!

And don’t stop with YouTube. Make a place for yourself in other video channels. Here’s a list to get you started!

  • IGTV

  • Instagram reels

  • Twitter fleets: NEW in 2021!

  • Facebook

  • Pinterest

  • Tik Tok

  • Snapchat

4. Stand out on LinkedIn and Instagram with carousels

Let’s keep moving towards the 2021 social media marketing trends with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can liven things up with carousels? That’s how it is! You can create and publish entertaining slideshows! These allow you to stand out in the sea of ​​text-based LinkedIn posts and raise awareness of your company page.

Not to be confused with LinkedIn carousel ads, post carousel posts for free. These posts attract attention and generate interest in dynamic and eye-catching visual displays that take up more space in a feed. So be sure to include a clear call to action at the end!

Also, Instagram users get a great benefit from using carousels in their feed. If a user doesn’t like the main image and scrolls past it, the second image is displayed in their feed. That gives you a second chance to win engagement.

Content Ideas to Share on LinkedIn Carousel Posts

  • Statistics, infographics and numbers

  • Frames and step-by-step instructions

  • Lessons and practical advice for companies

  • Conference slides and event content

  • Snippets from your blog post / list

5. Emails and electronic news are still tested and are real methods

Let your audience know when you post something new: “This blog is going viral right now!” Yes, emails and e-news are still some of the best ways to get attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.

For permission-based subscriber list subscriptions, use creative calls-to-action (CTAs) that encourage your prospect to exchange their contact information for the tips, instructions, and entertainment you value.

With so many new trends on social media, it can be difficult to figure out how to maximize your impact. Knowing that these business social media trends exist and knowing how to use them to increase your strategy are two different concepts!

Let’s go over some of the ways you can use social media marketing for your business!

6. Use of links vs. Audiovisual content

Whenever possible, use videos, images, and audio to gain attention within social media platforms rather than redirect them to your posted content. Social channels want to keep people where they can influence them with advertiser campaigns.

Of course, you want them to access your content, sign up for your free gifts, and more. Here’s a simple social media trending strategy for 2021 – try using the first comment below your post to post your link!

7. Interact with your tribe through comments on social media

Respond to comments on your social media content in a timely manner. If people take the time to engage with you on social media, doesn’t it make sense to keep them engaged? That is the point, after all!

Don’t let comments on your posts go unattended. When you leave your prospects languishing, you risk losing their attention altogether. Engaging with them fosters future engagements that lead to relationships, trust, and sales.

8. Everything is a matter of time

Your social media post traffic depends on the first 10 minutes of the time you post the content. Tag people and spread the word to increase traffic flow, especially if it is a live broadcast event. If you do a live broadcast every week, do it on the same day at the same time every week. That way, your audience can program you into their activities.

Hosting a unique live stream? Get the word out several times in advance through various channels. Publish your event details in advance via emails, newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The Power of Social Media Bookmarks and Comments

One of your responsibilities to your audience is to select useful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can’t create everything, so you need to find reliable sources to share content. Social bookmarking sites provide the means to do just that.

And as social media platforms play with the idea of ​​removing likes (eg, Facebook, Instagram), people need to find other ways to indicate their approval of posts they enjoyed or found useful.

Instagram is arguably one of the most popular visual-centric social media trends for businesses and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of just “liking” them). Use a call to action in your image and text. A simple “Check this!” it could be the ticket.

How else can your business benefit from these savings?

7 benefits of social media bookmarking

  • Save and organize the resources you want to focus on later.

  • Share resources with your team or audience.

  • Tag (tag) content for ease of reference and search.

  • Create backlinks from social media bookmarks to your website.

  • Drive traffic to your website. (People search for and click on content that others have saved to their bookmarking sites.)

  • Promote the mentions you receive from others (mark articles that mention you and your content).

  • Take advantage of SEO. (Search engines often show bookmarks in their search results.)

10. Ask questions to encourage engagement in social media posts

Do you want to encourage discussion and participation on social media? To open the door to communication, remember the power of the question. Make it interesting. It would help if you asked a provocative question that leads people to want to share their thoughts. A vague “yes / no” question such as “Okay?” does not provoke discussion.

Sample Questions That Encourage Discussion

  • I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)

  • How have you benefited from ________? (Fill in the blank.)

  • When was the last time that _________? (Fill in the blank.)

  • What is your favorite memory of ________? (Fill in the blank.)

  • Do you think there is a possibility that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego bait

I know … it’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.

12. Social media trading

Social media has become increasingly influential in consumer purchasing choices. And some platforms have capitalized on this new trend on social media by introducing shopping carts. Your customers can research and buy your products and services without having to leave the social media platform.

Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It is beneficial for you and for the platform.

13. Humanized brands: the power of authenticity

And finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships, and that ideal is spilling over into how they feel about the brands they support.

The 2021 Social Media Marketing Trends, Predictions From The Pros, Indicates Your Audience Wants To Know Who You Are And What You Stand For. And companies that align themselves with social conscience issues are viewed more favorably by their customers.

Lean on yourself and let your light shine. Tell your stories. You are who you are, and there is a tribe waiting to meet and support you and your business!

Digital Marketing

Practical email marketing ideas for all purposes

Although all companies understand the importance of marketing, not all companies may use marketing tools effectively to increase profits. In today’s world, marketing your business via email is almost essential. The following tips will help you make your email marketing strategy a success.

When following up with your customers via email, you can try following up with some kind of reminder. For example, you could add a “visit today” button to your ad. Also, closing the postscript could inform your clients to make sure they don’t ignore the CTO.

Be persistent in your attempts to reach customers. You don’t need to send emails on a daily basis, but keep in mind that you may not catch the attention of a customer or your business until they have been exposed to your brand or products multiple times. Touch the base frequently, but not so often that it seems too annoying.

Although it should be obvious, it is important enough to say over and over again: Never send unsolicited emails. You must have explicit permission from everyone you send marketing emails to. It’s about more than trying not to disturb them; a recipient who considers your email to be spam may cause you problems with your service provider.

Educate yourself about email marketing using the necessary tools. Look up information online or check out books from the library. Also, attend all the classes and workshops you can find locally.

Always remember to use email marketing to sell services and products. This means that all emails are just steps for a reader to buy from you. You can do this by writing an email that offers information about a new product, exposes the unexpected benefits of an old product, or promotes a new special promotion.

You need to ask your customers to sign up and then confirm that they want to receive your newsletter. This may seem like a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibility of being called a spammer.

Include a link at the bottom of any marketing email that allows people to easily unsubscribe. If someone does not want to receive your messages, it is better to provide an easy way to unsubscribe than to end up in your spam folder. It will also help protect your reputation as a company that respects its customers.

To make your emails look as professional as possible, give their design some thought. Use a consistent design, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are listening from a trusted and authoritative source. They will pay more attention and give more credibility to your content this way.

You can gain valuable information on how not to send email to market by studying spam. Get a free email address, post your new email address in various places on the internet, and it won’t be long before your inbox is filled with spam. Learn from the wrong things these emails do and adjust your email campaigns accordingly. Taking steps to protect yourself from spammers can increase your brand’s credibility.

Focus on a single email message that you send. Don’t try to bundle a bunch of topics into one email. Have an informative subject line4 and the gist of your topic in the email for them to read.

If you strive to send only emails that provide useful information, you are signaling to customers that you know and appreciate that their time is valuable. Sending emails with valuable information instead of always sending sales pitches will increase customer trust and the credibility of your product. Try incorporating a solution to a typical problem, a very clever new method of using a product, or some kind of special promotion in all your emails.

You should try to make your emails as personal as possible. Nothing turns off your reader faster than a letter that reads as if it were just a form intended for the masses. Naming is simple, but you can customize it even more. You need to understand when, why, and how they signed up for your emails. Take that information and use it as you craft your message.

Implementing a successful marketing campaign can be so much easier when you know how to use email to your advantage. Reaching out and connecting with your customers will help you build a relationship that can increase your profits and get your information to the people who want to see it most. Make good use of the tips above and you should see results quickly.

Digital Marketing

Silver lake

Silver Lake is an area of ​​Los Angeles known for the diversity of its neighborhoods, some of the trendiest homes in the area, and relatively modest prices. It is considered to have a bohemian vibe due to the diversity of its artistic culture, as well as being the only high-priced area in Los Angeles where the majority of its residents are not white.

Silver Lake is actually half of a man-made reservoir area that was divided in 1906. The lower half, Silver Lake, is named after Herman Silver, one of the original members of the first Los Angeles Board of Water Commissioners. It currently supplies water to the city, but it will be shut down sometime in the future. Walt Disney’s first studio was built here in the 1930s, as was Tom Mix’s studio. The area is now overseen by the Silver Lake Neighborhood Council, whose mission is to “promote greater citizen participation in government and make government more responsive to local needs through a network of neighborhood councils throughout the city.”

To this end, they have been very successful. Silver Lake is the center of the alternative rock and indie scene in Los Angeles. The Sunset Junction Street Fair is held every year in August. It has also been home to many musicians, including Beck, Jane’s Addiction, Porno for Pyros, Henry Rollins, Red Hot Chili Peppers, and Tom Waits. It is sometimes referred to as the “Williamsburg of the West”, and is compared to the borough of New York City.

Silver Lake contains some of the most famous Modernist architecture in North America. Architect Richard Neutra, the designer of many homes in the area, built his own home on Silver Lake Boulevard. Other notable houses and buildings include: the Silverlake Conservatory of Music, a non-profit organization geared toward music education; the Lipetz House, designed by Raphael Soriano and built to house an outstanding music hall that ended up being chosen as one of four buildings in the United States for the 1937 International Architecture Exhibition in Paris, earning Soriano the award Prix ​​de Rome; the model home, designed by William Kesling to offer a great canyon view; and the Canfield-Moreno Estate, a 22,000-square-foot country villa designed by Robert Farquhar, and rented these days by many musicians as a residence and recording studio, although it is said to be haunted. Silver Lake seems to be the place even for actors to want to produce music, like Keifer Sutherland, who has a residence here with a full recording studio.

What makes the neighborhood unique in style and culture is its majority Latino population and a safe haven for the gay and lesbian community. The mixture of these two cultures, as well as many others, is reflected in the restaurants and shops in the area, and mixed with the different musical styles, it is not surprising that Silver Lake is a popular nightlife destination.

It is also a relatively profitable area to live. Median home prices are $ 545,000, where the highest home prices can approach $ 4 million, but you can actually find homes for less than $ 100,000 in the area as well. This shows that Silver Lake has something for everyone, which is their mission.

Digital Marketing

Time to start marketing your manufacturing business on the internet

There are many manufacturing companies that get most of their business through word of mouth, loyal customers, and partnership agreements. For this reason, it’s critical to consider expanding your reach and take a look at online marketing.

Manufacturers who leverage content to promote their brand / business online are able to attract new potential buyers, retain current ones, and, at the end of the day, get more sales.

Ways in which a manufacturing company can come into play:

Develop thought leadership

A manufacturing company must be recognized by visitors as an authority in the industry in order to have an effective marketing campaign. They must bring innovative ideas and trusted expertise to benefit them.

To achieve a reputation as an industry leader and visionary, the company needs to engage its audience by hosting / sponsoring a webinar, creating and maintaining a blog, posting product knowledge / training, and participating in various industry events.

Use SEO and pay-per-click ads

A highly developed marketing strategy that includes keywords, PPC ads, and SEO will make the business website easy to find online by your target market.

There is a trend for manufacturers to benefit from targeting customers in particular regions where they have locations and distributors. They can take advantage of this opportunity by using region-specific landing pages and then driving traffic to them with the help of SEO keywords and paid ads. This way, every time customers search for your type of manufacturers in their area, your business will appear.

Have content posted constantly

Valuable content is critical to online marketing and lead generation. When a website has a constant stream of quality content, it ensures them a high rank in search engine results and enhances the company’s position as an industry leader.

When writing content for the manufacturing company, they should consider showing that customer needs are fully understood, providing beneficial solutions, and delivering authoritative and timely information to stand out.

Humanize the brand

One of the most effective ways to get ahead of the competition is to humanize the brand. Consumers feed on the cold corporate marketing of manufacturers’ websites. Most of them want something more, they want more value and commitment.

That said, manufacturers should connect more with their customers by showing their human side. This can be accomplished in a number of ways, for example a campaign titled “Meet the Team” where you can display photos of company officials, along with stories about your passion for manufacturing.

Market products / services with virtual tours and videos

These are new and novel ways to interact with potential customers and showcase your products / services.

They may consider adding instructional, safety, and behind-the-scenes videos showing how the products were made.

Any manufacturing business should also include customer testimonials as well as case studies to further prove its value.

Retain existing customers

In addition to getting new potential buyers, online marketing can retain existing customers. Manufacturers can create email campaigns especially for existing customers and use them to offer special discounts, end-of-the-year gifts, high-quality content, and helpful resources to help achieve their goals.

Digital Marketing

Humor in animated explanatory videos: purpose and types

Why humor is essential in animated explainer videos

Unlike a ‘real’ video format, through which ‘real’ people could portray light more intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human emotions, essentially in a fun and happy road. This is mainly so, because the default and prominent attribute of animation as a communication technique, regardless of its purpose of use, is joy. And although animated characters could represent human beings (or human beings) in a video, they cannot replace them when it comes to showing real and deep emotions, which could charge or move the viewers. Therefore, the only emotional appeal that goes particularly well with the animated video communication technique is humor.

The biggest advantage of using an animated character explainer video for communication is that it allows you to present a visualization of your complex concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable entity (real / unreal, tangible / intangible), there is infinite scope to create unique character renderings that are fun and adorable.

Also, since animation has elements of movement and sound, creative communication techniques, such as ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that provoke laughter, could be used wonderfully to enhance visual humor through a funny body and / or facial language. Expressions of the characters in movement. This is another reason why humor naturally goes well with the animated video communication technique.

Types of humor elements and how they could be incorporated into an animated explanatory video

Strong Humor

Loud Humor involves those elements of humor that are presented in a very apparent way and that viewers could easily experience as funny and laughable. An obvious way to bring out this type of humor in an animated explainer video is to intentionally write a funny script by using one or more pun techniques such as puns, phonetic confusion, obscure words and meanings, double audiences, rhetorical devices. and creation. supporting elements of visual humor, so that the voice-over (the script) and the visual, together, realize the humor. It goes without saying that sound effects play a very important and supportive role in bringing out the humor in an animated explainer video.

Silent humor

Silent humor, in an animated explainer video is the “not so obvious” type of humor. One way to bring out quiet humor is by creating only visual humor elements. Imagine, for example, a video frame that is shared between a main animated character and a secondary animated character. When you’re watching the video, although most of your attention would be on the main character, the supporting character could still be animated to bring out the humor through their body language or facial expressions. These kinds of subtle humor elements add that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the supporting characters would go with the flow of the script, their humor is independent of themselves.

It often happens that when an element of humor is not very obvious to all viewers, it makes it even more attractive because then the viewer automatically takes an interest in interpreting this subtle humor and, in doing so, pays more attention while watching the video.

Humor acts as the glue that keeps your viewers from watching your animated explainer video to the end. So when using an animated explainer video technique for marketing, make sure it has some elements of humor in it. Many? Well that completely depends on your type of business entity and it is up to you to decide.

Digital Marketing

RSS feeds and article marketing

RSS feeds are currently a little used way to market your articles. You can improve your visibility and your readers through RSS feeds and gain more web traffic.

In case you are unfamiliar with RSS, it often stands for Really Simple Syndication and enables website owners to publish syndicated content quickly and easily in real time. Although it has been around for years, its popularity is still limited considering how practical and powerful it is. Not only can subscribers keep up with your content in real time, other publishers can link to your feed and use it on their site for up-to-date content.

Due to its sophistication, RSS is a powerful tool, still overlooked by many marketers. Because subscribers don’t share their email, multiple messages can be sent in one day, without being considered spam by an inbox supervisor. The feeds are sent to a feed reader or aggregator and do not use email addresses at all.

It is not the purpose of this article to describe the complete operation of RSS. If you want to know, Wikipedia has a great technical explanation. However, in simple terms, the author of a website creates a feed on their website. They can use feed creation software, or they can use a web-based resource like Feedburner to do it for them. Interested readers click on the website link. It could say RSS, Feed, or XML. They then take the feed URL and paste it into a feed reader or aggregator, such as the web-based ones found on My.Yahoo, My.MSN, and Google +. The summaries of each publication or update are listed below for the subscriber to read. If they are interested, they can click the link and read the full article on the publishing website.

How is article marketing achieved through RSS feeds?

As an author, create an individual feed for your site. If you’re posting to article directories, it’s probably made for you. As a marketer, you should take advantage of that and post the feed’s link on popular RSS submission sites. Once this is done, every time you post a new article, it is instantly added to the feed. Also, add your own site’s feed link to every article you submit, creating more quality links that search engines love, as well as encouraging readers to subscribe to your own site’s feed.

Using your RSS feeds throughout your article marketing efforts is an additional way to attract new potential customers to your site. Also, you can use Google advertising in your feeds for an additional income stream.

The biggest advantage of using RSS feeds is that the people who subscribe are interested in your articles and updates and want to know when you’ve posted something new. It can also help you with your website ranking in search engine results as search engines prefer sites with regular updates.

Now is the perfect time to start adding your RSS feeds to your article marketing efforts and start reaping the results.

Digital Marketing

Can’t understand HTML programming? Try using a template!

Building a website from scratch can be a daunting task. To produce a high-quality website, one has to know how to use programming languages ​​like Java and HTML, just to name a few. These languages ​​are not easy to learn and can take years to master, leaving you wondering whether you should pay a professional to develop a website for you. But there is a workaround: find a free template online that someone else developed and modify it to your specifications.

As a website developer, I have tried to learn HTML and Java in the past and found out how difficult and obscure these programming languages ​​really are. Many of the commands used in HTML do not make much sense and are not easy to memorize. Also, there are so many rules about using parentheses, brackets, and quotes that one little mistake can ruin the whole program. So you’re trying to debug a program that you don’t really understand to begin with. After several weeks of trying to learn HTML and realizing that I was getting nowhere quickly, I turned to the internet.

On a popular search engine I looked for a solution to my HTML frustration. I thought that since the internet has everything that man knows, there may be a template that I can download into an HTML program and modify it to my liking. What I found was very encouraging: there are templates of all kinds on the Internet for you to download. Knowing that you can download sample HTML code and templates, I quickly purchased an HTML code writing program. I downloaded the sample HTML code in this program and was quickly directed to a new website.

HTML programs allow you to view the code in its entirety and modify information such as color, text size, font, images, and text blocks. You can learn from someone else’s example how to create a website. It is much easier to look at someone’s work and change small details than to build from scratch. For example, if you want to move into a new home, would you rather build a home from scratch, knowing it will take a lot of time and money, or just find a pre-existing home and modify it to your personal taste? It makes sense that if time is an issue or you don’t want to wait several months / years to learn how to do something, you can take someone else’s work and improve it.

Thanks to thousands of online templates available on the internet, I now have a beautiful and functional website that meets my specifications. I’ve even included programs like a shopping cart, Google AdSense, PayPal, and website graphics like my EzineArticles member page. If you want a quick website, do yourself a favor and find a good template online. You will save money by not having to pay a website developer and a lot of time that you could spend learning HTML and Java code.

Digital Marketing

The three roles of an organizational spokesperson

The prospect of being interviewed by a journalist creates anxiety for even the most confident professional charged with serving as the voice of an organization in communicating with the media. Training helps increase the likelihood that this spokesperson will convey the key messages of an organization clearly and in a way that is tailored to the needs of the journalist. Understanding the three roles of spokesperson (expert, educator, and salesperson) is the first and most important component of this training.

As the individual to be interviewed, the designated spokesperson is the one with whom the reporter wants to speak about an issue at a particular time. The spokesperson has the necessary knowledge and perspective. The reporter considers the spokesperson to be an expert.

As an educator, the spokesperson provides information to a journalist to emerge with a clearer understanding of the topic. Reporters vary in journalistic experience and knowledge of the subject. Even the most experienced reporter doesn’t know everything. An effective spokesperson has information that the journalist does not have, particularly regarding company activities and industry trends. As an educator, the spokesperson recognizes the reporter’s expertise and elaborates the content and delivery of their comments accordingly. The main challenge here is for the spokesperson to share information without appearing condescending or arrogant.

Ultimately, the spokesperson is a salesperson for the organization, cause, product, and / or service. Public relations and other professionals approach journalists with story ideas because they see the media as a powerful medium for communicating what their organizations have to offer to current or potential stakeholders. To this end, the role of “spokesperson as salesperson” requires an enthusiastic and energetic communication style.

However, it is imperative to recognize that journalists do not want to be sold, as a marketer might attempt to persuade a potential customer of the merits of a product. Your goal is to write stories that interest readers, viewers, listeners, and other media consumers. The purpose of a reporter is to serve this audience, NOT to do a commercial for a company. That is why the salesperson role ranks third, after the expert and educator. In short, the most effective organizational spokespersons mute their marketing and sales orientation when speaking to reporters. They highlight what the interview topic means to the reporter’s audience and avoid a treatise on why your company’s offerings are the best.

In short, the goal of the spokesperson is to provide useful information that meets the needs of a journalist and communicates the key messages of an organization. It is true that it is a challenge to balance these tasks while fulfilling the three identified roles. However, it is invaluable in the long run for building productive relationships with the media that, in turn, serve marketing and broader organizational goals.

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