Business

Filing patents: the advantages and obstacles it can generate for a company

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A patent is a concession granted to an inventor. It grants them exclusive rights to:

  1. produce an idea
  2. sell an idea

Both are allowed for a set period of time. During this period, the inventor is protected from other people and businesses because no one is legally allowed to create the patented product or sell it. In other words, a patent guarantees that the only individual who benefits from the idea is the creator.

As long as the patent is valid, the inventor can license another company to make the product as stated in the agreement. This path is usually taken by the patentee when he does not want to sell the item at his own expense.

In simpler terms, a patent gives the inventor control over:

  1. How to do it?
  2. How to use it?
  3. How to sell it?

The pros and cons of filing patents

In order to make a genuinely informed decision, a person must be aware of the advantages and disadvantages of filing a patent. Once the drawbacks and benefits are clear, one can decide whether or not patenting a creation is the right choice.

  • What are the limits of patenting?
  1. The biggest drawback of a patent is the full disclosure of the invention. Since all the technical information is known to the public, anyone can reproduce it. That’s why some creators prefer to keep the data a trade secret.
  2. The patent application process is not only time consuming but also lengthy. In some cases, the granting of the patent can take years, which means there is a high risk that the market will change and the technology will become obsolete.
  3. Filing a patent comes with a threat of lawsuits. Competitors tend to file a case to invalidate the patent. Other creators can file a lawsuit stating that the new patent infringes their rights. In extreme cases, people can even claim damages or injunctive relief, both of which take time and money.
  4. The protection granted by a patent is not absolute. A contestant can still reproduce the invention and present it as his own. In such cases, the original inventor must be ready to defend the patent, which requires hiring a lawyer and investing more money.
  5. A patent is limited to one country: the nation where it was filed. To produce, sell or market the same invention in other countries, it has to be patented in each of them, which requires different applications.
  6. The language of the patent is crucial and hard to get right. If it’s too broad or too narrow, you can allow other companies to replicate the idea with only slight changes. Even a single variation would do the replication, without violating the patent.
  7. Generally, a patent lasts for 14 to 20 years. Therefore, the patentee only has this term to benefit financially from the idea. Once the patent expires, anyone can start selling the product.
  • What are the benefits of patenting?
  1. ​​Most inventors need financial backing to sell their idea. This requires asking investors for capital, which exposes them to the threat of idea theft. If they have previously applied for a patent, they are guaranteed that no investor can steal their creation.
  2. A patent gives the person a monopoly of the market. Since they are the only ones who can manufacture, distribute, sell, import and export the idea, they can make a lot of profit. No matter what markup the item sells for, people will buy it because it’s the only one on the market. The financial benefit of patents is the biggest draw.
  3. Let’s say an inventor knows how he can improve an existing product and make it better. In this circumstance, the inventor can file a patent to ensure that the manufacturer of the original product does not improve it and start selling it.
  4. Generally, the person who holds a patent can ask for a premium to produce the invention because there is no similar item on the market.
  5. If the creator does not want to manufacture the discovery, they can sell the license or the patent itself. In this case, the inventor will get a royalty for every sale he makes. This is a particular benefit for those who do not have the time or money to commercialize the invention.
  6. For small businesses, a patent may be the only thing that drives them to expand. Many investors agree to put up capital if a company is entitled to a patent.
  7. Not just small businesses, but all businesses benefit from patents because they increase the credibility of the business along with the inventor.

Food to go:

When one contemplates the pros and cons of filing patents in India, the rebate side wins hands down. Still, it is recommended to consider each factor carefully. Think about whether the advantages outweigh the challenge of applying for a patent. For a start-up, it can mean a lot of cost and complexity, but it can also mean the springboard to success. For a single inventor, it can amount to years of legal work with no return. In the end, the question is it enough to make the knowledge public and get full legal rights to the idea?

Home Kitchen

Inside Tiny Houses – Do your appliances fit through the door?

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Consider the width of your front door for appliances, bathroom shower, tub and toilet, furniture, and mattress to avoid surprises. Can you imagine if one of the most important things on your “wants and needs” list didn’t fit? Make plans by measuring furniture for small spaces as well.

And how about buying a trailer for your Tiny House. Here are some steps to help you plan a bit more before you get started:

  1. Trailer – Is it the length and width I need?
  2. Do you have a site?
  3. Do I have to level the ground?
  4. If it’s an existing Tiny House, does any roofing need to be removed to relocate it?
  5. Do I need anchors?
  6. Do I need to build a base?
  7. Do you have blueprints/blueprints and a builder?

Other tips to keep in mind are to talk to other tiny home owners, attend workshops, and even sign up for tiny home newsletters to learn more. Have you seen the construction plans and do you know what you would like to live in? Some sites have complete construction plans that include electrical and plumbing.

Communicating, chatting, and blogging with sites like these will open your eyes to many things you might not have thought of otherwise. For example, one of the newsletters opened my mind to seeing a bed slide down from the raised kitchen floor. The kitchen floor was about 3 steps up, on the left side I had the bed hidden under the floor and on the right side is where they placed the 3 steps to access the kitchen. How cool is this idea? It would never have crossed my mind, since lofts are what you usually find in a small house.

Instruments:

  • air compressor
  • Measuring tape
  • hammer
  • shocking driver
  • Nail gun
  • Electric drill
  • Circular and jig saws
  • Table
  • carpenter’s square
  • Level
  • wall framing
  • Windows (style, quantity and size)
  • Skylight (style, quantity and size)
  • Doors (style, quantity and size)
  • Hardware (bits, nuts, nails, staples, misc.)
  • roof (type)
  • Sidings (type)
  • Exterior trim work (style)
  • Gas lines if necessary
  • Electrical (outlets, lighting)
  • Heating
  • Plumbing (faucets, toilets, showers, sinks)
  • isolation
  • Floors (style, type)

By now, you will find yourself deeply committed and looking forward to the outcome of all your planning and hard work. Moving on to my next article where we will go over the steps to plan the interior of your dream tiny house. Now that we’re sure everything fits through the front door, it’s almost time to kick back with pride. Everyone involved in making the dream come true will experience the satisfaction of hard and smart work.

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Bass Fishing Tips and Tactics for Largemouth Bass and Smallmouth Bass

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Tips for Catching Trophy Largemouth and Smallmouth Bass

Over and over again over the years, I have heard many anglers and customers express their frustration in trying to catch smallmouth bass. Most anglers don’t realize that these fish have their own set of behaviors that distinguish them from largemouth bass. The main differences between a smallmouth bass and a largemouth bass are as follows:

If you fish smallmouth here in the Northeast, especially on the Susquehanna River in Maryland, you’ll find that smallmouth bass don’t stick as hard for cover. This is even more evident in some of our stagnant water tanks. Smallmouth is much more related to sudden or rapid depth change than what they cover. When fishing for largemouth, we are all taught to fish for brush piles and thick brush beds, but smallmouth bass are more likely to be caught on a rocky ledge that drops rapidly from about six to twelve feet.

When fishing the reservoirs here, like the Conowingo, or rivers like the Susquehanna, smallmouths are sometimes caught in shallow water, but are rarely more than 10 to 20 yards from deep water. The Rapala DT series has been taking good small talk in these areas.

Wherever we go we see most bass anglers panning the shoreline, and since this can work for bass most of the time, if it’s a big bass you’re after, turn around and cast out into the open sea on instead of hitting the shore.

Unlike largemouths, largemouths are often grouped together by size. I found that if we were catching smaller fish, in the eleven to fourteen inch range, we rarely caught a big one in the same area. On the other hand, when we did catch a smallmouth that was over four or five pounds, there were often several that size and even larger swimming alongside them. Large bass are solitary, usually found alone in the best structure, while larger bass often congregate.

There are several things that tell you that smallmouth bass are much better suited to strong currents than largemouth bass. On the one hand, their pointed noses and the sharp angle of their fins are indicators that they are better adapted to the current. They often hide behind a rock or stump and run off to feed. Largemouths can adapt somewhat to the current, but are much more comfortable in calm water.

Locating and then catching the big smallmouth is a real challenge. That’s why it’s so fun. Hopefully by reading through some of these methods you will have gained a better understanding of where these trophy fish are going and what they are looking for and of course hopefully this will give you the fish of a lifetime. Remember, get out early and late in the year and brave the elements, hit these prime areas with the baits we describe, and remember above all, go for a completely different fish! “These are NOT loudmouths!”

There are thousands of small ponds, lakes, and rivers that contain “Huge Bass” from Maine to Florida. Over the past 10 years of keeping records and having caught and released over 600 bass from 5 to 10lbs, from small waters on the East Coast, and one over 10lbs from Delaware, these are the tactics I have found that produce consistent trophies. every year.

Even in small bodies of water (less than 1000 acres), there will only be a small portion of the water that will contain the larger bass. The most important features to look for are areas where more than two or three different types of vegetation congregate in the same area. Now, not all of these areas will have big fish. The biggest fish in the lake will always be in the best coverage and location. This will be where the various grasses combine near a stream channel in or near the beds and flats, adjacent to deep water cover.

Generally, this deep water access will also contain other cover, which is not visible without the use and understanding of good electronics, and a good understanding of what you are looking at. Sometimes the features at the bottom will be subtle, but they will be the “hot spot” of the area. Small depressions, with rocks or boulders along the drop, if they have a current break, will be prime spots for Trophy Bass. When there is no real cover, such as rocks or trees, sometimes depth alone can provide adequate cover against light penetration and produce good results.

In small bodies of water, such as in Delaware and Maryland, largemouth bass are generally found in the same or very close to the same locations throughout the year. This does not guarantee a trophy in any way. It is rare to catch the biggest fish in the lake by conventional means. Many large bass of five to eight pounds are caught with artificials such as spinnerbaits, jigs, frogs, swimbaits, and buzzbaits each year, but as a rule, the true trophies, 9 pounds and over, are caught with specialized techniques and live bait. . Recently, several big bass have been hitting large “Saltwater” Rat-L-Traps in the size of 3/4 ounce and up in various colors, worked with a fast rod pump action, and swimming bait tactics. employed by the west coast. angles.

Sebile’s “Magic Swimmer” and Tru-Tungsten 4-inch swimbait have really produced big bass in the Northeast. I never thought these baits would work here until I met Bill Seimantel at the World Big Bass Championships at Table Rock Lake in Missouri in 1999, and he convinced me to try them here in the Northeast. Since then, swimbaits of all kinds have produced numerous trophy-class fish.

When fishing for true “trophies bass” the best bait to use is the main forage in the body of water where you are fishing. This should be researched ahead of time by contacting the Department of Fish and Game for the state you plan to fish in and checking with local tackle stores. You also need to know what is legal to use in each state you are fishing in.

Most of the lakes, ponds and rivers in the Delaware and Maryland area have golden shimmers and will produce really big bass. When these aren’t available, extra large glitters are the next best thing. If you insist on using only artificials, then a large frog, a large buzzbait, a 12″ worm, a 3/4 to 1 1/2 ounce Rat-L-Trap, or a “Castaic”, “Sebile”, or ” Matt Lures” Swim Bait are the best options.

You’ll need at least two to three dozen dark circles every time you go, and they need to be in a temperature controlled, chemically treated bait keeping system to ensure they’re alive. This is very important. When using live millroach or shoe shine on a deep frame, I like to hook them over the back and, for sliding, over the lips. When working cattails, swamp bulrush, and heavy pads, I hook them through the tail and let them swim to the heavy deck where the bass are. Use sharp, Daiichi or X-Point hooks from 3/0 to 5/0. I like to use balloons instead of bobbers, they work best if you blow them up to the size of a small orange. You can tie them directly on the line and use split shot if you prefer.

The best equipment is a high quality, 7-7 1/2 foot, E-glass or S-glass, heavy action rod such as G.Loomis or St.Croix. Recently, many shaft manufacturers are making composite and graphite shafts that are lighter, yet stronger, and produce the same characteristics as the older E or S Glass shafts. G. Loomis makes a good one, as does Kistler. I always use at least a seventeen pound test line, and most of the time twenty to thirty pound monofilament. In certain deep water or heavy cover situations I use the forty to fifty pound test “Stren Super Braid” or “Power-Pro line”.

I suggest using a good baitcasting rod, but a heavy action spinning rod will also work. Reels should be strong metal, with at least 3 ball bearings and strong brass gears or better, in a 5:1:1 or 5:3:1 gear ratio, or similar range. It is best for all the power and speed of these larger fish. The knots are very important. The best knot to use is the Palomar, it has a 100% knot strength. You should also learn some other special knots for braids and other super lines.

The best time to go is whenever you can. However, if you only have a few days and have a choice, solunar tables, weather conditions, and barometer should all be considered. They play an important role in the activity of fish. In early spring, anglers willing to brave the elements will catch the largest bass. These fish attack earlier in the year than most people imagine.

There are some great little waters for Trophy bass in Rhode Island, Vermont, Minnesota, Florida, and of course California, Arizona, and Texas. In the Northeast, though, you can’t go wrong spending your time in Delaware at Noxontown Lake in Middletown, Lums Pond in Bear, Killens in Dover, and Diamond in Milton. The Susquehanna River, Liberty Reservoir, and the Potomac River in Maryland are also home to huge fish that you can fish for both largemouth and smallmouth. These waters, fished with the techniques described in this article, will produce the “Trophy of your life”.

Northeast Bass Fishing for Trophy Bass

Digital Marketing

This season make your travel website the most attractive

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As far as we know, travel companies these days are using online websites and applications to realize the full potential of their services. From booking flights, trains, hotels to providing complete information about a destination, they do it all over the Internet. Most businesses plan year round for peak season tourism and a website can give your plans and potential a huge boost. With strong, responsive and interactive features, they can attract more tourists and increase overnight bookings. But, at every step, you need to make sure that your website is able to recognize the sudden rush of visitors and can handle the huge number of bookings. The following points will be of great help if you own a travel business and are looking to hit big revenue and profit milestones this year.

Reserve management must be lucid

Managing all the reservations, customer inquiries, payments and new booking requests requires a lot of effort and, without a doubt, managing all of these manually is almost impossible. That is why you have a web application as a travel booking marketplace. Whether you build it from scratch or use third-party plugins, make sure your web app integrates the core features of concurrent booking and patron management, fast and easy checkout, and fault-tolerance when handling inquiries.

useful cataloging

Each travel company maintains their own calendar with the names, package details, and location of the popular destinations they offer the tour to. So, when it comes to going online, make sure that the catalog provides complete details of the destinations and that it is easy for a tourist to find a particular destination.

Try incorporating the Smart Catalog feature that helps business owners display famous destinations, recommend activities and feature packages right on the home page.

Visibility in Social Networks

Being in the travel business, you simply cannot ignore the relevance of social media where you can target mass user customers. It’s a tremendously powerful marketing concept, and therefore you can skyrocket your revenue by attracting new customers and building loyalty from existing ones. The things that the social media visibility feature in your web app helps to achieve are:

  • Increase the number of customers overnight by attracting followers from social networks directly.
  • Publish actions on tour/package recommendations.
  • Direct link to the website
  • Visitors through referrals, message promotions and many more.
  • Custom content management

Well, in order to maintain and update your site to provide all the latest information or new packages/deals to tourists, you will need a feature that helps you as an administrator to make changes without any hassle. However, for that to happen, your web app needs to be powered by a robust and flexible CMS, blog section, email, SMS integration, or in-app notification.

With all these unlikely features, keep your online travel marketplace ready for the overwhelming number of visitors in peak season. So, whether you have a powerful web application for your travel agency and want to upgrade it or need a new site to bring it online, try to stick to these imperatives.

Relationship

Interesting Facts About Asian Sports

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Did you know…

Soccer is the national sport of Myanmar (formerly Burma). Khin Maung Lwin (Secretary General of Myanmar Olympic Committee) said, “As in most countries in the world, football is the most popular sport in Myanmar. When our national football team became champion in the 5th “Asian Games Bangkok 1966 and the 6th Asian Games Bangkok 1970, football became even more popular among our people. Apart from that, athletics, sepaktakraw and wushu are also popular in our country.”

Japan won five gold medals at the 2000 Sydney Olympics: one in track and field and four in judo.

Susanthika Jayasinghe became the second athlete in Sri Lanka – formerly Ceylon – to win an Olympic Games medal when she won the silver medal in the 200m at the 2000 Summer Olympics in Australia. The great runner Susanthika won gold in the 100 and 200 meters at the 2007 Asian Championships in Amman, Jordan. At the 2007 IAAF World Championships in Athletics, she won the bronze medal in the 200 m. Susanthika was born on December 17, 1975 in Atnawala, Sri Lanka.

Bangkok (Thailand) has hosted four Asian Games (1966, 1970, 1978, 1998).

Pakistan sent 32 athletes to the 1972 Summer Olympics in Munich (West Germany). Pakistani athletes competed in six sports (track and field, boxing, wrestling, weightlifting, field hockey, sailing).

Sawao Kato was one of the greatest gymnasts of the 20th century. In the 1960s and 1970s, Kato won several international medals in Europe, Asia, and Mexico. At the 1968 Olympics, she won three gold medals in the individual all-around, floor exercise, and team competition.

Kabbadi is practiced by millions of people in Bangladesh and India. Unfortunately, it is not an Olympic sport.

Brunei Darussalam – one of the richest countries in the world – won two bronze medals at the Hiroshima Games in 1994.

Volleyball (men’s and women’s) was presented for the first time at the 1964 Olympic Games in Tokyo (Japan). The host country won the women’s volleyball competition. The winners were: Yuriko Handa, Kinuko Tanida, Emiko Miyamoto, Ayano Shibuki, Massako Kondo, Yoko Fujimoto, Setsuko Sassaki, Yoko Shinozaki, Katsumi Matsumura, Sata Issobe, Yoshiko Matsumura, Masae Kasai.

The Kingdom of Bhutan – about 2 times the size of Massachusetts – has never won a medal in any sport at the Asian Games.

Jordan sent 7 athletes to the Barcelona Olympic Games in 1992. This Arab country participated in four sports: athletics (2), shooting (1), table tennis (1) and taekwondo (3).

Kuala Lumpur (Malaysia) hosted the 1975 Field Hockey Men’s World Championship. Final standings: 1.India, 2.Pakistan, 3.West Germany, 4.Malaysia, 5.Australia, 6.England, 7.New Zealand, 8.Spain, 9.Netherlands, 10.Poland, 11.Argentina, 12.Ghana.

The United Arab Emirates won 22 medals at the 2005 West Asian Games in Doha, Qatar.

Japan is the birthplace of judo. The first world judo championships took place in Tokyo (1956). Judo made its debut as an official sport during the 1964 Summer Olympics in Japan.

The most popular sports in Oman -an Arab country- are soccer, volleyball, athletics and handball.

The 1962 Asian Games were held in Jakarta, the capital of Indonesia. As the host, Indonesia won a total of 48 medals and 9 golds. For political reasons, Israel and Taiwan did not participate in the Games.

Ahmed Al Maktoum (United Arab Emirates) won a gold medal in shooting at the 2004 Summer Olympics in Athens, Greece. A sports journalist said: “On an extraordinary day in August during the Athens 2004 Olympic Games, Sheikh Ahmed Bin Hasher Al Maktoum of the United Arab Emirates claimed victory in the men’s doubles trap shooting event, equaling the Olympic record for 189 points previously set by Australia’s Russell Mark at the 1996 Atlanta Olympics.”

Mongolia sent two women archers to the 1972 Summer Olympics. They were Natjav Dariimaa and Doljin Demberel.

Tokyo hosted the FIVB Men’s World Championship in 2007. Final standings:

1. Brazil,

2.Poland,

3.Bulgaria,

4.Serbia and Montenegro,

5.Italy,

6. France,

7.Russia,

8.Japan,

9.Germany,

10.United States,

11.Canada,

12.Puerto Rico,

13.Argentina,

14.Czech Republic,

15. Cuba,

16.Tunisia,

17 Chinese,

18. Greece,

19. South Korea,

20.Venezuela,

21.Australia,

22.Egypt,

23. Iran,

24.Kazakhstan.

Japan has famous athletes: Ryoko Tani (judo), Takehiro Kashima (gymnastics), Kori Murofushi (track and field), Saori Yoshida (wrestling), Ayumi Tanimoto (martial arts), Mizuki Noguchi (marathon), Kosuke Kitajima (aquatics) , Ai Shibata (swimming), Hiroshi Yamamoto (archery).

Health Fitness

Should You Consume Caffeine To Lose Weight?

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People who are looking to lose weight are often eager to hear any tips to make weight loss easier. One way to help speed up weight loss is to find ways to speed up your metabolism so that more calories are burned in a day.

Research has shown that caffeine is effective in boosting metabolism so you burn more calories. According to the Mayo Clinic, caffeine stimulates many bodily functions, including heart rate, central nervous system function, and metabolism. Also, caffeine can decrease appetite in the short term. Therefore, adding caffeine can be an effective way to boost weight loss. However, there are a few things to consider:

You may not see any effect if you already consume caffeine. If caffeine is already part of your daily diet, it is likely that you will need very high doses of caffeine to boost your metabolism above the level at which it is already operating. However, those who do not regularly consume caffeine may see some benefit.

You have to be careful where the caffeine comes from. If you start getting your caffeine from sugary sodas, you’ll likely gain weight instead of losing it. However, if you get your caffeine from coffee, tea, and unsweetened sodas, you may see some results.

You should consider your other health problems. If you already suffer from an irregular heart rate or high blood pressure, your doctor may have warned you to stay away from caffeine. If this is the case, caffeine may not be safe for you. Be sure to talk to your doctor before adding caffeine.

What if I am sensitive to caffeine?

Many people stay away from caffeine because they find that too much caffeine causes insomnia or jitters. To these people, caffeine supplementation for weight loss may seem unreasonable. However, there is a form of caffeine that appears to be well tolerated by those who are normally sensitive to caffeine.

Green tea may be the answer

Green tea may well be the best way to get caffeine for weight loss. Although green tea contains caffeine, it is found in smaller amounts than many other beverages. Additionally, the caffeine in green tea appears to be better tolerated by caffeine-sensitive individuals than other caffeinated beverages. This is believed to be due to the antioxidants in green tea.

These antioxidants, in addition to making caffeine less of a problem, also offer a myriad of health benefits. The antioxidants in green tea have been shown to lower cholesterol and prevent heart disease and some forms of cancer. So even if you don’t lose weight by drinking green tea, it is a healthy habit to add to your diet.

But the best news is that in addition to being healthy and well-tolerated by those sensitive to caffeine, green tea may be the best way to get caffeine for weight loss. This is because studies have shown that green tea is more effective in promoting weight loss than other caffeinated beverages. The combination of caffeine and the antioxidants in green tea appears to be more effective in promoting weight loss than caffeine alone.

The Obesity Research Group reported on a major study on this topic. In this study, ninety overweight men and women were studied. First, the group was put on a low-calorie diet for four weeks. Subjects were divided into low caffeine consumers and high caffeine consumers. At the end of the four week diet period, the subjects were placed on a weight maintenance program.

During this weight maintenance period, subjects received either a green tea/caffeine supplement or a placebo. Within groups, both high caffeine consumers and low caffeine consumers received the green tea/caffeine supplement. The weight maintenance period lasted 3 months.

At the end of the study, the results were as follows:

o Caffeine users overall appeared to have higher levels of satiety and lower leptin levels, which helped speed up weight loss.

o During the weight loss period, caffeine consumers lost more weight than non-caffeine consumers.

o During the weight maintenance period, the low-caffeine consumers who received the green tea/caffeine supplement maintained more weight than the low-caffeine consumers who received the placebo. In fact, many of them continued to lose weight.

o During the weight maintenance period, high caffeine consumers who received the green tea/caffeine supplement did not report a significantly higher success rate in maintaining weight than high caffeine consumers who received the placebo.

While more research is needed to truly determine how green tea and caffeine can help you lose and maintain weight, it appears that consuming green tea and other forms of caffeine may help you lose weight. In particular, caffeine and green tea can be especially effective for those who don’t consume a lot of caffeine on a regular basis. And, since green tea is a form of caffeine that is well-tolerated by most caffeine-sensitive people, green tea may be the best way to use caffeine as a weight loss aid.

You have nothing to lose by adding green tea to your diet. It is healthy, refreshing and has no side effects. And even those who are sensitive to other forms of caffeine can usually drink green tea without experiencing unpleasant side effects. So see if green tea can help you in your weight loss efforts!

Legal Law

3 Things to Consider Before Choosing a Law Firm Marketing Provider

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The new world of Web 2.0 has made things look a bit like the Wild West in terms of law firm marketing. It’s all new, there are no guidelines, and frankly, it can be a bit scary at times. I understand. I was once also surprised by the sheer number of opportunities.

But, you have to take the time to understand your options.

In today’s world of more choice than ever before, your law firm will never have a constant stream of prospects calling if you’re not in marketing. And let’s be honest, marketing can be time consuming, has a steep learning curve, and usually requires a lot of expensive trial and error.

Fortunately, once you figure that out, business (and life) becomes a lot easier. And when you have the double whammy of attracting the right prospects and engaging over 80% of those who call your office, you now have a real business. [ed note: if you aren’t engaging over 80% of the prospects who call your office, you are wasting a whole lot of your time & most of the money you spend on your marketing.]

I can definitely understand the desire to outsource a substantial portion of your lead stream. Who wouldn’t want someone else to handle what for many of you is the most difficult part of your business: making the phone ring?

In response, companies have sprung up that claim they will make your phone ring by harnessing the power of the Internet. Although not all companies are the same. Here’s what to look for when hiring an outside legal marketing firm to help with your marketing:

1. Pay only for results.

Pay for results or (pay for performance) means you only pay if you get results. But, not all results are equal.

Beware of companies that promise to get your website to the top of Google or other search engines. Those are not necessarily the results you want or are interested in. Sure, they can get you to the top of Google for certain keywords, but are those the keywords your prospects are searching for? What about all the other searches? And what happens when people land on your website? Is your website ready to convert viewers into your customers? If your site is like most lawyer sites I’ve seen, no.

If you’re not prepared to invest the time and money into building a website that converts (we can cover that another day), you may want to look for a company that provides you with qualified leads.

2. No long-term contracts.

Look for a provider that does not require you to sign a long-term contract. If it’s pay for results or pay for performance, why demand a long-term contract? Either you are receiving the contacts or not.

3. Evaluation that benefits you and not the provider.

I heard a rumor that some pay-for-performance companies filter the inquiries and select the best cases for themselves or their friends. I understand this is more common in the personal injury field and I can’t confirm this, but be careful if you are 1 in 5 or 6 attorneys getting contacts in a specific area. Look for a company that will deliver ALL leads coming in for your specific area leaving no discretion over which leads you get and which you don’t.

If you use these guidelines before choosing a company to outsource your marketing to, you will have very little, if any, risk.

And, while you know I’m a big fan of outsourcing so you can be the lawyer you always wanted to be, don’t rely on outsourced marketing as your only source of leads. Make online pay-for-performance marketing part of your mix, but make sure you have your own internal systems to also become THE go-to attorney in your local community.

Lifestyle Fashion

Memory is stored outside the body

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Science News Magazine February 3, 2018, “People tend to think of memories as ephemeral and deeply personal possessions: fragments of emotions, words, colors and smells sewn into our unique neural tapestries as life goes on.” One of today’s most entrenched explanations places engrams (memories) directly inside synapses, connections where chemical and electrical messages move between nerve cells, or neurons. However, Tonegawa and her colleagues in 2015 in the Journal Science concluded that “memory was stored in something unrelated to the strength of synapses.” “The cellular machines that are required to retrieve memories are not necessarily the same machines that store memories.” Ryan, Tonegawa and Glanzman (lead scientists) think that…accumulated synapses are important for retrieving memories, but not what actually stores them… Levin and Tal Shomrat reported in 2013 in the Journal of Experimental Biology “The fact that That memory somehow survived the decapitation experiments suggests that signals outside the brain may somehow store memories, albeit temporarily.” “For now, the field has not been able to explain the memories in tangible terms.”

Assumption: There is a human spirit that each person inherits from their parents at birth that stores that person’s memory.

Looking at the full Science News article cited above and the research behind the article, it follows that the brain is the mechanism for retrieving memories into consciousness, but not for storing them, and that memory is not only not stored in the brain, but perhaps not stored in the body. So where is the memory stored? This is the question I address in this article.

Look around the room you are sitting in, and then look away. Can you remember what you saw? Do you think it’s likely that the brief glimpse you just took caused the brain to physically change so quickly that any part of your body was immediately altered to store that glimpse and all the flashes and senses you’ve experienced in your life? Do you believe in life after death? If so, wouldn’t he think that he would retain his memory when the body passed away? While science doesn’t normally address spiritual questions, I believe that finding the location of memory will help us understand the nature of the human spirit and more than that.

Theory: To discuss the human spirit, one must look beyond science for the theory and then try to use scientific methods to see if the theory might be true. I don’t think math helps us find a proof. I draw my theory from Christian Bible revelations and personal experience because it is only through revelation and personal experience that spirit can be cognitively understood and felt.

Personal experience: While spirit cannot currently be scientifically proven, it can be felt through emotional energy. If we think about what can be detected in the human spirit, the most evident is love. Love cannot be detected directly with the senses, but everyone knows that it exists. This is also true for hate, anger, envy, and other emotions. Think about how your energy level increases when you experience any of these emotions. The increase in energy we experience is the result of chemicals in the brain reacting as a result of information received by the spirit’s brain. The concept is like cloud computing where information is stored outside of the computer. Under this concept, the window to the spirit is emotion. The theory is that all memory is stored in the spirit and we can detect this through emotion, a direct link between the spirit and cognition.

We know of the Human Spirit through Revelation: I propose that each one of us is the result of the combination of the physical and spiritual “DNA” of our parents. If we believe in God, we are told that men and women are created in the image of God. (We have a spirit and a physical form like Jesus). However, not only do we look like Him, but God has created us so that we can also reproduce. The man’s sperm fertilizes the woman’s egg and another human being is formed. That human being is “engendered” by two humans and has his own physical body and, also according to my theory, a human spirit of his mother and father. I propose that the human spirits of the mother and father unite to form the human spirit of their baby. I propose that each one of us is the result of the combination of the physical and spiritual “DNA” of our parents. This human spirit feeds his conscience and has the free will to seek God or walk away.

I further propose that the human spirit is the spiritual egg of a spiritual person. From a human spiritual perspective, we are all women. If a person seeks God, God impregnates his human spirit with the Holy Spirit to form a spiritual person, just as the father’s sperm impregnates the mother’s ovum to form a physical person. According to this theory, the two spirits (God’s and the individual’s) develop into a spirit embryo and are finally born as a spirit person, a child of God at the time of a person’s physical death. If you think about the story of the Virgin Mary, we see this described, in part, in the birth of Jesus.

Luke 1:35 (ESV)

35 And the angel said to him: The Holy Spirit will come upon you, and the power of the Most High will overshadow you; therefore, the child that is to be born will be holy; he will be called the Son of God.

Jesus only had half a human spirit because Mary was a virgin. She had to be a virgin under this theory. Human spirits only result from the union of human parents. Jesus, therefore, had half the human spirit of Mary and the full Spirit of God within her miraculously conceived human body. He was tempted and felt pain showing the half of Mary, but he overcame his human desires by the Holy Spirit of God. He had both a physical and a Holy Spiritual body while he was alive on earth. The Apostles saw his spiritual body during his transfiguration. When he was crucified, his physical body passed away and his spiritual body remained. He is the first Son of God.

Under this theory, the spiritual person is born after the physical death of the physical person. We are literally born again in the spirit as children of God. With all the memories we gathered while we were physically alive. This would be you with all your memories, skills and abilities still in a recognizable spirit body. As Paul says in Romans 8 Verse 23, now we only have the firstfruits of the Spirit and we are waiting for our full adoption/birth as children of God. These firsts include all our memory. This makes us spiritual embryos throughout our physical life and land in the womb of God. The human spirit has the choice to love God or walk away. If the choice is to love God, then the Holy Spirit comes upon us as he did Mary and creates a spiritual embryo uniting our human spirit and the Holy Spirit. In this way, God creates a truly loving spiritual family understood as “children of God” who truly love him. And, Jesus is the scoop, so we will be like him. This is what Paul has to say:

1 Corinthians 15:42-46 (NIV)

42 So also is the resurrection of the dead. It is sown a perishable body, it is raised an imperishable body;

43 It is sown in dishonor, it is raised in glory; he is down in weakness, he is up in power;

44 natural body is born, spiritual body is raised. If there is a natural body, there is also a spiritual body.

45 Thus it is also written: “The first MAN, Adam, BECAME A LIVING SOUL.” (Human spirit) The last Adam (Jesus Christ) became a life-giving spirit. (Holy Spirit)

46 However, the spiritual is not first, but the natural; then the spiritual.

Romans 8:14-17 (ESV)

14 For as many as are led by the Spirit of God, these are the sons of God.

15 For you have not received the spirit of bondage to make you fear again, but you have received the spirit of adoption as children by which we cry: Abba, Father!

16 The Spirit himself bears witness with our spirit that we are children of God,

17 And if children, then heirs, heirs of God and joint heirs with Christ, if indeed we suffer with him so that we may also be glorified with him.

We will be born again as children of God.

Our spirit in the above quote is our human spirit that contains the seat of our memory throughout our lives before and after our death. Memories are retrieved by the brain.

Pets

How many people in California have a CPR certification?

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To the best of our knowledge, Cal Safety, the American Heart Association, and others have only about 2% of adults certified in CPR in California. More than 13% of people in California smoke cigarettes. What is wrong with this picture? Something as serious as saving a life should be taken more seriously, don’t you think?

Over a billion people smoke cigarettes and perhaps only 1/5,000 percent of people are CPR certified worldwide. We teach our students about things that happened thousands of years ago, but we don’t require anything upon graduation in life-saving skills that 99.9% of them would use at some point in their lives. Let’s start this right here in California and CPR Certify all children before the age of 14 and set an example for the rest of America and maybe even the world!

Help teach CPR and First Aid to our children in California by supporting these types of programs. When it’s time to take a CPR and first aid class, be sure to select a program that updates its material to keep up with all the changes in basic emergency care. CPR and First Aid classes are best taught by experienced Emergency Medical Professionals who have been trained in and have responded to emergency situations.

Make sure the CPR and First Aid programs you select meet the requirements and adhere to all of these respected agencies: Complies with OSHA requirements, California State Emergency Services, American Medical Association Authoritative Journal. Maybe the life you save will be someone you love!

Real Estate

Lake Thunderbird Cherokee Village Arkansas – Boating at its finest in Cherokee Village!

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Lake Thunderbird is definitely one of the best outdoor attractions in the northern Arkansas Ozarks.

Come enjoy all the beauty of the Ozarks at wonderful Thunderbird Lake in Cherokee Village, Arkansas. Beautiful lakefront homes surround this lake located right in the heart of town. Cherokee Village is a water lover’s dream with its seven lakes and access to the Southfork and Spring rivers. Spend a day on the water with your family and friends and you will be hooked. It is a wonderful area to enjoy the water. Many people take night cruises to enjoy the pleasures of the night on the water.

With over 7 miles of shoreline, this lake is excellent for boating, water skiing, tubing, fishing, swimming and canoeing. It is the largest and most popular lake in the town.

Thunderbird Marina is conveniently located on Iroquois Drive, and is a full-service marina with boat rentals, bait and tackle fishing, ice and water ski and tube rentals. His phone number is 870-257-3240. Bob McCullough is the marina manager and is a wealth of information on everything you need to know about all the lakes.

Thunderbird is stocked with catfish, bass, crappie, and other fish known to areas of northern Arkansas for those who want to try their luck.

Sequoyah Lake is also connected to Thunderbird by a navigable channel that connects and allows boat access between Thunderbird Lake and Sequoyah Lake. The canal also provides boat access to the Gitche Gummee swimming beach at Sequoyah Lake.

All the lakes in the village are private and available to the owners and their guests. If you are staying in the village it is easy to get a guest pass to use the lake.

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