Digital Marketing

How YOUR nonprofit can master visual storytelling

According to ISPO News, we make approximately 10,000 decisions a day and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which, when you think about it, is a staggering statistic. Nonprofits have a distinct advantage over for-profit businesses by offering their donors much of what they need for their decisions: emotion.

Fortunately, today we live in a world of digital marketing and social media. It seems that everyone wants to immerse themselves in images and videos that help convey stories. It’s especially true for nonprofits because it’s never been easier to help your community visually understand what you do and the impact you’re having.

There are several simple tools and strategies to become a master at employing tactics to trigger the emotions of your champions so they can support nonprofits by spreading the word, raising awareness, and donating:

  • image without copy – When you are looking at an image that you want to post on Facebook, Instagram or Twitter, take a moment to think about it without any title or story. Ask yourself if the image alone conveys what you want to tell. If no text accompanies it, does the image tell the story on its own? If so, this is an image that you must share in digital marketing. If you don’t feel something when you view the image, you may want to reconsider for something stronger.
  • Facebook – This social media platform is by far the largest on the planet with over 2 billion users, and counting. As you probably know in recent years, Facebook has made strategic decisions to limit the organic reach of nonprofits to around 1 percent. Although the social network does not publish its algorithms, there is a clear preference for images and, increasingly, for video. Many nonprofits have a Facebook page and should use it as an opportunity to market their brands every day. When you post to your Page, keep in mind that you want to be known for your images, which increases the chances that your followers will share them with others.
  • design tools – If you want to share attractive images, but you are not a designer, do not be afraid. Tools like Pablo by Buffer or Canva allow almost anyone to become an artist. Each allows you to search your image library or upload your own photos. Place a quote or interesting fact on your image and easily share it on your social media accounts. In minutes, you can create thought-provoking visuals to share like a pro with your followers.
  • remind your followers – To engage donors and supporters in your work and help drive excitement, it’s always important to display photos of those who represent who and what you serve. But did you know that some of your images should also include your donors and supporters participating in your events or volunteering? These images, along with compelling captions, quotes, or stories, go a long way in communicating what you do. They also help potential donors and volunteers see themselves as supporters of your organization.

By being consistent with the “how to’s” above by posting on social media every day and reviewing your analytics, you will strategically increase your brand awareness and even revenue base. All you have to do is take inspiring images and videos that capture people’s emotions about your organization.

Digital Marketing

Blog for fun and profit

Blogging has become very, very popular in recent times and that popularity continues to grow by the day. Many blogs are run solely as a social outlet to share views, interests, information, etc. with friends and anyone else who wants to read. The vast majority of bloggers are not particularly interested in using their blogs as a means of generating income but some people have taken advantage of what is a huge profitable opportunity.

However, if you’re considering the latter option, simply sitting in front of your computer and typing won’t make the money you’re looking for. So how can you turn your blogs into a viable business? There are a number of ways this can be achieved. Here are some tips to help you get started and hopefully help you turn your hobby into a profitable career.

First of all, obviously, if you don’t already have a blog, you should create one. Two of the most popular platforms these days seem to be Google’s ‘WordPress’ and ‘Blogger’. A great advantage of blog sites is that they are generally free to set up and use. These are very easy to set up and there are plenty of instructional videos on You Tube to help you with this.

Second, you need to decide how you are going to generate streams of income from your blog. There are several ways to do just that. The most popular way is to place advertisements on your blog site. There are several Internet based companies that will place advertisements on your site for you. You will then receive a financial reward every time someone clicks on one of these ads. Google AdSense is one of the most used. An alternative is to sell a product or service from your website and use your blog to attract customers. A kind of combination of these two strategies would be to advertise someone else’s product on your site and then get some kind of commission from that person. Whatever method you decide to monetize your blog, you need a plan, a strategy to follow consistently to maximize your profits. Once you have your blog and your strategy in place, it will be your path to a blogging career.

The third and most important step is driving traffic to your site. Once your blog is set up, it will only be effective as a source of income if people visit it. Internet marketing, to a great extent, is a numbers game. The more traffic you can drive to your website, the more people will read your blogs and other content. According to the law of averages, more visitors equals more sales and/or clicks on ads. So how are you going to drive that traffic to your blog site? The use of keywords is important here. There was a time when keywords were almost the only criteria. That is no longer the case. Search engines now respond to activity (ie new regular posts, backlinks, etc.). You need high-quality content on your site to drive search engine traffic to your blog.

Blogging is an enjoyable hobby for many, but there’s also the potential to build a profitable business if you’re prepared to put in the time and effort to learn how to do it.

Digital Marketing

Definition of acquisitions

Procurement can be defined as the purchase of goods or services at the optimum possible total cost in the correct quantity and quality. These goods and services are also purchased at the right time and place for the express profit or use of the government, corporation, business, or individual through the signing of a contract.

The process of acquiring goods or services required as raw material (direct contracting) or for operational purposes (indirect contracting) by a company or an individual can be called contracting. The procurement process not only involves the purchase of basic products, but also quality and quantity checks. Suppliers are usually listed and predetermined by the purchasing company. This makes the process more fluid, fostering a good business relationship between buyer and supplier.

The synonyms of acquisition, which are gain, buy, buy and acquire, can shed light on the meaning of acquisition. The hiring process may differ from company to company, and a government institution may have a slightly different hiring process compared to a private company.

Procurement can also be simply defined as the procedure in which goods or commodities are purchased when prices are low. The acquisition is advantageous if the goods are purchased in bulk. E-procurement is another method in which electronic means are used to procure or purchase goods. Everything is processed electronically, from finding the right bidder to delivery and settlement.

The acquisition procedure may differ depending on the product and the uses of the product. Sanitary equipment must be efficient and reliable, and the procurement process is carried out meticulously to avoid purchasing defective equipment. Another important factor that is often included in procurement definitions is the quantity in which the product is purchased. This is important because the quantities of goods purchased are inversely proportional to their cost.

Therefore, procurement is a process that is carried out by almost all companies and individuals for their own personal gain or profit, which involves the purchase of commodities by choosing the right bidder.

Digital Marketing

How to create blog content to attract your ideal target audience

4 Easy Steps to Update Your Blog and Get More Qualified Leads
If you have a blog, you know that creating new and valuable content is key to your overall success. By posting well-written content on a regular basis, you will improve your search rankings and drive traffic to your business.

But it’s not as simple as just writing a blog and waiting for leads and sales to roll in. It takes a bit of time and effort to optimize the SEO of your website’s blog posts, but it’s worth it.

Here are four simple steps to help you get the most out of your content:

1. Start by researching highly searched topics on Google.
Google AdWords is an amazing tool to help you find high traffic keyword phrases. Think about what people are typing into that Google search bar. Often it’s about “how” to do something, so let your curiosity be your guide as you write your blog.

While highly searched topics are the way to go, try to find the perfect balance between traffic and competition. If you always look for the hottest topics, the competition will be fierce.

Your chances of your article or video appearing at the top of search results will be much more of a challenge than if you choose something that is searched for but isn’t crazy competition.

One of our clients, Deez Skin Reju & ​​Pain Clinic, offers body contouring. By targeting the keyword phrase Body contour after weight loss.they can attract your target audience to the website.

2. You want to write a blog title that includes your target keyword phrase. Your blog title is the first thing people will see, so it’s crucial that it’s catchy and tells people what they’re going to get from reading it.
Ultimately, your blog title should appeal to both readers and search engines. However, you never want to focus on “writing for search engines” by stuffing your content with keywords or using awkward phrases just because you think they might be good for SEO.

In addition to the blog title, use your keyword phrase multiple times in key places in your article, including:

Don’t forget to optimize your title, description, and keyword meta tags for more SEO juice. If you’re using WordPress for your blog, there are plugins like Yoast SEO that make it easy to quickly add these tags.

By targeting keywords like brand identity in our blog postswe attract people to our site who may be interested in our services.

  • the first paragraph
  • Subheadings in the article (use H2, H3, and H4 heading tags)
  • Image ALT tags and filenames
  • Hyperlinks within the article
  • The last paragraph

3. Link to articles of interest.
Links to other articles not only add value for your readers, but can also boost your SEO. You could say something like “If you enjoyed this content, here are some related articles you might enjoy.” You simply hyperlink to the other articles and you are creating internal cross-links that will be beneficial for your search engine ranking.

Speaking of links, why not post trailers and links to your blog articles on all of your social media platforms? This means that the incoming links are working to increase the popularity of your website.

Keep a checklist handy (we used an Excel spreadsheet) so it’s easy to get into the habit of making sure your post gets promoted on all the right channels.

4. Be consistent.
Consistency is key in all areas of your business, and optimizing your blog is no different. All of these tips can be very helpful in increasing SEO traffic to your website, but only if you regularly publish new articles.

If you haven’t posted anything new on your website for a while, search engines will soon think that your website has been abandoned.

While improving your SEO and increasing traffic to your site isn’t rocket science, it does take time and effort. There are also a number of other techniques that will really help, but there are too many to list here!

One of the best things you can do for your business is to hire a professional marketing company. We have a team of professionals who can help you optimize your blog, drive traffic and drive engagement.

For the success of your business,


Digital Marketing

Choose the right digital marketing company for your product!

Marketing experts recommend making a strong digital presence, as traditional marketing strategies will cease to exist in the near future. In fact, companies that promote their products in online media make more profit than those that engage in traditional marketing strategies. This is why companies are trying to build a strong digital existence in the market now.

The need for digital marketing

Without a doubt, social networks have conquered the world. Today, it has turned out to be the most accepted means of both communicating and interacting. You can start a campaign, start a discussion or just write your opinion to see what kind of reaction you get around the world. Such is the power of social media. Here the question arises why not use this potential of social networks for marketing purposes. By channeling this opportunity the right way, your product can go places and speak to your target audience through social media.

As a result of social media, social media advertising services have become a fundamentally useful medium on the online platform. Over time, as the need to create brand awareness has increased, it has become equally difficult to avoid advertising on social networks and when this form of advertising fits all budgets and offers a positive result in return. In fact, without a product page, the social media giants like Facebook, LinkedIn, Twitter, etc. Your brand or product name will simply be pushed to the bottom of the line by your competitors as your potential customers will get nothing if they search for your product and services on these social media sites.

All of these can be easily taken care of by digital marketing companies that have commendable knowledge and experience in the industry and know very well how to meet the demands of their bosses in the most efficient manner. These advertising companies have the ability to customize their services depending on the product proposal of each client. They also have a group of specialists who are assigned to play their best shot when it comes to results-based performance. In addition to working in the social media division, they are also present in email marketing, web design, Android and iOS apps, and many other services.

You can avail any of the services you need from a reputable SEO company and you can be sure that they will provide a result based solution for your business. All you need to do is hire a company that offers vivid solutions and helps your brand grow.

Digital Marketing

Medical Technology PR Strategies for a Successful Product Launch

You have produced a medical technology that is a breakthrough in the field of medicine, the next thing you need to do is tell the world about it. The best medical technology will do no good if the right people don’t notice it. Employing the help of a professional medtech PR service provider is the first step to reaching the right people and getting noticed by the public. This is crucial, especially for a successful product launch. Here are some tips for effective medtech PR before a product launch.

Evaluate your public relations

For startups or companies offering new medical technology, the role of public relations in a product launch should not be underestimated. In the current marketing scenario, the effectiveness of advertising decreases, the value of articles and quality content increase. Relevant and fresh public relations allow your company to not only gain visibility but also credibility among important people such as investors, industry peers and customers.

Write a high-quality press release

PR experts know the importance of content creation and press releases in medtech PR strategies. High-quality content and a relevant press release provides insight into a company that is actively growing. This also opens up opportunities to acquire investors and financiers due to the increased local visibility of the brand. By producing share-worthy stories for social media, you can increase your brand awareness and gain followers. Consistently relevant press releases can also open up an opportunity for your company to be an expert resource for journalists. However, despite the numerous benefits of press releases, not all companies are diligent enough to write them.

To maximize the benefits of PR before a launch, it’s helpful to produce a high-quality press release to help improve your brand’s reputation. If you can create cutting-edge medical technology, you’re certainly capable of producing a worthwhile press release. Expert public relations companies can help you identify newsworthy topics from your experience and share them with the public in the most informative and interesting way.

look at different angles

If you’re wondering what to include in your press release or want to write multiple press releases before your launch, there are a number of topics you can explore beyond the launch itself. For example, you can describe the process involved in initial testing or the work that is done on a prototype. You can also share the quality approval or certification you’ve earned for your current technology along with any awards and recognition you’ve received. You can also review new or updated documentation about your product, as well as emerging applications for your technology. You can write a case study of a client or share the milestone of units sold and plans for expansion or investments. These are just some of the things you can write about in a press release so you don’t miss out on the opportunities that can come from simply writing one.

Stay up to date with current events

One way to produce relevant and timely content or press release is to tie it to a current event. Some topics related to the medical field include flu season, soldier safety, returning veterans, health care reforms and costs, mobile disease management tools, disaster relief, etc. . Just remember that when you mention a current event or crisis, your content should include ways your company or product can help address the situation. Avoid including trending stories that are unrelated to what you do, as this will not be helpful to you and could potentially damage your reputation.

Digital Marketing

The best web marketing jobs

Since the birth of the Internet, countless things have changed in the world. People from different countries around the world can now easily communicate and see each other for free. If you told someone this a year ago, they will laugh at you and tell you that it exists and that there will be no crazy company that offers that service for free. But lo and behold! We have Skype and Yahoo Messenger! Likewise, Google has probably become the world’s online library for research and as a source of information for everything under, around and in the sun.

So how can these Internet giants provide free services without crumbling to the depths of bankruptcy? That, ladies and gentlemen, is largely due to website marketing. Thousands and thousands of great sites would give anything to be advertised by these Internet giants. For those who are totally new to this idea, SEO or Search Engine Optimization is all about getting a site to appear at the top and on the first page of search engines (especially Google). And all of that involves website marketing. So what do these things have to do with a web marketing job? All; Site owners employ people to do web marketing for them.

So, if you are a website marketing graduate, you have a very good chance of finding a web marketing job. You can be employed as a web marketing manager, web marketing consultant, and others. But the job opportunities don’t stop there. People with good English skills are employed to write articles and useful content for the websites, thus it will increase the traffic of the site. In simple terms, a lot of people will visit the site. And the good news is that there is no age limit for web marketing jobs. As long as you can do well, you will be hired.

You no longer need to worry about retirement or physical disability. If you can use your hands to type on your laptop or PC and use your intelligence to write proper sentences and convey great ideas to your consumers, you can certainly do a great job of website marketing. You’d be surprised how many people do this every day, working at home and with employers around the world. If you think you could be a great web marketer, feel free to explore the internet and use your talents and skills to help people all over the world achieve their goals of being heard and seen online.

Digital Marketing

The world of work is about to undergo a major makeover

hold on tight

We are now right in the middle of what experts call The Fourth Industrial Revolution. A technological revolution that will completely change the way we work and the way we live forever.

In fact, Klaus Schwab, the founder of the World Economic Forum, says that the scale, scope and complexity of how Artificial Intelligence (AI), robotics and machines will change our lives will be unlike anything we have ever experienced before. While no one knows for sure exactly how robots and machines will change us; look around you and one thing is for sure; things are changing fast.

The Internet of Things and process automation is already here. Today we can control all kinds of things in our house without actually being there. Like controlling the thermostat, closing the garage door, even turning on our security system, right from our smartphones.

From smart self-driving cars that talk to each other to algorithmic software that can calculate employee moods, machines have come of age. There are 3D printing machines that create body parts, flying cars on the horizon, and much more. No, this is not science fiction, this is real and it is happening now.

Dramatic changes ahead

But this is elementary compared to the many changes that are about to occur. And the technology of the future will destroy millions of jobs. Jobs you see workers are currently doing. This will put millions of unprepared workers in line for unemployment. Life within every organization, as we know it, is about to change rapidly. This Fourth Industrial Revolution will see many job losses as robots and AI are introduced into the workplace at a frightening rate.

In fact, according to the World Economic Forum, as many as 5 million jobs will literally disappear as soon as 2020, and 36 million more will be lost by 2030. That’s 41 million American workers who will be displaced in the next 10 years. Are many workers just not paying attention?

Once these jobs are gone, they are not coming back. Yes, new, better-paying jobs will be created, but workers will need to reorganize and upgrade their skills before it’s too late.

The new open talent economy

Another thing that will alter the way we work is the changing work platform. A survey of leading companies around the world shows that they have already stopped hiring most of their workers permanently. In fact, most of these companies already have a 50 to 50 ratio of permanent workers to what are now called “temporary workers.”

Welcome to the new “open talent” economy, where employers hire top talent (temporary workers) on an as-needed basis. This is a major sea change that is being felt globally.
Now is the time for organizations to prepare their workforce for these new changes. And now is the time for every worker to reinvent themselves for the new world of work.

Digital Marketing

Your Funny Videos and Entertainment

Are you looking for funny videos and entertainment? There are many of these types of videos on online social networking sites. Social networking sites cater a lot to funny videos to attract more audience to sign up to their websites. So it’s no wonder this is the place to go if you’re looking for funny and humorous audio and video to watch. School humor and jokes that are captured on camera by classmates and friends are uploaded to their networking sites.

What other way is better to relax than to watch funny videos and entertainment? A healthy dose of funny videos for your entertainment can relieve stress and tension after a tiring day at work. Just relax and watch the funniest and funniest movie or video from online social networking site and you will feel better. You can watch this humor and funny stuff from network TV shows but you have to wait for a specific time when they broadcast.

But with social networking sites, you just log in to their site and you can start viewing them. You have to be a member of the networking site to be able to watch these funny videos. Once you’re a member, you can do pretty much anything you want. Not only see the funniest video they have on their site but you can also upload your funny videos. You can also read and receive humor and funny things that other members of the site have. They are simply sent through an instant message or you will receive them in your inbox. These things are very common today on the Internet.

Finding the best ways to entertain yourself is something you need to do to detour or distract yourself from your daily routine. It would be a shame if you don’t think of humor and funny things like funny videos as your best option. While there are many ways to relax, such as taking a walk in the park and singing, a good laugh is one of the best ways to relax. Relaxation through laughter and humor is actually one of the recommended therapies to relax and relive tensions.

Entertainment is probably most people’s favorite pastime. Even my classmates and friends always watch entertainment shows and videos. And especially those that are very easy to access. The easiest to access is fun and entertaining online videos. On the Internet, you will never have fun with sites that have funny and hilarious things to see. Some are free, some you need to be a member and some you need to pay as a member in order to watch these funny and humorous videos online.

Most people would prefer free sites where you can watch and be entertained. But the ones available on members’ social networks are more fun and hilarious. But still, that would largely depend on your personal taste. Each individual has their own preferences and tastes, so it will always depend on the type of laughter and humor that you see.

The bottom line is fun videos and entertainment is what can make you relax and ease the tensions of your tiring days. And whether you sign up for a social networking site or just watch them on TV, it really doesn’t matter. As long as you have your funny videos for your entertainment is the main thing. Just remember when you’re feeling up and out, watch some humor and fun stuff like funny videos online or on your favorite TV channel.

Digital Marketing

Create a small business website with a website builder

A website builder is a boon that can help you create a website for your business. If you need a website, you should consider using a website builder as it has many benefits to offer you. Not only can you find some builders for free, but they are usually very easy to use and will save you time. Creating a website for your business is important as many people search the web for it before they start calling your business. If you don’t have a website, you are sacrificing countless potential customers who have gone to your competition.

An advantage of using a website builder is that it is very cost effective. If you are on a budget, this is the perfect tool for you. You can benefit from receiving a quality website without having to sacrifice all of your week’s earnings on it. It can be expensive to design and have someone create a website, so using a website builder will definitely cut the cost.

Website builders are also great to use because you don’t need to know HTML to design your website. The whole purpose of the builder is to help you design and build your website. You may need to know the basics about HTML as that will always help, but you can easily add contact forms and sidebars without studying an HTML book.

Website builders have a support feature so you are never left out. If you run into any issues while trying to build your website, you can easily get in touch with a professional who can help you get back on the right track. Many website builders have professionals available for you to access in a time of need.

In addition to the above benefits, you will also find that website builders offer you high-quality graphics. Website builders are designed with high-quality graphics and images without the price tag. You can choose from hundreds of layouts and pick the right one for your business.

You’ll also find that when you use a website builder, you’re saving time. Since you don’t need to know HTML and you don’t need to wait for graphics to be drawn and delivered, you can create your business website in minutes to a few hours. This is much better than the few days it can take to hire someone to design it.

Using a website builder to create your small business website is beneficial for you and also for your small business as it will save you time as well as money. It’s important to save money where you can, but in this case, you’re not sacrificing any quality. Enjoy a professional looking website and start building your own through a website builder.