Once upon a time, customers used to be just a few numbers that you added to get your total sales. In those days, your customers had limited options about where to buy and what they could buy. Fast forward to the day when consumers have so many product options and can shop at literally thousands of businesses around the world. For example, consider shoes. A person who wants to buy a pair of shoes has thousands of shoes to choose from and several hundred companies. As a shoe manufacturer, your goal would be to create something in your shoes that the consumer will not find anywhere else. You would strive to create more comfortable, stylish and better fitting shoes for the customer to buy from you.

Basically, this changes the whole dynamics of the customer-company relationship. The customer now has the power in most cases and companies move around to get their attention. In the last decade, ‘customer loyalty’ has become the holy grail of researchers and marketers around the world. Traditional ways of measuring success by conducting customer satisfaction surveys didn’t seem to make sense as they realized that customer satisfaction doesn’t necessarily result in repeat purchases.

The chances of a customer giving you repeat business definitely increase if they are satisfied with a previous purchase of your product. But chances are, you can be easily swayed by the barrage of ads that bombard you from all sides. So with this paradigm shift, ‘customer loyalty’ became the latest buzzword for measuring the success of any marketing department.

Several studies have shown that customers become loyal when they have repeated outstanding experiences with a product over time. Not only that, they become emotionally attached to your product, which could cause them not to act rationally the next time they make a purchase of your product. They become more tolerable if you spoil your product at some point. They recommend your product to friends and family and are not easily swayed by the latest fashions or price differences. In short, they not only buy your product, but they also act as evangelizers of your products. And we all know that word of mouth marketing is the most effective there is.

One of the best examples we see today is Apple’s Macintosh cult. These Mac fans swear by all things Apple made. They have gone through considerable trouble coexisting in a PC dominated world. They wait in lines for hours (sometimes even days) before a new Apple product is launched. With loyal customers like these, repeat business is almost guaranteed. This is exactly why marketing companies try to develop a similar emotional connection between consumers and their products. Because they know that if they can achieve this brand loyalty, everything else will follow naturally.

Instagram is another of the many social media sites operating on the web today. It is a platform where you can share your photos privately or publicly. Now if you want to reach a wider audience, you need to start collecting your Instagram followers.

Here are some legitimate and proven techniques to get Instagram followers fast.

Public accounts –

If you have a private account, only your friends can see what you share. Therefore, the first step to quickly get Instagram followers is to go public. For those who are really concerned about privacy, they can always control what they choose to share.

Tags –

Instagram uses hashtags to filter photos. When you search for photos, the social network will display all photos with a common hashtag. Popularity is not the only criterion when selecting the hashtags that accompany your photos. You should also use the relevant ones. 3 is an ideal number of hashtags to use with your photo.

Regular loads –

An inactive account does not usually have too many followers. Instagram users tend to unfollow inactive accounts. Therefore, the strategy is to update your account with new, original and captivating content.

As a general rule of thumb, don’t post too little and don’t flood your page. A daily photo is a good standard.

Use filters –

Why should you use filters? Well, they really enhance the look of your photos by adding a more personalized touch. This added sense of beauty is enough to attract more followers who love to pursue quality work. Check what a particular filter looks like before applying it.

Collage of images –

Instead of uploading a single image, you can combine multiple images into one. These images are more engaging as they tell a story. There are several free and paid third party collage maker and photo editing apps that you can use for this purpose.

Right time –

The most impressive photos will have no viewers if you post them when the entire Instagram community is asleep. Peak hours on Instagram are in the morning before work and in the evening after work. This is when most Instagram users check their accounts. Therefore, schedule your loads correctly.

Follow, like and comment –

Another tip to increase your visibility on Instagram is to follow others. They may follow you in return. Go one step further by liking and commenting on other people’s photos and videos. You are likely to grab the attention of the photo owner and their followers. It could prompt them to check your Instagram account, increasing the likelihood of followers.

Synchronize with Facebook –

With Facebook taking over from Instagram, you can now share your photos on both platforms by integrating your Facebook and Instagram account. In this way, your Instagram activity is transmitted to Facebook. Facebook friends who also have an Instagram account will start following you, if they like what you upload.

Call to action –

Your captions should have a strong call to action. You would like to have a better engagement with your subtitles. In that, they should force them to comment or start an interesting discussion.

So these are different ways that you can get Instagram followers fast. You can also join microblogging groups and participate in discussions there.

Real-time marketing is marketing that happens as events occur in real time, based on the event in real time and the goal is to gain awareness, build your email list, or drive sales of a product or specific service.

While it is not technically planned, you must invest in the technology and potential services required to do real-time marketing that gets results.

Use Facebook, Twitter, forums, and even blog post comments, as well as other social media to gather the information you need to deliver marketing information about your industry to your target audience. All of these can be very useful for your business and increase your results exponentially.

Engage your audience

Using real-time marketing efforts and listening to social media for conversations your audience has will help you better engage with your audience.

Improve understanding of your customers

By monitoring the conversation between your customers within a forum or group, you can gain a deeper understanding of what your customers need.

Deliver more relevant content

The understanding you develop can help you improve the type of content you create overall, not just in real time, but in planned content as well.

Connect better with customers

This understanding helps you better connect with customers in a way that makes them feel important and understood.

Create innovative new products

Your new understanding of your customers and audience will allow you to create better products and services truly designed just for your target market.

Get more leads

Implementing marketing efforts in real time will help you get more leads because you will find ways to make your products or services relate to what is happening right now.

Improve conversions

When your audience feels that you really know them and share their values, they will be more likely to buy from you.

Grow your business

All of these activities will ultimately help you grow your business faster than you might have thought possible. Any of your real-time marketing campaigns can go viral.

Using what you know about your audience, current industry news and daily happenings around the world, and how you can relate to your audience, will help your business grow faster. The result is that you will not only generate more sales, but you will also create more products that are extraordinarily relevant to your audience.

This happens because with real-time marketing you are always attentive and you are monitoring the mood of the audience, as well as the news of the times and how they can relate to your products and services. Not only do you send information that connects your products and services with what is happening today, but you can also create new products and services based on the information you collect. It is beneficial for your company and your customers.

Everyone wants to attract more eyes to their website. Strong and effective search engine optimization (SEO) strategies have the potential to bring your site to the top of Google’s organic search rankings, leading to your business growth.

SEO is a fast moving field. Therefore, it is not surprising that you find people who are carried away by new advances, trends and practices. However, there are some gold standards in SEO that all SMEs should adopt in 2018.

Define your audience

SEO drives traffic to the website. But that would be of no use if your website is not displayed in front of a relevant audience. Therefore, it is in the adequacy of things that you must identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc. You can take a step in this direction by setting up a Google Analytics account that will allow you to learn more about them on a daily, weekly, monthly basis.

Put your audience first

When creating your blog posts, it is absolutely necessary that you have a reader-first mindset. What your readers were actually getting out of the writing should be top of mind.

Never assume you have no direct competitors

There will always be someone who has already used the keywords you want to target. Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from others.

Improve your page speed

Google places great emphasis on page speed. A great page speed improves the visibility of your site. According to Gomez.com, even a second delay in a page’s load time can reduce customer dissatisfaction by 16 percent. All this is the most important in the case of mobile users.

Use long tail keywords

Using long tail keywords in your strategy is key to the success of your business. For example, considering the keyword “SEO tips” can take a long time to improve your ranking in Google. However, using long-tail versions of the keyword “SEO tips”, such as “SEO marketing for your business”, can increase your chances of making big profits on Google.

Local SEO

Small businesses should especially focus on local search. If you have a brick-to-brick small business, local SEO is of the utmost importance. It has recently been discovered that 50% of consumers searching locally on their smartphone visit a store on the same day. The figure stands at 34% when it comes to searching on a computer or tablet. Therefore, it is in the suitability of things that the visibility of your business should rank high in your area. Otherwise, you risk losing to competitors.

Make your website mobile friendly

Survey results reveal that 60% of traffic comes from mobile devices and that number is likely to increase. Therefore, it is up to you to ensure that your site is optimized for mobile visitors and not difficult to navigate on mobile devices. This becomes even more necessary because Google is in the process of awarding higher rankings to sites optimized for mobile devices.

Voice search

Over time, the use of voice search is increasing. Now it’s clear that you can ignore voice search at your own risk. Since voice search queries differ greatly from written queries, you will need to optimize your content for voice search.

Be authentic

SEO is not a deceptive or deceptive practice, although there are people who tend to think so. Tricking the search engines using shady tactics won’t help you. By doing so, you risk losing the trust of search engines.

Focus on quality over quantity of links.

Quality rather than quantity should be your main consideration when it comes to creating links for your website. Creating a massive number of non-quality links has the potential to damage your website’s credibility.

SEO is an ongoing process. However, starting with a solid strategy will translate into success online for many years to come.

Keeping your Instagram busy is a good way to build a following. An active account is more interesting than an inactive one. Also, using Instagram to share all types of content with your audience in many ways will be much more interesting to them than if you only shared one type.

Let’s look at some ideas that you can incorporate into your stories to build a following.

1. Show a day in the life

A great use of Instagram stories is to take a day and show up at different times of the day to share what you are doing in relation to your audience and your business. For example, if you are a business advisor, you may want to share with others how you run your own business and your team.

2. Broadcast live

Take time to post live every day, even to share just one exciting bite of news. When it is streamed live, your audience will receive a notification if they signed up to receive notifications. They will pay more attention to you and even be sad if they miss it live, but they will also see the recording if you leave one.

3. Provide a sneak peek

Creating a new product or service? Please provide a sneak peek about it. Trying out new software that you want to recommend? Make a story about it. The more reasons you can find to appear in stories, the better your search will be to find more followers.

4. Take a survey

Instagram allows you to take surveys, which is a good way to find out what your audience thinks. Keep the surveys short and concise to avoid confusion, as these surveys are not very scientific. If you want accurate results, consider limiting your options.

5. Trade Instagram Stories for a day

If you have a colleague who caters to a similar or the same audience as you, you can swap Instagram for a day. You publish their stories and they publish yours. This is a wonderful way to get cross-promotions and more followers.

6. Countdown to launch

If you have an upcoming launch or event, use Instagram Stories to count down to the launch. This is a fun way to get everyone excited about your new offering.

7. Use stickers and special effects

Instagram has ways to grab your audience’s attention; use them, use them. Add special effects, use stickers, add great hashtags. Call the right people. Make yourself known so you can catch those followers who like you.

When sharing a story, always remember to include a call to action. Your audience won’t act (or very rarely) if you don’t tell them what to do. Every time you create any content, you need to know what you want the results to be after your audience sees it.

The TikTok program makes it easy for users to produce and edit their videos. You have to familiarize yourself with several attributes, but they are all easy to understand and use.

You can capture a movie “on the fly” from within the TikTok program or choose a movie you made earlier and then edit it before sending it. Severe TikTok users can list videos outside of the program and delete them to make them their best. Occasionally movies on the go can also be extremely entertaining.

Recording a video about your fly

Open the TikTok program. You will notice a “+” icon appear in the menu bar at the bottom of your screen. Take advantage of this and you will visit the registration screen. In case you haven’t listed a movie using the TikTok program before, you will need to allow it to find your camera and video recorder on your cellular device.

You can configure numerous attributes before you start recording your video. It’s also possible to choose from various attractiveness filters and consequences, and when you’ve made your decisions, you’re ready to start recording your video.

Now you have to choose the period of your movies, such as 15 minutes or 60 minutes. There’s a big red button that’s round at the bottom of the screen, and tapping it starts your list.

As long as you have completed your recording, we strongly recommend that you opt for a few types of music for your desktop. You will see a catalog of song clips from which to choose. These are all short clips where you could spike your video.

Today, you have completed your movie recording, please tap the red check mark to place it on the edit page. At the top right of the page, you can choose another audio clip, reduce the audio, and modify the amount levels.

Lastly, you can drop a frame of your video from the cover shown on TikTok. In addition, you will start using other specific effects with the two buttons at the bottom of the screen and even on the left.

Uploading a previously recorded video

The only difference here is that you will be using a movie that you have recorded rather than taking one with the program itself. You can then select your video on your mobile device.

Using FlexClip to edit videos

If you want to produce a great movie for TikTok, we recommend that you take your video out of the show and order the FlexClip program from Flexclip.com on your computer for a groundbreaking edit.

There are many more attributes that you can use with FlexClip, which cannot be accessed on TikTok. These include the incorporation of accidentals, logos, and even voice. There is also a wide selection of royalty-free music clips that are available to you.

And do you want to read more blog posts like this one on similar topics? If so, go HERE to read more of my articles.

SEO affects all websites online and if you own an online business, you need SEO for your website.

SEO is short for “search engine optimization”. The SEO of a website helps determine how well it will rank in Google and the other search engines. Simply put, how high on the results page the link to your website will show for a specific search term.

Is SEO Really Important To Your Website?

The reason SEO is important to your website is that good SEO generates more traffic, which can translate into more sales, more email list subscribers, more ads clicked, etc.

SEO is of greater importance for smaller websites, as they probably don’t have as much of a budget to pay for advertising. Search engine traffic is completely free.

Two types of SEO

There are two main subdivisions or areas of SEO. These are on-page SEO and off-page SEO. Both help improve your search engine rankings. But besides that, they are quite different. You will need a combination of on-page and off-page SEO for your website to rank well.

What is on-page SEO?

On-page SEO relates to the steps you take on your website to optimize it for SEO. This includes:

• Happy: Any content material that you publish on your website that includes the keywords that people will use to search for that content will strengthen your on-page SEO. Keywords tell search engines what your content is about, which will then boost your position in the rankings.
• URL: When you include a keyword in your URL, you optimize your website’s page SEO.
• Photos: The images on your website have elements called alt text, which is not visible to your website visitors. You can include keywords in the alternative text that will be picked up by search engines.
• Site optimization: Hosting and designing your website make a difference in your SEO. Make sure your website is mobile friendly and has a fast loading speed.

Off-page SEO

This involves a series of steps that can improve the ranking of your website without changing anything on the site itself. It is often called link building and it is a method of building links from other websites to your website.

Backlinks are a sign of the value of your website content. The key aspect is to retrieve links from quantity websites. Also, sharing links to your website from social media will increase your site’s ranking in search engines because search engines see links to social media as backlinks.

For the past two months, the entire SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance. It has been seen that there has been a significant drop in the organic performance of the websites in different verticals. And at the same time, there are also many verticals where there is a notable increase in organic traffic. There are several new features of the search engine results page (SERP) that can be seen pop-up on different search engines like Google.

With the growing nervousness and uncertainty in the economy due to COVID-19, there have been drastic effects on different businesses and industries. Many industry experts stated that significant changes in organic traffic, as well as revenue, were observed from March 12-16, 2020.

One of the interesting news of the pandemic has been that the Google results page has started to stimulate many new panels related to the ‘coronavirus’. These panels provide users with information and data related to the disease. The content is generally taken from the website of the World Health Organization (WHO), which is the Center for Disease Control, and many other local government agencies.

Google has also started displaying an ‘SOS Alert’ panel to indicate a state of emergency around the world. This is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among users. Another cool SERP feature is when a user searches for something related to ‘coronavirus’, the security tips to follow during this crisis are displayed on Google. These tips show a video that instructs users on how to properly wash their hands or how to sanitize them, along with other tips from the WHO website.

In addition, an ‘Affected Area’ panel is also displayed, showing the areas that have been affected by this pandemic on a world map. You can easily see on this map how the pandemic is spreading around the world and its density in different regions of the globe.

Additionally, before other organic search-related results are displayed, Google also displays a ‘symptoms’ panel where one can quickly see common COVID-19 symptoms. This list of symptoms is also taken from the WHO website.

How will the coronavirus affect long-term trends?

COVID-19 is considered one of the biggest trends in Google’s search history. Not only are people looking for information related to the coronavirus, but national leaders like Narendra Modi and Donald Trump are also looking for information related to the stock market.

Long tail keywords have also started to gain a lot of importance. For example, pandemic vs epidemic, is there a test center in my area, the best movies / series to watch in quarantine, are there any open stores and much more like that?

These types of searches can put marketers under a lot of pressure, as you need to be careful and thoughtful when finding the correct target keyword and creating a suitable and effective strategy.

It is also possible that search queries related to COVID-19 will continue for a long time along with combined searches such as future banking, how the trip will be reopened, the future of schools after COVID-19, and much more!

How should businesses and SEOs respond right now?

Since the number of people working from home has increased more than ever, a daily commute is no longer a necessity. Businesses and SEOs also have more time now to formulate and execute their digital marketing strategies. Whether it’s creating content for a sanitizer and mask brand or an SEO marketing plan for a global media agency, there’s plenty of time here to plan and develop digital marketing strategies.

According to various experts, companies and websites need to stay ahead and apply different ideas and techniques to keep the website up to date and optimized.

As the level of competition is expected to increase after this pandemic, it is the right time for companies to partner with the best digital marketing agencies in India, such as Arm Worldwide, to be prepared with their digital marketing strategies with in order to rank commercial websites above the competitors.

To keep it simple, digital marketing is nothing more than the marketing of any product or service carried out over the Internet. It is a kind of “new age” marketing technique that differs from conventional or traditional marketing systems. It differs from traditional marketing in the fact that digital marketing offers the advantage of monitoring all aspects of your marketing strategy. And, of course, this monitoring can be done in real time.

Today, people spend a considerable amount of time on the Internet. The rise of social media websites in recent years has drawn more and more people to their desktops, laptops, and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on average. Today, people spend more time on the Internet compared to the last decade. The Internet has become an essential part of life for many. Digital marketing also takes full advantage of this situation.

Digital marketing techniques are implemented through many mediums. These techniques make use of search engines like Google, Yahoo, Bing and also adopt methods like email marketing, website creation, banners, etc.

Advantages of Internet Marketing Over Traditional Marketing

• As discussed in the introduction, the biggest advantage of digital marketing is that it makes it easier to track online campaigns, which is not otherwise possible with traditional marketing techniques.

• You can analyze your campaign online from the beginning and you can also determine its progress in real time. Real-time analysis can be performed on matters related to determining traffic to your website, knowing conversion rates, and many others.

• Create queries, generate visitors, reach your target audience, brand-related possibilities and many other benefits are associated with digital marketing. Traditional marketing lacks all of these benefits. Once you have implemented a campaign in the traditional marketing system, it is difficult to make adjustments or other customization options.

• Global Exposure – The information you share can be accessed from anywhere in the world. You can even determine or make a preference on destination locations.

• Compared to traditional marketing, the cost of setting up a digital campaign is much lower.

• To implement a digital marketing campaign, your essential requirements are a computer, Internet connection, and in-depth knowledge of digital marketing.

Who Should Expect the Internet Marketing Training Program?

Attending an internet marketing training program is a “must do” for anyone who wants to get into online marketing. From the CEO of a company to a stay-at-home mom, anyone with basic computer and internet skills can follow this course.

• Marketing Professionals – Marketing professionals with a BBA or MBA degree, business development executives, or other experienced individuals who have been in marketing should take this course. For marketers, taking a digital marketing training program should not be seen as an option to consider later. It’s about time you learned about the latest digital marketing concepts, without which it is difficult to survive in this ever-changing digital age.

• People who are currently implementing traditional marketing strategies and who would like to make a “change” – Marketing strategies must be changed according to the changes we perceive and feel in our society. Following the same old marketing tactics can prove fatal and can negatively affect your business prospects. Those who want to try digital marketing are invited to this training program. Even merging traditional marketing techniques with web marketing can work in certain scenarios. After all, the requirement to attend this course, as already stated, is only basic knowledge of the computer and the Internet.

• Company CEO: The CEO can oversee the marketing strategies adopted by his company and can coordinate implementation procedures with the entire team. Having a deep understanding of the concepts and technicalities of digital marketing makes the CEO able to bring his contribution and suggestions to the marketing wing.

• Beneficial for housewives: a vast majority of housewives have a lot of time at home after doing their routine jobs. Those housewives who are interested in earning additional income from online marketing can certainly take the digital marketing course. For example, paintings, works of art, crafts, clothing materials, etc. they can be marketed online with the least expense.

• Students: Students who follow BBA, MBA, and other marketing-oriented courses can take the digital marketing course as a part-time course alongside their studies. It serves as an added bonus at the time of interviews and can enhance your profile. Also, individuals will be eligible for a placement in IT companies as SEO analyst, digital marketing executive, etc.

• Others: Web marketing is not just for marketers or online marketers. Even a layman with a strong desire to explore the horizons of digital marketing can master this topic with a little dedication and hard work.

• Classes at your convenience – We offer a wide variety of training programs to suit your convenience or work schedule. We offer weekend, individual and online classes for our students. We also organize corporate training for multinational companies and startups. If required, you can also attend our intensive 2-day digital marketing course. This will help you quickly understand the basics of digital marketing.

As small business owners, we all see the progress that digital marketing has made in the last decade and how effective it is in building successful businesses. But as digital marketing evolves, will it get to a point where it has nothing new to offer the small business owner and then what will we do?

We believe that digital marketing will continue to evolve and continue to offer effective online marketing strategies for businesses of any size, but we are also seeing the latest trends favoring video marketing. From YouTube and Facebook Live, to Snapchat and the upcoming Facebook video maker app, advancements in video marketing are happening rapidly.

To back up this claim, we’ve compiled some of the latest video marketing statistics and broken them down by category to show you how effective and important digital marketing can be to your business.

Video marketing by volume

1. 82% of Twitter users watch video content on the site.

2. YouTube currently has more than 1,000,000,000 users.

3. 45% of Internet users watch more than an hour of online content each week.

4. Almost 90% of online marketing agencies use digital content.

5. One third of online activity is dedicated to watching movies.

Mobile

1. More than 50% of digital content online is viewed on mobile devices.

2. 92% of mobile video viewers share videos on their social media pages.

3. 90% of Twitter video views occur on a mobile device.

4. 10,000,000 videos are viewed on Snapchat every day.

Commitment

1. 51% of digital marketers say that digital content offers the best ROI.

2. Businesses using online video content grow revenue 49% faster than non-video users.

3. 59% of online users say they would choose multimedia content over text.

4. Video content generates a 157% increase in organic traffic from SERPs.

5. Videos up to 2 minutes in length get the most engagement.

6. Landing page video content can increase conversions by more than 80%.

7. 46% of online users take action after seeing an ad.

8. Online movie content attracts 3 times more monthly visitors.

9. Combining media with full page ads increases engagement by 22%.

As you can see, video marketing is very effective in engaging your audience online, it is used by more businesses than ever to introduce new products, offer tips and advice on how to use the products, and engage your customers on the go and video. Marketing can increase sales by making your business more successful.

Marketing trends for 2017

It’s 2017, so let’s take a look at the digital marketing trends to watch out for this year. Video marketing is always evolving, so to stay on top, you need to be one step ahead of the competition.

1. Facebook video

There are no surprises. Views on Facebook have risen from 1 billion to 8 billion in the last year. Facebook has invested in video in recent years, with its Facebook Live, which launched just a few months ago. We predict there will be an even greater increase in people uploading, sharing, and discovering media.

2. Live video

As mentioned above, Facebook presented the video live. Brands and consumers have been using Facebook Live to engage with their followers. Twitter teamed up with Periscope to allow users to embed live streams in tweets. 82% of Twitter users say they watch videos on a regular basis. Live video creates a new opportunity.

3. Video for sales

According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer to speak with someone on the phone, and 44% prefer to watch a video.

4. Multi-channel marketing

Social media channels have become the best place to share videos and gain exposure. Most consumers watch videos on different devices and different social media platforms.

5. “Gen Z” (13-24 year old) video apps love visual content.

Go to Instagram and Snapchat. These apps are at the top of the “must-haves” list. Every day 10 billion videos are viewed on Snapchat and Instagram is becoming more and more focused on videos all the time. Instagram has launched Instagram Stories that allow users to share short videos with their followers.

6. “Infotainment”

Infotainment is a new genre of marketing videos. Combine ‘informational’ videos and ‘entertainment’ videos. Consumers need to digest the information you present to them, but also be entertained at the same time. Without entertainment, users will stop clicking.

7. VR

Virtual reality headsets are becoming more accessible and marketers take advantage of the immersive environment to capture the full attention of viewers. VR videos are still a gimmick, but in 2017, we predict that VR videos will become a “must-have.”

8. Email and video

Video over email will allow you to keep your emails short and get your message across. Email is always a great way to show your video to viewers (the people on your mailing list).

9. Micro-targeting

Advertising platforms are getting smarter. Users will expect all of your content to be relevant and specific. If not, they will not be interested.

10. Video and web design

Having video content on your website is important too. We hope marketers find ways to integrate video into their web design. If a video is already playing when it hits a website, it encourages users to stick around, reducing the bounce rate and improving SEO.