Social Media Marketing is becoming a way of life for many entrepreneurs who can hardly keep up with all the new resources. So, in an effort to help you stay up to date, here’s a new feature: the “Social Media Shiny Item of the Month.”

Social Media Meet Screenshot Video

Screen capture software allows you to take a photo or video of what’s on your computer screen. Sceenr.com from The Articulate Network bills itself as “Instant Screencasts for Twitter.” That and much more.

Over the years, we have used and recommended various screen capture software. Camtasia is one of our most used resources. It’s expensive at $299. CamStudio is an open source download that takes screenshots. Screenr combines the power of screen capture with a one-click feature to tweet your videos to Twitter. Turn it on, hit record, show something on your screen and talk about it, write a few words about your video, hit “Tweet it!” and you are in business. Screenr works on PC and Mac. Videos play everywhere on the web, including iPhones. There is a one click feature that also sends the video to YouTube. And best of all, it’s free!

What this means for the consumer

Screenr.com puts quality screen capture video within the reach of any budget. Did we mention it’s free? Its most brilliant move is to combine it with Twitter into a one-click tweet. Copy and paste for Facebook updates or use the “Selective Tweets” app. You can send friends and family quick videos of your life and adventures. We are using it to show friends and family some photos from our recent wedding. You can use it to show mom how to tweet. Show dad how to use his mp3 player. Kids with parents who travel or are in the military can use it to share photos and experiences.

What this means for a small business owner

Screenr increases the marketing power of Twitter for a small business owner. How about a quick video of what your personal care offers for a salon?

• A review of your eclectic menu for a restaurant?
• A quick tutorial on how to do something that will drive a potential customer to your store for the rest of the story.
• Preview of an upcoming sale.
• A “Consumer Guide to…” video (with your website highlighted as a resource)

We recommend you get your Screenr.com account today and give it a try.