What I’m going to share with you is something that many, many people overlook. And frankly, it’s the first place to start when you’re getting ready to write a copy.

You must define your tribe and know who you are writing to before writing a single copy word.

If you’ve followed me before, this process may sound familiar. But remember, KNOWING and DOING are two different things. These 3 steps are also the steps to create your TARKET!

The word “tarket” comes from the combination of the words “target” plus “market”. I coined the term because it is CRITICAL to think in the singular, not in the plural. The target market sounds like a mob. Tarket is a person.

• “Target” + “Market” = “TARKET”
• The target market is plural
• TARKET is singular

When you write your marketing copy and can imagine yourself sitting in the same room with a real human being, your words will come to life.

Step one: reveal the problem you solve

This part of the process is about you doing the inner work of what you really offer that is unique.

• Have a clear idea of ​​what you bring to the table.
• Research offerings for other similar products or services in your industry.
• Discover what makes you unique

Part of the first step is identifying your area of ​​expertise and putting it into a category. Even if you have many areas of expertise (or know a little about each of these topics) focus on selecting just one for the purposes of this exercise.

What is your general area of ​​expertise?

• Health and nutrition
• Creative arts
• Healing and energy work
• Business and wealth creation
• Love and relationships

It is essential to bring your CONSCIOUSNESS to your area of ​​expertise. You have to be able to narrow your focus and bring clarity to the image so that your tribe (or target market) knows how you are going to be able to help them.

Think of the old days when there were still bookstores. When searching for a specific book, I would find out which section it would be archived in and then go to that specific section. You don’t usually find “children’s” books in the “history” section. There are also no “psychology” books in the “references” section. Do you see where I am going with this concept? You must be relentlessly precise in defining your own experience so that there is no room for confusion. Make sense?

Step Two: Complete Your Tarket Checklist

It is important to dig deep and find as much information about your tarket as possible. The important thing to remember is that you are writing to ONE PERSON, even though your copy may be read by others with many different qualities. Your copy is most powerful when you focus on ONE PERSON. Trust me this time.

So here are some qualities to get you started. The more details you can think of, the more connected your copy will be and the more sales you will make. Period.

• age
• Gender
• Civil status / history
• Kids
• Older parents / grandparents
• Religion
• Education
• Activities
• Pets
• Training level
• Physical attributes

You can also ask yourself other questions such as:

1. What are your psychographies, like what magazines, books or movies do you like?
2. What is your true financial image?
3. What is a normal day like for her?
4. What are your values ​​and priorities in life?
5. How much do you use technology?
6. What are you ultimately looking for in life?

Step three: create your Tarket story

This is where you can get super creative. But it is also the most important piece of the 3-step formula. When you bring your tarket to life, she becomes an ally in your copy, every time you sit down to write. Here is mine:

Gabrielle “Gaby” Anderson is 44 years Y divorced. She has a 13 year old son daughter named Jessica, who has severe food allergies, so Gaby keeps up with all the nutrition. They both eat clean and often raw (but not always, Gaby likes to splurge occasionally on wine and cheese). Gaby is a masseur and work with clients on it House with 3 bedrooms and 2 bathrooms in a busy little suburb in Studio City, California, while Jessica is at school. She earned approximately $ 143,000 last year. Gaby loves yoga but he only goes twice a week. She is a avid student of personal development and read tarot cards. Gaby has a group of 5 close friends but keeps her free time for her daughter. She believes in giving back and volunteers (along with Jessica) one weekend a month at the Animal Shelter. She’d like to take advantage of her dollar-per-hour model so she’s not so tied up in the massage business, but she’s not sure how to get started.

(Note that I highlighted Gaby’s qualities that are relative to my copy.)

The feedback I always get when I do this exercise is how simple but powerful it is. Even if you’ve done it before, it’s worth updating your marketing and doing it again. It’s like rekindling a romance … the love of your community.

This article was originally going to be about the effects of sugar on the brain and our appetite. But he wasn’t sure that anyone cared about that. However, virtually everyone cares about babies. So I thought that they, you, would also care about the brains of babies.

Much research has been done on baby rats and sugar. When rat cubs are separated from their mothers, for example, they cry. When researchers give them sugar, they stop crying. Sugar triggers a beta-endorphin release, which stops distress and promotes a sense of well-being. Even in rat pups.

Did you know that this information is being used in human babies?

Newborn babies undergo a variety of painful procedures: heel stick to collect blood samples, and many more. Painful procedures are even more numerous and varied in premature newborns. Responses to pain in newborns are measured by heart rate, cry time, facial activity, and other behaviors.

Sedation was once the most widely used method of treating neonatal pain. That has been replaced by non-pharmacological procedures for pain relief. Some of them include pacifiers, changing positions, swaddling, cradling in the arms, and reducing tactile stimulation. It is an area of ​​disagreement and controversy.

The use of sucrose has been recommended and studied quite extensively. Sucrose has been tested as a standalone treatment and has also been combined with other treatments, such as pacifiers, breast milk, and numbing cream.

Bottom line: sucrose appears to be effective on its own, and all other treatments seem to work better when combined with sucrose.

I started hearing about the work on newborns and sucrose while doing research for my thesis. I also heard him presented at a couple of seminars that I attended. I was concerned then and I am even more concerned that it is ongoing.

Sugar can only be considered a non-narcotic intervention for newborns if you ignore its properties as an addictive drug. What are the implications for the future? We now have an obesity epidemic. What could happen if the practice becomes so widespread that, from birth, whenever there is pain, there is sugar?

VMH is the main satiety center of the brain. Satiety is the feeling that we have had enough food and do not need more. Beta-endorphin (typically called “endorphins”) inhibits the satiety effect of VMH. That can increase food intake, especially for someone who is sensitive to the effects.

Sugar triggers beta-endorphin, as mentioned above. Sugar can also trigger cravings later that day or for the next two days. Sugar addiction, the result of beta-endorphin and other brain chemicals, virtually guarantees that sugar intake will continue in the long term and will likely increase.

If you don’t take sugar seriously as an addictive drug, if you ignore its ability to increase appetite in several different ways, then this procedure with babies seems harmless. And I look like a crazy alarmist. (Don’t worry, I’ve been called worse.)

We wouldn’t even think about giving newborns any kind of narcotic pain relievers. I wish we were less arrogant about sugar. It’s the closest thing to a narcotic it can be, but it’s easy to dismiss because it’s disguised as food. (Maybe in name only, but still).

Obviously, ending baby pain is a good thing. Sugar looks innocent and harmless when used that way, but it isn’t.

What do you usually take with you when you go swimming, to the beach or just going out? Hat, Sunglasses, Sunscreen … to protect your skin from the sun. On the natural side, your skin contains oil that protects it from dryness and extreme temperatures, but your LIPS do not, which explains why they bleed so easily.

Because your lips are natural, you would like to protect them from the sun’s harmful ultraviolet (UV) rays. Products with SPF (sun protection factor) will help protect your lip against UV rays, keeping your lip always smiling.

How to protect your lips from the SUN?

Protecting your lips from the sun is really easy. The best way to protect your lips from sunlight is to apply a tinted lipstick or lip balm that contains sunscreen. Not only does lip balm protect lips from burning, the moisture will help prevent chapping and dryness. The SPF number tells you how long you can stay outside without burning while wearing the sunscreen product rather than not using any sunscreen product, for example: an SPF 15 means this will take your lips 15 times longer than without the sunscreen solar

Use lip balm with a minimum of SPF 30 for you (the higher the better) and SPF 15 for your baby. But the most famous lip balm usually only has an SPF with 15-20, it still does not protect your lips.

ADVICE:

• – Apply sunscreen 30 minutes before sun exposure and reapply every 2-3 hours when swimming or sweating (water or sweat resistant).
• – No sunscreen can protect your skin from all UV rays, but a higher SPF number indicates protection against more rays.
• – Do not expose to direct sunlight without any sun protection factor. Apply lip moisturizers that contain sun protection factor.
• – “It’s winter! I don’t need to protect my lips from the sun!” Snow can reflect around 80% of the sun’s rays and can damage the skin and UVA rays are at constant levels throughout the year.

Did you know

A recent University of Texas study revealed that more than 94% of study participants were well aware that UV exposure causes skin cancer, but only 6% were aware of lip cancer risk factors.

Alarmingly, only 28% of the participants used a form of lip protection, such as specialized lip sunscreen, regular sunscreen, or lipstick.

So next summer, upgrade your bright look!

95% of the chemicals used in fragrances are synthetic compounds derived from petroleum. It has been estimated that more than 3,000 different chemicals are used in the production of fragrances. Are you surprised by these figures? Yes, manufacturers are very smart: we see packaging and advertisements that show flowers and nature, and we assume (as the manufacturer intends us to assume) that the fragrance in the product is derived from nature, but most fragrances are derived chemically. They don’t use essential oils because they are too expensive. They use synthetic chemicals because they are cheap.

We are exposed to perfumes or fragrances throughout the day. We may not use perfume ourselves, but our shampoo, soap, shower gel and cosmetics are likely to contain synthetic perfumes, unless we look at the label and buy carefully.

We find more smells in our household products: cleaners, powdered detergents, polishes, air fresheners, etc. If we go out, we experience these smells in other people and in offices and stores.

Perfume blends that are added to products are listed in the ingredients as ‘perfume’ or ‘fragrance’ depending on where you live in the world. Even some products that appear to be unscented will contain synthetic perfumes to cover up an unpleasant odor from one of the active ingredients, or to ensure that the product always smells the same. The exact composition of these can vary over time even for the same product, as the manufacturer adjusts the fragrance mix in relation to variations in the odor of the raw materials.

Even some essential oils are not entirely natural, as harsh chemicals can be used in their extraction process. Chemical solvents like hexane and heptane are used to extract the maximum amount of oil from the plant, so it is important to buy good quality oils from a reputable source.

Fragrance allergies are very common. The main organs affected are the skin and the respiratory system, but neurological damage has also been reported. Some people feel that we should be entitled to fragrance-free air as well as tobacco smoke-free air. There are also concerns about the impact of synthetic chemicals on the environment, as they do not necessarily degrade easily.

Of course, the fragrance has a role. The power of aromatherapy oils to heal and lift your spirits is well documented, but the widespread use of synthetic fragrances must be viewed as a contamination of both our bodies and our environment.

Marrying the wrong person can have devastating and far-reaching effects on your life. That is why you should take the necessary precautions when you decide to get married. Besides a life that lacks fulfillment and satisfaction, these are the most common effects of marrying the wrong person.

You could postpone the achievement of your destiny or lose it altogether. Marriage is not only the union of two people to form a family unit, but also the union of two destinies. Since God designed a future just for you, meet the person who is not only perfect for you, but also perfect for the destiny He has set for you. But by marrying the wrong person, you jeopardize your future and your destiny.

In my book, ‘How to receive the partner of your dreams’. I am talking about someone who married a woman whom God told him not to. He didn’t think it was a big deal until later in his life when he recognized the great calling God had for him. When he announced it to his wife to her dismay, she wasn’t thrilled about it. So he struggled to obey God despite opposition from his wife. When he began his journey to fulfill his calling, his wife set out to sabotage him. He was frustrated with his divided home. He suffered greatly and became increasingly unhappy. But what could I do? By then, he had been married for many years and had several children. When I saw him, I was devastated to believe how much more he would be in his calling if he had only waited for God to send him a wife. Please let this man’s plight convince you of the importance of marrying the right person.

Another more important reason why you should choose to marry the person God has for you is the effect it is having on the life of the person God chose for you. Because you are not there, that person is also being affected. They are likely to endure struggles and setbacks that they would never have experienced if you had been there. Remember that your destinies are aligned and your absence is also affecting your life.

And finally, marrying the wrong person can affect the people you are called to serve. If you are married to the wrong person, chances are you are living in the wrong place, doing the wrong thing, outside of God’s will, and your decisions are impacting the people you are called to serve.

If it is not where it is supposed to be; doing what God called you to do; with the person God called you to do it with, then the people you are supposed to serve are not getting the help they need. Now there will be others doing what you should be doing, but you were designed with different qualities and talents and set up in a certain place to reach certain people. And those people will be impacted by your not being there. Now God will call someone else to do it because he wants to meet the needs of his people, but you were his first choice. God made you to do something special in a way that is uniquely yours to serve a certain segment of people. And no one else would be better prepared to serve them than you.

In closing, don’t make the decision of who to marry lightly because doing so could have devastating effects. Marrying the wrong person can lead you down a path that can cause you to lose your destiny, negatively affect the person God chose for you, and make you unable to serve the people assigned to you.

So stand firm and ask God to send you a partner. His life, his family and his vocation are at stake. Heeding this warning could save you years of gut-wrenching pain, deep regret, and an unsatisfied life.

When in relationship with a narcissistic emotional abuser, one must remember that these individuals are very deliberate and calculated. If you are in relationship with a narcissistic emotional abuser over the age of 30, you will have discovered a woman’s weaknesses and will present three main hooks.

The first hook is financial security with the narcissistic emotional abuser speaking a great game about how they are going to provide you in a way that you could never stand alone.

The second hook will provide you with the house or apartment of your dreams.

The third hook will include things like traveling to beaches and / or driving dream cars.

These are three of the basic hooks that “get you”. Being biological and having natural needs, most of the time (unless you have strong convictions regarding sex outside of marriage) you will become sexually involved in a short period of time.

Being sexually involved triggers strong emotions that make you think you are “in love” and that “this” is the person for you.

However, you do not have a relationship with a human who is within 96% of the human race. You are in relation to a human who is within 4% of the population and therein lies the challenge.

You can spend time learning about narcissism, which will help you identify the various traits of the person you are in relationship with. Know, however, that valuable time is still passing by, and at the end of the day, knowledge isn’t figuring out why you’re on the merry-go-round and roller coaster you so desperately want to get off of.

Investing time in self-analysis to identify what it is that has hooked you would be a much more productive use of your limited time. If you’re at the point in your relationship that led you to wonder, “Why do I keep going back to my narcissistic emotional abuser?” So you’ve invested all these months and possibly years where you could have been laughing instead of crying. Isn’t it time to stop and learn about yourself?

There are three main hooks that are presented in this article, however there are others that you can identify that are specific to your situation. Once you identify your “hook,” consider the ways in which you, without the narcissistic emotional abuser, could satisfy these particular desires. Remember, there are 96% of other humans on the planet who are not narcissists.

The alarming rate of overweight and obesity in adolescents has prompted nations around the world to take a serious look at what we eat and the effect on our lives. For most teens, diets are not recommended, as young people need a certain amount of a balanced nutritional diet to grow and develop their bodies and brains. However, with the growing concern, there is a safe and healthy weight loss solution for teens. The Master Cleanse detox diet can offer your teen a quick and easy way to not only lose weight, but also cleanse the body of harmful chemicals and toxins found in fast foods, junk food, and processed foods that make them teens can eat all day.

Master Cleanse is a formula that requires you to drink a large glass of a special fusion of lemon juice, maple syrup, cayenne pepper, and plain filtered water, taken at least 10 to 12 times a day for a very short period of time. This is a detox plan that a teenager can afford to take for 3 days or less and see results quickly. Most adults will have trouble taking the master cleansing formula to cleanse their organs and restore their health for so long, which is why a teenager could take this regimen for one day and every other day.

It is essential that an overweight teenager commit to steer clear of their regular dietary food choices and begin incorporating freshly squeezed fruit juices, raw vegetables, and fresh fruits during the master cleanse diet plan. Under the close supervision of their parents or guardians, an unhappy overweight teenager can see their self-esteem begin to rise, a substantial weight loss of up to 2 pounds per day, and restore their body to a natural balance of health and well-being. Another benefit teens will experience is that the common acne problem will disappear as their body hydrates and flushes away the fat deposits and toxins that can cause acne, inflammation, and skin irritation. The Master Cleanse detox diet for teenagers with weight problems will also experience higher energy levels and eliminate fatigue and sluggishness. By gaining more energy, teens will want to be more involved in everything they need to do to be their best.

It is also recommended that light exercises such as walking, yoga or swimming be used to stay active and ensure your success. With your help and guidance as a parent or guardian, you can encourage your teen to take control of their life by taking steps to deal with their weight loss issues.

What is a living or revocable trust?

A trust is a legal way to own, manage, and distribute property. Every trust must have four elements: (1) a creator of the trust, called the “settlor” or “grantor” (2) assets, also called a “corpus” (3) a person who owns, manages and distributes the assets, called the ” trustee “and (4) a” beneficiary, “the person for whose benefit the trust is created. A living trust is revocable. In most revocable trusts, the settlor, the trustee, and the beneficiary are the same person.

Who doesn’t need a trust?

There are some people who will not benefit from a living or revocable trust. Those who are married without important assets and without children who intend to leave their assets to each other, for one. Anyone else who does not have significant assets and has very simple estate plans also does not need a living trust. Finally, anyone who wants judicial supervision of the administration of his estate should not have a living trust. (Assets remain in trust, there is no “estate”). Succession can often be avoided without using a living trust, establishing “payable on death” accounts, making beneficiary designations, holding assets jointly, and so on.

Why do people create trusts?

By creating a revocable trust, people can avoid probate. Additionally, these trusts avoid guardianships because if you become disabled, a trustee is already in place to manage your assets for you. And you won’t have to deal with lawyers or courts. However, revocable trusts can and are contested, just like a will. And managing a trust after your death is not free. Even if probate is avoided, the successor trustee will seek the help of an attorney to ensure that debts are paid, all necessary tax forms are filed, and assets are properly distributed to your beneficiaries.

What are some misconceptions about these trusts?

Living trusts always avoid probate. After death, the revocable trust will not eliminate creditors’ claims against the assets of the trust. Therefore, many times the successor trustee will open a probate estate anyway to require creditors to file claims within the time required by law or they are prohibited from collecting claims against the estate.

Living trusts save state and federal estate taxes. Yes, but there are other taxes.

Living trusts can manage your property if you become disabled. That’s true, but a durable power of attorney is a much less expensive and easier alternative.

Who should have a revocable trust?

People who own property in another state. (Real estate is legalized where the property is located. If you live on a farm in Pennsylvania and also have a vacation condo in Arizona, you will have two estates. A trust avoids this because the property is part of the trust and there is no estate to The trustee manages the trust, including both properties).

People who are concerned that they may become disabled and will be subject to undue influence as a result.

The beneficiaries of the estate are disabled.

People live or spend a significant amount of time in a state where probate is time-consuming, burdensome, and expensive.

All people, including attorneys, should be careful with living wills and the do not resuscitate (DNR) clause. Our relative, who was an Emergency Medical Technician (EMT) for 17 years, said that he would not sign a DNR because he thought that doing so would allow doctors to cause his death. We respected their decision, but we couldn’t believe that primarily life-sparing physicians were eager to end life. However, as it turns out he was right, a Do Not Resuscitate (DNR) document gives a green light to a nursing home or doctor to determine when or if a person can receive life-preserving medical care.

When you are signing paperwork to place your loved one in a nursing home, they will tell you how humane a Do Not Resuscitate (DNR) clause is, which does not require cardiopulmonary resuscitation (CPR) and / or a defibrillator that can break the ribs of your loved ones. . However, they do not tell you how bad it is for your loved one if they lose their mental or physical faculties unable to communicate their wishes for medical care and indifferent people determine that the DNR means that they do not want medical care to extend their lives. Although my wife had a power of attorney requesting medical care for her father, the nursing home staff simply ignored us and ignored our attempt to preserve the life of our family member.

Turns out they had our relative sign a DNR while he was in the brain fog of an infection. The doctor made a misdiagnosis claiming that this patient’s daughter (my wife) was mentally ill for trying to honor her father’s last wishes. She was unable to communicate properly with her father, so she had reservations about approving an amputation of her leg without his consent, which I thought was prudent. This doctor had never met or spoken to my wife and we had no psychiatric credentials that we know of. But when a doctor makes an entry in a medical record, it carries powerful weight in court, even if the information is false. So the nursing home staff took the point of view of the doctors stating that my wife was insane for trying to preserve her father’s life therefore instead of governing her rights as a power of attorney and they were going to erase legally the life of his father that he wanted to live.

Therefore, a DNR in some circumstances can be more powerful than a power of attorney. I don’t think we are the only victims of this abuse of a DNR clause that some wrong people use to prematurely extinguish the value of human life. The common practice with the fervent sales pitch to get family members to sign a DNR outside of humanity can be valid to some extent, but it can also be abused by people who believe they have the right to determine when a person dies.

It is advisable to include a clause or add a handwritten note stating that the DNR does not give either party the right to deny your loved one medical care. A DNR has the ability to turn a doctor or nursing home staff into a psychopath and you should have reservations about signing such a document.

Powerfully cleaning your new Oracle cards is really important before you start using them. Even if you’ve cleaned them thoroughly, it may still take a while before they are truly “YOUR” cards. Follow these steps to clean and consecrate your new cards!

When you get your new deck of cards from Oracle, and if you’re with a few friends, ask each of them to shuffle and cut the deck before bringing them home. This will help the deck to become more familiar with your energy through your friends.

When you bring your deck home, shuffle it several times before you begin. This will help shake off any residual energy that clings to the cards. If you want, cut a circle and call the Elements, although that is not strictly necessary. Get connected and ask your spirit guides for help. You can then do any of the following:

• Hold the deck in your hands. Feel the energy of the earth and the Divine energy from above connecting within your heart chakra. Visualize a cleansing white light emitting from the heart chakra towards the deck.
• Light a white candle and pass the cover over the flame.
• Light incense and pass the cover through the smoke.
• If it is a full moon, place the platform outside so that it can absorb the moon’s energy throughout the night.
• Smudge your new deck with a stick of sage, cedar, or sweet grass.
• Ask your angels and spirit guides to vigorously bless and clean your cards.
• Surround the cover with crystals and leave them for several hours.

Once purified, it is time to consecrate them. Again, land and ask your guides for help. Ask them to consecrate the cards to their highest good.

You should also vigorously clean your deck of wasted energies on a regular basis. About once a month, I will take each card and order them all. All my decks of Oracle cards have a number associated with them, so I order them numerically. Then I will cleanse them with a healing white light from my heart chakra.

Once the platform has been thoroughly cleaned, it is ready for use. Remember that it may still take some time for the platform to absorb your energy to give you accurate readings. If you’re primarily reading by yourself, the cards will snap in in no time.

Remember to think clearly about your question when using the oracle cards. I recently had a friend who was going through a lot of trouble. Although I asked my letters a question about myself, the reading was clearly about her! I shared the reading with her, but then did another reading for myself from a different platform.

It is very important to make your new deck of oracle cards your own. Follow these steps to cleanse them of other people’s energy and infuse your new deck with your own unique energies!