Instagram’s popularity has skyrocketed as smartphone cameras have gotten better at taking photos and videos. Great photos or videos can help spark interest in your business and attract people. But the standard photos and videos you take with your Instagram account may not be enough to grab your audience’s attention.

Instagram, more than other social networks, is all about beautiful images. Up your game by making your images really stand out from the crowd with these 4 Instagram photo apps.

1.Design

Layout is a simple Instagram photo app that allows you to quickly and easily generate collages. So if you have a group of photos that don’t really get the job done on their own, this app allows you to quickly turn them into one amazing collage. It is also a very useful app if you have a new collection of products launching at the same time. This cool app allows you to effortlessly highlight them all in one well-made collage.

2. boomerang

Short videos work well on Instagram, but if you don’t want to use videos, Boomerang is a great option. This Instagram photo app quickly captures events and turns them into a video that you can share with your Instagram followers. It will take photos of 10 images in a quick sequence and then automatically convert them into a mini video.

3. slider

Sometimes you want to take a photo of a large group of people or products, so you need a panoramic shot to make sure the photo contains everything or everyone you want to show. But panoramic photos are hard to take with Instagram. Swipeable sorts that problem out in no time. It is an Instagram photo app that helps make taking panoramic photos much easier.

4. Title

One of the best ways to engage customers on Instagram is to write a memorable caption on your photo. But creating a great caption is easier said than done! That’s where Captiona comes in. This app allows you to type in a keyword and it will gather a variety of well-known catchphrases, popular quotes, and other words and phrases that you can use in your caption.

Remember that good photos don’t happen by accident. Use nature before technology, and spend some time observing your subject, environment, lighting, and everything else going on before you start clicking. This can make a big difference in the quality of the images you post on Instagram.

It seems as if there is some kind of frenzy or uproar of some kind regarding content marketing… It’s kind of peculiar, since content marketing has always been the number 1 practice, essential in SEO best practices. In fact, content is what made the Internet one of the most important inventions of modern technology.

Lee Odden of TopRank Marketing has said, “Content is the reason search started in the first place.”

Before the Web/Internet was so cluttered with display ads and PPC, content was the only thing driving traffic to websites.

Interestingly, even since the rise of technology and digital marketing, content still has a huge impact on driving customers and sales to different websites. Instead of diminishing in power, content has now become more essential and effective than ever in digital marketing strategies.

Why market content for Shopify eCommerce stores?

An exceptional piece of content that you create can live for eternity on the Internet. Unique and noteworthy content will continue to drive traffic, leads, and sales for years to come! You will proceed to make your social media rounds and develop referrals and backlinks.

When you write totally amazing and amazing content, you are starting to create a chain reaction of spells. The more engaging and informative the content, the greater the response… and this is just one of the many reasons why content marketing for Shopify eCommerce stores is vital!

You have to think of content marketing as some kind of money-making device or something that works without ever getting tired no matter what time of day it is… When you use content marketing correctly for Shopify eCommerce stores, your business will continue to grow.

Below you will find a variety of Killer Market content strategies that will drive traffic to your Shopify eCommerce store.

1. Write titles in bold. Always start with the basics: great headlines. On the search results pages, the headlines you’ve created have a colossal impact. Use headlines to attract the attention of your users and potential customers.

2. Write using power language/words. Powerful words are words that will convey emotions and attract different senses in a person. Words like “killer, catastrophic, ballistic, explosive and/or “amazing, mind-blowing, extraordinary, miraculous, astounding” and the like seem to elicit a reaction from people. We’re sure you’ve experienced this too when reading powerful and truly moving content.

However, be careful about using too many power words as it can come across as witty or even spammy. Find a balance and place powerful words in the right places, where the impact will be felt the most.

• Don’t be afraid to be sexy. It’s no secret that sex sells. It just does… That being said, be sexy in applicable circumstances, but don’t overdo it. You don’t want to be inappropriate or offensive. Creating some catchy headlines will help you with traffic to your Shopify eCommerce stores.
• Be mysterious and intriguing. Everyone enjoys a bit of mystery; a bit of intrigue… so don’t unleash all your information in your headlines. Spark reader curiosity by leveraging the divide between user problems and solutions you can provide.
• Implosion of expectations. Keep in mind that not many websites have received much attention following the conventional methods. Think outside the box. Dare to be edgy and a little shocking. Remove the filter from yourself and your content. Write about things your users don’t expect. However, ALWAYS back up your information with hard data and facts.

3. Acquire information. We recommend that you subscribe to websites such as: Copy Blogger, QuickSprout, Social Media Examiner, and Content Marketing Institute. Take note of the types of headlines, which generate the most shares and Tweets. Don’t be afraid to be experimental. You will learn from your mistakes.

4. Create fruitful content! Fertile, generous, informative, creative, abundant – these are all synonymous with extraordinary Shopify eCommerce content. People really love connecting and interacting with content as long as it engages their senses. If you know what really appeals to your target audience, you’ll see your content start to spread like an epidemic. Use this guide to create genuine and fruitful Shopify eCommerce content.

5. Make sure the content goes viral. How do you know if your content is viral worthy? Well, if your content is worth your information, it will usually spread on its own. Give your target audience reasons to connect and/or share your content with others. Is your content absolutely amazing? Are you offering special offers?

Developing viral content is of the utmost importance as it will compel your users to share your content. For Shopify eCommerce stores, it is sometimes a bit more challenging, and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business or industry.

6. Newsjacking of social trends. We live in a world of hashtags and trending topics, and hashtags and trends come and go on a daily basis. When you use Newsjack, you’re basically leveraging the hot topics on social media to optimize your ecommerce content. For example, if #NationalCatDay is trending on Twitter, think of and/or find a way to link this trending hashtag to your business. You can even just tweet about it on your business Twitter account and users will notice that your business is one that keeps up with all sorts of hot topics.

7. Create longer blog posts/content. Guys, it’s a myth that users are lazy and don’t want to read long copies. Sure, if the content is boring or uninformative and invaluable to users, they will naturally bounce. However, if you have great content, with valuable and newsworthy information, your users will definitely want to read all of your content.

Plus, search engines just love long-form copy!

8. Create and use visual content. It has been reported that Tweets containing images have received approximately 89% more favorites and approximately 150% more ReTweets compared to Tweets without images.

Sure, you can select most of the images/photos you share on Twitter and other social media platforms, but it’s highly recommended that you dare to get a little creative with your smartphone and camera and experiment with a few for totally authentic images. You never know: you might even start something as big as the Hot Pepper Challenge!

Organizing and organizing content marketing for Shopify eCommerce stores

A lot of Shopify eCommerce stores/businesses have recently realized the importance of eCommerce and content marketing. But only a few have found the necessary infrastructure to optimize continuous content across the wide range of digital marketing platforms and channels available.

No matter what type of business you have, you must have access to the capabilities that will allow you to create, disseminate, and monitor your content.

9. Develop a calendar for Shopify eCommerce content. To get started, you need a concrete Shopify eCommerce content marketing strategy. Create a document that details: topics, short-term goals, targeting data, and segmentation. A calendar like the one described is the best way to start and ensure a successful ecommerce content marketing campaign for your Shopify ecommerce store.

As you get more familiar with your target audience, you’ll be better suited to prepare different content marketing strategies that are right for your users. Always make sure that any new strategy you implement is of the highest quality. Don’t create content just for posting something…

10. Reuse content. “Kill two birds with one stone…” When writing content, keep this quote in mind as it can be invaluable and extremely effective. When creating content, we often forget about some of the best writing ever published.

Take the time to go back to previous content you’ve written and/or created that you feel confident about and share it multiple times on the same platform, so you can reach people in different time zones or with different online habits. Once you do this, modify/reuse your content, so you can distribute these awesome pieces of content across different platforms.

For example, if you created an infographic a few weeks ago and are now developing a video for this week, see if you can incorporate your infographic from a few weeks ago into your new video. Remember, content is not just about words!

Start applying these amazing and totally effective tips that will boost sales in your Shopify eCommerce store!

In the search engine optimization (SEO) industry, most people will agree that the top 10 rankings in Google for just about every term you can think of are dominated by the efforts of a relatively small number of sites. Google’s Page Rank algorithm is so powerful that for the term “new cars” in the US, for example, only 11 websites have been found on the first page, while around 2 billion pages are on that page.

This makes it impossible for the average website or blog owner to compete directly with these big sites. However, there are ways to improve the position of your website with the most powerful search engine of all (although it can take time, sometimes many months), and that involves the use of SEO content.

SEO content is articles that people and businesses place directly on their websites or pages. The goal of these articles is to give people looking to buy products, services, or information a guide to where to find them. In the case of the term new cars, SEO content is articles that contain a variety of opinions from both critics and believers in the products and services one might want to investigate when searching for a used car.

The first thing an SEO content writer needs to do to help a potential customer get the products is to create a site that is easy to find. The second thing is to make sure that those who are looking for what you are offering find your site easily. The best way to do this is to make sure that your site is the first one that shows up when someone searches for an item that you may be offering. The SEO content writer, then, must understand that her job is to get people to visit her website and make the first contact. The SEO content writer must also keep these people on your site, interested, and on the site long enough for them to make a purchase.

The main thing to consider when looking for an SEO content writer is, how long will they write? For most writing jobs, there’s a fee involved, and you’re usually in the same region as your standard article writer, but some content articles are free. If it’s for 1 article, there’s no fee, but if it’s for many, the writer might charge you. The fee must be significant enough so that the writer does not turn clients away. The fee should also be significant enough for the writer to write articles for you in a timely manner.

SEO content writers are found all over the world and are found for all kinds of writing jobs. In the UK they can be found for free content that is included in the source files, or they can be found for freelance writing. They can also write articles of all levels, as the content writer does not have to make their content look professionally written. They can also write mystery articles, historical articles, science articles, and they can also write articles that have a bit of a dark tone for horror articles. All the content is written using the keywords in the text. The one thing to remember with a content writer is that they don’t have to make keywords bold.

To help you choose the best copywriter for your site, you can use SEO copywriters who have a good reputation among consumers looking for your product, service, or information. To find the best, look for people who write in language that is easy to read and understand your brand. When you write for your website, you must remember not to include keywords on your site. This might increase your site’s ranking, but it might decrease your sales.

Unless you’re an incredibly well-connected Solopreneur making a killing and maybe even turning down business, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but perhaps less so for others.

The platforms are free, aside from the time it takes to keep your content up to date. No matter how responsive your company’s social media marketing is, time will not allow most Solopreneurs and business owners to maintain a presence on all platforms unless social media management is outsourced. If ROI positively impacts sales revenue, then the investment will be worth it. Let’s take a look at Facebook, Instagram and LinkedIn.

Facebook

The most popular social media platform has 2.19 billion users (Statista, Q1 2018) worldwide. There are slightly more female users than male users and the majority of the demographic is between the ages of 18-44. Data from Forbes magazine indicates that 47% of Americans report that Facebook is their top influencer when it comes to making purchases.

Facebook often offers excellent ROI for B2C companies (somewhat less for B2B). In-store events and promotions, talks, workshops, and other events can be announced to Facebook friends. Content provided in the form of text, photos or video can be uploaded. You can create groups and build communities, or post a customer survey. Share behind-the-scenes information about your business and what it takes to do what you do, and in the process, you’ll engage customers, strengthen your brand, and build relationships.

Sounds like too much work and too much sharing? Then create a fan page and limit your presence to basic information and a good call to action. Keep in mind that your presentation of text, photos and other content should be relaxed and welcoming, to create a personal feel (but remember that the context is the business).

instagram

You’ll find 1 billion users (Statista, June 2018) from around the world, 80% from outside the US. 95 million posts are shared daily, many accessed from a mobile device. Approximately 59% of US users are between the ages of 18 and 29. As of Q1 2018, there are 300 million daily users of Instagram Stories and 30% of users have purchased a product.

Visual storytelling, behind-the-scenes photo montages, social selling, brand awareness, customer engagement, and relationship building are all good uses for Instagram. If you are in PR or planning special events/conferences then you will find using B2B worthwhile, otherwise it is B2C as far as I can tell.

Photo sharing, short video trailers, and pithy text posts that include a # hashtag to better distribute your content are ideal content. Add a link to your profile bio. Decide if you want a public or members-only account. Links cannot be shared.

LinkedIn

Considered the gold standard B2B social media platform, LinkedIn has 500 million members worldwide (Statista, January 2018). Business companies large and small, Solopreneurs, corporate and nonprofit leaders, doctors and dentists, any employee with career aspirations, and most college students maintain a profile page. Recruiters use LinkedIn to identify potential candidates for job openings. LinkedIn ProFinder helps Solpreneurs find work for projects.

LinkedIn is a great platform for building a community of professional peers through your connections and sharing with them your professional story, successes, highlights, and other updates that support your personal brand. My B2B blog posts to my LinkedIn page and my connections are notified of its arrival. Your connections will also share their stories and there is a great opportunity to connect and build relationships.

Professional portfolios, videos, white papers, newsletters, blogs, infographics, SlideShare presentations, and podcasts can all appear on your profile page to add depth to your brand story. You can post links to articles or studies that may be of interest to your connections. Recommendations and endorsements allow others to verify your professional bona fides and you can return the favor.

In the Groups section, you’ll interact with colleagues within your industry or with alumni from your school. Topics of interest are explored through posted questions and group members can answer and, in the process, get to know each other and possibly forge relationships that lead to business.

Thank you for reading,

Kim

How to create an attractive video for online and offline?

Creating a video is very challenging because through the video we can tell a story to our audience, a message that we want to convey to the audience or we can promote our business or product through the video. If you want to create a video, you have to be creative because telling a story or promoting a product or business is not a big deal, but the way you tell your story, promote a product or business must be engaging at the same time.

Is equipment required to create a professional video (online, commercial, promoting a product)?

You don’t need a Hollywood type studio to create a video if your budget is tight, you can shoot videos or make videos with your smartphone, and you need to be creative while editing your videos.

Equipment

Fluid head tripod.

MIC for Voice Over.

editing software.

HOW TO MAKE A POWERFUL VIDEO FOR YOUR AUDIENCE.

1. Script: – They are the written text of a film or broadcast.

You should include points related to your video like:-

A. What you want to tell your audience

b. Roll shots B.

against A-roll shots.

d. Locations to record a particular video.

2. Camera:- It is a myth that to make a video you need a professional camera setup. You just need a powerful camera mobile (phone @ Rs 10000).

3. Tripod:- Helps your camera stabilize your video, because no one likes to see video shake. With the tripod, you can take many creative shots like pan and zoom, Dolly shots, etc. if you can afford expensive so go with your budget then you can buy tripod under 1000-3000RS.

4. Lighting: – It is one of the most important factors when creating a video because with the right lighting it is much better and attractive than inadequate lighting. You can shoot in soft light (morning or evening), try to avoid strong sunlight (direct sunlight), if you shoot indoors then you need some soft boxes for light, they are quite expensive, but you can make your own DIY soft box.

5. Music: It helps make your video sound more professional because through background music we can make it feel better and attractive. Use royalty-free music for your video.

6. Editing:- Also known as post production, it’s a final step where your story comes in its original form, editing doesn’t just mean joining two clips together, trimming, cutting, etc. You need to be very creative while editing your video and edit it according to your script, which helps you edit your video much faster and better.

EDITING SOFTWARE

There are tons of editing software on the market, but which editing software is best for you? I have classified the software according to the level. Categories as follows:-

1. Beginner

2. Intermediate

3 professional

For Beginners: It is very difficult for beginners to choose the right editing software because they do not have any knowledge related to video editing, so they can go for this software.

Windows Movie Maker for (windows).

I Movie for (MAC).

For Intermediaries:- This category is for those who have basic video editing skills like trimming, cutting, splitting, adding text, etc.

Filmora (Windows/MAC).

Camtasia (Windows/MAC).

ShotCut (Windows).

Power Director (Windows/MAC).

Davinvci Resolution (Windows/Mac).

For professionals: This type of editing software requires high specifications for your PC or Mac. This type of software is used to edit movies, TV shows, music videos, YouTube videos.

Adobe Premier Pro. (Windows/Mac).

Final Cut Pro X. (Mac).

Sony Vegas Pro. (Windows/Mac).

For motion graphics:-

Adobe After Effects (Windows/Mac).

HOW TO UPLOAD VIDEOS ON YOUTUBE, WHAT TO DO & DON’T:-

Your content king on YouTube. If your content is good, people will subscribe to you and YouTube is also the best option to earn money and you can pursue your career on YouTube if you are passionate about it.

Back

1. Make attractive thumbnails, they must be unique.

2. Use keywords in your video titles.

3. Write proper descriptions and give credit to your music

4. Always write keywords correctly, no spam, keywords related to your topic.

5. Be patient, don’t give up too quickly.

6. Unique content.

7. Be consistent.

NOT TO DO

1. No duplicate content.

2. Don’t click baits.

3. No keyword spam.

4. Inconsistency.

If you follow these steps, you can create amazing videos and you will also be successful on YouTube.

As a web business owner, you need to understand how search engines view the content on your website and how your target customers are looking for relevant content that you provide them related to your product or service.

The web sphere is a highly competitive space that thrives on regularly published original content that doesn’t sacrifice quality. Therefore, you should study the search analytics of your target customers to determine the content that is in high demand.

However, if your internet marketing budget is low, you can effectively apply content writing and article marketing by posting to top article directories to drive tons of quality traffic to your website at a fraction of the price of the web traffic boosting software

That is how:

Tip 1 – Study the search trends of your customers

According to the CEO of a highly traffic-driven website, Gather.com, which focuses on creating a variety of campaigns to increase visitor engagement on social media, nearly 15.9 billion searches are performed each month. , of which a small but significant number could be from customers looking for your business!

Even if they are looking for your competitors, knowing who they are and the keywords they used to search can help you design a marketing campaign using article writing to direct them to your site using these very phrases! Google’s algorithms provide an excellent source for understanding visitor behavior and search trends – study them or a similar web tool to gain more detailed insights into your target customers’ search styles and craft the best article writing for your search. marketing campaign.

Tip 2 – Take a Holistic View of Your Article Marketing Budget

When starting your article marketing campaign, it pays to think holistically about your budget for writing articles, so choose an affordable writer. Determine what you are willing to spend per customer based on what you would make per sale and you can judge how much of this amount is worth spending on your writer who is your silent salesperson.

However, going for keyword stuffing and low article fees will not provide the desired results or else business would have been booming. A reasonable fee for content-based marketing programs can help you acquire good writers, win customers over by offering useful, easy-to-read content, and help you grow your business faster than complex and expensive pay-per-click programs.

Tip 3 – Get the most out of your website data by redesigning key phrases in your marketing article

Good content creation means that your copywriter should be able to target key phrases in your website content that can be naturally integrated into your article marketing campaign so that you stand out for your brand, create demand for your website, and drive marketing worthwhile items.

Therefore, many articles based on generic and specific keywords that best describe the content of your website, created at affordable prices and published in the main article directories will generate better results in the marketing of specific articles than a few articles. costly unevenly distributed across new article directories. who have not yet obtained a high PR.

Tip 4 – Make sure new content is regularly posted on your website at scale

Use article marketing effectively to ensure top ranking in search engine results by scheduling your article posting to major article directories at regular intervals, say 5-7 articles per day so that you have at least 1,000 posts on the most relevant topics on your website, for 3 months.

Imagine your competitor with only 5 or 10 posts combined with a complicated new expensive traffic boosting program and their own 500 posts on a topic that captures ongoing customer attention for less than $2500!

Tip 5 – Hire a professional article writer who can deliver content relevant to your business based on demand

The content your customers are looking for, based on search behavior analysis provided by a professional article writer, ensures there is a constant influx of original, demand-driven content.

To increase website traffic and convert unique visitors into sales, your website content and promotional items need to stand out in this fiercely competitive industry where major players can afford expensive web traffic generation strategies. , including purchasing hundreds of dollars worth of software programs to drive targeted traffic.

You can start earning easy money online by creating a website and joining affiliate programs. There are thousands of online stores that would be willing to pay you commissions for sending them new customers. After all, online business is all about creating a great online presence and visibility. Website owners can surely help merchants in this area.

How to start

Basically what you need to do is join an affiliate program and post affiliate links on your site that will take you to the merchant selling your products and services. Every time a visitor clicks through to your site and buys something on the merchant’s site, you can earn 5 to 10 percent commission on the value of the product. Not bad, right?

what to consider

It would be great to link to online stores that sell items that are complementary to the content on your site. For example, if you love to talk about golf on your site, you should make deals with online stores that sell golf equipment and other things. Naturally, your readers won’t mind seeing product recommendations, since they are golf enthusiasts anyway and will probably want to buy things related to their hobby.

write content

The content of your website is very important. This is not only for your readers, but mainly for you as well. You can make easy money online if you really love what you are doing. Write content that really interests you. This way, writing could be a lot of fun instead of a drag to simply increase your ranking in search engine results.

the wrong way to go

The wrong way to go is when you prioritize ranking over the importance of your content. Some affiliate marketers spend a lot of time and effort trying to fool search engines (can you imagine trying to fool Google?) just to get their sites ranked high on the results pages. People can really read! When they find out that your site is just full of junk, they will undoubtedly block you from their list. On the other hand, if you write informative content, readers will surely patronize your site and even give you positive comments. What’s more, they will be more than happy to buy from your affiliate merchants!

Other ways to earn with affiliate programs

Actually buying is not the only action you can get when you join affiliate programs. Some merchants would be willing to pay you a certain amount for even a single click on their link from their site. Depending on your niche and the terms of the deal, you can earn between two cents and two dollars on a single click.

In fact, it is possible to make easy money online by joining affiliate programs. They are simple and almost uncomplicated. You don’t have to shell out any cash or take any crash courses in marketing. All you need is a website that has good content and a good following. What could be easier than that?

Digital marketing is constantly evolving and this can seem unsettling at times. Strategies that were working in the past may not be effective in the present. Do you know why many companies fail to get ahead of their competitors? It is simply because they are not willing to adapt to the ever-changing world of digital media. But, the best thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as you turn things around too quickly, you may not be able to find if your strategy worked in the long run. But if you wait too long, you are likely to waste your two valuable resources: time and money.

With that being said, how do you know when the time is right to change your digital marketing strategy? To help you keep up with the fast-paced industry, I’ve created this post to help you know when to change your digital marketing strategy.

Below are the 5 signals to help you decide when to abandon your current strategy.

1. Focus on low-value metrics

If you’re concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only give you insight into your marketing visibility. And not the actual accuracy of your strategies.

2. Only focus on your brand and not on the needs of the audience

All marketers want to get their brand out there, but you shouldn’t go overboard by sticking your brand on everything. In fact, make your educational content focus on your hearing problems and needs. This would really help you target buyers in the early stages of the buyer’s journey.

3. Excessive use of keywords

Although it is necessary to place keywords in your content, Google’s priority is always to provide a user experience of reach and content relevance. Google has nothing to do with the number of times your site shows the keyword as “Digital Marketing Strategy”.

4. Don’t trust your instincts

Your previous experience is certainly precious. But your decision-making process shouldn’t be based solely on what has worked in the past. This is a very bad idea as what worked tomorrow may be completely irrelevant today. Therefore, guiding your marketing strategy through objective data will only allow you to obtain better results.

5. Not integrated

Whether you’re a digital marketing expert, an IT department, or a startup, it’s all too common for digital marketing strategies to end up in silos. It is an easier way but of course it is not effective. It is true that the digital approach works best when integrated with traditional channels.

Now that you know whether or not you need to change your digital marketing strategy, here is a complete guide to help you build a powerful new marketing strategy to achieve your goals online.

What are the essential steps to create an effective digital marketing strategy?

When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.

• Research on your target market and competitors

• Know your audience because if you don’t know them, how can you help them?

• Integrate different marketing strategies and use only the right tools

• If you don’t have the required skill set, feel free to purchase special services

• Identify your online value proposition and apply it across all digital marketing channels

• Last but definitely not least, be prepared

But before you do anything, ask yourself a few questions. Asking yourself the right questions and having the answers in place will certainly help you make the right decisions. I have provided some questions and answers below to help you.

Which digital channels are most effective for you and why?

With so many digital channels, it becomes difficult to choose the best one. So you can identify it with these simple basics:

• Identify the channel where most of your potential customers like to hang out

• Analyze the behavior of your target audience

• Create awareness with Twitter

• Attend industry events and conferences.

• Social networks and newsletters to reach your potential customers

• SEO or combination of SEO and PPC to help you attract more visitors

How to evaluate your digital marketing activities?

Unfortunately, some companies do not know how to correctly answer this question. If you are one of them too, don’t be ashamed! Just jump on and find out how you can determine the right metrics and evaluate your current digital marketing activities.

• Identify your target KPI (key performance indicator) to help you understand what’s working

• Monitor your website traffic and sales to learn the necessary statistics about your customers

• Track and measure your metrics through Google Analytics

• Survey your site visitors to find out if they are satisfied with your solutions.

• Track ROI, conversions, market share, and sales

How to make your business stand out from the crowd?

In today’s competitive digital market, it’s really hard to make your business stand out from your competitors. But an effective strategy can help you stay ahead of them. Let’s see how.

• Effectively communicate and educate your customers

• Stay honest and transparent to build customer loyalty

• talk less, listen more

• Be authoritative and helpful in what you do

• Know your competitors and learn from them

• Be creative, open-minded and try new technologies.

• Speak in the language of your audience

• Use test points and testimonials to prove that you are the best

final thoughts

As the world of the online landscape changes, so should your digital marketing strategy. Therefore, it is essential to keep abreast of the changing market and new technological advances to help you grow further.

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some companies still think of social media as an afterthought. Any digital marketing company will tell you that your business can thrive with the right social media marketing strategies.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand’s online presence.

What some entrepreneurs don’t understand is that it’s not just for fun, it’s a force to be reckoned with. When used correctly, it can bring energy to your business. On the other hand, social media failures can be bad for business. These are the main social media marketing mistakes that companies make.

1. Having too many social channels

Alright, if you’re on social media, you don’t have to be on every platform. Your company just needs to be among those that can best reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your audiences on both platforms may differ as well.

Also, every channel you sign up to is another platform to maintain regularly. It is a real-time channel, which means that the content should always flow on your page. So if you have five different channels (which you can), you need to make sure you can manage all of them on a regular basis.

2. Ignore comments

This applies to both good and bad comments. Customers love hearing about a brand they follow because it gives your company a human and friendly face. While it can be tricky to keep track of your followers’ interactions, the more (and faster) you respond to their comments, the better chance you have of giving them a good experience.

It is said that 71 percent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your opportunity to express the personality of the brand. You don’t have to sound like a robot. Use a voice that works for your brand. Spotify’s brand identity is aimed at millennials, so its tone is fun and modern.

3. Post Content Manually

Creating content and managing social channels on a regular basis are difficult tasks. It takes a lot of time and effort, so some companies do not update often. Fortunately, there are many tools that can help you optimize the management of your social networks.

There are tools for different needs. For publishing, there’s Hootsuite, Buffer, and Sprout Social; for quick graphics, there’s Canva. These are just some of the examples of tools you can use to save time and make it easier to manage.

4. Not optimizing content for each platform

Your hashtags on Instagram make sense, but on Facebook, not really. At the same time, the ideal character count on Facebook isn’t the same on Twitter, and the amount of emoji you put on Instagram won’t work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.

Any digital marketing company knows that social media marketing is about more than just signing up for accounts. Maintaining your channels is a lot of work, but it can build brand loyalty, which is a hard thing to find. So the next time you register your business on a social media account, remember to keep it a regular business.