Google ranks first among all search engines, as a large volume of internet users are using it to search for relevant websites that Google returns for a particular keyword or keyphrase being used. So if you really have to make your website very popular, attract a large volume of potential customers, then it is important that you follow certain established SEO techniques.
Keywords are the key to your website’s success
You need to find the keywords that are relevant to the type of topic or theme that you choose to promote products and services on your website. You have to find keywords that find a good number of queries through the Google search box, but there are not many websites that actually deal with that keyword.
Now if you examine the websites that show up on the first page of a Google search for that keyword, you may find that there is not enough content to shed light on the keyword or phrase used. Here you can explode, making inroads.
Highly informative content rich websites
Get started writing rich content that is highly informative and helpful to the type of visitors who click through to your website. Also, keep your website updated by writing more content, twice a week. Google loves fresh, spicy, and crunchy content. Not outdated, they contain articles that most websites have already tried over and over again, and regular visitors have memorized them and no longer need them.
In fact, Google is concerned that many quality visitors will deviate from Google and instead prefer other search engines over Google, such as Bing, to search for websites that have rich content and very different from the beaten path. Naturally, the loss of quality visitors will mean less revenue for Google. That is why Google is hungry for new content from relevant websites, catering to a particular market segment or group.
Satisfy Google’s hunger for new content
This is why it is important that it is not enough to satisfy the requirements of a particular market segment or target group. You should also look from Google’s point of view. Therefore, write or outsource new articles, which are rich in relevant information and also in the context of the keyword, based on which you want to establish yourself as an established website to be reckoned with.
The importance of backlinks for your website for a high Google ranking
Now you also need backlinks for your website. According to the PageRank algorithm (Page stands for the name of Google’s co-founder, Larry Page), backlinks are very important if a website wants to climb the greasy post to the Google search results page. The more backlinks a website has, the better it will be. However, quality backlinks count too. In other words, if a highly established website has a link on one of its pages that points to your website, then the website, according to Google, has the merit of occupying the first few spaces of the first page for a keyword. / specific search phrase. .
Article writing is one way to make your website popular as writing to established article directories helps you get more links pointing to your website. The other places are, of course, specialized forum sites, where you can regularly contribute your useful ideas in discussion threads related to your field of expertise and niche. That way you can send more links to your website and therefore send more quality targeted traffic from the forum as well.
To get more backlinks, you can maintain blogs that are also rich in content and have a backlink to your websites. In this way, you can increase the number of backlinks. Of course, this is all hard work, as you need to make sure the blog is regularly updated with relevant keyword-based content.
Stop using Flash and graphics on your website
Don’t waste your precious time and money sprucing up your website with flash and graphics as Google Spiders doesn’t track codes. So there is no point in adding those codes that Google hardly pays attention to.
Avoid making your website slow and sluggish
Google doesn’t like websites that are slow and irritating to open fast. So, don’t use too many videos and graphics that weigh down your website and make it open quickly.
The importance of HTML / XML sitemap before submitting it to Google and other search engines
Another thing I want to draw your attention to is the importance of a sitemap, preferably an XML sitemap. However, it is preferable to have HTML and XML in the root folder of the website. The reason is obvious as different search engines have their own preferences. Therefore, it is very important that you have a sitemap for each website before submitting it to Google.
You can create a sitemap for free, such as http://www.auditmypc.com/free-sitemap-generator.asp. Once you’ve created your sitemap, you can submit it to Google. You’ll have a good idea if you visit the EzineArticles sitemap, which is ezinearticles.com/sitemap.html
Stop plagiarism by duplicating content from other websites
Plagiarism is illegal and constitutes a crime for violation of copyright and intellectual property laws. Google also hates websites that thrive on duplicate content. Therefore, make sure that your website has content written in original and that no other website has the same content word for word and sentence after sentence.
The content must be at least 250 words
Make sure your article is at least 250 words on each web page on your site. Also, your keywords should be included in the first 250 words, as the Google crawler scans only the first 250 words and, on that basis, checks the relevance of the web page to the search result.
Keyword density: limit this to 2% – 3% of total content. Use only 2-3 keywords
Don’t use too many of the same keywords over and over. Most search engines would find it offensive. It is best to limit it to 3% of the total content. However, it is wise to limit yourself to just 2-3 different keywords.
Niche websites that have very little competition but have a good demand for genuine visitors
Don’t turn your website into some kind of super mall, selling everything from mice to elephants all under one roof. Find your niche that suits a fine segment of the market, say Domain Shift. Make sure your niche is not cluttered with too many players in the market. Try those that do not have too many players and you can be one of them, to fight to get to the top of the Google search engine rankings, serving only a selected clientele.
I hope that the information provided to you here in this article will help you to start a successful career in internet marketing and the success of websites that makes them profitable using SEO techniques. This is how you can improve your website’s ranking in Google search engines.