Facebook Ads, eBooks, YouTube Marketing, Twitter and Blogging, are one of those new marketing methods that appear every day or every week and really help businesses to increase their trust and online marketing. But it can be exciting to spot which fashion marketing strategies are real. We know that there is one thing that reigns over all those methods: Influencer Marketing, right! But what is the connection of influencer marketing to Instagram marketing?

If you are not very familiar with what Influencer Marketing is, it is a form of marketing that focuses on using key ambassadors to spread your brand concept and message to your audiences, your target market and possibly a larger market. Instagram has over 300 million monthly users, and 70% of Instagram users have already searched for brands on the same platform who wanted to gobble up their content. This is why Instagram marketing is effective for your eCommerce business if used correctly.

Instead of marketing directly to a group of consumers, you may want to hire and inspire influencers to spread the word for you. Well, Instagram has become a place for influencers, many of them have grown their audience from small to millions in a short period of time. These internet celebrities wield enormous authority over a budding audience of virgin consumers. They have a great influence on their audience and can affect the latest trends available. if you work with them? You will be able to accelerate your product development in a short period of time.

For businesses, you need to start identifying the right influencers to work with. This is in some ways the inflexible part of the whole process, you don’t want to mess things up at this stage as it impacts your entire marketing strategy. Take note, if influencers don’t like working with your brand then stop pandering to them, you don’t have to pressure an influencer into a relationship, if you keep begging them they are likely to falsely praise your product. , ending in a large number of comments saying “spam” from the audience. Once you’ve found the perfect person for your project, offer to run a test campaign before going deeper into the relationship.

Using Instagram Analytics tools is important to track important metrics like comments, engagements, and calls to action that have a huge impact on your business.

It should be noted that you should engage with your team regarding campaign strategy, to stay up-to-date on your campaigns. If you achieve this efficiently, you will be surprised with the result and the benefits that influencer marketing can have on your business.

Instagram Influencers are users with a significant audience that may be one of your clients.

It all started with computers and then came the Internet connecting them. Then personal computers further tailored and personalized the experience for people. Later, they were also replaced by laptops and smartphones that actually have a miniature version of personalized platforms and content in the form of apps. Therefore, technological innovation to customize it for a higher degree of user personalization has been key in the development of the technology. A big part and aspect of possible customization, which has been lost so far, has been the “window vernacular”. Simply put, all websites and apps can be recreated to accommodate various local languages ​​and dialects spoken around the world. It will effectively make them look and feel closer to the reader’s mindset.

English is a widely spoken language, but not the only one, and certainly not everyone knows it. It is one of the common languages ​​of the developed and prosperous world. But, the developing and underdeveloped regions of the world are populated with millions of people who do not get into the schools or rather the rich English-medium schools. What about them? Should they be left out and left behind in this new generation of social platform experts? The Internet has been developed to serve everyone. It is a digital platform that connects all smart devices, anywhere and everywhere. So why is content being developed in and for people who read and write only in English? The Internet, its various websites and applications themselves can be customized to present content in various local languages ​​and dialects. It will allow the World Wide Web to get closer to users who are not educated in English.

Content is the most important aspect of marketing for any online business. Makes or breaks the image. Content marketing strategies therefore form an important aspect of your business growth plans. Likewise, they are obliged to spend a good part on their proper development. Developing vernacular content can help this marketing strategy develop a connection and strike a chord with intended customers. The technical part involved is simple. Content developed in localized languages ​​can be loaded as pages and connected to particular websites. For a particular area, your website and app will be forced to pull the particular language pages and display them to the reader. With the advent of higher levels of technology and artificial intelligence, this is no longer a herculean task.

Businesses on the World Wide Web, whether it’s a website, social platform page, or app, are looking to serve a global audience. Can or should they lose half of the world’s audiences due to language differences? Yes, various translation tools are easily available on the Internet. But, they only involve word-for-word translation, largely missing the gist of the content. Furthermore, each language consists of its local jokes and other components that seem good only in their real form. Creating vernacular content can help a business benefit from all of this and more with increased readability, higher customer response rate, customer loyalty, and much higher ROI. Vernacular content marketing is therefore the near future of the internet.

Multifunctional wallpapers can be downloaded from the Internet. This has been created by software manufacturers as a solution for people who are easily confused and interrupted by the volume of work they have to do. The multifunctional background is very easy to use. It can be installed with a click of a button. This is recommended for students, office workers, teachers, and people who deal with a heavy workload. Many multifunctional backgrounds can be found on the Internet. Thousands of sites have been established to provide these types of programs and software. People should choose the best software that is compatible with the nature of the work that is required to be done.

The multifunctional backgrounds for students are very useful to organize and help the user to create a schedule to display in the background of the computer. This type of wallpaper changes regularly according to the schedule published by the consumer. Every assignment, project, or homework required by school or college can be placed in the organizer. On the day the assignment needs to be submitted, it will appear in the background or wallpaper. This can serve as a guide and reminder sheet for people who always forget important tasks and projects that need to be done. Important tasks can also be highlighted to help the person prioritize.

Other features of the wallpaper include a calendar and a timer. This would greatly help people to regulate their time while using the computer. The calendar placed on the wallpaper is very useful to help consumers plan ahead. Different reminders can be placed in each calendar box. The timer placed on the wallpaper is necessary to help users regulate time. Many people tend to forget their responsibilities while surfing the Internet. The timer can be used to sound an alert in case the person needs to finish something. The timer would repeatedly display a warning or alarm until the user clicks the stop button.

The multifunctional bottom can be changed according to the preferences of consumers. The color, design and pattern used in the wallpaper can be changed. Important text posted on the wallpaper can be colored and marked to maximize visibility and exposure. This is necessary to capture the attention of consumers. Different images can be inserted on the wallpaper. An image of an alarm clock can be used to exemplify the time to be followed by the user. Other images and icons are available on the Internet to make your wallpaper more attractive and pleasing.

People who need a functional and reliable organizer should purchase multifunctional wallpapers. It offers consumers many benefits and advantages. Unlike traditional organizers, multifunctional wallpapers have many features and functions. This would include an alarm and a calculator. All important tasks and work needed to be done will also be posted on the wallpaper automatically. This would easily remind consumers of what needs to be achieved at the right time.

Today I am going to share with you a newly developed software that helps me drive good quality traffic to my site. The creator of this robot called it RefererX, formerly known as RefererBot and already makes money online by selling products and placing AdSense ads on the traffic generated by this robot software.

What is RefererX?

So what is this RefererX about? Frankly speaking, RefererX is a software bot that helps you promote your sites on autopilot. Cunning is he? Yes, but not so fast. This software bot will help you promote even while you sleep, chat on the phone, go out and do other activities that might prevent you from promoting your website to others.

How does RefererX work?

RefererX is software that helps you promote your URL by placing it in the traffic log/statistics of other websites. In this record, your URL will be seen in the referrer section, the section that shows where certain traffic is coming from.

Depending on where this record is located on that website, the people who will see your URL may be the owner of the website or visitors to that website. For example, the AwStats log is located on the back-end of a website, and therefore the viewer will only be the owner of the website. On the other hand, Feedjit’s live traffic feed is placed on the front page of a website. Therefore, your URL will also be visible to visitors.

How much traffic can RefererX generate?

It all depends on the registry where you are promoting your URL. For example, older registries like Webalizer, AwStats etc will not attract much attention compared to newer registries like Feedjit Live Traffic Feed, Wowzio Activity Feed, Google Analytic etc. But the oldest record has been shown to generate quality technical traffic, although the number may not be that large. Therefore, having a list of specific websites based on the type of registration they use is a good strategy.

For your information, there are 2 different types of registration in the market:

First, log it to do your report based on server access. This is typically used by older logging types like AwStats, Webalizer, TraceWatch, Cpanel stats, etc.

Second, register that your report is based on JavaScript. This is the newer type of log that is mainly applied by the most well-known log provider, such as Feedjit, Wowzio, histats, WordPress stats, Google Analytics, etc.

How fast can we see results?

It all depends on the moment. In most cases, if your URL is listed in the registry of a Singapore website, around 6:00 pm to 11:00 pm local time (GMT+8), you will have a better chance of being seen. , compared to 1:00 a.m. to 7:00 a.m. on the day. This is because most people are online during that time. So having specific websites based on countries/time zones will help a lot. You can start seeing incoming traffic as soon as after 30 minutes of use.

So now, if everything went smoothly, you can expect return traffic to reach 0.3%-5% of total websites visited. This number can grow even more if the visited website is highly targeted.

You can hire a professional photographer if you want to organize a wedding, an event or a birthday party. Since wedding photographers do not have to obtain licenses or follow any regulations, there is no guarantee that they will meet your expectations. Therefore, we are going to share with you some tips that can help you hire the best photographer to meet your needs.

1. Consider specialties

Experience is one of the main things to look for when hiring a wedding photographer. For example, different photographers have different specialties, such as product photography, portraiture, wedding apparel, and architecture, just to name a few. Therefore, it is important to consider the specialty of your desired photographer.

2. Get recommendations

Another tip is to get recommendations from your family and friends. In fact, this is the easiest way to make the right decision. You can also go online and read reviews of some photographers in your area. If a photographer has a lot of positive reviews, it means that they are trustworthy.

3. Check your portfolio

Another way to judge if a photographer has good skills is to ask them to show their previous work. Actually, professional photographers have a portfolio for their clients. You can find this portfolio on your social media pages, blog or website.

4. Photography style

Every photographer has their own style when it comes to photography. Therefore, he may want to decide on the type of photography he wishes to take. For example, if you want them to take realistic photos, be sure to ask them about it.

Again, you can take a look at the photographer’s portfolio to find out what kind of photography they usually do.

5. Interviews

After you have considered the above points, you may want to interview some photographers to find out more about them. You may want to ask questions until you are satisfied. What you need to do is work with your photographer so that you can save your precious moments. Let them know if you have a specific set of shots you want them to capture on your wedding day.

6. Answer your photographer’s questions

Just like you, your photographer may also have some questions to ask. Some of your questions will be about your event and budget. Make sure you give clear answers to your questions.

7. Consider your experience

Inexperienced photographers are like novice drivers who have no idea what they are going to do. The reason is that inexperienced drivers make many costly mistakes. For your wedding photography, you need to hire a photographer who works without making many mistakes. After all, you want all your photos to be free of noise.

Ideally, it is much better to work with a photographer who has at least 5 years of professional experience.

In short, you may want to follow these steps if you are going to hire the best wedding photographer for your wedding.

Do you ever feel like technology is passing you by, no matter how hard you try to keep up? Like you’re pedaling your bike as fast as you can down the middle of the business superhighway, but cars are speeding by so fast that the breeze just tosses you into the ditch?

Now I’m a pretty technological guy. I pride myself on having the latest and greatest tech gadgets for my personal and business life; including multiple laptops, the latest cell phone, and a Global Positioning System in my car to always tell me where I’m not. I know, it’s supposed to tell me where I am, but my brain doesn’t work that way.

But only recently have I cemented my position among true entrepreneurial technorati by adding a podcast to my business marketing repertoire. What is that you say? No idea what a podcast is or how it can help add dollars to your results? Then sell faster, my friend, and I’ll explain it all to you while you get up to speed.

A podcast is a digital audio file that you record using your computer, recording software, and a microphone. You then upload that file to a podcasting web service so listeners can download the file or subscribe to the podcast stream and listen to it on their computer or audio player.

If that’s too techno-babble for you, try this; A podcast is like an internet radio show that you produce and publish on the web so that people interested in what you have to say can listen to it on their computer or download it to an mp3 player.
Now for the big question: why should you care to know what a podcast is? Because used wisely, a podcast can become a powerful weapon in your marketing arsenal. It can help you establish yourself as an expert in your field, drive traffic to your website, attract new clients, open up new opportunities, and create a new source of income that you might have otherwise missed out on.

Why am I so excited about podcasts? Trust me, it’s not because I love the sound of my own voice. As my mom says, “Some people talk just to hear their heads pound.” I think she was looking at me the first time she said it.

I’m excited about podcasting because podcasting is today where email was ten years ago. Many people derided email as a geek fad and refused to believe it when experts predicted that one day we would all use email to communicate with everyone from our bosses to our grandmothers. It was also hard for the average Joe to imagine how anyone could make money from email. Now, not many years later, entrepreneurs who understood the potential of email marketing and got on board early are making millions of dollars a year selling to customers all over the world; all through the magic of email.

I think podcasting actually has more potential than email because of what I call “The Passion Factor.” With a podcast you can hear the passion in a person’s voice and be moved by their message. And podcasting is much easier to use than email. You don’t have to read or deal with mountains of spam and you don’t have to be in front of a computer. All you have to do is listen; And you can do it anywhere using an iPod or other portable audio player.

I started producing a weekly podcast for my internet marketing business about six weeks ago. The point of the podcast was to drive traffic to my websites and customers to my sales pages and eventually use it as a platform to promote my book. My podcasts are usually 20-30 minutes long and consist of me speaking for a few minutes on a business-related topic and an interview with an expert in the field related to that topic. I record my part of the show using a microphone with headphones and a computer. I record the interview with the expert using a cable that connects my phone to my computer. Once recorded and edited, the podcast sounds like a radio show (on an amateur scale, of course). I then upload the podcast to a website called Podomatic, which makes the podcast available to the world via RSS (True Simple Syndication). Listeners can download my podcast to their computer or iPod and take me with them wherever they go.

What has the podcast done for my business? I’m averaging 50-100 new subscribers to my podcast each day and have noticed a nice increase in traffic to my website. I see an increase in sales and I get more questions from potential customers. I am establishing my credibility as an authority on small business and having fun doing it. And isn’t fun the best thing to have?

Here’s an example that illustrates the potential of podcasts: I met a couple at a recent seminar who have a counseling practice for divorced men dealing with child custody issues. This couple started a podcast on the topic of father’s rights and posted it on various podcast streaming sites. Before long, hundreds of listeners were downloading his podcast every day. And at the end of each podcast they invited listeners to visit their website to learn more about their products and services. As a result, his small consulting business added more than $100,000 in new revenue in just a few months. They’re on track to make several hundred thousand dollars this year, thanks to the attention their podcast attracts.

How could you use podcasting in your business? If you work at a dry cleaner, you can record a podcast on how to get tough stains out of clothes. Get listeners to mention the podcast to get a discount on their next visit. If you’re a car dealer, make a podcast describing the new models. If you’re a CPA, make a podcast about tax tips. If you are a lawyer, make a podcast giving legal advice. The possibilities are endless. You are limited only by your imagination.

According to Robert Kiyosaki, there are 3 types of education that are key to financial success in life.

-School education: This education teaches us to read, write and do mathematics. This education is very important in today’s world.

-Professional Education: This education teaches you how to work for money and if you are smart get a job as a doctor, lawyer, accountant or other professional trades like plumbers, builders, auto mechanics and electricians. The country is full of schools that will provide you with this education to help you become more employable.

-Financial education: this is the education in which you learn to have money working for you instead of working for money. This education is not taught in most of our schools.

Many of our parents taught us the “poor dad” mentality where we had to get our education to go work for someone else. Well, with the economy the way it is right now, it’s less stable to have a corporate job than a work from home job. But as Kiyosaki’s “rich dad” taught him, “if you have a bad financial education, you will always work for the rich.”

I don’t know about you, but I am psychologically unemployed after having gained the knowledge of a financial education through my Wealth Masters International system. I am no longer employable to work for money. I need to work for myself and have my money work for me. Nothing else makes sense, even if I was broke I wouldn’t go back to work for a paycheck. When there are opportunities on the internet where you can work from home and spend less time and make a profit instead of a salary, the sky is the limit.

I realized that the direct selling system is a way for anyone to acquire great wealth. The system is open to anyone with drive, determination and perseverance. Or as I also like to categorize it, the right Mindset, Marketing and Mission. It doesn’t matter your age, gender, race or popularity. The direct sales industry is about how much you are willing to learn, share and grow.

My experience with direct selling and network marketing is that people are very willing to share their newly acquired systems to make money. They become masters of their craft and give back to the economy in a positive way.

So let’s share what we’ve learned for ourselves about financial education so we can all build wealth and no longer work for the rich man.

You may be familiar with the Arthur “Red” Motley quote: “Nothing happens until someone sells something!”

Regardless of the extent to which Motley’s perspective may or may not be true, managing the sales process effectively and maintaining a path of consistent revenue growth are daily goals within organizations of all types and sizes. And while many external factors, such as changes in the economy or increased competition, can significantly affect results, the sales process, like all processes, can and should be continually studied and improved.

Interestingly, when we dig into that topic with organizational leaders we often find that they haven’t defined a “sales process” that is centered around work. Instead, they refer to their CRM categories as the sales process.

We understand and appreciate the value of CRM systems and forecasting, but this type of measurement is not work-centric. So it’s no surprise that a common challenge facing so many organizations is how to increase revenue.

If sales growth is an issue for your organization, here are some strategies you could consider from a previous newsletter:

Looking outward to prove or confirm what customers consider most important. Start by testing your understanding of what really matters to your customers and to your competitors’ customers.

Every customer contact is an opportunity to extract information that can help you grow the business. Ask customers what they like about your services or products. Ask them what they would like you to change (besides the price) that would make them happy. Learn about their related needs, new needs and concerns, and remember that in many cases clients are not fully aware of their needs; so while you’re at it, investigate unrecognized needs as well.

Ask your customers what is most important to them and how they think you compare. Ask broader questions to gain insight into the challenges they face that go beyond using your product or service. Armed with information about what customers value, you can innovate solutions that leverage your capabilities to exceed your customers’ expectations.

You must also have a repository for the information and a method and discipline to capture the information for analysis and action.

Consider exploring three other sources of valuable information about your customers and the market you serve:

1. Observation – Arrange a method to see your customers use your product or service. Much can be learned just by watching!
2. Analyze lost sales data and use the information to launch improvement initiatives
3. Internet Searches: See what people in your market are searching for and interested in. As the saying goes, “Find the need and fill it!”

Look for opportunities to define and improve the sales process –
that is, study the work!

What processes do you use to generate sales?

How well are these processes working?

How do you know?

You can study and improve your lead generation process just like you can improve any other process: by gathering facts and data about how the process currently works, identifying waste in the process, addressing underlying causes, and measuring and standardizing the results of improvements. . What process do you use to acquire new accounts? What process do you use to increase sales with existing accounts? Here are several different processes that companies use to generate sales and how you can study and improve them:

• Sales calls: are they well planned and executed? Messenger service? Results?
• Promotions: are they effective? Net income?
• Distribution channels: are they effective? Are there additional channels to be evaluated?
• Price: is it too high? Is it too low? As we know?

We hope to maintain an innovative edge. Sooner or later all products or services become “commodities”.

Simply put, you have to offer something significantly unique, and that means you have to innovate.

The following are three directions you could explore to innovate and expand your business:

1. Adapt your current offering to rejuvenate existing customer relationships. What new feature or service would make relationships young again? New features, functionality, packaging, or performance?
2. Commercialize underutilized capabilities. What capabilities do you or your suppliers have that are underutilized?
3. Adapt your current capabilities and offerings to emerging needs and markets. Where is the market going? What technological changes will influence future needs? What geographic openings will grow in the next decade? If you had to imagine the future, what would you see?

Most of the people on this planet live through the ego. They feel that they themselves are special, apart from the crowd in some way, but are unwilling to acknowledge other people’s specialness. They feel threatened by people who are different from them, but instead of trying to understand another person’s point of view, they condemn them.

The different specialty clubs

There are many different ‘exclusive clubs’ that people proudly belong to. There are the:

• nationality clubs
• skin color clubs
• Rich, poor and between clubs
• political clubs
• religious clubs
• sexual orientation clubs
• disabled clubs
• sickness clubs
• sport clubs
• creative arts clubs
• Intellectual and non-intellectual clubs
• environmental clubs
• animal rights clubs
• Food Choice Clubs
• Health Choice Clubs

And the list goes on! What many people don’t recognize is that there is in fact only one club

The Human Being Club

Our diversity is what makes life interesting. I love seeing people who dance or create music beautifully, generate emotions through their acting skills, or are accomplished athletes. I also understand myself well enough to know that I don’t have enough passion for any of these things to make the necessary sacrifices to come close to their level of excellence. When she was in her teens and 20s, she played guitar and sang folk songs in public and was also immersed in amateur theater; in fact, she wanted to be a Shakespearean actress at the time. In retrospect, I realize that these activities were not my greatest passion. I have friends who are athletes, dancers, singers and artists, each of them has such a passion for their form of expression that, for them, it is as important as breathing. Although I might have had talent, I didn’t have the overwhelming passion needed and therefore I don’t belong to their clubs; I can only glimpse inside the door through my friends.

In most parts of the world, creative arts club members are happily accepted and even sought after, and the ‘cream of the crop’ is showered with our admiration due to their superior skills. There are some countries where creative expression is banned and the consequences are dire, but luckily these are few and far between.

The positive and negative effects of these clubs

As mentioned above, creative arts club members are not usually ostracized and many other clubs are willing to open their doors to these people and accept them as friends. However, not all clubs are the same.

Many clubs give visitation rights to members of other clubs! For example, many of us today have friends and colleagues of different nationalities, skin colours, religions, politics, sexual orientation, etc. The mix of members of these clubs creates the platform for the Human Beings club.

Problems really do come through the hard core members of any of these clubs. The self-righteous – the people who hate anyone who is different! Their intolerance is the main cause of suffering in this world of ours. The clubs with the most money, power and influence, i.e. the political, religious and health option clubs, can target these hard core members of their own clubs and other clubs and manipulate and push them into behavior that has originated in beliefs based on fear. From there another club is formed: the ‘I’m right and you’re wrong’ club.

Being a paid member of any of these clubs can be extremely limiting. Some club memberships are obvious, that is. I can’t pretend I’m not in the white English women’s club – I could get away with it for a short while, but whites and women most definitely aren’t!

Some people are afraid of being kicked out by other club members if they spread their wings and start making friends with members of other ‘not allowed/tolerated’ clubs. In truth, they could lose both their friends and family if they made that decision, so fear keeps them in a club that no longer suits them and restricts their learning and advancement.

I also have doubts about the ‘sickness’ clubs. I know that it is comforting to be in communication with others who have the same illnesses, who can offer us support in our most difficult moments and when we are in pain. However, I think a lot depends on the orientation of the specific club, whether it works as a ‘pity party’ or is full of people who are really trying to get better (and don’t believe it when they tell you they can’t) and they are prepared to look beyond accepted medical practices to find a cure, whether it be switching to a raw food diet or trying homeopathy. If there is an exchange of information, with people reporting cures, then they have more power. However, if it becomes a bunch of people bewailing their fate, that closes the door on health and, a question I often ask myself, what happens if one person in this club gets better? Lose your membership?

Love, Tolerance and Understanding

Instead of trying to wipe people who are different from us off the face of the earth, why can’t we just communicate and understand their point of view? In the grand scheme of things, despite what is normally reported, I believe that most people are peace-loving and willing to consider the beliefs of others. We only hear the news about the hard core extremists in these various groups and then we tend to have an unbalanced view of the world in general.

The populations of many countries have become so fear-based by what is going on in their individual lives, that they actually vote for fear-based leaders who intend to lead them to war – they vote for people who come from of an energy similar to yours. own self. Therefore, people who think are equal to them. In fact, if any politician dares to mention peace or talk to ‘the enemy’, they are branded as weak or traitors, when in fact they are the ones trying to improve our lives. Somehow we are seeing ‘war talks’ as strong and ‘peace talks’ as weak. How strange is that!

I always remember that my grandmother was very scared when she found out that a black family was moving in next door. At that time in Bristol there were very few black families in the area and Nanna had only seen black people on television. Such were the times! A few months after the family moved in, Nanna had nothing but praise for them. That winter had been extremely harsh with heavy snowfall and she told me that when the man next to her cleaned her own steps, he cleaned hers too; no one had ever done that for her before. She treated her as if she had treated her own mother. All it took was familiarity and a little communication and fear went out the window. On top of that, my closest friend at the time was Jamaican, so she had first-hand experience of our similarities, rather than our differences.

In conclusion

I think it’s human nature to communicate and collaborate with people who are like us, but what many people see as ‘like us’ boils down to very superficial characteristics. I remember my Jamaican friend’s sister was very upset. She had been the only black woman in his company and then another black woman was hired. They were automatically put to work together because they were both black and obviously had a lot in common, so the employer thought! The truth was that they had nothing in common, they did not come from the same country and they actively detested each other. It is always a mistake to assume anything on a purely superficial basis.

I consider myself very lucky to have had an open-minded father, who was able to look past the surface and see the person on the inside. I remember when he invited a stranger over to the house, who turned out to be the local bum. What Dad had seen was this man’s camera, and he saw beyond the poverty and homelessness to the photographer within. They had a great conversation about photography.

I have many friends who are members of a variety of the aforementioned clubs and each of them has taught me a great deal about different cultures and lifestyles and enriched my life in the process. I encourage anyone to strike up a conversation with someone who doesn’t look like them. You might be surprised to find out exactly how much they have in common!

Nielson Net Ratings reported in 2008 that YouTube has more than 68 million unique visitors per month and has the sixth largest visitor audience in the US (ahead of eBay, Amazon, and Wikipedia). More than 2/3 of the US population over the age of 25 has watched a YouTube video and 91% of users have purchased something online. YouTube represents a very powerful marketing channel and online exposure opportunity.

There are ways to tap into this huge audience with a large ad spend, however I will focus on more profitable “organic” tactics. These require time but not a direct outlay of cash. For the purposes of this article, I’m going to assume that you’ve already created a branded YouTube channel and are now looking for ways to leverage your channel, expand your reach, and grow your subscriber base. (If you’re new to YouTube and haven’t created your channel yet, the YouTube Help Center is a great place to start.)

The first step to maximizing the effectiveness of your YouTube channel is to take a step back and examine your purpose for marketing on YouTube. Is it traffic, distribution, branding? Once you have established a firm purpose, you can begin to put together a specific plan of attack. Your channel design should reflect your purpose and regularly review your design, logo, images, and profile information. Make sure your design adequately reflects your brand and message. Think of your YouTube channel as an extension of your website; therefore, it should closely resemble the look and feel of your website and other business materials.

Include information in your profile that describes the type of content that can be found on your channel and website. Also, be sure to link to your website and include your contact information outside of YouTube. Also, indicate in your profile that you want users to add comments, rate, share, add video responses, and subscribe to your channel.

When adding video content to your channel, make sure each video has a clear message and is not obscure or confusing. Keep your content fresh and upload a constant supply of 1-2 new videos a week at the same times so your subscribers know when to expect new content. Also, update featured videos frequently. You have the opportunity to feature nine videos on your channel, and you can control the order and placement of your featured videos. Also, use the playlist feature as a way to organize your videos. Creating playlists by topic will help users and subscribers find the videos they’re looking for, as well as expose them to content they might not otherwise see.

Also, pay attention to the quality of your videos. YouTube has the ability to display videos at a higher quality level. The quality of the uploaded video combined with the bandwidth of individual viewers will determine if the video is displayed in higher quality. Higher quality video means greater sharpness and visual clarity. The difference is especially noticeable in videos that contain text or fast motion and in full screen mode. When uploading a video, make sure your video resolution is 480 x360 or higher and a frame rate of 24 fps (frames per second) or higher.

Whenever you upload a new video, pay specific attention to the types of videos that have done well in the past, as well as VSEO (video search engine optimization). Copy the format and theme of videos that have a lot of views, comments, and ratings to try and recreate success. Include specific keywords in the title that people will search for on YouTube as well as external search engines. Also, make sure your description is keyword-rich, specific, and gives credit to the participants featured in the video (the same goes for placement). This way, people who don’t know the title of your video can search by the participant’s name or location and your video will appear in the search results. I would also recommend placing your video in the appropriate and relevant category (contrary to the belief that you can manipulate views by placing your video in a different category). If you’re trying to drive YouTube traffic to your website, include your website link at the top of your video description so the link appears directly below your video title.

Another effective tactic you can use when uploading new videos to your channel is to use the video annotation feature. Video annotations are a new way to add interactive comments to your videos. You control what annotations say, where they appear in the video, and when they appear and disappear. Annotations appear as pop-up word balloons (text boxes) as well as on-screen overlays. You can even link from an annotation to another YouTube video, channel, or search result. Annotations are effective in keeping users engaged by linking them to your other videos and channels so they stay focused on your content.

Once you’ve tweaked your channel design, messaging, organization, video frequency, video SEO, and sitelinks, you’re ready to grow your subscriber base. The key to successful YouTube marketing is a large subscriber base. Subscribers will serve as evangelists for your content and validate your purpose. They increase your view count, rate your videos, comment, add you to their favorites, share with your friends, and ultimately increase traffic and exposure to your website/brand. Also, content submitted by a channel with a higher number of subscribers and friends carries more weight when it comes to video ranking and popularity.

YouTube has built its engine in such a way that subscribers have to be earned. To ask someone to subscribe to your channel, you must first invite them to become a friend. Once they have accepted your friend invitation, you can invite them to subscribe to your channel. The key is to invite as many people as possible to become friends. To find these potential friends, stick to popular channels; these people tend to be the most active on YouTube.

Also, participating in the groups feature is another great way to find friends and increase exposure. Joining groups is an effective way to get in front of people interested in certain topics and ideas, which can ultimately lead to more friends and subscribers. It is also very easy to create a new group on YouTube to attract like-minded users. If you create a new group, make sure it’s open and doesn’t require an invite to join.

Now that you have added as many friends as possible, you can start using the sharing feature. The sharing feature allows you to notify subscribers and friends every time a new video is uploaded. This sharing functionality is very useful because it allows you to target specific groups (think marketing silos). For example, you can share with subscribers, friends, and people who have received a friend invitation but have not yet accepted or subscribed.

Another feature that comes in handy once you build your friend base is the newsletter feature. Bulletins are used to broadcast messages, and once posted, the messages are sent to all contacts in the channel. Your contact list includes other users on the site that you are linked to through friend invites, as well as the emails of friends with whom you have shared videos. You can also create special contact lists by using a tag to describe the common topic of that list. You can then put specific contacts into different contact lists and send messages to multiple friends at once.

Due to YouTube’s prominence in the online video space, friends and subscribers need to communicate regularly. Whether it’s through a newsletter, sharing new videos, or direct communication, treat these contacts like they’re an important part of your business. Remember to respect their privacy and treat them similarly to your subscription email list. Remember that the people who subscribe to your channel are interested in your videos, but not in your spam, so be careful.

If you’re using YouTube as a way to drive traffic to your website to increase sales volume, think about the extra steps you might need to implement on your site to convert YouTube visitors into sales. Whether it’s landing pages, a personalized message, pricing, or any other strategy that helps convert visitors into paying customers, it’s worth trying, trying, and trying until you get it right.

Below I’ll outline specific tactics you can implement to increase activity within your channel and your videos. Being an active participant in the YouTube community will help a lot. Networking can make all the difference in the world when it comes to being relevant or not. Earlier I mentioned participating in groups and this definitely falls into the networking category. Here are some additional networking tactics worth implementing:

o Find popular videos that are relevant to your area of ​​expertise and post video responses. Video responses are not widely used and there is a good chance that your video response will end up high in the results. The key to remember is that your video can only be used as a response once.

o You can also post video responses to your own videos.

o Watch other people’s videos and comment on them. Keep your comments brief, respectful, and on topic.

o You can also comment on your own videos to start the conversation.

o Mark other user videos as your favorites. This will most likely catch their attention and show that you are participating in the YouTube community.

o Participate in the contests that are being held on YouTube. This is another great way to make your content and channel stand out.

o Add your most popular YouTube videos to video search engines and video sharing sites.

o Promote your YouTube channel on your other online outlets like your blog, Facebook, MySpace and Twitter.

YouTube is a factor to take into account; the most revealing statistic is the fact that 10 hours of video are uploaded to YouTube every minute. If you implement some or all of the strategies outlined above, you will definitely see an increase in the results of your YouTube channel. Like any other organic marketing strategy, it takes time and patience before you see measurable results. Hang in there and know that this is a worthwhile process and one that will pay off in the long run.