So you’ve committed to taking your business to the next level, good! What are you doing now? It can be a bit overwhelming figuring out where to start, I know, I’ve experienced it myself and I want to make it really easy for you. The first steps are by far the most important because they determine the architecture of what you’re building, and we want it to be rock solid.

I guarantee that if you only do these three things and nothing more, you will see amazing changes, doing this attracts clients to you because your clarity becomes irresistibly attractive.

Step 1: Align your business with your Unique Brilliance

Stop wanting to fit into a model that you think you need to follow to be successful and say ‘yes’ to your Unique Brilliance, that’s what you are most passionate about and find really easy to do. Let go of everything else and focus totally on your Brilliance and you will be amazed at how much energy, excitement and creativity you can suddenly tap into. This is the best foundation for a rapidly growing business.

Step 2. Communicate a clear value proposition

Ask yourself, what do I stand for, what is the value my business offers and to whom? Be very clear so you can say it in no more than 2 sentences in simple English that a smart 5th grader can understand. This exercise will help you really fine-tune who you serve, what you do, and how you do it. There is nothing more attractive to the client than clarity. Just doing this and starting to communicate it at every opportunity will open new doors for you, guaranteed!

Step 3. Develop a business model that allows you to take advantage of your time

Charging your time by the hour will not get you a solid six figure income. I know that’s probably what everyone else around you is doing, and trust me, they’re not making anywhere near the income you’re hoping for (unless they’re working long hours, which is not the idea). Change the way you think about charging for the value you create. It doesn’t matter how much of your time and personal effort it takes to create the value, it’s about how much your customer appreciates the value. Often that means getting something done in less time. So ask yourself,

What is the real value you create and how much is that worth to your customer? How can you package what you do to sell the Value, the solution you create, instead of your time? Chances are you are currently undercharging and can increase your prices (or reduce your personal time) just by doing that.