1. Define the goals of your social media strategy

Why do you want to invest your time and money? What is your goal and what do you want to achieve? Generate SMART goals and make sure all your activities are connected to a minimum of three goals; specific, measurable, achievable, realistic, or time-bound.

two. Plan your resource needs

How much time will you or a staff member spend building your social media presence? If someone else will be involved in this process, will they need coordination? Please describe your standard responses to feedback which can be negative, positive or general. Find out which tools will be right for you to effectively monitor your online social presence.

3. Understanding social media cultures

Check out what competitors and other companies are doing on these networks and learn from them. Get involved in social networks and try to understand the etiquette and rules of interaction. Read articles and blogs related to your industry and improve your level of knowledge.

Four. Design an evaluation plan

Define your criteria for success and your measurement process for each. Set up your tools to measure them, such as customer feedback, web analytics, or call centers.

5. Understand customer needs not related to the purchase.

You need to understand what can engage people in a conversation. You may have online visitors who don’t want to buy, what can you offer them? Determine which topics drive the most conversations. Find out what knowledge you have that may be valuable to the community.

6. Design an integrated communication plan

List the ways each channel will promote conversation and sales messages. Take social media tips into account and write how this will work with other promotional tools.

7. Create relevant content

Write relevant content that is of value to your online community. Embed this content on your business website so your regular customers can benefit from it. Integrating content creation with SEO ensures that the content contributes to increasing the visibility of the site.

8. Recognize your key contributors and brand ambassadors

Examine your social networks to identify key contributors. Engage with them and motivate them to become brand ambassadors. Use these people to spread your messages by giving them tools to share your content on their social networks. Use personalized communication to interact with them.

9. Monitor, Evaluate, React, Adapt, Evolve

Social networks are continually evolving and the norms followed by communities keep changing with changing patterns in people’s requirements and desires. You have to stay with the mood. If your target audience switches to other social networking sites, switch with them. If they need more or less interaction, adjust accordingly. You also need to regularly assess your performance against your goals and objectives for yourself. Use various sources to acquire information and identify ways to improve engagement. It is extremely important to keep checking your brand reputation and respond when there is a discussion where you can influence or perhaps add value. The most important thing is to never stop listening!