What Makes Real Estate Agent Postcards So Powerful?

One word: “unsolicited.” Those FSBO newspaper and online prospects are being bombarded by agents every day, these prospects are buying the lowest rate and those agents are cutting their commissions below what is acceptable. When you generate your own mailing leads, they are exclusive, which means other agents are out of the loop and you will have a bargaining position. Sign exclusive listing agreements because you are well known, appreciated and trusted. NOT because their rate is the lowest in town.

Those who use postcards to maintain high visibility with their prospects, from helpful internal reports, animal, holiday and seasonal postcards, personalized real estate marketing postcards can leave positive and lasting impressions on you and your brokerage at very affordable prices that will produce great return of investment.

Why are real estate postcards so effective?

1. They’re Affordable – Using real estate postcards to repeat contact with prospects is key to branding your identity and earning your prospects’ trust. You want buyers and sellers to always think of you first when they are ready to make a real estate deal. A series of real estate marketing postcards will do exactly that for you at a very affordable price compared to other mediums.

2. It’s simple! – It takes little time to reach thousands of potential customers through real estate postcard marketing thanks to multiple vendors offering turnkey real estate postcard marketing solutions.

Use Newly Listed Postcards and Newly Sold Postcards to advertise your latest sale or listing! Actions speak louder than words! Even if your list never sells because of your postcards, you’ll be amazed at how many leads you can generate with this technique!

You should send your postcards once a month and remember that your postcards should be interesting enough that your prospects are eager to receive them.

Fortunately, you don’t have to spend time and energy designing and printing your own postcards. There are several companies that produce stunning Real Estate Postcards; ready to address and mail. There are even vendors that will print, design, list, address and mail them! One company is postalrealtor.com, their postcards are almost lethal.

Even if you’re a do-it-yourself type and like the idea of ​​having software like Photoshop/Adobe to design your own, you can’t go wrong with ready-made ones. The trick is to keep your name in front of your farm area consistently enough that they start to remember and trust your name! You should take every opportunity to promote yourself. With real estate postcard marketing, you can do just that.

Think of your real estate marketing postcards like an oversized business card. The key is to include information that makes it easy for someone to contact you, such as website, email, mobile phone, office, etc.

Don’t forget your “call to action”, one of the most important factors in real estate postcard marketing is getting your prospects to respond immediately to your offer. Some examples are: “Call today for more information” or “See us online” are two of the most common desired actions. Again, this may sound too simple to point out, but believe me: I’ve seen postcards without a call to action.

Start sending your Realtor postcards once a month!

Get ready for some new tracks. You will get buyers and sellers interested! Can you see how this can increase your listings and sales? Don’t forget that consistency is the key! Once a month you need to mail your prospects, think how many times her wife needs to ask you to throw out our trash or how many times she asks her husband. Like any other type of advertising/marketing, it is not a 1 shot, 1 kill deal. The more frequent your postcards, the better your results.