Pets

Will smart home automation change modern life forever?

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Smart home automation is rapidly gaining recognition among consumers around the world. In today’s age, much emphasis is being placed on technologies that make daily life comfortable, fast and easy. Automation is one of those booming technologies that is seeing advances in terms of innovation and applications at a supersonic pace. Domotics or smart home technology involves the mechanization of thermostats, security, temperature controls and appliances. The introduction of the Internet of Things (IoT) has revolutionized smart home automation for the better. It offers automatic control of electronic and electrical devices in homes. Users access these devices through wireless communication. Home appliance manufacturers around the world are interested in inventing more efficient and affordable appliances to drive sales and ensure customer satisfaction. As a result, the global demand for smart home automation is awash with innovative home systems.

High points of smart home automation technology

Smartphones can be connected to virtually anything and everything that is tech-enabled. Whether in banking, entertainment, or home settings. Home technology is evolving at a rapid pace. The technology is promising, convenient, and evolving rapidly. The modern world is reaching a tipping point when it comes to the use of technology in homes, workplaces and other spheres of daily human life. Artificial intelligence (AI) is another such technology that finds its way into daily human life. The availability of a myriad of automated devices and high-tech concepts at consumer technology and trade shows like the Consumer Electric Show (CES) only point to the advancement in automation technology. Along with the improvements, it is anticipated that smart technology and smart home technology in particular will become easily accessible. This could be one of the biggest high points for consumers around the world. Along with the mechanical features of the home and security devices, consumers will witness the advent of technologies such as pet surveillance cameras and automated shopping. Take a look at some of the upcoming trends in home automation:

Pet Cameras
Closed circuit television or CCTV has been the original security staple when it comes to home automation. With the combination of security cameras and smart home automation, they have become even more indispensable and sophisticated. Along with standard use for security purposes, cameras installed in homes can help pet owners monitor their pets’ activities. These cameras have motion sensors with the ability to automatically activate when pets move. These devices can also calm pets who are nervous and prone to damaging furniture and other household items. For example, the recently launched Petcube Play Interactive Camera, a Wi-Fi enabled indoor pet camera that allows pet owners to monitor their pets via smartphones and other smart devices. It also enables interaction with the help of two-way audio and HD video camera. Sound alerts added to cameras notify users in case of important events.

WirelessKitchen
Futuristic is the buzzword for smart home automation. Manufacturers of modern technologies and appliances are interested in adopting technologies that can bring customer satisfaction and convenience. For example, URBANEER recently developed the first commercially available cordless cooker in partnership with the Wireless Power Consortium, or WPC. It has automatic kitchen products designed with advanced technology for maximum customer comfort and optimal use of the space in the home. These customizable products are considered ideal for modern homes. After the launch of Ikea’s revolutionary line of furniture with built-in chargers, many other companies have ventured into wireless charging furniture. This type of furniture transmits electricity with the help of electromagnetic fields through a base and a receiver. From lamps to side tables to freestanding charging docks, companies like Ikea are revolutionizing the home automation industry. Another company, Curvilux, recently launched its nightstand product with an attached wireless charging pad.

breathing and sleep robot
Improving sleep technology is part of the smart home automation revolution taking place around the world. Companies are launching advanced devices that use technology and data to manage users’ health, sleep, exercise and other activities. In addition to fitness trackers, smart beds, and pillows, manufacturers are introducing other innovative products. For example, the Sensorwake 2 olfactory alarm clock. This clock wakes users up with a pleasant scent of their choice. It uses soft melodies, dynamic lighting, and a scent that instantly puts the user in a good mood. Another pioneering discovery made in the field of home automation is the sleep robot. To put this in perspective, Somnox recently introduced the world’s first sleep robot that improves sleep by stimulating breathing. It can also help reduce stress and unwanted thoughts. Sounds like heartbeats and guided meditation can help users fall asleep faster.

multi-room music
Although multi-room music has been around for a few years, the technology is experiencing rapid advances in terms of innovative applications and devices. Manufacturers in the smart home automation industry are interested in launching high-tech products that can play different types of music in different rooms of the house depending on the mood of users. All of today’s multi-room products, including smart speakers, AV receivers, network transmitters, wireless speakers, and stereo amplifiers, work either wirelessly or by creating their own mesh network. Most of these stereos work on the Wi-Fi network of the users’ homes. DTS Play-Fi, AirPlay 2, Sonos One, Amazon Echo, Amazon Alexa and Google Chromecast Audio, and Bose Soundtouch 10 are just a few examples of multi-room music systems available with a customizable user experience. Almost all of these systems have their dedicated smartphone app that allows for easy access and seamless control of the multiroom.

Smart home automation market overview
The global smart home automation market is anticipated to see impressive growth in the coming years. Life with remote control and the high demand for automation will continue to be the main baits for users who opt for the advanced products available on the market. Rising disposable income and awareness of innovations taking place in the technology world can create huge business opportunities for major market players such as Honeywell International Inc.; Lutron Electronics Co., Inc.; Legrand SA; Schneider Electric; and others. High demand for heating, ventilation, and air conditioning (HVAC) systems, smart kitchens, smart security, and energy management may drive global market demand in the near future.

The growing penetration of the Internet of Things is one of the main factors responsible for the innovations that are taking place in smart home automation technology. The advent of smart thermostat technologies such as Z-Wave, C-Bus, ZigBee, KNX, EnOcean, and others have simplified the adoption and implementation of wireless technology. This technology plays a crucial role in the incredibly growing popularity of home automation. The main companies in the market are interested in investing heavily in research and development together with commercial collaborations. The increasing demand for home entertainment, security and power management can be seen as a vital sign of growth for this industry.

In conclusion, a large number of new products are expected to launch in the smart home automation market in the coming years. Most of these products will rely heavily on the Internet of Things, artificial intelligence, and smart sensor technology. The great thing about automated smart home products is the way they allow users to be in full control of how they prefer the product to work. Easy access to cutting-edge technology and pioneering products is also expected to set a precedent for companies operating in this market.

Real Estate

Lean Tools: The Kaizen Newspaper

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I’d like to walk you through a helpful Lean tool called Kaizen Newspaper.

Just like a real newspaper, the Kaizen Newspaper is a great way to summarize the main headlines of activities that are of interest to your area of ​​work.

What is it mainly used for?

The Kaizen journal is primarily used to facilitate the following:

  • Assignment of improvement activities to individuals, subteams, or team members
  • Quickly create action
  • Track activities and level of completion
  • Help maintain team momentum

It can be the primary summary and reporting mechanism for a team of people working on continuous improvement activity in a particular area.

What does a kaizen newspaper look like?

A kaizen journal is usually written on an A1 flipchart. The top of the flipchart should have the following information: the words ‘Kaizen Newspaper’, the name of the team, the area they are working on, and the date. Immediately after this, the following headings should be written from right to left with column lines separating them.

ACTION WHO WHEN OUTCOME

For each continuous improvement activity, the above detail should be added.

For example, in the ACTION column you can write ‘Review file storage system’, in the WHO column you can write ‘Fred Lean’ and in the WHEN column you can write ’10 am to 12 pm’

At this stage, the RESULT column would be left blank, which is usually completed after a review of the actions has been performed. that is, if Fred Lean was charged as a member of the file storage review team between 10 am and 12 pm, we may have a review meeting at 1 pm. results column with the fruits of Freds labor.

Obviously, there would be an action, who, when, and output input for every continuous improvement activity we can think of. In addition to using paper flipcharts, by being a little creative you can help save the planet. I made an A4 foldable kaizen newspaper from a laminated white card that folds out to A1 size. I also recently started using ‘magic whiteboard’ in a reel that appeared in “Dragons Den”.

When, where and why do you use a kaizen journal?

One of the reasons to use a kaizen journal is when we are running a rapid improvement workshop or Kaizen Blitz event. It’s a great way to track teams’ action during the few days you have to make improvements. That said, it can also be very useful. effective in helping to run daily activities in any operational area. Only the actions associated with the improvement of the area should be noted on the paper. In other words, it is not a personal wish list but a process improvement list associated with the elimination of one or more of the seven classic residues. In general, the newspaper should be located in a focal point where all those involved know its location. The tool works best when we use it to assign short bursts of activity. That is, we allocate a few hours of activity, review that activity, and then write a new graph for the next set of actions. This helps keep the momentum going and makes the newspaper a living document that people actually use.

Who is responsible for creating the Newspaper?

There has to be an owner for the Kaizen newspaper. Typically, this should be the group’s team leader, a team facilitator, or someone within the team who has agreed to coordinate the improvement work. They need to organize regular activity reviews and make a decision on when to write the next Kaizen Journal.

Summary

The Kaizen newspaper is a very simple Lean tool. Although very simple, its power is often overlooked. When used well, it can help build real enthusiasm and a sense of contributing to the general good within a group.

Shopping Product Reviews

Learn free mobile marketing techniques to help get your business found online

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Fundamental behavioral changes are taking place in the way people interact and communicate today. For your business to reach its local customers you need to find and optimize this change in your business marketing plan.

The mobile phone is like an extension of us. In fact, we feel naked if we leave the house without it. Young people text each other constantly; and more than 50% of social media interactions are done in mobile currencies.

More people will soon have a smartphone than an older cell phone with basic Internet access. This will continue to drive the use of mobile Internet access. And, in turn, boost mobile marketing in business.

In 2010, mobile Internet penetration reached 50%. And Google predicts that by 2013 there will be more searches online using mobile currencies than on desktop.

People access the Internet on their smartphones instead of their home computers to find the information they need.

So what do smartphone owners use the device for? Interestingly, the main searches are for local places and maps; followed by music downloads; access news and weather information; then instant messages.

Internet searches for maps and directions continue to increase dramatically.

What does this mean for your company? Translate to people in your area, doing searches on the mobile internet in search of your products or services. It is vital then that your business can be found online by these local mobile consumers.

Claiming your Google Places page is the most cost effective method of mobile marketing. It ensures that your business is visible to these mobile shoppers as they search locally online. And it costs you nothing to claim it. But you need to make sure that you optimize your listing so that when a potential local buyer searches for the top keywords for your business, the listing will rank at the top.

How can you optimize your Google Places pages? Initially uploading media such as photos and videos; the more you have, the better your ranking will be.

The most important method for your business to rank well on Google Places is with positive online reviews. This is difficult to control, but can be achieved by manually taking over the review process internally. Simply asking customers to fill out a review sheet and then uploading these results online can really boost your business’s local rankings.

Reaching mobile consumers in your local area using the geographic features of mobile marketing, like making sure your business is at the top of search sites like Google Places for your primary keywords, is vital.

Sports

Success Lessons: The Miami Heat’s Secrets to Success

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When Shaquille O’Neal came to Miami from Los Angeles
Lakers had a message for the championship-hungry White Hot
amateurs I’m going to bring the Championship to Miami, I promise..
Frankly, as much as I love and trust Shaq, I thought he was
too much of a promise. But Shaquille had a vision and he
I believed in the possibility of achieving that vision. East
vision and other principles described below constitute the
secrets of success 2006 NBA Champions, Miami
Heat

1. Vision

You see everybody needs a vision in the life. whatever you
want to achieve in your life, create an image of that as if it were
it had already passed. ace arnold schwarzenegger put it
what you do is create a vision of who you want to be, and
then live that image, as if it were already true

2. Teamwork

The Miami Heat victory is a team victory. His triumph is
consequence of teamwork. Yes, teamwork! You
I could take that for granted, but it’s common for people to be in a
team and yet there is no teamwork on that team Equipment
to work is the golden key to success when working with
others. I guess you remember Shaq’s problems with Kobe in LA
however, when the Great Man arrived in Miami, he called Dwayne
wade (Flash) and spoke to him of the need to
to cooperate and avoid undue tensions and really
to work. At the end of the day Miami Heat won, Shaquille
O’Neal won, dwaynewade won… that’s the miracle of
creative cooperation. Leads to multiple wins if
carried out in the spirit of harmony and a positive mind
attitude. Star players (and veterans) like Alonso
morning Y antonio walker had to take the back seat
and allow young Dwayne (and Shaq) to take the lead in the
runs. This required sacrifice and at the end of the day
Alonso, Walker Y Payton everyone got their due reward
when the long illusory ring finally adorned her fingers.

3. Perseverance

Perseverance it was another key, in fact it was the rock of the bed
of the success of the heat. Tea perseverance this
team was personified by the never say die attitude of
dwaynewade. In Dwayne Wade’s lesson in perseverance

I wrote about how
Flash was hospitalized the same day of this match,
be sick with the flu. Sports Illustrated reported that Wade spent

“Break and the first three minutes of the second half
attached to an IV.

However, this obstacle would not stop the dynamic young star.
to do the best you can; was described as dehydrated before
but while I (and some match commentators) were wondering
if Wade would be effective in the game or even play the
end, he was WARM WHITE with energy and
persevered to the end including a spectacular
score of “10 points in less than 9 minutes”.

Tea Miami Heat further demonstrated another lesson in
perseverance as they rose from a demoralizing 2-0 loss at
the first games of the final series and beat the odds to
claim the championship.

4. Faith

the biggest success lesson I learned in 2006 NBA
endings came from heat coach Pat Riley. when the wise
the coach was interviewed on ESPN on the eve of game 6, asked
What would be your strategy for game 7 if you lost game 6? “I am not
thinking game 7″ was his reply. More pressured to
comments on his strategy if he were to lose game 6, Pat Riley
he was still cool and confident. “I packed only a shirt, a suit
and a tie.” She couldn’t believe her ears, but her insistence
showed me that the great motivator Packed only one game
of clothing when he traveled to Dallas for Game 6. Then I
I told myself”Pat Riley and the Miami Heat will win
this championship in game 6!”

You’ll see faith is the cornerstone for durable
success In any field. Faith in God, faith in your God given
talents and faith in his teammates.

now you have the success ingredients of the miami
Heat. Go ahead and implement them into your life NOW, whatever.
your calling I’m sure you’ll celebrate yours.
championship win Coming Soon.

Tours Travel

The history of South Asian food and why it is treated as an art

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In the history of human nutrition, cooking dates back to one of the oldest activities carried out by man. It was so simple that ancient men were hunters and gatherers, and they hunted, skinned and threw their catch into the fire and ate when they were ready. Over time, more complex methods were invented and food was subdivided into cuisines. In this article, we will focus on the development of one of the Asian cuisines, namely South Asian cuisine.

South Asian cuisine is a combination of many cuisines popular in the Indian subcontinent. As its name suggests, it originates from South Asia, and is highly influenced by some Hindu practices, as these are the dominant people found in this region. Other cultural influences also come from Muslims.

Popular Ingredients and Staple Foods

One of the things that is very popular in this cuisine is a flatbread known as Naan and it is usually eaten in combination with many meals. Beans, barley, rice and chapatti, made from wheat, are also very common foods in the kitchen.

A characteristic of foods in this area is that they are highly flavored with black pepper, chilli, cloves, and various spices and herbs used in combination with ghee butter. Including ginger in them usually enhances sweet and salty foods. In meat, ginger is minced while it is used as pickled ginger in rice. The popularity of ginger is enormous, since it is boiled to make concentrated syrups that are used in the preparation of desserts. The curry is made with cumin and turmeric.

Meats such as chicken, goat, and lamb are very common, but beef is not popular as a food as it has a sacred place in Hindu worship culture. The severity of the special status of cows is emphasized by the ban on buffalo meat, as it closely resembles cows. The same case applies to pork, as Muslims and Hindus also avoid it. This kitchen has very sweet desserts that are made from dairy products. The most frequent dessert ingredients are ground almonds, dairy products, sugar and ghee.

down memory lane

Much of Indian food dates back five thousand years. The oldest civilization was made up of people known as the Indus, and they hunted alligators and turtles. That civilization is modern Pakistan. In addition to hunting, they were gatherers of plants, herbs, and grains, and many types of food from this period are still popular today.

A variety of these foods include eggplant, cucumber, rice, tamarind, wheat, and barley. The use of spices in Asian cooking dates back to this period, as the Indian people used ginger, green peppers, salt, and barley. An orange coloring and flavoring powder was made from grinding turmeric root.

More collaborators

Further contributions to this cuisine were the Aryans, who introduced the use of green vegetables, dairy products, and lentils in the diet. Spices such as coriander and cumin were part of the Aryan diet around 1500 BC. The Portuguese popularized potatoes, red chili peppers, and cauliflower around 1600 BC. C. One thing that led to the diverse development of this cuisine is that Asians treat food and cooking as an art, so many precision cooking tools and methods are used.

Technology

OK Boomer – OK Millennial – Can’t we just get along?

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Have you heard or seen the two words that seem to be everywhere these days: “OK Boomer”?

This slogan has quickly gained traction this fall on the Internet with memes, jokes, and merchandise bearing the “OK Boomer” logo. In fact, several trademark applications have been filed for its use, notably one from Fox for a television show last week.

Supposedly, this whole “OK Boomer” thing took on a life of its own after a viral clip on TikTok showed a white-haired man in a baseball cap and polo shirt declaring, “Millennials and Gen Z have Down syndrome.” of Peter Pan, they never want to grow up.

Of course, the younger crowd was outraged, with many responding with YouTube videos, memes, and tweets with two simple words: “OK Boomer.”

What exactly does this expression mean? It depends who you ask.

According to Wikipedia, “OK Boomer is a discriminatory catchphrase and internet meme that gained popularity throughout 2019 and is used to dismiss or mock attitudes stereotypically attributed to the baby boomer generation.”

If you ask the younger generation what they mean by “OK Boomer,” they’ll probably tell you that they feel misunderstood by the older generation and are tired of their patronizing attitude. Faced with mounting student loan debt, financial instability and environmental concerns, they are wary of patronizing advice from baby boomers who didn’t face the same problems at their age. The younger generation is tired of being called “snowflakes,” implying that they can’t hold down a job, aren’t resilient, and are too emotional when it comes to challenging viewpoints.

Baby boomers have a different version of the phrase. Many are quick to point out that the catchphrase, “OK Boomer,” smacks of ageism. A conservative radio host, Bob Lonsberry, went so far as to label the word “boomer” as “the n-word of ageism” in a controversial tweet.

The New York Times headlined an article on the subject: “OK Boomer Marks the End of Friendly Generational Relations.”

Say it isn’t.

Okay, I don’t like the phrase, “OK Boomer.” The catchphrase seems dismissive, sarcastic, mocking and sadly decisive at a time when this country is already being torn apart by differing views on politics. And it does look aged, hinting that baby boomers are old-fashioned, resistant to change, behind in technology, and out of touch. As a boomer myself, I disagree with those assumptions.

But, in all fairness, I can see why the younger generation is upset by some of the insulting jabs directed at them. They have felt silenced when older people claim that their opinion does not count because they lack experience. Many millennials are in their 30s now and tired of being told to “grow up.” The younger generation deserves to be recognized and listened to. Unfortunately, while defending themselves, this generation is using the same disparaging age-oriented stereotypes they don’t want to be labeled with.

So let’s stop it. All of us. Let’s stop using insulting and derogatory slogans based solely on the generation people were born into, which, by the way, is completely out of our control.

Let’s close the gap. After all, we have many of the same problems. For example, it is true that much of the younger generation is buried in student loan debt. But many boomers are also in debt, filing for bankruptcy in record numbers while facing rising medical costs, job losses and vanishing pensions. We are all in the same boat. Can’t both generations show compassion and empathy for each other?

Let’s go one step further. Perhaps we boomers can admire, and even imitate, some of the traits that young people have, such as a sense of adventure, spontaneity, and curiosity. Perhaps the younger generations can learn from the older ones who have lived through tragedies and triumphs and have learned to overcome adversity.

After all, what benefits do you get from hurling insults at each other? Let us respect and learn from each other instead.

Business

How can I generate leads for my business?

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A potential customer is someone who has, in some way, expressed an interest in something you have to offer for sale. You’re going to have a lot more leads than leads, and a lot more leads than customers. You need to constantly generate more business leads in hopes of converting those leads into customers.

Here are 5 proven ways to generate more leads for your business.

1. Regularly publish content on your website

Posting information on your blog or website frequently and on a regular schedule increases your chances of your website being ranked by search engines and connecting with your audience. Remember that every piece of your leads’ content should be checked for grammar, clarity, and formatting. You want the information you provide to represent the type of products and services you offer. If you make silly mistakes, it will reflect on your business.

2. Host a webinar

Hosting a webinar is a great way to generate more business leads. A webinar is a live web-based audio or video conference that connects the webinar host with an audience. It’s an easy way to introduce your business and your unique personality to your prospects. And it doesn’t have to cost money. YouTube Live, Google Hangouts, and other websites and software packages offer free webinar services.

3. Record useful videos

Video “connects” with your target market much better than text-based content. Videos are quick and easy to create and you don’t even need to appear on camera if you don’t want to. There are many video sharing sites that attract millions of frequent users. YouTube and Vimeo are just two of the many places you can host videos where you solve real problems in your prospects’ lives.

4. Answer questions on question and answer sites

People online visit websites like Quora, Yahoo Answers, and WikiAnswers to ask questions on almost any topic. This is one way to show that you are an informed leader in your field. The search engines on these websites allow you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.

5. Write an eBook

It’s not hard to write an ebook and you can offer it for free in exchange for a potential customer’s email address. Deciding on an eBook topic is important. If you have existing customers, what questions do they keep asking? Check out the questions in industry-related forums and Facebook groups. What do people ask for help with? If you provide the answer in your ebook, your prospects will want it.

Home Kitchen

Importance of water dispensers

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The importance of clean drinking water cannot be stressed enough. The importance of clean drinking water cannot be stressed enough either!

Clean drinking water is essential for humans and all forms of life. Human beings have about 55% to 70% water in their bodies. However, there is no uniform standard for the percentage in humans. Varies by age and body size.

Naturally, to avoid dehydration, we must consume between one and six liters of water a day. While it may depend on other factors like exercise, weather conditions, temperature, it’s safe to say that we need to ingest water in its purest form rather than relying on the foods and beverages we drink.

Water dispenser

That is why it is essential to have a safe and hygienic supply of drinking water. Your own dispenser becomes absolutely indispensable.

A dispenser is a machine that provides drinking water at the push of a button or knob. They are primarily made to dispense hot and cold drinking water. However, it can also be used to make coffee and tea.

Water dispensers are mainly used in offices, schools, homes, restaurants, and hospitals to store water and deliver it on demand, directly into a glass or other containers. The common feature for all dispensers; however, it is that they save energy by reducing the number of times the refrigerator doors are opened.

Types of water dispensers

Countertop and freestanding dispensers are available, with the freestanding being more expensive than the other. Either style would need an outlet and a solid platform. A countertop unit should sit on a countertop or tabletop, not too high to dispense or change the large water bottle.

Coolers or Dispensers with Filtration

Some models have a filtration system built into a special water bottle. These are most popular with those who require filtering their water without the expense of buying pre-filled water bottles. There are different types of filtration systems available with dosing functions.

Water dispensers are made from different materials. Brass, chrome or satin nickel, also known as brushed nickel, is commonly used to make faucets, glass or bronze, which is similar to brass, is often used in the manufacture of storage tanks because they resist corrosion. corrosion. Styrofoam is commonly used to make water dispensers and is used with stainless steel for insulation. The best feature is a stainless steel water tank. Eliminates the plastic taste of the water. Most hot water faucets have child locks. If you want to refill personal water bottles, tall glasses, or travel mugs, there should be adequate space between the drip tray and the faucet, and the spout should be small enough to insert into your bottle.

Auto

India – A world of small cars

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If you are obsessed with small cars, then the country you should be living in is India. This country is full of small cars. Here in India, small cars mean absolute luxury. If an automaker brings out one of its latest babies and it’s very well priced, it’s bound to sell like hot cakes.

What the Indian buyer is looking for is value for money, if they can’t get a car that is affordable and comes reasonably loaded then they don’t buy it. It’s as simple as that. If you are wondering, why are small cars popular in India? Well, that’s because India is a country overloaded with congested lanes, narrow roads, and rattling potholes. So this obviously means you need a vehicle that is small in proportion and aided by power steering which should make turning corners a breeze.

India has a long list of car launches for the year 2010. Chevrolet recently launched its cute Beat and it is already proving to be a killer rival as it has come at a shocking price. Toyota revealed its Etios at the Delhi Auto Expo last month and it looks like a million bucks, but Indian buyers will have to wait until later this year to get their hands on it. However, there are two new small cars to be released next month, these two new cars include Ford’s “FIGO” and Volkswagen’s “POLO”.

These are also two cars that have been very well priced and are expected to be big sellers as well. Nissan also has a treat for Indian buyers and that is the new “MICRA”, which is expected to hit dealerships in May this year. Maruti launched its “Eeco” mini van and now there are many buyers who have to wait three months to get one as all the cars produced have already been booked, the same car manufacturer has launched its old Swift with a new K-series. engine that is supposed to be much cleaner and meaner. The company will also release a facelifted version of its Wagon-R. You can expect reviews of all these cars in the near future.

Digital Marketing

How YOUR nonprofit can master visual storytelling

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According to ISPO News, we make approximately 10,000 decisions a day and “products that evoke emotions always win.” Humans base 90 percent of their decisions on emotion, which, when you think about it, is a staggering statistic. Nonprofits have a distinct advantage over for-profit businesses by offering their donors much of what they need for their decisions: emotion.

Fortunately, today we live in a world of digital marketing and social media. It seems that everyone wants to immerse themselves in images and videos that help convey stories. It’s especially true for nonprofits because it’s never been easier to help your community visually understand what you do and the impact you’re having.

There are several simple tools and strategies to become a master at employing tactics to trigger the emotions of your champions so they can support nonprofits by spreading the word, raising awareness, and donating:

  • image without copy – When you are looking at an image that you want to post on Facebook, Instagram or Twitter, take a moment to think about it without any title or story. Ask yourself if the image alone conveys what you want to tell. If no text accompanies it, does the image tell the story on its own? If so, this is an image that you must share in digital marketing. If you don’t feel something when you view the image, you may want to reconsider for something stronger.

  • Facebook – This social media platform is by far the largest on the planet with over 2 billion users, and counting. As you probably know in recent years, Facebook has made strategic decisions to limit the organic reach of nonprofits to around 1 percent. Although the social network does not publish its algorithms, there is a clear preference for images and, increasingly, for video. Many nonprofits have a Facebook page and should use it as an opportunity to market their brands every day. When you post to your Page, keep in mind that you want to be known for your images, which increases the chances that your followers will share them with others.

  • design tools – If you want to share attractive images, but you are not a designer, do not be afraid. Tools like Pablo by Buffer or Canva allow almost anyone to become an artist. Each allows you to search your image library or upload your own photos. Place a quote or interesting fact on your image and easily share it on your social media accounts. In minutes, you can create thought-provoking visuals to share like a pro with your followers.

  • remind your followers – To engage donors and supporters in your work and help drive excitement, it’s always important to display photos of those who represent who and what you serve. But did you know that some of your images should also include your donors and supporters participating in your events or volunteering? These images, along with compelling captions, quotes, or stories, go a long way in communicating what you do. They also help potential donors and volunteers see themselves as supporters of your organization.

By being consistent with the “how to’s” above by posting on social media every day and reviewing your analytics, you will strategically increase your brand awareness and even revenue base. All you have to do is take inspiring images and videos that capture people’s emotions about your organization.