Real Estate

Is Your Real Estate Investing Comfort Zone Threatened?

Have you ever imagined yourself making a multi-million dollar deal, going to close, and cashing a check with six zeros?

It is the latest dream of real estate investors. But why should it be a dream when it can easily become a reality?

Every day there are real estate investors bidding on high-end homes just as there are real estate investors bidding on mid-priced and lower-end homes. There are far fewer chasing the big game.

Why?

1) High-priced homes naturally instill fear in real estate investors, as they feel that if they make a mistake, they will be sued by hundreds of thousands.

2) Real estate investors perceive that they need perfect credit, high net worth and millions of dollars already to buy million dollar homes, so they exclude themselves as buyers and do not seek high-end deals.

3) Most real estate investors feel they don’t deserve to buy a million dollar home or talk to the people who own it. They have an image of themselves that equates to lower priced homes and the people who own them, so those are the homes they are looking for.

All of these reasons are fear in one way or another, and none of them are real.

The beings who own luxury homes are people, and they get divorced, lose their jobs, go bankrupt, make stupid mistakes, have financial mismanagement, and do all the things that result in financial trouble and require a quick sale.

The high-priced properties they own are real estate, as is the two-bedroom, one-bath home in the mid-price range neighborhood. It can be under contract, opted out or creatively financed like any other home in any other price range.

But real estate investors avoid them, and by doing so, they prevent their most sincere dreams from coming true.

The key point that all entrepreneurs and real estate investors must understand is that luxury home owners who are experiencing problems need the solutions that well-trained investors can provide.

And as with all real estate transactions, when done correctly, everyone wins. The seller sells the house and some cash to move in, the bank pays off his loans, the new buyer gets a home he loves, and the investor makes a profit.

A six (or seven) figure profit!

Going after luxury homes is a choice. Real estate investors can lure them into these million dollar deals by creating marketing systems that target only high-end homes, leaving the lower price ranges alone. By making upscale homeowners the only people you contact with your marketing, upscale homeowners are the only ones calling in response.

And when real estate investors have a constant stream of motivated sellers with high-end homes calling them every day, their desks begin to fill with million-dollar deals.

Like a hunter chasing a big game, the real estate investor who sets his marketing gaze on high-end deals and persists, the time comes when his real estate investing dreams come true.