Technology

Facebook Video: How to Get More People to Buy

What do people use the Internet for? After social media and email, people spend many hours a week watching online videos. Businesses have caught on to this trend and are starting to release their own video content. This has also resulted in social media marketing companies and internet marketing agencies offering video marketing services. The combination of social media and video marketing can go a long way in driving traffic and user engagement.

Think of it this way: If most people spend hours on social media every day and they like to watch videos online, doesn’t it make sense to post videos on their social media profiles?

Facebook launches video features

You were always able to upload video content to your Facebook wall, but Facebook recently released a number of tools that would improve this feature. For one thing, there’s autoplay, which was a cool move on their part. It also has metrics and other tools that you can use to make it easier to distribute video content.

Surprisingly few small business owners have taken advantage of Facebook videos for marketing purposes. If you didn’t already know, video is the one that gets the most attention on Facebook. Why? Because Facebook did a smart thing: They adjusted their newsfeed algorithm to show videos more often. What did this do? Facebook now averages more than four billion daily video views.

If this is not music to your ears, then you are missing the point. There has never been a time when producing and distributing video was so easy and affordable.

Facebook’s autoplay feature was launched in 2013 and has since increased views, likes, shares, and comments by 58 percent. A sight is counted if the person looks for at least three seconds. So if you can grab your audience’s attention for at least three seconds, chances are good they will continue. And if you can get people to fill out your videos, you’re more likely to turn them into buyers.

The following tips are often used by companies offering social media marketing and management services:

  • Your videos should be able to tell the message or story with and without sound.

  • The first frame of the video should capture the attention of your viewers.

  • Content must be relevant and contextual

  • Great content to use includes customer testimonials, product reviews, behind-the-scenes clips, and user-generated content.

  • There should be a call to action, letting viewers know exactly what you want them to do next: buy, click, subscribe!

With the help of social media marketing companies, you can enhance your online video campaigns and advertise them successfully on Facebook and other social media.

Technology

America’s Greatest Destroyer of Riches (A Humble Opinion)

Let’s talk about cars, specifically car leases

Average life of a car in the 60s – 6 to 8 years

Average life of a car manufactured today: 15 to 20 years

So what happened? Technology and innovation! As in the case of humans, this century has seen an exponential increase in the useful life of vehicles. Thanks to the convergence of various technologies such as computing, precision engineering and biomechanics. In addition, regulatory requirements on car maintenance such as the California Smog Check program enforced and administered by the Bureau of Automotive Repair. Someone buying a new car today; We can expect the car to run smoothly in the 2030s. So why is the standard for car leases 3-5 years?

Welcome to how a car dealership makes money. Dealers do NOT make money on the spread between the purchase price and the sale price. Times are very competitive, plus the Internet has made price shopping very easy for the buyer. That means that the bargaining power is now in the hands of the buyer, not the dealer. This has led dealers to reinvent ways to earn money. They make money from repairs, warranty sales, and financing, with financing at the core of this article.

Financing methods:

This works in two ways:

a) The buyer owns the car and finances the purchase price through a company affiliated with the dealer. Auto loans typically last 5-10 years (as opposed to a home mortgage that lasts 15-30 years, the most common being 30 years).

b) The buyer NEVER owns the car; in essence, the buyer is paying “rent” for the use of the car. The leasing company owns the car.

Let’s look at the car leasing problem in a mathematical way:

Assumption:

Average life of a car 15 years.

Let’s say a consumer in your life drives a car for 60 years.

Average price of a car $ 30,000.

Cost of ownership

Lifetime cars = 60 divided by 15 = 4 cars

Cost of Ownership = 4 times $ 30,000 = $ 120,000.

Lease cost

Cars leased for life = 60 divided by 4 years per lease = 15 cars

Lease amount = 60% of total value = 60% of $ 30,000 = $ 18,000

Leasing cost = 15 cars multiplied by $ 18,000 = $ 270,000.

The $ 150,000 difference (rent versus ownership) is what an average consumer spends extra. That means the average consumer spends more than double the amount on rent, rather than owning. No wonder my car dealership was so interested in giving me “specials” to influence my decision on a new lease. J

Of course, leasing allows you to get new cars every four years, but given the lifespan of a car, isn’t that a waste?

This is where it gets really interesting: if you take the midpoint of the savings ($ 75,000) and the midpoint of the years (30 years); reinvest the money with a compound annual return of 8%; You’d have an additional ~ $ 500,000 in retirement!

Back to the topic of the article, America’s biggest destroyer of wealth, taking half a million dollars from its golden years: car leases!

Technology

Buy and Sell Gift Cards in Bulk: Second Chance Income

An easy way to earn extra money is to buy gift cards and sell them for cash. You can buy cards at whatever price or percentage you want and then sell them on a gift card exchange website. The earning potential is unlimited and depends on the amount of work you put in. Many people have unwanted merchandise cards and credits for which they have no use. You can usually buy these cards from them for only a fraction of their value.

For example;
Leo returned unwanted clothing to Walmart without a receipt and received $ 100 in merchandise credit. Steve offers Leo $ 50 cash for the card and he accepts the offer. Steve then sells the $ 100 Walmart card to a gift card exchange website that gives him $ 90. That’s roughly a 45% profit and Steve made $ 40.

It is easy. Anyone can earn extra money buying and selling gift cards in bulk. To be very successful, you should follow these tips:

1.) Build your network: Send a mass email to family and friends informing them that you will buy their cards for cash. Spreading the word that you will pay people in cash for their cards is the most crucial step in building a successful network.
2.) Market yourself: Post flyers in places in the community, such as coffee shops or convenience stores. You will be amazed at the amount of feedback you receive.
3.) Get Connected – Try posting a free listing on Craigslist or searching eBay for certificates and discounted gift cards. Sometimes you can find the best deals online.
4.) Partner: Some businesses, like pawn shops, are fronts where people already sell items. Partner with business owners in what could turn out to be a very profitable venture.
5.) Use judgment: With gift certificates and cards, there is the potential for fraud. It is always smart to use your best judgment when making purchasing decisions. The best guideline to follow is that if it sounds like too good of a deal, it probably is.

The opportunity for additional income is truly great and if you take the time and follow the tips outlined above, you should be able to establish yourself as a leading bulk gift card provider. So, call your friends and family today and ask if they have merchandise credits or gift certificates lying around. You will be surprised what you find. You can do it, so get down to business now!

Technology

How to use your headphones with the new iPhone 8 mobile phone

Apple announced some of its best phones last year, such as the iPhone X, iPhone 8, and iPhone Plus. These devices have some of the cool features like wireless charging and high resolution display.

When Apple released their iPhone 7 phone, it was missing a headphone jack and people were wondering how they would use the next iPhone 8. But the good news for Apple fans is that the new iPhone 8 allows you to plug in your usual old headphones.

The most famous updated feature within all the new iPhones is related to their potential to charge wirelessly. This is something that previous models were missing, just because of their design structure.

But now Apple offers the possibility of wireless connection with its headphones. But the point is, not everyone wants to use wireless headphones. Some people just don’t like these wireless headphones, while others don’t want to spend extra money on different headphones when they already have a pair.

In addition, Apple headphones are not designed to fit all types of ears, so you have to compare and check other designs from other manufacturers. Although this does not mean that Apple products are not comfortable despite the fact that these Air Pods simply do not fit well in some of the consumer’s ears.

So this is not a completely surprising thing to require the use of regular wired headphones with your phone, and people probably still want to do it with the iPhone 8 smartphone or other similar Apple devices.

The good news for those who have no problem with the wired headphones that come with the new iPhone 8 will be able to do so comfortably thanks to the adapters.

Now it has been confirmed that the new iPhone 8 mobile phone does not include a headphone port, so you will have to use wired headphones, either through a “Lightning connector” or an “iPhone 8 headphone jack adapter”.

However, this option is by no means new, but users who don’t want to use Air Pods or any other wireless earbuds will probably praise that they still have their favorite listening option with the iPhone 8 phone.

This is also great news for those who might have assigned a new Apple iPhone, but don’t have much to spend more than that. This exceptional new iPhone 8 will retail for $ 699 at Apple for the 64GB model, but will be available at a relatively lower price from different mobile carriers depending on the plans selected. This is considered a big change and some people may not want to buy wireless headphones separately. So the inclusion of Apple’s ear cushions and a way to connect wired headphones to the iPhone 8 phone is a smart move, hands down.

Technology

How to run the barrel roll

The BEST way to practice the barrel without killing yourself on the mountain first is to practice on a trampoline. Practice your rotation only with yourself and your body. Make sure that when you are midway in the air (upside down) you are looking at the ground to position your landing, make sure that when you are midway in the air. This is crucial for detecting where it will land by looking at the middle of its rotation.

Do not hold the board at your feet and get on the trampoline. Your goal is to get high enough to flip, rotate, and generally land in the same position. On the mountain you don’t want to turn around and move 5 feet to the left or right. You want to stay focused and maintain as much balance as possible outside of the throw. Once the rotation is down, the rest will be smooth.

Now, on the mountain, obviously, this is MUCH different than jumping on a trampoline. This move is more aimed at advanced snowboarders who have very good handling of their riding. If you are just starting out I would NOT suggest this trick, if done incorrectly it can be very risky and maybe fatal. I’ve fallen MANY times perfecting the barrel roll and I’m telling you, it doesn’t tickle! The snow is soft but it won’t hit it from 12 feet in the air!

Once you’ve flipped down on the ground or the diving board … you’re ready to kill the barrel. Here’s the breakdown … Approach your kicker with a little more speed than usual to completely CLEAN the plane from your space. You do NOT want to land in the middle of the jump you want to get away by landing softly on the landing. I suggest you hover over your desired kicker a couple of times to get good judgment and an idea of ​​speed. THEN …..

Approach the jump with enough speed to clear the landing, when you get close to the lip … keep your knees bent and the moment your nose breaks your lip jump into the air and push as hard as you can from the kicker. The KEY is right here … PLACE YOUR KNEES on your chest for a GOOD rotation. Now you have a board tied to your feet PLUS all your clothes and boots and it adds weight and takes a bit of rotational speed on your flip.

So make sure you SNAP the rotation quickly while at the same time … in the middle of the rotation look at the ground and find your place. ONLY Unfold when you have completed approximately 270 rotations. If you do it earlier, you could be rolling in your stomach … not good. So LIP JUMP … TUCK Knees to Chest … Turn Halfway and Look Down to Land … Unhook about 270 rotations and land BOTH feet at once. Don’t land on a manual, sometimes that is hard to handle.

Technology

How to run a successful backlink building campaign

Link popularity refers to the number and quality of inbound links pointing to your website. The more inbound links your website has, the more popular it will be. Building backlinks is an important part of search engine optimization. Getting quality backlinks to your website or blog will help you attract more customers and generate targeted traffic to your web pages. Here are some simple tips on how to improve your website rankings and create relevant backlinks:

Start a link building campaign

The hardest part of building links is deciding what the strategy will be. Regardless of your focus, you should focus on getting quality backlinks from a large number of authoritative domains. A good way to start a link building campaign is to identify the high authority websites in your niche and then figure out what it takes to get them to link to your site. Keep in mind that 50 inbound links from a website are not as valuable as a backlink from each of the 50 different sites.

Deep bonding is good bonding

This process involves linking to a specific page or image on a website other than the home page of the site. If you are using affiliate programs to make money online, deep linking can be a good option. This link building strategy will help you generate more sales and improve your customers’ experience by allowing them easy access to information.

Make your backlinks look more natural

Many search engine optimization experts believe that search engines should not perceive that backlinks are artificially manipulated. Some links incorporate long sentences, while others have different anchor texts. If you want to rank higher in search engines, try to make your backlinks look natural. You can do this by adding titles to each link or by creating deeper links.

Analyze your competition

Evaluate your competitors and snatch the most essential backlinks from them. Try to get inbound links from sites that your competitors link to. It is also good to know what anchor texts they are using. Understanding your competition is a key element of any link building campaign.

There are many ways to create quality backlinks and generate organic traffic to your site. Leaving blog comments, submitting content to article directories, and writing press releases are just some of the ways to promote your business online and build relevant links. For long-term results, build relationships with other bloggers and engage with your potential customers.

Technology

Biospheres: reproduction of planet Earth

Dorion Sagan 1990 paperback Biospheres: reproduction of planet Earth (McGraw-Hill Publishing, ISBN 0-553-28883-0) does more than offer a unique insight into the planet’s life support system. It also challenges the traditional view of humanity as the dominant feature of life on Earth.

Perhaps that is no less than what should be expected of the offspring of astronomer Carl Sagan and biologist Lynn Margulis, whose unorthodox view of evolutionary biology sees life forms merging to produce new ones. Sagan the Younger is well known as the author of books on culture, evolution, and philosophy of science.

Ecospheres to biosphere 2

Among the book’s most interesting features are mentions of still-existing institutions that are unexpectedly permanent features of the economic and technological landscape.

For example, Ecospheres Associates in Tucson, Arizona manufactures and sells water-filled sealed glass balls containing green algae, other microscopic biota, and tiny shrimp in a symbiotic community that illustrates the principle of closed life support. It’s an illustration of what Sagan calls “permanent recycling systems.” Called EcoSpheres, they come in a variety of sizes, from 4 inches in diameter to 9 inches, are priced similar to small kitchen appliances and have “replacement periods” of up to one year. With care, they can last for many years. EcoSpheres is a spin-off of NASA, the first product of American experiments to create closed ecosystems, ultimately for humans in space habitats.

The “Bioshelters”, terrestrial biospheres for individuals, families and small groups, were a product of the defunct but not forgotten New Alchemy Institute (1969-1991). Between Apollo 11 and Biosphere 2, New Alchemy built several biological shelters that it called “arks” on Cape Cod Massachusetts, Prince Edward Island (eastern Quebec), and elsewhere. The Green Center in Hatchville, MA preserves New Alchemy’s information legacy.

Ocean Arcs International, founded by the same people who brought you bio-shelters, created the self-sustaining ocean vessels mentioned in Biospheres. His idea of ​​navigating Earth’s oceans like tiny marine colonies, relying on nothing non-renewable, including fossil fuels, has since morphed into a wastewater processing method that could qualify as a space-colony technology.

Biosphere 2, 35 miles north of Tucson, was taking shape just as Biospheres the book was almost finished. The site has become the best-known technological marvel in southern Arizona. Situated among the red rocks of the Santa Catalina Mountains, out of sight of Highway 77 and the ordinary built environment, it is said that on certain summer nights under one of those ruby ​​Arizona sunsets, all visual cues are Martians. From the human habitat library tower, across a miniature ocean, rainforest, desert, savanna, and swamp, Biosphere 2 is 3.14 acres of Earth under glass. It has operated since 2007 as a research station and educational outreach project of the University of Arizona under a ten-year $ 30 million grant from the Philecology Foundation.

Of mice and men

But the book has a downside. Its central philosophy is environmentalism, which is worthy of suspicion for its tendency to denigrate humanity. Sagan risks this too, displaying a fairly consistent anti-human drum beat that is easily the most disgusting feature of his little book.

Each human being, Sagan says, is both an assemblage of multiple species and a unit of a larger organism. The typical surface of Homo sapiens is inhabited by a microbiological community of bacteria, fungi, roundworms, worms, etc. Our guts are tubes thickly filled with bacteria, yeast, and other microorganisms. To add insult to injury, the Lovelockian view of Gaia, Mother Earth, which Sagan sympathetically describes, presents humans as mere components. It’s almost enough to make one decide to leave all the dirt and non-human DNA behind and build strictly artificial worlds, just to show that we can. Except we can’t, as anyone who disturbs the balance of their digestive jungle soon discovers.

Truly, however, there is something disturbing about the idea, also found here, that the Gaia hypothesis could become the basis for some new green theocracy. What power would the priests of the green religion have and for what purposes? We find some indication in the value assigned to individuals in Lovelockian philosophy as described by Sagan: individuals do not matter. They are numbers, large amounts of non-essential biomass, and those numbers must be contained. All of us who do not leave the scene by means that are not best described will be midwives in the reproduction of the original biosphere, creating isolated cocoons of life in space, or perhaps not. Right there, Sagan loses clarity of vision. He thinks that maybe we should just build protective capsules to protect the offspring of Mother Earth from her dying body. OK. That’s a little weird. Furthermore, it is enough to criticize men for their reproductive inclinations. I like people, at least in principle.

Sagan says that we ALL like people, and not just in principle. We like them so much that we are on our way to becoming a superorganism made up of individual humans in the same way that our bodies are made of cells. To prevent these “cells” from wildly reproducing in superorganism “tumors”, Sagan believes we will adopt new cultural norms such as infanticide and abortion, perhaps also a bit of criminality and sexual perversion. Before long, to demonstrate the effects of crowding, he makes his way to Dr. John B. Calhoun’s rodent experiments. If one takes the results at face value and allows them to be projected onto the human future, then, as Sagan points out, only grim conclusions are possible.

Sagan would have done well to point out that the standard interpretation of Calhoun’s results is not necessarily the best. The mouse “universes” of John Calhoun’s creation became crowded over time (although they never reached more than 80% capacity). They were also closed from the beginning, making emigration impossible. Population biologists view migration and death in the same way. This is because they cannot follow people once they leave a controlled area. But, as any human explorer knows, migration and death are not the same. A more complete interpretation of Calhoun’s results reflects the impossibility of a leak, concluding that the mouse populations failed, not because they were dense, but because they were trapped in an enclosure.

Such side trips down depressing burrows explain why the book somehow stumbles instead of flying. It is not until near the end that we return to the ennobling vision of Man, the Builder of Worlds, as opposed to Man trapped inside some kind of planet-sized monster in space. We pick up the thread in the Soviet Bios program of the early 1980s, which kept two humans in a complete life support system independent of Earth during a simulated five-month space travel.

Biospheres

Ten years later than the much larger and more capitalist Bios, Biosphere 2 is a significant extension of the theme that Sagan tries to express. A project of Edward P. Bass’s Decisions Investments (as Space Biospheres Ventures), it is the largest and most comprehensive simulation of the earth ever performed. The device is both a technological and a biological object. Its basement “technosphere” includes systems to control temperature, filter water, balance internal pressure, fight fires, and support the scientific activities of eight “biospheres.” It is also art, a self-portrait of the Man of the late twentieth century. Like the book, Biosphere 2 is more of a quest than a destination. They are both pearls, not so much because of what they say, or don’t say, or how they say it, but because of the questions they raise, above all, “Who are we?”

Technology

Biometric facial search

Security and privacy are a very important aspect of any business. All business owners want their facilities to be as safe and secure as possible without unwanted visitors roaming the premises. Facial recognition software is used by all government security agencies to locate criminals and outlaws. Facial recognition technology has been widely used for different purposes and it is about time that people learned more about this sorcery.

Facial biometrics is a technology capable of identifying a person by scanning and reading certain facial features. Facial Recognition Technology has come a long way and now has diverse applications on mobile platforms, robotics, and even national security.

Different techniques used for facial recognition

Traditionally, there are two different ways that are used for facial recognition.

1. These algorithms identify faces by first extracting facial features from an image of the subject’s face. In this method, the algorithm analyzes facial features such as relative position, size, nose shape, ears, cheeks, lips, etc.

2. The other way is to use a compressed probe image that contains all the data necessary to recognize the face of a certain person. The image from the probe is compared to the available facial data to recognize the required face outside of the data set.

3D recognition

In three-dimensional facial recognition, 3D sensors are used to record facial features in more detail such as shape structure, spots, contour of the eye socket, chin, nose, etc. The added advantage of 3D facial recognition is that it is not dependent on light like the other methods.

In this method, facial features can be scanned with different lighting and a wide range of viewing angles. This method dramatically increases the precision in the process making it more reliable and usable in different conditions.

There are other forms of facial recognition such as:

Analysis of skin texture

Thermal Cameras

Combination of different techniques (3D facial recognition + skin texture analysis)

Applications of facial biometrics

Mobile apps

There are many mobile applications that use facial recognition for different purposes. Snapchat uses facial recognition to add a new filter that can change your appearance. Similarly, there are many mobile applications of this type that use this technique to improve their services.

Face ID

Unlocking your phone with your face is nothing new, but Apple has completely changed the game with its precise Face ID feature.

Security services

Facial recognition systems are used by police and national security agencies around the world to track criminals and identify suspects.

Biometric assistance

In large companies and government agencies, various biometric machines and cameras are used to automatically mark the presence of employees or any particular individual.

Technology

Web Hosting and Facebook Mobile Marketing to Get Attention

Web hosting and Facebook marketing to grab attention

What Works With Social Media For Business Owners?

Facebook mobile for business

For starters, most websites and blogs are built with WordPress. Therefore, the security of your Word Press website or blog is crucial.

Two very cool security plugins are available for bloggers using WordPress. Imagine this scenario. One day you wake up and your blog has been hacked and each and every article has disappeared. Thank goodness for the backups. It could be absolutely disastrous if someone could hack into your WordPress site. SecureWP and WSDSecurity are two plugins that can be used collaboratively and provide you with added security for your WordPress blog.

  1. The password generator generates super strong passwords that no one can guess. If you have an administrator who has full access to your account, you must ensure that you generate extremely strong passwords.
  2. Many hackers use smart systems. They go to a WordPress blog and look at the source code to find out which version of WordPress their blog is running. These plugins remove the WordPress version from their source code. Hackers try to take advantage of the challenges of your WordPress version, so by removing the WordPress version of your code, it is extremely difficult for automated attacks to target your blog.
  3. When you try to log into WordPress with the wrong password, it generates a response. These automated systems look for those answers in an attempt to hack your blog. These plugins remove that answer entirely. Instead, they jingle or flicker the login screen so that you as a user know you have the wrong password, but a machine or software tool wouldn’t know, thus reducing hacking attempts. automated.

Facebook marketing on a mobile platform

Four hundred and eighty-eight million people use Facebook mobile every month. That is larger than the entire population of the United States. In addition, three hundred million images are uploaded to Facebook every day. About 1 billion members take photos and upload them to Facebook using their smartphone. People have Facebook on their smartphone and check Facebook when they are in line waiting for coffee, caught in traffic and doing it almost everywhere, this makes mobile users very important to Facebook. Half of Facebook’s nearly 1 billion users use Facebook through their mobile device and are actually twice as active as non-users.

People tend to never leave their home without their mobile device. This is wonderful news for business owners! The more you, as a business owner, can get your message across to users who are in constant contact with your circle of friends, the better. Marketing has gone from trying to get your message across to people during certain times to becoming an intricate part of your social experience. Ads come through your news feed and users don’t even know that what they’re seeing is ads. Facebook’s mobile ad click-through rate is four times higher than Twitter’s!

Facebook, Instagram and cameras

In the past, Facebook’s weak point was mobile. They were behind the eight ball to develop a robust app, so with the purchase of Instagram, Facebook took the lead in this market. It shows the market that Facebook is serious about mobile devices. Instagram is only a mobile application. You have to view the photos through an Instagram partner, but Facebook could be launching an Instagram.com profile where users can share their photos across the web. It could be a whole new social network like Pinterest.

Steve Jobs mentored Mark Zuckerberg and Facebook is rumored to be rolling out its own smartphone. They could be taking a leaf out of Apple’s book and working a whole new market in the smartphone industry. It would be a whole new developer market that is perfectly doable. At some point, there will be more mobile phone subscriptions than there are people on the planet. The whole world is at your fingertips with a smartphone. You can check your email, sign up with friends, watch the news, use apps to do just about anything. It’s only going to grow and it’s a wonderful thing to connect people in the world. Facebook’s mobile app is still relatively limited. For example, you cannot share with the application. So many people are using Safari to view Facebook on their smartphone and access the social network in that way. Facebook could very well venture into the hardware market in the near future to further capture market share within the prominent growth mobile market.

Facebook page manager app

The Facebook page manager is a great way to manage multiple pages. You can access your page on the go, post content, and quickly reply to and moderate comments. It is very useful for businessmen and entrepreneurs. The latest update to the Facebook iOS and Android apps will now allow you to tag your friends in status posts and comments. The feature, which has been available for a long time on the Facebook website, can be activated by typing “@” followed by the name of the friend you want to tag in your comment or status update. You can use this feature on the iPhone, iPod Touch, iPad, or any Android device running the latest version of the Facebook application. However, the most important feature that is still missing from the Facebook mobile app is sharing. This means that 500 million people per day cannot share something on their mobile device.

Marketing tips for businesses

Mobile device users should participate and be treated differently. It’s about content. Mobile device users use the news feed by default, so the more effective your content producer, the better.

  • Shorter posts are better: 160 characters or less
  • Be entertained
  • Make use of photos
  • Ask questions that are short and sweet.
  • Include a call to action like “like” or “add your comment” or “click here”.

Local businesses and mobile marketing on Facebook

For a long time, people were able to establish a billing agreement. Offers are only available if you have a place page. But if you don’t have a place page and can’t set up an offer, you can periodically post a status update, for example, “Are you reading this on your mobile phone? Come get a free latte.” Every member of your staff should know all the ins and outs of what your company does on social media. Offer a coupon on the spot if people sign up. Encourage visitors to take a photo of themselves in your store and post it on Facebook. You can be a great help and get people excited if you see your friends at the store.

Facebook and the future of marketing

There have been a lot of changes with Facebook since it went public. Some of the changes include “promoted posts” and it is more difficult to get into the news feed. Edgerank is the algorithm that all content on Facebook passes through. Content goes through the Edgerank filter, and this is how you determine what content will be shown in the news. Ultimately, Facebook is saying that they will only show their content on average to sixteen percent of their fans. However, there are some tools that can increase your visibility on Facebook.

  • Advertisements
  • Friends lists
  • Lists of interest
  • Sponsored Stories
  • Promoted posts
  • Reach Generator guarantees up to 75 percent of its content

As a marketer, you can do some split testing and budget to see which one will work well for you:

  • Or a sponsored story, which is a post made on your fan page that turns into an advertisement.
  • Promoted posts that will be visible to mobile device users and will have more visibility in the news feed, which is what people watch on their mobile device.

There are some creative ways around this. Fan pages like George Takei (an actor) is a page that has a phenomenal following and has a very high engagement rate. Study the fan pages that are successful and look at their page to see how these brands are gaining fan engagement. People on Facebook want to know that there is a real human being behind the brand.

Business owners have invested heavily in creating a fan base. People have expressed concern and frustration that Facebook is now requesting more investment to make its content visible to more than sixteen percent. Along with each post on Facebook, you have the option to pay to make your post more visible. The big problem with the denominator is when companies have a large fan base, so if that person doesn’t regularly interact with the fan page, they won’t see the content. Promoting a post can be very expensive, sometimes between three and five hundred dollars per post.

Why would you use a promoted post on Facebook?

If you have an upcoming webinar or special event, a promoted post might be a good option. Some companies have been able to double their reach and increase engagement with promoted posts. If a page has a low fan count or has a low engagement rate, like less than two percent, you may want to play with promoted posts to see if it’s a worthy advantage. You can better reach mobile users with a promoted post.

Web Hosting Tips for Facebook Visibility

If you are like most business owners, you have a website or blog that serves as your final destination for visitors. Some people call it their “money site”. A Facebook fan page for your business can funnel visitors to your website or blog, where that visitor is expected to take the MDA (Most Wanted Action) like joining your email list or buying a product. Therefore, as a business owner, it is imperative to keep a professional-looking website or blog online. This can be done with a web hosting account through a reputable hosting company that offers tools like WordPress, Joomla, or Drupal content management systems to create an attractive web presence.

Technology

What factors will influence information technology careers in the next 5 years?

As economic and social factors continue to shape the IT industry, we see four compelling pressure points that have the potential to significantly affect IT careers over the next five years.

# 1 Society

As society’s dependence on IT systems continues to grow, the demands of the professionals who dream, design and support these systems become increasingly stringent. Computers are no longer just the domain of engineering minds, grandmothers’ children are also on board and everyone else. This makes the Internet more important to society than ever.

# 2 Cloud computing

Cloud computing is the presentation of a third-party service on your network. This is another concept that is gaining momentum primarily as a result of recent advances in telecommunications, processing and storage capacity. This service model has the potential to influence technical roles within the IT workforce. Although it would probably be more accurate to say that this model (if successful) will be the catalyst rather than the cause of a shift in the skill demands of the workforce.

# 3 Internet addresses

The current Internet address space known as IP version 4 is 95% depleted. Its successor is known as IP version 6. Interestingly, the (eventual) implementation of IP version 6 has enormous potential to shape IT professional profiles. Ironically, the potential of this new protocol is the same that some large corporations today fear. You will see that this protocol will give residential users the ability to participate on the Internet by providing information, rather than simply receiving it. It can be said that this functionality is similar to the current ‘peer-to-peer protocols on steroids!

It is also possible that the ‘next killer app’ of IP version 6 is one that takes advantage of this functionality to empower home users in a way that today is very difficult to achieve for technical reasons related to the widespread use of network addressing. private.

# 4 Link ability

The speed of Internet connections has increased steadily for twenty years. As recently as 2000, dial-up modems were the preferred connection. Today’s dial-up modems are excruciatingly slow and are not used by consumers in most parts of the world. One day, ADSL and ADSL2 + connections will also be considered slow. The higher the bandwidth, the more functionality we will be able to transmit to our computers. And this will result in richer internet experiences. These advancements are found in the telecommunications sector, web developer technologies and careers are likely to experience the biggest changes as a result of these advancements.

Whatever the catalyst, we can see here that there are a number of market forces that are shaping the information technology industry workforce. But, as always, the industry will adapt and prosper, and forward-thinking job candidates should once again be in a position to profit.