Digital Marketing

Content Marketing: A Closer Look at Theory and Application

Content marketing is often considered the next big thing in internet marketing. Business owners who are aware of the risk will likely be surprised, because any hyped-up business solution should not be easily accepted without deep understanding.

Therefore, before getting into the actual development and implementation of a content marketing strategy, it is crucial to have well-defined business goals and the purpose of content marketing, especially for branding and positioning your business. Once you do this, you will be able to easily recognize the goals of each step and make your decisions and applications.

Content marketing, as the name suggests, is marketing anything through the use of content. In a more comprehensive definition, this type of digital marketing is all about creating videos, blog posts, images, infographics, webinars, podcasts, and other forms of media that engage people and create a positive association with the brand. .

In a business context, content marketing is a strategy for building lasting relationships with your target market. Conventional advertising strategies are conceptualized to attract viewers using images of customer value. On the other hand, content promotion deepens the discussion on customer needs and thoughts through the value-driven platform. In a top-down perspective, content marketing is the creation of various customer engagement platforms that could help meet their needs and distribute information about your products and services. Your blog posts, videos, articles and images become the face of the business, showcasing your authority and personality and drawing customer connection in the process.

After understanding the theoretical basis of content marketing, the next thing to do is take a closer look at the application of this theory. The implementation of the content strategy is a matter of finding, forming and developing relationships with customers through different platforms. Marketing research reveals that customers spend about 60% of their time on this platform before even contacting sales, and content is important in providing answers to their questions and concerns.

Blogging is a very important tool for content promotions. Around 80% of digital marketers running a blog received higher ROI for their inbound marketing campaigns. Blogging covers the development and tracking of visual and textual articles, created to provide value to customers. In addition, bloggers must also respond to comments within the blog and from social networks.

Other marketing platforms have their own responsibilities. The channels you use will depend on your budget and resources. The main platforms are videos, articles and webinars. But your marketing guarantees depend on your niche, available resources, and business goals. Regardless of your industry, it’s essential to base your strategy on solid marketing.

Before getting into the details of planning and implementation, it is crucial to establish the foundation of any marketing campaign to define the focus. Without a thorough understanding of your business goals and your available resources, any type of online marketing will only fail primarily due to lack of direction. Before you write your first article or start shooting your videos, get your team together and lay the groundwork for content marketing.

Digital Marketing

7 SEO tips to follow in 2020

The world of search engine optimization has changed since the advent of the Internet. With the evolution of search engine algorithms and changing consumer behavior, marketers are trying to come up with new methods to meet new challenges. If you want to stay ahead of the competition in 2020, we suggest you implement the latest strategies. In this article, we are going to discuss 7 SEO tips that you may want to follow for better SEO.

#1: Creating Image Links

Image link building refers to photos you find on other websites linking to your site. Usually these photos are downloaded from your website and uploaded to a different website. If someone has used your photo on their website without linking to it, you can email them a request for a backlink. This will be a win-win deal for both of you.

#2: Landing Pages Must Be Relevant

Make sure your website’s home page provides content relevant to online searches. It’s not a good idea to rank for a keyword list just to drive traffic. Your homepage content will be of no use if it doesn’t meet the needs of your target users.

In other words, you may want to incorporate relevant keywords and phrases into your landing page content. Uploading misleading content on your website is one of the biggest mistakes you can make.

#3: Work on your metadata

You may want to review your metadata to make sure it contains relevant keywords. Apart from this, the text of the metadata must be attractive. However, you may not want to stuff keywords as this can have a negative impact on your ranking.

#4: Your web pages should load fast

About two years ago, Google announced that it would consider page speed when ranking web pages. So what you need to do is make sure that all your web pages load fast. If they take ages to load, the user experience will be negatively affected.

#5: Keywords vs. Content Topics

You may want to focus on content topics rather than keywords. In other words, you may want to create content that generates user interest. Full articles contain different variations of the main keywords and phrases.

#6: Mobile Issues

Today, most people search the Internet from their mobile phones. Therefore, Google gives more weight to websites that are optimized for mobile devices such as mobile phones and tablets. So, make sure your website opens well on mobile too.

#7: Work on Titles and Subtitles

Blog posts and articles that you publish on your website should have titles and subtitles. The length of your article should also be optimized. The content should provide answers to user questions. This is enough for a better ranking in search engines.

In short, if you want to rank your website in 2020, we suggest you follow the 7 tips given in this article.

Digital Marketing

Basic SEO keyword placement to make money online

If you have been following my Online Marketing with SEO work, and have had your share of late nights trying to understand SEO, then you know that Online Marketing and SEO is not as easy as it is sometimes suggested. But you will also know if you started without Keyword Placement, that you have wasted valuable months and even years. Not to mention all the costs, like blog hosting and email lists, and it’s all due to a simple wrong address and wrong keyword placement.

The keyword’s placement is the most important factor determining its growth rate, along with engaging content. Absolutely everything you do online from Blog SEO, blog posts, comments, forum discussions, posts, solo ads and the rest of the endless methods of attracting visitors is based on keyword placement. And as I recently discovered, the right keyword placement can get your blog, video, articles, and e-books appearing on the first page of search results in a matter of days, not months or years.

Always consider and accept the fact that targeting the right audience will require proper preparation and planning. But also that targeting an interested audience is the only way to make money online, regardless of your method, be it blogging, affiliate marketing, or otherwise.

Another common SEO mistake is submitting a sitemap to Google, because if you don’t, Google can’t find a way to your blog. A sitemap reveals the keywords and keyword phrases that best describe your work so you can rank accordingly. Submitting a sitemap is easily done by installing a plugin like “all-in-one seo” Prayed “Google XML Sitemaps“, but you also need to check in the”Google search console“that the Sitemap is effectively accepted and understood.

I recently had a “HTTP 404 error” on my blog’s sitemap, which kind of freaked me out because I was under the impression that everything completed successfully. And after intensive research, I discovered that this seems to be a fairly common problem, but one that’s easily fixable.

Now a Sitemap URL usually ends with “/sitemap.xml“, but sometimes an extra (Dot/Full Dot) is added to the end from within the Google XML Sitemaps plugin and can be one of the reasons for the “HTTP 404 error“. Fortunately, this is easily fixed by simply deleting the old sitemap from Google Search Console and simply copy/pasting the sitemap URL from the plugin, just discarding the last dot.

But back to keyword placement, I thought I’d share some of the latest finds that made a huge difference in my own site and video ranking ability. The first few lines of your content are also the most profitable lines to work with, because that’s how all the major search engines like Google and Bing rank your content. That’s why site title (H1 header) and post title (H2 header) with widget titles (H3 headers) and the first 160 characters of your content body is the only way you’ll make money online. with your blog.

However, the challenge is to use those search phrases as part of the description context and not just throw in a bunch of search phrases that don’t make sense. Within a description, the target search phrase should appear at least 2-3 times, and can be much more challenging when using search phrases in context.

To get the best results with keyword placement, it is always recommended to try and create a fusion between your site’s long-tail and short-tail keywords, and then include these search phrases in both the title and the top 160 keywords. characters because it is normally recognized as its content description.

That’s the description you might also see in the sites meta description on a search results page on any major search engine. It has the site title normally at the top in blue, then the URL just below it in green with the description text in black. You may also notice some keywords in bold within the meta description, which will be the keywords that the site currently ranks for.

Exactly what keywords and search phrases to use will be different for each person depending on the niche they choose to make money online from. It’s always best to target keywords and search phrases with high search volume and low to medium competition, but it can still take a while to appear in Google search results.

Search engine optimization is pretty basic and mostly logical once you get the hang of it, but it’s the road less traveled for a reason. While actual rankings can increase quite quickly with the right keyword placement, it can take weeks and even months of proper research to get those relevant keywords and search phrases.

You may even end up changing the blog and post title multiple times in the meta description, but when you do, be sure to check the sitemap in Google search console as well. Remember that when you change keywords and search phrases, your entire sitemap changes too, and if you don’t update it, it’s like giving Google the wrong addresses for your site.

Proper search engine optimization really is as simple as simply telling all the major search engines exactly what your blog, video, article, or any content is about. The basics always come down to the title, description, and how many times the search phrase appears.

The placement of keywords and search phrases is your direction, and it is much more important than speed. Earning money online is a numbers game of how many hours, days, weeks, months, and even years you are willing to go on.

Suggestion for post title – Try to avoid words like “and” or “at” in a post title as it will sometimes appear as a special character (&@$%) which is not considered SEO friendly and will lower your blog’s SEO score .

This also applies to video, article, and e-book titles because at some point those titles will show up in Google search results. That’s why it’s so important to use search phrases in context because that’s the description a visitor will read.

This is also part of the “First impression”, what does your potential buyer see when they look at the meta description on the Google search results page? Do they see a desperate sales pitch or an actual professional suggestion of relevant, unique and engaging content?

The only”Secret“Really making money online is to keep going until you succeed, not until you get tired of trying.

Digital Marketing

One small step to generating leads from Facebook

The secret of a personalized landing page

Facebook is here to stay. And many businesses are trying to use Facebook to generate leads as part of their internet marketing plan.

So far, they haven’t been so lucky. That’s when we stumbled upon custom Facebook landing pages and how it really is a great way to generate leads and sales.

And just so you know, it’s actually a 3-step concept (I know, big surprise, right?). /p>Some of you may already know what I’m talking about; however, most companies really don’t.

So, let’s update for a moment. This is how today’s businesses are using Facebook.

  1. They created a Facebook page,
  2. make some posts
  3. Tell your friends to “like” them (this helps them gain followers before they start telling their business partners/customers about your efforts on Facebook).
  4. Then (once they have built their trust on Facebook) they tell their customers/business partners

  5. Do a few more posts

And all this work never really gets them anywhere. There is no type of data capture area or call to action (other than “Buy my product”).

Facebook Marketing in 3 Easy Steps: Using a Personalized Facebook Page in Your Internet Marketing Plan
At Markomm (an internet marketing company), we have helped some of our clients launch this particular campaign and have seen some really good results:

  • More traffic to your website
  • More leads come from this technique
  • Our clients are very happy.

This is how this system works:

Step 1: Yes, it is necessary to establish a “Call to Action”. There is no surprise there. However, you need to make your call to action more of a “value add” for the consumer. For example, we work with several window treatment dealers. A high-value ad would be a “white paper” that someone could download. Around the holidays, you could easily write a white paper on “5 Amazing Tablescapes for Your Dinner Party.”

Step 2: Set up a form on your website that will ask for the consumer’s name and email (that’s really all you’ll need at this point…don’t let the form get out of hand).

Step 3:(This is where the magic happens) You develop a custom landing page on your Facebook website. And this is not just adding a tab or something small like that. You’re actually adding a graphic image that integrates your amazing call-to-action (which you established in step 1).

The image has a very strong call to action. It is very easy to identify what you (the company) would like the customer to do. And it generates the desired result!
Many businesses use Facebook as a tool in their overall Internet marketing plan. This process will help you see some very strong results from your Facebook campaigns.

And there is one last detail… well, actually two.

Final Detail #1: Turn your Facebook welcome page into your new personalized home page. This means that anyone you haven’t liked on Facebook will land on this particular page.

Final Detail #2: Marketplace – Send out some blast emails to your current group of customers and invite them to your Facebook page. Also, send out a few emails from a list of prospects. You can also do Facebook PPC advertising on your personalized Facebook page.

What you’ll find is that your list will grow, you’ll provide value to consumers, you’ll see a few extra leads coming in right away, and in the long run, you’ll see a nice uptick in sales just by implementing this little strategy.

Now, obviously, there are several minor steps in this three-step process (ie writing the email, identifying the list, developing the chart, etc.). These are all things we can help you with. If you are interested in implementing this strategy as part of your internet marketing plan, please call Jeff at 866-503-7673 or fill out the form on Markomm’s website.

Digital Marketing

A Look at Hair Drug Testing

Drug tests have become very common both in the workplace and in schools in the last twenty years or so. Generally, urine testing is the most common form of drug screening. Many people are creative in their efforts to beat drug tests and have produced many products to mask the appearance of drugs in the system. Products such as chemical masking agents and even synthetic urine are widely available, and even the most serious cases of drug abuse can go undetected. Due to the ever-expanding market for products designed to help a drug user pass a screening test, many employers are turning to hair follicle drug screening.

Although hair drug tests are significantly more expensive than urine, sweat, or saliva tests, many employers believe that the benefits outweigh the costs. Employers are often pleased that hair follicle drug testing is less intrusive, is generally more sensitive for detecting drugs and can detect drugs up to twice as far back as other methods, and can show whether the employee has stopped using drugs. use drugs or not. recently in an attempt to cover up the use. It is also more difficult to mask drugs in the system when using this type of test.

The hair follicle drug test requires taking a sample of the employee’s hair; usually only a small piece of hair is taken and is considered less embarrassing than urine collection. A human resources employee or other official within the company can often do the hair harvesting on site. The sample is then sent to the laboratory for washing and analysis. Laboratories typically wash hair prior to testing to reduce the risk of picking up drug chemicals that may come from outside sources, rather than ingesting the substance.

While most employers still rely on urinalysis for drugs among employees or prospective employees, others are recognizing the benefits of hair follicle drug testing. Most people are aware of several methods to pass the urine test; in some cases even resorting to buying urine from a “clean” friend. Hair drug testing is virtually unbeatable with today’s masking products. Although some products claim to mask the appearance of drugs in hair samples, most are based on false or inaccurate claims. Hair follicle drug tests have been shown to be more effective and less invasive than other alternatives.

Digital Marketing

What is the best place to live in the United States and Canada? An almanac says it all

During the recession, many families are reconsidering where to live and considering making a mistake, something they take very seriously and cannot afford to make a mistake. But where do they move too? Where can they get all the information they need to make an informed decision? Well boy, do I have the perfect book to help with this quest:

“Places Rated Almanac; Your Guide to Finding the Best Places to Live in the United States and Canada” (Millennium Special Edition) by David Savageau with Ralph D’Agostino; IDG Books Worldwide, Inc., Foster City, CA; 2000.

This book is a wealth of information on places to live, listing some 354 metropolitan areas ranked by crime, weather, arts, recreation, sports teams, job base, education, transportation, energy, pollution, cost of living, and health care . considerations There is so much data in this book that you will be impressed and will make you consider things you have never thought about before, such as the number of restaurants, churches or parks. How about bike lanes, traffic times, yes, everything on the list.

What about high paying jobs? Cost of houses, rents or business locations? Rainy days, sunny days, cloudy days, stormy days, well it’s all here in one giant almanac book and you can cross reference to your heart’s content. All suburbs and drive times to the city are listed as well as trains, buses, subways, light rail, airports, number of airlines, it’s a demographic dream come true, perfect for business or just deciding where to live and hanging up your hat, raise a family or retire.

Digital Marketing

Marketing Copywriting: How to Attract More Clients and Clients

Is your website getting the results you expect? How many visitors stay and how many of those who do are taking action?

You hope they will subscribe to your list or, better yet, buy something. Instead, many say “Ho-hum” and walk away, never to be seen again. To do?

Improve the writing on your website. Or set up special sales pages with powerful marketing copywriting, also known as copywriting.

How I discovered the power of marketing copywriting

About 10 years ago, I was a professor of linguistics in an English department and the resident grammar guru. And then… I discovered internet marketing.

More specifically, I found that when I read certain sales letters, I couldn’t get my credit card out of my wallet fast enough to buy whatever they were selling.

“That…?” I thought.

Since my area of ​​expertise was studying the language used for persuasion, I was intrigued. These writers were masters of persuasion, far beyond what I had ever imagined possible.

And right around the same time, I was getting letters in the mail from AWAI, about their 6-figure copywriting course.

And yes, those letters were very persuasive. So much so that I soon became the proud owner of said course and started working on it.

I thought that since he was skilled at crafting language, this would be something he would be good at as well. And it turned out that he was.

I landed my first paying client, a legal marketing firm, shortly after finishing the course. Eventually, I dropped out of academia to go into marketing full time.

What is copywriting, also known as marketing copywriting?

Copywriting comes in several categories, and they all work together. Here are five of the main ones:

  • sales letters
  • Website Marketing Copywriting
  • subscription pages
  • Lead Magnets and Presales Reports
  • Email Marketing Copywriting

Is that how it works:

Sales letters or sales pages are self-contained web pages with highly focused persuasive writing that strives to sell a product or service.

The key is to keep the visitor reading until they have the product or service being offered.

Website marketing copy is a little less “salesy” and more personal, and is designed to engage the visitor and keep them reading…preferably until they decide to take some kind of action.

Signup pages offer your readers a type of action that is relatively low risk. In exchange for an attractive “gift,” also known as a lead magnet, visitors provide their email address so you can follow up and build a relationship with them.

Some of these lead magnets are pre-sale reports – special reports that provide information on a specific topic that the visitor is interested in.

They also make the reader aware that they need and want to take “the next step,” conveniently suggested in the report, usually with a link to a sales page.

Email Marketing: The Crucial Next Step

Once your visitors have signed up for more information, you can send them a series of carefully crafted emails. They will help them get to know you, like you and trust you.

Eventually, these emails will persuade many of them to become your customers and purchase what you offer or recommend.

Will everyone buy? Not quite, but a much higher percentage of visitors will buy than they would have without follow-up emails.

Obviously, the better the emails, the more people will take action!

More marketing copywriting

In the meantime, there are more ways to harness the power of marketing copywriting or copywriting.

Have you ever watched a (sales) video that seemed absolutely endless and you really wanted to do something else, but you just couldn’t stop watching? And when it was over, could he even have bought what was offered?

Guess what! That is also writing. Someone crafted the text that was narrated in the video!

The same is true for social media posts and ads.

How can you benefit from marketing copywriting?

If your website isn’t bringing you the leads and customers you expect, it might be time to look at ways to supercharge your marketing writing.

You can use the tips above to work on it yourself. Or you can get some feedback from an experienced copywriter.

Digital Marketing

The importance of preparation before giving that speech

It is very important to prepare the speech before making the actual presentation. Here are some tips for effective public speaking regarding speech preparation.

Public speaking can be defined as a process of interacting with a crowd in an organized manner. From this definition it can be inferred that a speech must be as prepared as possible to achieve an effective and organized speaking session. Through sufficient preparation, a positive result can be achieved.

To be effective in public speaking, you must be prepared to combat anxiety in order to overcome it. Even professional public speakers experience anxiety or fear. Their only difference is that they know how to overcome this undesirable feeling. Extensive speech preparation helps nullify that nervousness.

Before giving a speech, you must first thoroughly research the information on your topic. Try to find information that can be easily related to your audience. You just need to be creative enough to tailor the collected information concisely and share it consistently with your audience. Also, the accuracy of your content is also equally important. Outdated facts or figures would only damage your credibility.

Also, the content of your speech will be worthless if you cannot locate any examples to better explain your key points. It is often said that if you can’t explain something simply, you don’t know it well enough. Remember to cut your content down into chewy bits for your audience. Keep in mind that there are some audiences that may have difficulty understanding a complex topic if examples or analogies are not presented. This is why ‘review’ questions can be asked from time to time to gauge the level of receptivity of your audience.

The success of any speech is not only measured by its content but also by its delivery. It is absolutely crucial that the preparation is done in the area of ​​delivery and style. No audience wants to listen to a boring speaker who behaves more like a ‘public reader’. Effective public speaking involves deciding your approach on how to get your points across to your audience. A fun, banter-laden presentation may work for some crowds, but it may be a little too casual or informal for others.

One of the best public speaking tips is to perform drills in front of a mirror. By doing this, you will be able to observe any undesirable gestures that you may exhibit, especially when anxiety takes over you. Be aware of this and make the necessary corrections so that no matter how you feel inside, the exterior facade remains deceptively calm. A well-prepared speech helps a speaker cover all the bases for himself. Effective public speaking can be achieved simply with the proper preparation.

Digital Marketing

A look at the important qualities of professional SEO content writers

For online PR services, SEO blogs and articles are immensely important. Also, SEO blogs and articles are vital for social media management services. An important part of off-page SEO is link building. By regularly posting new content on a topic along with links to corporate websites, it helps a business attract more and more customers to the brand. When talking about posting new content, it means that the expert writer has to write blogs or articles. It is advised, that for writing tasks, a company should seek the expertise of an expert SEO content writer. This blog is an attempt to understand the skills that a professional SEO blog writer should use to write things for a company or brand.

Ratings from a professional SEO content writer

The following are some things about SEO blog writing that a professional SEO article writer should use when writing content:

Do proper research on keywords

SEO content relies heavily on the use of keywords. Therefore, when writing blogs or articles, you need to do extensive keyword research. You must use the main keyword once in the title, once in the introduction, once in a subtitle, once in the main body of a 500-word piece of content. While using keywords, make sure to avoid keyword stuffing.

Use keywords appropriately

Try to use the main keyword in the content so that the keyword density is less than 3%. In addition to using the main keyword, try to use associative keywords in the article. Avoid keyword stuffing. Use long tail keywords if necessary. Use latent semantic indexing keywords if necessary.

Write content about things that people care about

If you are writing an article or a blog about a topic, understand that the topic selection should be such that it will attract the readers. The contents should be written on topics that people are interested in. Understand that if more and more readers read your article, then it can help your business expand.

Understand the basics of technical SEO

When writing SEO stuff, it’s important to understand how Google crawls web pages. Keeping these things in mind, you need to write content. There are other important technical SEO basics that you can learn by browsing relevant topics online.

Make the content long and engaging

Keeping your blog or article short is discouraged. If you are writing a blog or article, try to limit the content to 700 words. Use keywords in the content appropriately and make it attractive to readers.

Be careful with the analyzes

Mere content writing may not help you get your desired target audience. You need to get the SEO part right with the content. More importantly, you also need to be careful with analytics to be successful with SEO blog writing.

Edit job requirements

One of the most important parts of SEO content writing is editing work from time to time. The work must be edited while maintaining the content requirements for commercial purposes.

Share the content once it is posted online

After you have written SEO content, you need to publish and share the content online.

Understand that practice makes you perfect

There are no shortcuts to becoming an expert SEO content writer. You need to practice to become an expert in SEO content writing.

The skills mentioned above, if embodied by an SEO article writer, then they are good for a company seeking professional services from the writer. If you want to become a SEO content writer then stick to basic SEO rules while writing content and practice a lot.

Digital Marketing

How much do you know about bulk SMS?

How much do you know about bulk SMS?
Today almost everyone knows what bulk SMS is. However, in case you want to know more details about it, this article will explain and introduce you to the concept.

What is?
SMS used to be a one-to-one interaction, but with bulk SMS messaging you can send to multiple numbers/multiple destinations at once with just one mouse click.

For whom?
It is designed for organizations such as businesses, media companies, NGOs, consumer brands, educational institutions, or even for personal use.

What is the purpose of this?
Mobile Marketing will be the best word to describe bulk SMS. Companies use it to improve marketing strategies by notifying customers about new products and services and also to inform them about promotions that are available at that particular time. For educational institutions, most used it to provide information to sample students to inform them of the date of registration of the university.

Other advantages for Massive SMS
• To increase the level of confidence of customers when buying your products or services and also to build trust between customers and the company.
• Mark SMS. Send SMS to your customers about your company and your services/products. Make them remember your brand and know what your company does.
• Promotional campaign. Give birthday coupons to your customers at the same time take this opportunity to wish them their birthday.

Having trouble getting marked as spam when you send your ads to your potential customers? No more worries because with Bulk SMS, you are free from spam. The chances of your text ads being seen will be higher compared to email marketing strategy and no spam filters when using SMS.

Bulk SMS messaging is much cheaper compared to other traditional advertising methods. Traditional advertising will take more effort to choose the right location to place your billboard, where to print your ads, where to distribute flyers, or will my flyers catch customers’ attention? All you need to have are powerful text ads that are delivered to the right customers.

Bulk SMS is a way to achieve successful advertising in one click. You can send to over 1,000 customers at a time, but to make sure the message reaches them, you need to specify your target group, target location, and text ads, and mobile carriers will do the distribution for you.

People today are busy and not everyone has time to read long messages, especially email. For Mobile Marketing, you’ll only use 150-160 character limits to grab people’s attention. Be direct about what you can offer your customers and summarize your product descriptions, don’t make it long because it will easily bore people.

Advantages and disadvantages of mobile marketing: bulk SMS
Business SMS is one of the best methods to expand business and also to connect with customers. However, everything positive must have a negative side, so it is important for a business person to understand what are the pros and cons of bulk SMS and also how to solve the problems.

The professionals
• Better customer responses
Mobile marketing will be a very good way to alert your customers to take a certain action. For example, if you create a business page for your brand on Facebook, you can let all your customers know via SMS, once they see it, they will notice and search for your brand.

And remember, not all of your customers are internet savvy, so when they’re notified about your brand through their phones, the chance of them learning about your brand is high compared to emails or social media.

• Messages will be delivered/viewed/read
Of course, there is a high chance that your messages will be read by customers because people today will be holding their phones almost 24 hours a day. Emails, newspapers, brochures, letters, social media notifications will probably be ignored, but not SMS messages. Bulk SMS will make sure to reach your customers effectively.

• Easy to send
With one click, all your text ad messages will be delivered to your customers.

The cons
• Animations/images are not allowed
Even though SMS will use only text to send the messages, there are no images or animated effects involved, but I don’t think it’s a big deal. Words can be powerful too, especially if you have strong text ads.

• Maximum limit of 160 characters
Generally, the maximum limit for an SMS is 160 characters. Although the messages will be limited, you can still promote your products. Just make sure the text ads are creative and powerful.

Don’t worry too much about the disadvantages because Bulk SMS has more advantages that you may discover soon.