A potential customer is someone who has, in some way, expressed an interest in something you have to offer for sale. You’re going to have a lot more leads than leads, and a lot more leads than customers. You need to constantly generate more business leads in hopes of converting those leads into customers.

Here are 5 proven ways to generate more leads for your business.

1. Regularly publish content on your website

Posting information on your blog or website frequently and on a regular schedule increases your chances of your website being ranked by search engines and connecting with your audience. Remember that every piece of your leads’ content should be checked for grammar, clarity, and formatting. You want the information you provide to represent the type of products and services you offer. If you make silly mistakes, it will reflect on your business.

2. Host a webinar

Hosting a webinar is a great way to generate more business leads. A webinar is a live web-based audio or video conference that connects the webinar host with an audience. It’s an easy way to introduce your business and your unique personality to your prospects. And it doesn’t have to cost money. YouTube Live, Google Hangouts, and other websites and software packages offer free webinar services.

3. Record useful videos

Video “connects” with your target market much better than text-based content. Videos are quick and easy to create and you don’t even need to appear on camera if you don’t want to. There are many video sharing sites that attract millions of frequent users. YouTube and Vimeo are just two of the many places you can host videos where you solve real problems in your prospects’ lives.

4. Answer questions on question and answer sites

People online visit websites like Quora, Yahoo Answers, and WikiAnswers to ask questions on almost any topic. This is one way to show that you are an informed leader in your field. The search engines on these websites allow you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.

5. Write an eBook

It’s not hard to write an ebook and you can offer it for free in exchange for a potential customer’s email address. Deciding on an eBook topic is important. If you have existing customers, what questions do they keep asking? Check out the questions in industry-related forums and Facebook groups. What do people ask for help with? If you provide the answer in your ebook, your prospects will want it.