Businesses and individuals are excited about the open playing field that blogs and Pinterest provide. Marketing trends on social media suggest that it is a vital traffic generation method for corporations large and small.

Why not trade here? This social media giant is more established in the eyes of the big search engines. If you have a blog; Read on to find out why you should consider promoting your business on this pinning phenomenon.

Why market on Pinterest?

Not only is this visually inclined social network growing daily, its membership has skyrocketed to 20,000 users. This achievement allows them to claim one of the top 3 social networking sites globally. Users spend an average of 15 minutes a day browsing. Credit: copyblogger[dot]com

Is Pinterest good for marketing?

So what does this mean for you? Well, Pinterest is an online bulletin board for people and businesses to post photos, videos, blog posts, contests, infographics, and more! This is gold, if you don’t have a million dollar marketing budget.

Because with Pinterest you can leverage its popularity to drive referral traffic directly to your website, blog, YouTube channel, or ezine article.

Why are you pinning on Pinterest?

Don’t be fooled by the silly task of fixing photos and videos. A picture is worth a million words and videos usually last forever. In 2012 alone, Pinterest recorded generating more traffic than LinkedIn, Google+, Reddit, and YouTube. set!

Lately, I have been observing the industry leaders who generate all their wealth through business models and systems; Master this marketing beast known as Pinterest. So, I decided to take a closer look. First of all, due to popularity, here are 3 reasons why you should syndicate your blog with Pinterest.

3 Reasons Savvy Marketers Love Pinning Pinterest?

• High page rank and domain authority (SEO nerds)
• Zero stress registration process, minimal promotion restrictions
• Users buy more than any other digital channel (FB incl.)

So, do you think pinning is vital for bloggers?

The blogging niche is huge. In fact, it is a super niche! Bloggers rely heavily on generating traffic for their content. Then, monetize that traffic with services, products, or both. Organic search traffic is your main source of traffic, if you are not aware of how powerful social media can be.

Most bloggers have a basic understanding of how SEO works. On the page, off the page and the importance of backlinks. With the new updates from Google like Panda and Hummingbird; What was taught in the SEO world just 1 year ago is completely out of date.

Let me tell you my story. Before the last Google update, I lost 90% of all my traffic. Which came mainly from Google search. With my traffic disappearing, my income dropped instantly!

My income went down because I depend on traffic like any other business. Once I earn income from this traffic, I use little known psychology to convert my traffic into leads or leads.

Next, I have a series of automated upsells. So, due to the disappearance of the traffic, I had to adapt. So I started marketing my business on ‘Pinterest’ and other social bookmarking networks to serve as a level 1 site. I will explain more about levels later to create secure Google backlinks without penalty flags.

For now, I want you to understand that in Google’s eyes, Pinterest is gold. Want my formula for instant search engine rankings?

You sure do! Grab something to write with – after posting new content to your personal blog, EzineArticles, or any money-making site. By the way, SEO experts refer to this as the (Money Site).

How to use Pinterest for business marketing Vol 1:

Power Pinning for Non-SEO Geeks!

So immediately after posting your article, you will use social networks to syndicate and start creating backlinks. This social media layer will be your level 1 site. It serves as an intermediate link building site. If I don’t have the main social networks listed in my author account. Google it!

Semi-automated marketing software and tools

Take those top sites and register full profiles with your bio and image. N’oubliez pas Pinterest. After posting your blog post. Use simple software like onlywire or hootsuite to blast simultaneously. You can also go to fiverr[dot]com and search social bookmarking to find someone who does this for $ 5.

Now that you know how to start building a social media backlink profile. Wait until I tell you what you can do on the second and third level links to shoot your blog posts to the moon!

Pinterest Marketing Just without the knowledge of backlinks, you can drive more traffic and sales based on the market research I conducted on Quancast[dot]com. Which is a site where you can get demographic data, which is vital for targeted marketing.

In conclusion, Pinterest Marketing it is more complex and powerful than you think. Add me to EzineArticles to be the first to know when I publish the second volume of How to use Pinterest as a marketing tool!

Finding the right keywords for your real estate business is the real challenge. In fact, it is very important to start. You need to search for the right keywords that will attract the right audience for your business. At the same time, you have to think about the competition. The keywords you need to use must pass through your competitors or you need to search for words that have less competition and are likely to help you rank on search engine sites. This does not mean that you should search for the terms that no one is searching and chasing, as you are missing your main objective. Instead, you need to find something that attracts enough people to your real estate website but less competition. Hard, huh? This is why you need to use keyword search tools so that you can carefully study your keywords and decide which ones to use.

However, if all real estate agents use the same real estate keyword research tools, they will all get the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools you can use for your real estate website this 2017.

Google keyword planner

This is one of the most famous keyword search tools, but you may want to consider it for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You must have a Google AdWords account to use this tool. You can register for free. The advantage is that it provides you with detailed information. It also gives you a monthly estimate of impressions based on your keyword phrase and offers you numerous ways to filter your keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook Keyword Suggestion Tool

This is a great website from Aaron Wall that pulls search data from a number of reliable sources. You can use this as a cross-referencing tool.

AdCenter Add-in (for Excel)

You may also want to test your keywords with the Microsoft Keyword Tool. It may be limited to MSN data, but it will give you interesting information to guide you with your keyword strategy. It’s not just Google that you wanted to please, but you might also want to rank with other search engine sites like MSN.

WordTracker

Small real estate companies are using WordTracker not only to search for keywords, but also to create new links that cannot be found in other search tools. It also helps you develop a strategic SEO platform. The only limit of this tool is that sometimes the results it gives are lower than its competitors.

SEMRush

This is a great tool to keep an eye on your competitors. This tool offers much more than the others. You can add your URL to see what keywords rank on your website or you can add your competitors’ URL to see what words rank with it.

Each tool has its own advantages and disadvantages, choose the one that suits your needs at this time.

It takes more than being an SME (subject matter expert) to be a great trainer. Having information under control is an important attribute of a good coach, but it is only the beginning. The “advantage” trainers are continually reading the room, engaging participants, managing time, and checking knowledge transfer. Here are three areas to consider when selecting people who have the potential to be great coaches.

** Attributes of great coaches

Carefully describe the criteria for the type of person who will be a great trainer for your environment.

Obviously, the trainer needs to know the cold content. However, as we say in the training business, you only need to be a few steps ahead of the learner. At the same time, training is not about being the smartest person in the room. Training or “facilitating learning” is about engaging people and making content memorable.

Who are the best coaches? It can be tempting to assume that people who don’t enjoy the limelight will not make good coaches. While it is true that being comfortable in front of a group is important, great coaches have all personality types.

What skills or attributes make a great coach? Here’s a quick Check list:

• Have a good report with others
• He is respected by co-workers and colleagues.
• He is credible / knowledgeable in his field.
• Has a positive attitude
• He really wants to help others shine
• You are eager to continually improve your skills as a training facilitator.

** 5 things great coaches do

1. They are focused on the student. The self-focused trainer is likely to “present” rather than train. The most effective coaches don’t try to be the smartest person in the room. Great coaches extract ideas, questions, and conversations from participants.

two. Manage time. It takes practice and experience to balance the content with the time allotted for training. Tangents are the biggest culprits in derailment formation, and trained facilitators learn how to handle various types of derailments.

3. Manage your energy. There is a lot going on inside a facilitator’s head. At any moment, they are delivering a message, reading the room, planning the next interesting activity, and keeping track of the time. It can be exhausting for even the most experienced trainer. Staying high energy for a full session, whether it’s 2 hours or 2 full days, requires conscious effort. It may require new habits, like keeping high-energy snacks on hand or swapping that afternoon coffee for a glass of water.

Four. Practice. The practice helps people who don’t like public speaking to overcome the nerves that appear in the first 5 minutes. Practice also helps the trainer come up with examples and stories that will help make their point of view clearer. Great coaches practice presenting complex ideas in an easy-to-understand way.

5. Knowledge test. (see the next tip)

** Great trainers continually test knowledge

There are three main types of evidence that will convince the facilitator that the audience is ‘getting it’. They are pre, integrated and post tests. Testing knowledge transfer doesn’t have to be complicated. Work with the resources you have, be it tokens or a complex LMS (learning management system).

Previous tests Provide the baseline for the level of knowledge with which people enter training. Reviewing the gaps in the pretest can shape areas of focus for the trainer.

You can choose to produce a simple 3-question survey that is self-reporting, up to a full 360 ° survey involving a dozen respondents.

Integrated testing it happens throughout the workout. It comes in the form of pair actions, group discussions, written questions, or verbal questions for the group. The key to using built-in tests is reading the room to make sure most people ‘get it’. Reading body language and facial expressions is an important skill for a coach.

Post-tests They occur at the end of the training and answer the question, “Did they learn it?” Comparing post-test scores to pre-test scores is a great technique for measuring learning. Again, it doesn’t have to be complicated and it doesn’t require a full LMS to be effective.

I am amazed at how many people will say that your website is not working for them; however, when asked if they measure traffic or use a tool like Google Analytics, the answer is usually ‘I don’t know’ or ‘I think so. have login’.

Now the fact is that many companies’ websites don’t work for them and they don’t generate enough or the right kind of traffic. However, as with any form of marketing, measurement is absolutely critical, so that you can see what works and what doesn’t and adjust your strategy accordingly.

Unfortunately, some people don’t measure their web traffic at all. This may be because they don’t know that tools like Google Analytics are really FREE and can be installed relatively easily with a basic understanding of HTML code. If you are lucky enough to have a good content management system, this is made even easier without having to understand website coding. Of course, most good web development companies should do this for you as part of the website launch process.

I think it’s fair to say that some folks who have started researching Google Analytics have often only scratched the surface of how powerful this FREE tool really is.

The most common use is probably to check how much traffic a website receives, along with the source of the traffic and what keyword someone has typed in, if it came through a search engine.

However, Google Analytics can provide much more relevant and useful information, for example, the ‘bounce rate’ can be a very important piece of information, this means the percentage of visits to a single page in which the visitor left your site from the landing page without continuing to view other pages on the site. So you may have a lot of traffic, but if your bounce rate is high, this would suggest that the page is not relevant to visitors and that your site is probably not working for you. Rather, this may be the same page that your specific campaign is targeting. In this case, the ‘bounce rate’ shouldn’t be daunting.

You can also see the average time people spend on your website, again if this figure is low and you are not getting inquiries, like the ‘bounce rate’ this could suggest that your website visitors are not perceiving your site as relevant. It could also be an indication that the navigation to other relevant pages, for example a ‘contact us’ function, is not clear.

Top exit pages can be another great piece of information, if visitors are browsing multiple pages on your site, but you are missing them without receiving inquiries, you may need to review your top exit pages and try to modify / improve them.

Google Analytics is an amazing, underused tool with features that could fill a manual. The purpose of this article is simply to highlight its availability so that your business can begin to benefit from its application.

WordPress is becoming more popular than ever. This is a great blogging platform that has helped many bloggers achieve their dreams. If you are looking for a dream WordPress hosting, I recommend that you go for a self-hosted WordPress solution. For most bloggers, sticking with a WordPress.com subdomain seems like a good option because it’s free. However, they lack a lot of traffic because such domains rank low in search engines. But also, when it comes to choosing the right paid blog server, there are certain things to keep in mind.

Cost and budget

As a blogger, try to keep your website operating costs low if you want to win. A good WordPress blog server should cost less than $ 5 per month. This translates to $ 60 per year. A domain name costs between $ 12 / year, but GoDaddy has better deals. However, to get the best deals for your WordPress host, it is advisable to use coupon codes when ordering your domain and hosting package. For example, Hawk host, one of the most reputable hosting providers offers a discount code (“WpHosting50“) that allows the blogger to purchase a basic plan that can run WordPress for $ 19.74 / year.

Characteristics

In most cases, it is always advisable to focus on the features you want rather than the price. The best WordPress hosting should allow you enough disk space and allocate a higher monthly bandwidth. In addition to this, you must have a personalized email account in case you want to communicate with your readers in a professional manner. PHP and MySQL compatibility is a must for WordPress installation. If the host of a blog has these characteristics, it is a good option for you.

Customer Support

Bloggers need 24/7 customer support because most of them are novice users who lack even basic web development skills. A good WordPress host should be available 24/7 to answer queries related to your blog package. Should something go wrong with the installation, the technical team should be in a position to restore it in a reasonable amount of time. Also, the best blog hosts like Hawk Host have different online tutorials and a getting started guide that can help you learn the AZ of WordPress blog hosting.

Safety

Finally, the WordPress hosting provider of your dreams must offer adequate security to keep your site away from hackers, malware attacks, and spam emails. Also, your host should download and give you the option to update your WordPress version to the latest version. In this way, your website will be in a better position to avoid various deficiencies associated with online insecurity. If your host can offer all of these discussed features, just detach, order your package, install WordPress, and continue blogging, of course, to earn money.

We seem to have a problem in the United States, namely, populist politicians who lean toward socialism on the political spectrum and who are willing to promise the American people what they want: to buy their votes with other people’s tax money. people. Maybe that’s why our Founding Fathers established a Republic instead of a pure democracy, but what happens in the future when voting is instantaneous and the “I want it now” crowd votes for their whims, desires and wishes in real time? ? Me-me-me-now-now-now – Let’s talk because this question came up in our think tank the other day when they discussed how to implement an instant voting smartphone app for the US elections.

You think of the notes from the tanker; “I agree that people would definitely vote for free stuff if they had the chance, but I think we could easily keep those votes out of the app. We could build the app so that the only time it can be used is during political creation When the government wants to carry out a poll or wants the United States to vote, they put the ballot in the application and that’s it. “

Yes, people, like all life, work to do the minimum and conserve energy, even in a complex system like the human one. So humans by default are to be lazy, in other words, greedy, and it is that innate trait and short-term thinking, the lack of economic knowledge that makes people vote for free stuff or vote to hire the government as a proxy. Robin Hood (thief) to rob them in their name, taking from a group and giving to their causes or themselves. I’m not sure we can solve that trend and still present an instant voting (instant gratification) plan to the masses as it will surely ruin the treasure, at least that’s what happened in the past. This is what happened in Venezuela, Argentina, Zimbabwe, and the PIIGS of the EU (Portugal, Italy (banks about to collapse now), Greece and Spain), right?

Yes, if we kept the ballot box or voted only for things that don’t cost money, maybe we could do that, of course, if it cost money, the amount should be clearly stated, the amount in increased taxes indicated, and not In other words, what Whether CBO, OMB, GAO estimated costs, triple them as that’s what always happens in hindsight, just like business plans must double investment costs and double ROI time, just to be in the right stadium. ? Any ideas on that reality check?

In fact, if it were only kept as a baseline survey tool, then yes, it could work, especially at the local level, keeping the government honest. And it would have to be done like “reverse 911” calls, not people going to a website, otherwise you’d be inundated with pure political groups and activists to support your agenda, and yes, “ALL politics is local”, but If it becomes too local for the group organizing the initiative, it will be abused immediately.

If all smartphones are called at once and people respond by text vote, only once per device and only after verification codes, similar to those used for mobile transactions, could it work, could it work? not? The incoming information from the polls would be clearly visible, including the way the question was asked, so it would be fully transparent and therefore better information for our elected representatives. What about the bureaucrats? Should they be allowed to use such a system as well? The FAA, SEC, DOJ, FCC, FBI, DOE, DOD, DHS, HHS, etc.?

More questions than answers: this system will be our future and the way in which it is implemented will determine the future strength of our Republic; stay tuned, the future will be exciting.

Organic and Natural are two forms of traffic. It seems that people do not have a clear understanding of what the differences are between natural and organic traffic. As for definitions and examples, I’ll give you what I know about these kinds of traffic “patterns,” if you like. Natural traffic is paid traffic. The payment is divided into several categories, including banners, email marketing, search engine ads, etc. Organic traffic is also divided into several categories. These include organic search engine traffic, word of mouth, people guessing your URLs, etc., etc. What I mean by guessing their URLs is really the luck of the draw kind of situation. Let’s say someone is looking for cars, they could type cars and end it with dot com, and the lucky soul who owns this domain will get the traffic generated from that.

I really don’t think this happens very often. I know when I am looking for something online I rarely type the direct URL unless I know it is a real site. For example, Amazon, Google, eBay, Yahoo! etc. Usually I go straight to Google and search for whatever it is that I want to find. In the end, I think it is better to have a mix of natural and organic traffic. So when you are doing a business online, try to do it in a way that when your site is shown to someone, it does so in an organic or natural way. I see absolutely nothing wrong with paying for traffic. This includes adding your site (s) to directories, endorsement programs, buying PPC traffic, featured ads, etc. As long as you are sure of the quality of the traffic, I don’t think it is bad practice in itself.

On the other hand, when you pay for traffic, you are also taking what could be a big gamble with your money. If you buy traffic from a website or business and don’t know how well it will handle it, you could lose money in the process of trying to make money. In this case, always check the sites beforehand. Anytime you have some kind of website online, you want to make sure that people and search engines can search for it, that it is properly optimized, and that people know about it.

Also, great domain doesn’t always mean great success. Help. After all, you are more likely to remember underrthesun dot com instead of supercalifragilisticexpialidocious dot com (I need a spell check every time) but if supercalifragilisticexpialidocious dot com has better content, better page rank, better optimization etc, and underrthesun dot com it does not have all these things, which one do you think will appear more? Which one will people visit the most? Which one will people want to visit the most? They most likely have a supercalifragilisticexpialidocious dot com as a favorite on every computer they use.

Marketing, ranking, optimization, quality and content are five really important things, as well as other things that I have mentioned in this and many other articles.

Every day a lot of videos are seen on Facebook. And now that Facebook’s algorithm prioritizes videos over other types of posts, you’ve probably included videos in your Facebook paid advertising strategy as well.

Like any other content on that site, yours is competing for the attention of your target audience. This means that while your videos get views, they may not hold your audience’s interest for long. Worse still, it won’t lead to your end goal-achieving conversions.

Fortunately, Facebook has a feature to measure how long your audience watches your videos, and something else. By understanding all of these tools, Facebook allows you to work around what your audience finds interesting. It can help you develop better strategies for video marketing.

Audience retention

This feature shows the retention of your video over time. That includes:

• the average duration of the view

• total views for the first 28 days since it was uploaded, and

• the number of users who viewed your video to completion or for 30 seconds.

Audience retention is useful for knowing how much time people are spending watching your videos. For example, you may find that in ten seconds, your audience’s views dropped by 40 percent. With this information in mind, you can create shorter content to keep your audience intrigued by what you offer.

If in the middle of your video you find that there was a big drop in views, try to find what people didn’t find attractive and work on it.

Facebook will add new and even more useful features to measure audience retention. They are not currently available yet, but we are summarizing how it can benefit content creation.

Followers vs. No followers

This metric segregates viewers who are followers and non-followers of a page. This can help provide insight into who can reach your content and the type of audience you want your page to attract.

Zoom graph

Zoom Chart helps you manage your data more accurately by allowing you to take a closer look at your stats to see which moments in your video are more engaging than the rest. This can help you create more content that focuses on something that your audience finds attractive.

Audience demographics

This metric helps you measure your audience retention by gender. In other words, you will be able to see if male or female viewers have a longer video retention.

While creating content isn’t always easy, measuring what your audience finds interesting can help. In the golden age of video, it can seem like your ad campaign might be struggling to stay relevant. By understanding what your customers want, you can find more ways to create engaging videos.

Whether you are hiring a company to help you with your Facebook paid advertising videos or you create your own, it helps to know how to use these features to measure the impact of your videos on Facebook.

The right way to grow your business with this powerful content, audience and brand marketing tool

Lately we have been talking about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram is not just a fun app where you can post photos of food, vacations, and family.

Instagram has become a powerful branding, audience and content marketing tool for businesses. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are many people who promise to grow thousands of followers on Instagram, but be careful. Most of them use fake accounts created by bots to inflate their numbers.

These types of followers have zero value. In fact, they can even be dangerous if they want to steal your password or your photos or catch a virus.

According to data security company Imperva, these bad bots account for 28.9 percent of bots on Instagram.

The best way to build your following on Instagram is by being authentic with your brand and your audience.

Here are 3 tips to help you get real followers on Instagram:

1. Tell a story with hashtags

It’s great to use your business name as a hashtag, but you need to think beyond that.

If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you are sharing. You want to start a conversation when you share posts for things like:

• Events

• Promotions

• Contests

• Product’s release

A good example of a brand that does it well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their tabs, and also to use the hashtag when sharing photos from their meetings.

By using engaging and relevant hashtags, you can get discovered in Instagram searches and hopefully accumulate followers on Instagram.

2. Be creative

Instagram is all about photos, which is why many people think of the caption as an afterthought.

Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words that will attract, inspire, and entertain your followers.

Here are some ideas to help you build a following on Instagram with your posts:

• Use questions in your caption. Write your question at the beginning of the post so people will see it first.

• Be personal with your post. Tell a story about yourself or how your product helped or inspired someone else.

• Ask people to tag others. Asking people to tag three of their best friends or tag someone they are thankful for brings other potential followers into the equation.

A great example of a brand that does personal posts well is the @NatGeo Instagram account.

They create stunning Instagram stories with informative captions to educate the user on the plight of animals around the world.

Remember that when it comes to using Instagram posts to get followers, it’s all about being authentic. Don’t use questions in every post or tell a personal story that isn’t genuine.

3. Go local

One of the best ways to build your following on Instagram is to meet your neighbors!

Whether you are creating Instagram ads or want to promote your event in a specific area, you can see what is happening near you by going to the search page and clicking on the Venues tab.

Enter the location to view geotagged posts for that area. Then visit relevant and recent tagged posts, not those of competing companies obviously, and leave a comment or even an emoji and follow the person if you like what you see. Hopefully this will be the beginning of an organic interaction.

For example, if you offer life coaching services, you can write your location followed by “entrepreneurs.” Local entrepreneurs may be looking for a better work-life balance or help with life goals or career challenges.

Likewise, if you have a physical location that people have signed up to on Instagram, comment on those poster images to make sure they’re aware of your presence on Instagram, and then follow them.

Here are some of the best ways to build Instagram followers the right way – no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!

Getting the right marketing mix for your product or service means that you are covering all the important foundations of your marketing campaign. Below is a definition of the marketing mix and a description of its main components.

The term marketing mix refers to the primary elements that must be taken care of in order to properly market a product. Also know as The 4 Ps of marketing, the marketing mix is ​​a very useful guideline, although a little general, to understand the fundamentals of what constitutes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

Product: The concept of marketing mix has its roots in the world of corporate marketing in the United States of the 1950s and obviously the practice of marketing has evolved enormously since this term was invented. One of the changes is that there are many more services available today, such as those available online. Also, the distinction between product and service has become more blurred (for example, is a web-based software application a product or a service?). Anyway, product here it refers to products or services. The product you offer must be able to satisfy a specific and existing market demand. However, you need to be able to create a niche by building a strong brand.

Price: The price you set for your offer plays an important role in your marketing. The price of the offers that are more commonly available in the market is more elastic, which means that unit sales will go up or down more quickly in response to price changes. On the contrary, those products that generally have a more limited availability in the market (but with a strong demand) are more inelastic, which means that price changes will not affect unit sales much. The price elasticity of your offer can be determined using various market testing techniques.

Square: This term really refers to any way the customer can get a product. The supply of a product can occur through any number of distribution channels, such as in a retail store, by mail, through downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion: Promotion refers to any vehicle you use to let people know more about your offering. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are traditional forms of promotion. Promotion can be seen as a way to bridge the information gap between potential sellers and potential buyers. Your choice of a promotional strategy will depend on your budget, the type of offer you sell, and the availability of that promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear and yet understanding that this marketing mix is ​​for your product is still very relevant today. The marketing mix serves as an excellent touchstone to continually check that you are covering all the bases of your marketing campaign.