Today, people start their day by reviewing and searching for content online. People connect through search engines more than using their browser. 93% of online experiences these days start with a search engine. The search engine matches the person’s search word with the most relevant web page. 75% of that 93% of people don’t even get past the first page. Research has shown that there are 6,586,013,574 searches per day.

Search engine optimization is done to rank your website high in the search engine results pages (SERPs).

Some of the best SEO practices are:
1. Make sure your website is user friendly and SEO friendly.
2. Create unique and engaging content.
3. Use your main keyword in various tags on your website.
4. Share your content on different social media platforms.
5. Implement tools like Google Search Engine, Google Analytics, etc. to help you crawl your website.

Why should we do SEO for our website?
Once you create your website, you need to drive traffic to your website. You can do this through social media, email marketing, SEO services, etc. Through social media and email, you can target a smaller number of audience than with SEO services.

Your website may be attractive, but until and unless it is SEO friendly, it will not show up in search engines. Having an online business and not receiving visitors is an inconvenience in itself. Letting traffic, leads, and sales slip through your fingers is not good for your business.

Research has shown that local searches lead 50% of mobile visitors to visit stores in one day, and 18% of local searches lead to a sale in one day. By doing SEO on your website you will increase your website visitors which in fact will increase your sales. SEO services are one of the best services that digital marketing has provided to local businesses and entrepreneurs.

So, I have come to the conclusion that these days just having your business online is not going to get you any sales. You need to make your website aware of your audience through social media, emails and SEO services to increase your site visitors which will indirectly lead to sales. You should also do advanced SEO to get your site to rank higher and maintain that ranking while competing with other websites. A good SEO score will make your site rank first, while a penalty will lower your SEO score, which will affect your site’s ranking.