After hitting that’post‘ When you first upload your book to Amazon or the multitude of other e-book platforms on the Internet, you may feel a little discouraged by the lack of sales. Selling books takes a lot of time and effort, and you’ll need to create a marketing strategy to get yourself out of the dark. A good place to market your book is Goodreads; a website filled with thousands of enthusiastic readers desperately searching for the next big title. And while you can post to forums and discussion threads, you can also invest in Goodreads’ self-service ad campaign, which gives you the opportunity to drive readers directly to your books.

Sale of electronic books with the self-service system

Did you know that Goodreads has a self-service advertising system? Neither did I until a few days ago. It’s a great way for self-publishers to market their books, and because the scheme uses a cost-per-click (CPC) model, you can carefully monitor how much you spend. It’s easy to sign up for the self-service scheme and you can create ads in a matter of minutes. While Goodreads staff have to authorize these ads, it only takes a day or two, sometimes less, and you can have a marketing plan up and running in no time.

Why use Goodreads to sell eBooks?

As already mentioned, Goodreads is home to thousands of readers around the world and thus provides an audience that is ready to buy and read books. This means that you could get a much better click-through rate with your CPC campaigns than if you used similar marketing models on other websites and search engines.

saving money

Marketing campaigns, especially those that use a CPC model, can lead to a cash hemorrhage. Every time someone clicks on your ad, you must pay for it. However, the Goodreads method allows you to set your sale price and put a cap on your daily spend. You can also craft your ad very carefully so that it only targets an audience that is most likely to buy your books. For example, telling people that your book is an eBook within the ad will prevent people looking for paperbacks from clicking on your ad and wasting their hard-earned money.

Goodreads can be a fantastic place to advertise, and if you want to sell more books, it’s definitely worth investing in website advertising. And, with the CPC model, you can carefully control what you spend and how you earn.