As far as we know, travel companies these days are using online websites and applications to realize the full potential of their services. From booking flights, trains, hotels to providing complete information about a destination, they do it all over the Internet. Most businesses plan year round for peak season tourism and a website can give your plans and potential a huge boost. With strong, responsive and interactive features, they can attract more tourists and increase overnight bookings. But, at every step, you need to make sure that your website is able to recognize the sudden rush of visitors and can handle the huge number of bookings. The following points will be of great help if you own a travel business and are looking to hit big revenue and profit milestones this year.

Reserve management must be lucid

Managing all the reservations, customer inquiries, payments and new booking requests requires a lot of effort and, without a doubt, managing all of these manually is almost impossible. That is why you have a web application as a travel booking marketplace. Whether you build it from scratch or use third-party plugins, make sure your web app integrates the core features of concurrent booking and patron management, fast and easy checkout, and fault-tolerance when handling inquiries.

useful cataloging

Each travel company maintains their own calendar with the names, package details, and location of the popular destinations they offer the tour to. So, when it comes to going online, make sure that the catalog provides complete details of the destinations and that it is easy for a tourist to find a particular destination.

Try incorporating the Smart Catalog feature that helps business owners display famous destinations, recommend activities and feature packages right on the home page.

Visibility in Social Networks

Being in the travel business, you simply cannot ignore the relevance of social media where you can target mass user customers. It’s a tremendously powerful marketing concept, and therefore you can skyrocket your revenue by attracting new customers and building loyalty from existing ones. The things that the social media visibility feature in your web app helps to achieve are:

• Increase the number of customers overnight by attracting followers from social networks directly.
• Publish actions on tour/package recommendations.
• Direct link to the website
• Visitors through referrals, message promotions and many more.
• Custom content management

Well, in order to maintain and update your site to provide all the latest information or new packages/deals to tourists, you will need a feature that helps you as an administrator to make changes without any hassle. However, for that to happen, your web app needs to be powered by a robust and flexible CMS, blog section, email, SMS integration, or in-app notification.

With all these unlikely features, keep your online travel marketplace ready for the overwhelming number of visitors in peak season. So, whether you have a powerful web application for your travel agency and want to upgrade it or need a new site to bring it online, try to stick to these imperatives.