Digital Marketing

Social Bookmarking Tips for Professionals

If you’re past the beginner stages of social bookmarking strategies, these tips will help you take your game to the next level. In this article, we are going to talk about the strategies you can use to make your website stand out by using social bookmarking.

syndication

If you have multiple profiles on social bookmarking sites, you may find it difficult to get your website listed on all of them because you don’t have time to do it. One of the easiest ways to fix this is by using a service like Only Wire which will send your bookmark to all the sites you’ve entered your login information for. If you have sites that you don’t want to share certain bookmarks on, you can unclick those sites and send them only to the ones you want.

Influencer Marketing

Having influencers with a large following share your bookmarks is a great way to draw attention to your website. When you share with influencers, you want to make sure they have an audience similar to yours. If an influencer shares with an audience that is not interested in what you have to offer, you will be wasting your ad dollars.

Conclusion of social bookmarking

As you review your marketing strategies, be sure to pay close attention to what works for you. If branding on social sites or using influencers who are doing it for you is working, put more money into it. If not, try another strategy and see if you get better results.

Digital Marketing

The Most Ignored Website Marketing Strategy

Avoid selfishness. It causes problems everywhere, and the world of eCommerce is no exception. To be successful, you need to know your audience, care about them, and go the extra mile to meet them where they are.

Maybe you are thinking of a new website: “My website is about me, my services and my products”

You may not be saying that explicitly, but it could still be your subconscious attitude. Most of us can relate to the joke, “I’m not much, but I’m all I think about.”

If you should think about your services and products, their benefits and limits. Think about yourself: your own limits as an entrepreneur. And if you want people to buy, think of these things in terms of your prospects.

  • Who are they?
  • What are they waiting for?
  • What are they looking for?
  • How do they perceive your products, your niche, your approach?
  • How could I confuse or disappoint them?

It’s hard to escape our pervasive selfishness, also known as prejudice, a huge blind spot to see around us. The best way to avoid this is to survey your prospects and, if you can, observe their behavior regarding what you sell, do, or make.

For example, I’ve been planning to write an e-book on public speaking for six months, but I haven’t done it yet. I knew it was lower on my priority list, so I put an offer on my most popular public speaking webpages: “Take this survey and I’ll send you a free copy of this $25 eBook when it’s available!” – I already have about 50 answers. When the time comes to plan the contents of the book, I will already know what is most interesting for my target market.

Similarly, I took a poll when it came time to title my first alternative medicine book: I brainstormed 100 of them, picked my 10 favorites, and let my online health readers pick their favorite. The one they preferred was the winner by far. He wasn’t even close. He wasn’t the one I liked either. Watch?

Maybe you’re writing a copy: “I will describe my offerings in the most natural language for me.”

Sometimes that works. If you are looking to capture them with a particular flavor, you can use, for example, a popular language or a technological language. But that doesn’t always work. What if they don’t know your lingo? What if they don’t know your favorite words and concepts?

We get so comfortable with the words, phrases, and metaphors in our business and social circles that we forget that not everyone knows them. You can keep your jargon if you define it. Otherwise, translate it into everyday language. Even better, find out what the most popular keyword equivalents are and use them.

Trust me as an experienced writer and public speaker. Too many times I have found myself reaping confusion where I swear I had sown clarity. I no longer underestimate how much my audience will misunderstand my meaning. The burden of clarity is on me, not on them.

Maybe you are building a website: “I am organizing my website around my ideas about my business.”

That can work fine, but if it doesn’t, visitors get confused, don’t find what they’re looking for, and leave with no regrets. On a website that is new to them, they only click so many times before they are gone.

What you think about your offers doesn’t matter if you don’t know what your prospects need, what they care about, and what their problems are…

  • How do your offerings meet their needs and solve their problems?
  • What words are on their minds when they come looking for solutions?
  • What referral search terms appear in your web analytics logs?
  • Are you using those terms in your navigation?

Your prospect may have the problem you solve but not be looking for your type of solution, or they may not call the solution or problem by the same names as you. Jargon again. Find out what they call it and how they think about it. Find out what they are really looking for and call it that on your website

Bridge the minds of your prospects and your own, and they will flow en masse.

Digital Marketing

SERP Ranking Guide – How To Level Up Your Website’s SERP Ranking

SERP (search engine results page) ranking is the most desirable place you want to have for your website. That is the result of any query or question on Google. Higher SERP ranking will ensure more traffic to your website. This will ensure high conversion rates. Here is a promising guide to get a better ranking.

Let’s first learn the Google SERP ranking game.

STEP -1 Attractive titles with suitable keywords

The title of your content is the first thing the user sees. It must be attractive enough, showing the ability to answer queries. And you must have keywords that can lead to relevant search results.

Google’s algorithm returns the most informative results. In their mission statement, they say that it is to organize the world’s information and make it universally accessible and useful.

You need to ensure trustworthy content for viewers once they launch your site. This is based on B2B or B2C searches. The easy way to do this is by creating catchy titles. These have to serve the purpose of the search. They have to be promising enough. For example, anyone searching for ‘cashback hacks’ will gravitate more towards a title like “10 Best Hacks For Amazing Cashbacks”. Instead of a simple one like “money back tricks”.

Developing new SEO strategies for your site is the next step. For that we know-

STEP-2 Understanding the Google Algorithm.

According to Moz, there are about 500-600 changes to the algorithm. Google executives like Gary Illyes and John Mueller in one way or another confirmed it. So stay up to date on new algorithm changes.

Your site may appear to be banned due to low traffic. But Google doesn’t always publicly declare the changes.

For example, the April 2015 Mobile-Friendly Update. Complies with favoring sites that are mobile-friendly. You can also impose sanctions on those who are not.

The Penguin update in 2012, which is designed to consider the search result spam. Most of the time it is done by buying links to boost Google rankings.

This and several other updates like Panda, Hummingbird, Google EMD, Phantom, Penguin, etc. they tell us a lot about the algorithm.

To track updates, you can visit sites like Moz’s Google Algorithm Change History. Knowing this will help you develop good strategies for SEO.

STEP-3 Know your current search ranking.

It is very important to know where you currently are. It is useful to assess their growth. Evaluating your SERP.COM keyword ranking will help you. This shows the number of results on monthly searches, ranking on specific search terms, cost per click for paid search, etc.

There are different analyzes that expose the reasons for the decrease in traffic. One of which is slow sites, this will decrease traffic noticeably. Delay of only 3-4 seconds tends to lose interest in the content. The best example of this is Walmart. WebPerformanceToday stated that Walmart saw a sharp decline in conversions after site load times increased by 4 seconds.

To help you rank, regularly check your site’s status on PageSpeedInsights.

STEP-4 Maintenance of organic traffic.

The traffic is more on organic sites than on non-organic sites. Visitors trust organic sites more. Non-organic sites like paid search and social media attract fewer visitors. According to BrightEdge, there were organic sites that attracted more than 51% of B2B and B2C website visitors. And Social was only able to do a mere 5%.

Although there is no harm in advertising your site, only if there are not enough or no results for the given search. In this case, visitors tend to visit non-organic sites as well. In doing so, ROI is the main factor to consider. Also, that PPC adds well to your site with good income.

STEP 5 Make your site mobile friendly for better SERP ranking.

If you haven’t made your website mobile-friendly, then that’s the first thing you should do now. Google’s algorithm favors mobile pages, as we discussed earlier. Mobile site optimization is a very important step.

Loading speed and a better mobile experience will boost your SERP ranking. One way to do this is to add an AMP (Accelerated Mobile Pages) stamp to your site results. This is Google’s project to ensure fast loading of mobile pages.

STEP-6 Research is the key

You have to do a lot of research for keywords. The best way to get the best SEO is by creating great content by using keywords. Commercial keywords serve this purpose. You have to deliver what the visitor wants.

If a visitor wants information about the search, you should add informational keywords. But if the visitor intends to buy something, the keywords must agree with it.

Research on your competitors is also an important aspect. Knowing what kind of content they offer through their site will help you optimize yours.

You can add publication dates to your site content. This will help you if the visitor wants the latest content. Adding a date will bring you more traffic as the visitor can be specific about the dates. You can always update the contents for the latest date.

STEP 7 Use Rich Snippets and Better Permalinks

The content of a website should answer a question through a short paragraph or a list for the search. Google can automatically include you in the SERP, which will allow you to gain more traffic.

These are mainly known as Rich Snippets. Adding informative content using proper keywords will help. The more traffic will lead to a higher ranking.

Permalinks are something visitors pay more attention to than you might think. If your permalinks consist only of symbols or numbers, visitors are more likely to not trust the site.

Ugly permalinks can cause traffic to drop. Permalinks should consist of keywords or search results. Many times your own title would serve the purpose well.

All in all, if you follow these simple steps, you could achieve a higher SERP ranking. In the end, for the best assistance, hire a professional company to increase your SERP ranking. So give your website that much-needed boost with the best digital marketing company.

Digital Marketing

How to improve your web traffic

The success of any website-related marketing strategy is primarily based on the number of visitors you can attract to your website. Web traffic is therefore a major concern for any webmaster, as the more visitors you attract, the more likely this traffic will convert. There are many ways that can help you get a good amount of traffic to your site; some of which are free and some of which are paid. The following are some strategies that can be used to improve your web traffic.

One approach to getting more visitors to your website is to have dynamic and original content. People are always online looking for information about relationships, services, products, news or general information. Therefore, it is important to have original and relevant content for your target audience. For repeat visits, you need to make sure to keep your content fresh and of good quality.

Link building strategies are also very effective. The web is interconnected and if you link your pages to others on another website, you may end up attracting a more targeted audience. This can be achieved by talking to the owners of other websites, who have services and products that might be of interest to your target audience, to provide a reciprocal link. However, you should be careful about the sites you link to so they don’t have content that harms your target customers.

Online advertising is an approach that many business owners use to create awareness of their products and services. You can bid to show your ads on websites that are most likely to be visited by targeted customers. To get the most out of your advertising strategy, consider giving your customers a good experience on your website so they can easily find what they’re looking for on your website.

Blogs have become very popular in recent times. Many businessmen and even large corporations use blogs to advertise their products and services. If you decide to develop a blog, make sure you have content that is relevant to your blog readers. Similarly, you can use social networks. If you post engaging content, you are more likely to receive traffic. Your followers can also share with many other users in an attempt to create wide awareness.

Search engine optimization is a strategy aimed at improving your search engine ranking. If you rank high in search engines, chances are your customers will click through to your website, as well as those of your competition, which are on the lower pages. An important component of search engine optimization is the choice of keywords. Make sure the keywords you choose flow naturally and are relevant to the content you have.

Another approach is to create a referral program. Referral programs are paid, but it is possible to find one that fits your budget. However, you need to make sure that these referrals are directed at targeted customers.

Getting targeted web traffic is crucial to the success of any online business. There are many strategies you can use to achieve this goal. These include online and off-site advertising, link building, referral programs, and search engine optimization.

Digital Marketing

Writing a Wedding Speech – Brainstorming the Perfect Speech

When it comes to writing a wedding speech, many people may find it difficult to think of one, but to be honest, it can be really easy when you know exactly where to start. This article will give you the information you need on how to start getting your creative juices flowing so you can brainstorm and write a wedding speech that’s perfect for the upcoming occasion.

First of all, make sure you have enough time. If you don’t have time to do this you will end up rushing and what this means is that you will end up with rushed work and people will be able to say that about your speech. So make sure you give yourself enough time to write this article so you have time to make changes and even get people’s opinions.

The next thing you should do is think about the bride and/or groom. This will be the biggest inspiration that will fill your speech.

Write a few vignettes about them and how they (or you) are together and you’ll soon find you can’t stop.

If you are still having trouble with the content about the two of them, then maybe include a story about the bride and/or groom and this will help take up more time. This will also help you relax if there is a bit of humor in this story.

Another thing that can help your pitch is to think about why marriage is a good idea. By telling people why you think this is the right address, you’ll be able to write as much as if it’s something from the heart. This is very important if you are the bride or groom, as people will want to know why you are doing this and why it is important to the two of you. As for the best man, this is important as he will give you support as to why you should be together, which should be easy for you and therefore he will end up with his pen flowing to paper. He speaks.

Just by jotting down a few bits on the above, you’ll soon be getting the creative juices flowing and you’ll be able to structure it all along with writing a wedding speech.

Digital Marketing

How to write content for email marketing

Many people get stuck trying to figure out what kind of content to send to their email subscribers. But, there is really no limit to the way email can be sent. You can send videos, text, beautiful HTML newsletters, and more.

The types of emails you should send to your email list include all of the following, but this list is not exhaustive.

welcome emails

You should always send a welcome email to explain to your audience what to expect from being on your email list. Tell them how often they will receive messages from you and what types of messages they will receive.

Thank you emails

Every time someone signs up, or has a great response to an offer, send a thank you to the entire list. It will make those who accepted the offer feel great and make those who didn’t more curious about the offer.

ECourses

An email is a great way to send how-to lessons to your audience. You can do a series of emails that task them with things to do that ultimately leads to a goal.

promotional emails

While you don’t want every email you send to be promotional in nature, you do want to promote because that’s how you’re going to make money. Use the other emails as a way to create a promotional email.

Advertisements

If you have a new blog post, a new video, a new e-course, something new to offer your audience, or even some personal ad to make about your life (when relevant), then you should send an announcement to your list.

newsletters

Having a regular weekly or monthly newsletter is an important component of having a profitable email list. There are many different things you can include in a newsletter, such as a reminder of other emails, blog posts, information summaries, etc. All of this will work very well in a newsletter.

Advice

If someone asks a question in person, on an advice call, on a message board, or in an email, you can sometimes turn it into a message to send to your email list. Giving advice to everyone on your list about something will add a lot of value to your list members.

Educational

One of the things you need to do for your list members is educate them about your niche, which is something they care about. Tell them about problems and solutions that may be of interest to them.

Sending a variety of email types through your email list, and in different ways, will keep your audience excited to open every email you send them. Choose some of these types of emails to send to your audience. Test how each one performs in terms of opens, clicks, and results.

Digital Marketing

What is Poly Keder and why is it valuable?

What is Keder?

Keder is an extremely strong bead made from a polyethylene material. RKW, the manufacturer of Polydress® SolaWrap, has applied this bead as if it were a bead on the edge of the greenhouse film. This feature is designed to provide a way to attach and secure a plastic cover material to a greenhouse frame.

Why is this important? In general, there is a growing demand for hobby greenhouses, backyard greenhouses, schools, and rooftops for urban and commercial growers.

Why would there be a higher demand for greenhouses? Here are some reasons…

In the US, people are becoming more and more concerned about the quality of food. Plants grown in less nutrient dense soils where various chemical pesticides and herbicides have been applied raise questions about food purity.

Plants that have been genetically altered have also become the subject of much debate, regarding their safety.

One way to avoid foods of concern is to grow your own in your own greenhouse.

Many people today have budget concerns. They work hard for their money and demand the highest quality products; this includes the food they eat and feed their families. Many who build a greenhouse do so with the goal of making it a long-term, year-round food production project.

If you fall into any of these categories, you’ll want to select a product that provides the most long-term value. Polydress® SolaWrap poly keder is durable, long-lasting (shown to last up to 30 years), provides the highest diffusion and insulation values, never yellows, and resists damage where most greenhouse liners fail.

Who else is building greenhouses using Poly Keder?

  • Families raising children; Stay-at-home moms find a geodesic greenhouse dome a great place to hang out, while they take care of the food that will feed their family. The Poly keder, in a geodome, allows them to grow all year long, with very little heat. They like to save on grocery bills. Staying home and spending quality time with your children, teaching them sustainable food production skills is an added bonus. The dome is also a very relaxing place. The whole family benefits from improved relationships and healthy food.
  • Entrepreneurs who want to sell nutritious local produce at local farmers markets, local restaurants, and corporate cafeterias. Growing and selling locally grown fresh produce is a great opportunity that is booming. By growing in poly keder SolaWrap covered greenhouse dome kits you can control and increase crop production. By simply incorporating vertical hydroponic growing systems, growers will increase the growing area. Hydroponic systems also increase the quality of crops, simply by adhering to the soilless method of growing. Depending on the location and budget, the introduction of Aquaponics farming methods can generate another stream of profit, as well as providing a more environmentally friendly and balanced growing arrangement by using fish waste as natural fertilizer.
  • Today, more and more schools and colleges are teaching courses on smallholder agriculture and agricultural sustainability. Some schools are growing food for their own cafeterias. By providing higher quality food to their students, they report feeling better and experiencing more dynamic learning abilities. Learning a skill that allows you to produce your own food is a very valuable skill. Climate change is opening the door to much exploration and study. Who knows, a student could solve the world’s hunger problems through greenhouse food production. What better place to build a greenhouse dome with highly effective Solawrap?
  • Restaurant owners in big cities who have access to their rooftops are learning that by growing organic food to serve their customers, they can increase profits. They also help reduce greenhouse gases by not having to transport their food in trucks. This is an option that is expanding not only for restaurants, but also for corporate cafeterias. Serving fresh, organic and locally grown food to your employees has many benefits.

This is a short list of people who are building greenhouses. If you fall into any of these categories, great! Building a geodesic greenhouse dome kit with Polydress® SolaWrap poly keder will help slow climate change, reduce stress, save on your budget, increase profits, provide a more abundant harvest, increase the growing season and encourage a healthier lifestyle.

Digital Marketing

The Importance of Brand Messaging for a Successful Website Redesign

I’m sure you landed on someone’s website and felt that something was just…wrong; or maybe you were suddenly turned off without even knowing why.

Most likely, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure.

Your visitors might feel the same way if you don’t pay attention to how you come across to your target audience.

This is why it is crucial to identify your brand style before redesigning your website.

In my final tea time tip: Marketing for Busy Entrepreneurs, I shared some critical factors to ensure your website redesign is a success so that people feel comfortable, excited, and engaged when they land on your site. You can see it here.

In this article, I’ll share 5 questions you need to answer to determine your company’s brand identity and create the most effective website possible.

1. What first impression do you want to give?

You have about five seconds to make a first impression. Key findings from a Google study showed that sites with low visual complexity and high prototypicity (how representative a design looks for a certain category of websites) were perceived as very attractive.

To summarize: keep it simple and clean.

One of our clients wanted us to create a website for his vintage collectible card business. They are live “rips” of old, unopened sports cards (working with this type of business was a first for us)!

The challenge was to make their website, which features a wide variety of sports cards from several decades, easy to navigate.

One of our solutions was to break down cards by year in the right navigation bar and highlight featured packs on the home page.

My advice to you: think hard about how you organize your home page. If visitors land on a cluttered and confusing page, their first impression will be overwhelming and they will be directed to one of your competitors.

2. How are you using colors, images and fonts?

You should follow your brand’s guideline when it comes to choosing design elements for your website.

If you don’t have a brand guide, it’s time to create one to identify your style and guide team members.

Of course, smaller businesses won’t have as big of a brand guide as corporations, but you need something to represent the visual elements of your website, or you’ll end up with a hodgepodge of elements that will confuse your visitors and sabotage their awareness of your website. Mark.

We want our brand to emanate and the style and design elements that we use in all of our marketing materials.

3. Are your images of high quality and do they offer purpose and meaning?

Every image you choose for your website tells a story. If you choose poorly lit photos or tacky stock footage, you’re giving people the wrong impression. They may see your business as cheap, lazy, and unprofessional.

Take the time to make images part of your brand identity. Define what you want your images to reflect and what should and should not appear on your website. Here are some examples I’ve seen in company trademark guidelines:

*Use neutral, subdued lighting images that show young professionals in a creative setting

* Avoid stock photos where people are looking directly at the camera

* Keep product-focused shots to a minimum; each photo must have at least one person in it

Choose the right photos to showcase your unique personality and style, whether you’re hiring a photographer or using stock photos.

There are so many different reasons why a small business owner might decide to rename a website: poor conversions and/or sales, confusing navigation, or an outdated design, to name a few.

However, it is essential to have solid reasoning, logic, and statistics behind rebranding your business. This guide will help you first understand whether or not you need to reinvent your business, and if you do, how to rebrand your website in the most effective way possible.

Read a complete 2019 guide to the website redesign process

4. Does your copy tell a compelling story?

The most important thing to remember when writing about your product or service is that it’s about THEM, not you. It’s your chance to show and tell customers about the benefits of using your product or service.

You can do this with:

* A captivating headline. Which article are you more likely to read: one that has the title “Write Better Blogs” or one that says “10 Surefire Ways to Write Blogs That Make Money?”

* Concise, yet informative and compelling copy. People get overwhelmed if they land on a website that has a novel on the home page.

Identify the style of the brand and then tell your story succinctly and with purpose: what are the benefits that your service offers? How can you help your target audience solve their problem?

Break copy into digestible paragraphs instead of long blocks of text.

* Avoid industry jargon. Write in the language of your customers. Avoid acronyms they won’t understand or overly technical language that only an expert would understand.

Also, stay away from overly-promising or fluffy claims (Guaranteed to change your life! Lose 10 pounds overnight). Remember, you only have a few seconds to make a first impression.

* Choose your CTAs wisely. Your CTA (call to action) is what your content is leading your customers towards. It is the action you want them to take. By using something like “Click here”, you are not showing your visitors what they will get.

Use “Reserve Your Spot Now” or “Start Your Journey Today” or whatever will resonate with your target audience.

5. How easy is it for people to connect with you?

Your contact page should be clearly visible in the top navigation bar, and if you have a physical location, you should embed a map on it along with directions to make it as easy as possible for people to find you.

Take a look at our contact navigation. We feature it on the top menu bar of every page of our site, plus we offer another option just above, which allows our customers to call us for fast and professional service.

Your social media icons should also be front and center so people can connect with you on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest…whatever is relevant to you.

The more followers you gain, the more opportunities you have to engage your audience and generate leads and sales. Here are some tips on selling on social media.

The better you understand the importance of brand messaging, the more effective your website and business redesign will be. Ask yourself these important questions and seek the help of a professional website design company to launch the most compelling, engaging and successful website possible. You and your customers will be glad you did.

Digital Marketing

Heal your mind, heal your life

Let’s be frank from the start: grievance is inevitable in life and affects anyone regardless of creed, race, gender and beliefs. There is no way to avoid grievance, however, there are many ways to prevent the damaging effects of a prolonged period of grief from incorporating serious consequences in the lifestyle itself.

Fortunately, neuroscience is standing in our way, bringing ever-increasing evidence that our mind-body synergies can be worked on or coupled into lasting benefits that could instead alter and potentially seriously harm health and lifestyle. . Neuroscience informs and confirms that mindfulness, gentle yoga, meditation, breathing, and a sustained discipline to dwell in the synergies of mind and body start us on a journey of self-discovery of the master that lives within us. . So what are the benefits? First of all, correct breathing is essential. It improves the exchanges of oxygen and nutrients but does not stop there, it improves the transport of hemoglobin in the blood and as such clears the mind, keeps the brain healthy, maintains a balanced state of biochemical exchanges in the body. , and maintain the endocrine and lymphatic systems in optimal conditions, which in turn improves the body’s natural immune defense mechanism. Second, gentle yoga keeps the musculoskeletal and soft tissues in tip-top condition and ensures the circulation of nutrients throughout the body and, in conjunction with the mind, keeps the nervous system in a state of balance so critical for rest and recovery. dissipate stress and its consequences. Lastly, mindfulness and keeping attention focused on mind-body interactions also shows increasing benefits under the lens of neuroscience due to brain plasticity. The mind is flexible and changes its mind easily but the brain must follow and the combination of mindfulness, breathing, yoga is an exceptional cocktail to keep the body and mind in optimal conditions and, why not, eternally healthy. Studies also show that a regular yoga practice has exponential and long-lasting positive results in daily lifestyle activities, such as meeting important deadlines with better focus, clarity in decision-making, and an overall sense of well-being at home. and in the office. in social, leisure and private life.

The idea of ​​yoga as a science may come as a surprise to some, as does the statement: “Yoga is not just exercise. The facts are that over the last 5,000 years, yoga has been codified in various forms several times before being progressively prescribed.” by the allopathic general”. Practitioners as a form of exercise for its many benefits. These benefits range from the most common weight loss, cardiovascular and respiratory dysfunctions, orthopedic imbalances, arthritis, osteoporosis, hormonal dysfunctions and migraines, but also cataracts, colds and a wide range of somatic-psychological ailments. such as depression, a variety of addictions and anxiety. The convergence of science and medicine, both holistic and allopathic, towards common ground on the multiple benefits of a regular yoga practice, is an illustration of the power of the union of the mind-body practices and their influences on wellness and wellness Yoga as a science aims at the subtle transformation of the cellular body from the rewiring of brain neurons to actual changes throughout the central nervous system. It is also a fact, informed by research, that regular practice of any style of yoga provides lasting benefits for a healthy and happy life.

Although the modern expression of yoga in contemporary and often trendy yoga studios around the world is essentially reduced to physical practice, sprinkled with a few mantras, breath awareness, and a healthy dose of yoga fashion that reinforces the idea of ​​yoga as an exercise, the facts are that whether the practitioner sets the intention to improve their own being or simply practices, the benefits are fast, deep, transformative, effective and long lasting. Yoga is the fastest growing industry in the entire world. The practice of Yoga is a physical exercise that involves all layers of the mind and body with the aim of improving the awareness of our own being. Regularity, a pinch of discipline, a good dose of intention and mindfulness will accelerate the improvement of one’s being due to the biochemistry that plays in the cellular body. Neuroscience and Yoga testimonials from a wide variety of practitioners clearly summarize the most significant effects of yoga practice in a nutshell: clarity, awareness, quality breathing, flexibility, and a sense of well-being and inner balance, regeneration. Quality breathing has several benefits and is illustrated by various medical and scientific studies.

Digital Marketing

10 tips for using Instagram for business marketing

Hundreds of millions of people around the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a considerable number of people in different areas of the world.

Using Instagram for business marketing can help you build your brand, get more traffic, grow your email subscriber list, and drive sales.

1. Keep it Social

When using Instagram for business marketing, think social media, not ads. Create content that your target audience will engage with, don’t ignore it because it seems too spammy. Show that you like the images in your niche to get people interested in following you.

2. Provide value

Instagram users are active shoppers who research, so the more information you can offer them in terms of images, carousels, and stories, the better.

3.Use stories

Instagram stories provide instant feedback and instant gratification. They only last 24 hours, so it creates a sense of excitement and urgency.

4. Use hashtags

Many people actively search for specific hashtags and their images will be there waiting for them. An Instagram study showed that adding at least one hashtag to all your posts will drive more than 12% engagement on average.

5. Call to action

Every post you produce should have a clear call to action that matches your business goal when creating it. Instagram provides a variety of buttons, such as “Shop Now”.

6. Link back to your site

Instagram is a great way to drive traffic to your site. More than 50% of users on the social networking site follow at least one business and say they learned about a product or service through Instagram.

7. Consistent brand image

Stay consistent with the theme of your page. Only include photos, hashtags, captions, and videos relevant to the topic of your page.

8. Create a good profile

Make sure your Instagram profile informs your target audience about who you are and what you do. Instagram’s search engine is text-based and you have a better chance of finding someone if their username has one or two keywords that are relevant to your business.

9. Switch from personal to business

Convert to a trading account to gain access to all available tools and analytics.

10. Use your analytics

Analyzing your Instagram marketing efforts is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are paying off.