Digital Marketing

Why podcasting may be better than other forms of marketing

Are you familiar with podcasting online marketing strategy? This is truly revolutionary stuff, and using it in your business will prove to be worth your while. You won’t want to give up on this strategy, especially if you’ve never tried it before. If you’re currently stuck on some social marketing strategies that aren’t producing for you, now is the time to consider using podcasting in your business.

I’m sure you’ve probably heard of podcasts, and you’ve probably thought that YouTube would be a better idea for marketing. But this is not necessarily true. There are some people who get better results from lower traffic sites than they do from YouTube.

I want you to know that if YouTube doesn’t produce for you, don’t automatically assume that other sites that don’t get much traffic like YouTube won’t produce for you, because this isn’t necessarily true. This is how many people feel when they don’t experience the immediate traffic they expected to see on YouTube.

But don’t let it take away your hopes. Podcasting can be something that can increase your sales and profit. But you need to even know how to podcast before you start. To get started, you’ll need a few simple things to help you get started with this traffic strategy.

You need a microphone, audio recording device or software on your computer, an MP3 editing device (such as Audacity), and YOUR own voice. Never turn to “text to speech” software that sounds like a robot. This is something you definitely want to avoid.

I have used a few in the past just to test the quality, and they all fell short of my expectations. However, there was some really cool software that I bought called “Natural Reader”. You will want to purchase “voices” of your site when you purchase the software. This is the closest I’ve found to an actual human voice speaking, but it still needs some work. But using your own voice should be your #1 choice anyway.

When it comes to the length of your podcasts, strive to make them longer than 10 minutes. You will find that 10 minutes go by very quickly when you speak without thinking. If you don’t like typing and then translating through your voice, speak naturally. All your listeners want is the information, so give it to them. Just make sure you’re clear and consistent.

These are the things you need to do if you want a profitable business and a lifestyle you can rely on for years to come. Incorporate many different marketing strategies and definitely include podcasts as one of your social marketing strategies as well. It fits into this category. And be proactive with it. You don’t have much time to waste every day. Either you want your business to be a success or not. So keep this in mind today.

Good luck using podcasts to market your website today.