Sometimes it helps to remember the cliche. What cannot be controlled cannot be measured. Assuming your brand has adapted to be digital savvy and connected with important users for your bottom line. Online marketing strategies have been carefully designed and intelligently implemented. But what about tracking these efforts?

Measuring performance and comparing results against an established performance line is key to identifying areas of success and weaknesses in your online marketing programs. Although there are several metrics that need to be measured, here are the top ten for your dashboard that you can’t miss! We’ve divided them into three specific categories: traffic generation, conversion, and revenue metrics.

Traffic metrics

1. General site traffic: The Google Analytics dashboard is a treasure trove of metrics! Use it to measure your overall site traffic, which not only includes overall page views or number of website visits, but also the number of unique website visitors per week and per month.

2. Traffic sources: This is a great metric to evaluate if a certain set of keywords or channels works for you or not and if your traffic distribution is ‘healthy’; relying on a single source for the majority of your traffic can cause problems if that source changes or ceases to exist. Access channel and source / medium reports in Google Analytics for detailed traffic information such as traffic source, referral traffic, and promotional activity traffic. Additionally, you can also incorporate metrics to understand your mobile audience.

3. Email subscribers: Free tools like Feedio provide metrics like email subscriptions per post and subscriber tracking. These metrics will help you understand what topics and content resonate well with your audience.

4. Social sharing counts: Social sharing metrics help you track the number of times each post is shared on each social media site. You can use tools like Social Metrics to track the shareability of each post; Per-post level tracking helps you understand what content your social audience likes and dislikes, and you can implement improvements accordingly.

5. Click-through rate: CTR is a metric that measures how many people actually clicked on your pay-per-click (PPC) ads each time your ad is viewed and an impression is created. A higher CTR means a better Quality Score, which translates to lower Google AdWords PPC costs.

Metric conversion

6. Conversion rate: Also known as call-to-action rates, CVRs measure the number of website visitors who convert to valuable leads. Understanding your CVRs can help you evaluate which aspects of your digital marketing campaigns have performed best, so that you can set benchmarks for your next set of campaigns. Use tools like Bit.ly and Kissmetrics to measure your CVRs or CTAs and work to optimize your campaigns.

7. Bounce rate: Another metric that helps you assess your content’s resonance capabilities with your audience, bounce rate measures site visitors who leave your site immediately upon arrival if they find your content irrelevant. Bounce rate helps you improve the quality or impact of your content.

8. Returning visitors: It is important to measure the rate of return of your site traffic to get an idea of ​​the ideal goals for converting leads. The higher the return rate of your visitors, the more interested they will be in your brand’s activities online. Use this metric to target returning visitors with offers that are hard to resist.

Income metrics

9. Return on investment: The ROI metric measures website traffic that becomes revenue generators for your business. This metric helps you identify areas of your digital marketing campaigns that are working well to drive your revenue and results and areas of opportunity.

10. Cost of customer acquisition: Better known as Cost to Acquire a Customer (CAC), this metric is measured by dividing the total cost of online marketing efforts for a particular period by the number of new buyers for that period. This can be further divided by source to evaluate the best conversion sources.

These 10 key metrics are a must-have for your digital marketing dashboard as they help you get incredible insight into what works for you, what aspects of your campaign can be improved, and what features you need to remove. Measuring your campaigns from the traffic generation stage to the revenue generation stage is a wise step in establishing overall control of your digital marketing efforts.

With the massive success of the online marketing industry, there are always companies that will arouse new curiosity and fear when a person is looking for the right opportunity to invest. One of these many companies includes a company by the name of Fortune Hi-Tech Marketing, a company that many people have heard may be a scam. But is Fortune Hi-Tech Marketing really a scam? Here’s my business review of FTHM scams:

Company:

Fortune Hi-Tech Marketing is a multi-level marketing company founded by Paul Orberson. After years of success and enjoying a few years of retirement, Orberson decided to return to the corporate world and create his own network marketing company to give people the opportunity to achieve the same level of financial success that they already had.

Products:

The FTHM product line includes weight management, health and beauty, Internet services, satellite television, long distance phone services, and cordless phones and phone plans.

Business and compensation:

It costs $ 299 to sign up and get started with the Fortune Hi-Tech Marketing company. As with any other network marketing company, a person must recruit new people for the company and their personal downline to make money and be successful. Members receive a commission of 2-20% on the volume that comes through their downline or team. The downside to the FTHM compensation plan is that they use what’s called a “tiered breakout compensation plan,” which means that once a team member in your downline reaches a particular level, they “walk away” from your sponsor and become your direct competition.

FTHM scam conclusion:

While Fortune Hi-Tech Marketing does not appear to be a scam, it has a business structure that will be difficult for most people to achieve significant long-term success. But if you don’t mind spending most of your time recruiting new members and would enjoy the challenge of literally creating your own direct competition, then maybe this business is for you. Based on my observations, the amount of work involved and the hiring that is required in this particular business to generate a significant income is far beyond what many other opportunities require, so for many people it would be wise to continue their research for achieve a more automated and duplicable process. Online business system with extensive professional training that will provide the roadmap to achieve tangible and permanent success and financial freedom.

Sometimes it is difficult to come up with new content ideas. You know that Google and the other search engines reward new and submitted content on a consistent basis. This can be a difficult situation when the old noggin is not generating ideas for new content.

Fortunately, you’re probably sitting in a gold mine of new traffic right now … your old blog posts.

You can simply repurpose your current posts to make them fresh, giving you new traffic bait without a lot of time or trouble. A big benefit here is speed. It doesn’t take as long to rework your old blog posts as it does to create new ones.

The following 5 practices are methods that successful bloggers use to create more traffic, without creating entirely new content.

1. Link to other posts and pages on your blog

Google spiders love internal links. This is when you link from one page or post of content on your site to another. This simple trick can keep readers on your site longer, alert your readers to relevant content, and also increase the average amount of time each visitor spends on your blog. All of those things are great for SEO, which means more free organic traffic.

2. Rework your titles

You may read an old blog post and think that it is pretty fabulous. It may not need any changes. You can have keywords and related words and phrases, your captions move the reader down the page, and you have a strong call to action. Why not just change the title? This is only recommended for posts that you think may underperform. No need to change something if it is not broken.

3. Share your popular blog posts on social media

It doesn’t matter how old they are. Your most popular blog posts are popular for a reason. Every month, take them back to the trenches of social media, where they can go fight for you.

4. Make short posts longer

Did you know that posts of 1500 words or more generate more traffic than shorter posts? This is free generic traffic that you don’t have to pay for. Reinforce the length of your current shorter posts, making them rich in value as you go.

5. Improve the readability of your posts

Nobody likes to read a large block of text. Divide your content. Add subtitles. Use underlining, italics, bulleted lists, images, and videos to make an old, outdated blog post fresh and enjoyable.

When your audience reads your blog content, you want them to click thinking, “Wow, that was amazing!” – after sharing it with your friends, of course.

There are tried and true ways to create amazing content for your blog that you need to consider if you want your blog to be truly successful.

Know your audience

Remember, just because you know who your audience is today doesn’t mean that your audience hasn’t evolved in a couple of years. Keep your ears to the ground, studying your audience as you grow to stay ahead of trends.

Stay up-to-date on industry trends

The more you know about your industry, the more you will have to share with your audience. Being aware of what is happening will make you the go-to person for the right information about the niche you are involved in. Not only that, reading and studying your industry will also make you better at doing what you do and it will show in the effect your content has on your audience.

URL structure and tags are important

Some bloggers underestimate the power of the correct URL structure and tags they use in their blog posts. These factors are still important. The best URL consists of a unique keyword-rich title. The best tags consist of keywords found within the content. Don’t forget your image tags. Make it count.

Know your numbers

Do you know what kind of blog posts get the most traction on your blog? If not, you should know. Once you figure out which types of blog posts are getting the most shares, views, engagement, and conversions, you can create more of those that work and make the most of the ones that are working by promoting them more strongly.

Link internally

A great way to make more impact and increase the wow factor in your blog posts is to practice good linking practices by internally linking to other blog posts that relate to the current blog post your audience is reading.

Understand how keywords work

There are many types of keywords, from short tail to long tail and everything in between. The more you can understand how keywords work and which keywords are important within your niche, the better you can use them to your advantage.

Use many forms of content

Don’t skimp on using different forms of content such as videos, images, podcasts, text, and more. Your blog will be much more dynamic and interesting with all kinds of content used. For example, some “how-to” blogs may be better presented via video rather than a text-only post.

Engage your readers

Don’t skip your call to action and reader engagement ideas like asking them to buy, click, read, comment, or other actions you want them to take. By talking to them like they are real people, you will get a lot more conversions than if you leave it to chance.

To complete a comprehensive competitive analysis, you must understand the competitive landscape. You must know who your competitors are. Prepare an overview of your competitors, their strengths and weaknesses. Place each competitor’s product in front of their products. Understand the needs and preferences of the customer you are competing for.

When considering your competitors, determine what are the similarities and differences between their products and yours. You should also consider how their prices compare to yours and how well you are doing. You must have a specific plan to compete. For example, you can offer better quality services, lower prices, more support, or easier access to services. It should address the following basic issues:

o Define your target market.

o Determine the size of the target market.

o Drill down into your specific segment within the target market.

o Define the size and revenue opportunity your segment represents.

o Determine how fast the overall market and your specific segment are growing.

o Learn which factors are most important to your customers, such as price, technology, ease of use, or new uses.

o You must know the most important characteristics of your industry. Is it driven by high or low volume? Is it capital or labor intensive? Is it seasonal?

o Identify and profile your target customers by their consumption budgets and by how they make decisions to buy a product.

o Identify your direct and indirect competitors and understand their impact on you.

o Identify the characteristics that differentiate your product from the competition.

To address the core issues, you need to know where to find competitive and industry information. Information is available from the Federal Department of Commerce online or at the library. You can review Edgar Online and business websites for the required financial documents. Look for an industry trade association and industry publications. Go to Hoovers Online or Bacon’s to search for trade publications in your industry. You can also check online at http://www.usdata.com or the North American industry rankings at http://www.naics.com.

Once all the basic issues have been addressed and your competitive research completed, you should be able to describe all of your competitors and their strengths and weaknesses. You should be able to clearly articulate what is different about your product and why customers will choose your product over the competition. You should also be able to describe your target market and target customer and what will motivate them to buy your product. Lastly, you need to be able to explain how you will gain and maintain a sustainable competitive advantage.

Copyright 2006. All rights reserved. Indigo Business Solutions is a registered trade name.

Facebook has more than 350 million users, Twitter has 32.1 million, and MySpace attracts more than 115 million to its site each month. The number of people using social media makes trademark infringement and brand confusion as easy as creating a username and password.

In Dallas alone, where we are located, more than 700,000 businesses in the area have a Facebook page, which are customizable mini-sites aimed at organizations, products or public figures. By reaching their target demographics, these companies allow users, or “fans” of the page, to post comments, view news and information, and basically have a voice about that company. With tools like these open to the public, how can companies protect their brands and trademarks in a world run by social media?

There are some proactive ways to beat counterfeiters and imposters. On the one hand, it can be beneficial for some third-party employees or contractors to regularly check social media sites for unauthorized use of your brand, bad press, trademark infringement, and the sale of counterfeit products. Of course, the best defense is a good offense, so join the online community and create your own positive buzz. It is a relatively inexpensive way to advertise and reach consumers, who are not always reached with traditional methods.

Also be sure to register your business or brand on key social media sites. This can be a simple process and probably the easiest way to ensure your company’s reputation on social media sites. When registering you name or brand, no one else can. The problem is when someone else has already secured your name. If that happens, there are several steps you can take to ensure that your social media presence is yours.

For one thing, be sure to take advantage of “terms of use policies” to protect your rights. Facebook, LinkedIn, and Twitter have procedures to help rights owners handle infringements. It’s important to take full advantage of these security measures to protect your brand. Many sites require an official company representative to control the page or username, but others, such as Twitter, do not. Typical guidelines include rules against spoofing others that mislead, mislead, or mislead the general public, or has the intention of doing so.

Other options may include calling your in-house or litigation attorney, but before taking any kind of action, first analyze the seriousness of the crime. Taking a tough stance against a fairly harmless offender can backfire and cause negative pressure (or, in some cases, benefit the offending party). Sometimes it is more effective to send a letter explaining the situation and asking the party at fault to fix the problem.

There are regulations and organizations to remedy the infringement when the lyrics and niceties don’t work. The Digital Millennium Copyright Act (DMCA) can be helpful in copyright infringement cases because many social media websites have guidelines that reflect the requirements of the DMCA. The Word of Mouth Marketing Association (WOMMA) is an official trade association representing the interests of the social media industry, with a code of ethics that requires members to adhere to certain guidelines, such as identity disclosure, genuine honesty in communication and media compliance. -specific rules.

Social media and social media law has not only opened up new avenues for brand marketing and communications, it has also added entirely new ways to violate those efforts. Making sure your brand and business are protected in cyberspace is not only important; it is an integral part of 21st century communications.

The expression “Content is king” is an absolute truth. It seems like there’s a shiny new object every week to drift off, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I will give you 5 of the top reasons why you need to do content marketing as a great component of your advertising and marketing method.

Reason n. Content Marketing # 1: Establish Trust and Build Reputation

There are dozens of effective methods of content advertising. Blogs, podcasts, videos, or interviews are powerful ways to demonstrate your expertise in your market and help your prospects at the same time. Content marketing will not only show your trustworthiness as an expert, but it will certainly help you create a report with your target market, which is crucial for brand awareness.

Identify the most common pitfalls or pain points your target market faces and also develop material to help them find options. And don’t make your content a great sales pitch! The goal of content marketing is to develop goodwill by offering solutions that will also develop your brand. Ultimately this will lead to even more organic sales without being a constant release festival.

Reason n. Content Marketing # 2: Build Brand Awareness

If you routinely refrain from doing content marketing, then the opportunities are undetectable. You may even have the most effective services or products in deep space, but unless people learn about you, you don’t exist either. Web content advertising can help you transform that. When people come to your content to get the answer or find solutions, you increase brand recognition organically. Use your content to demonstrate your competition, as we said above, and also to increase web traffic to your website.

Reason n. Content Marketing # 3: More Leads = Additional Customers

Having a steady increase in leads and customers is vital, right? And also advertising and content marketing allow you to reach an unlimited flow of customers who otherwise would not have understood about you. When you offer relevant, fast and useful material, you attract potential customers like a magnet. Simpler simpler.

Plus, the quality material keeps customers coming back for more. People are more likely to return to a resource that has helped them in the past. Once they start to depend on you to provide professionally appropriate web content in your field, your customers will automatically go to your content whenever they have a request related to your market.

Reason n. Content Marketing # 4: Online Search Engine Rankings

Its material allows you to integrate search phrases that will certainly help you to rank better on the Google search results page. The more you post relevant web content, the greater your authority, and that means more traffic to your website. A small portion of people strive beyond the initial web page of the search results page, so the higher and longer you rank, the better your results will be.

Also, if you upload high-quality material, other organizations will want to connect to your site, further expanding your target market. And also, these “backlinks” are great for your site SEO. Do you intend to rate better? Backlinks are an important part of getting there.

Reason n. Content Marketing # 5: Engage Your Target Customer

Yes, the role of content marketing and marketing in general is to attract leads, however you don’t want unqualified leads or tire kickers who never employ you. Rather, you want to attract your target customer, your perfect customer, so that you don’t waste time or power on the wrong people. So exactly how do advertising and marketing materials attract the optimal customer? In other words, only those who are interested in your industry are sure to search for your material. And also only those looking for your material will click on your Call to Action and end up going to your touchdown web page and seeing your service or products. This indicates that quality leads will surely be thinking of buying from you.

Produce even more content!

There is no better time like the present to start creating and providing high-quality content as a component of your marketing approach. Add content marketing to your technique, and invite those organic leads!

For an entrepreneur or an organization growing there, any business must keep its production creation practical, marketing strategies, and growth plans. Website building includes certain areas such as colors, style guide, redesign, typography, responsive, and SEO.

A recent study led by Harvard Business Review is that the strategies should be used to attract buyers to buy the products and services of a specific website that can help to obtain the integrity from that buyer.

What is Web Design Architecture?

That means everything about your website. It consists of a content process such as; the way it looks, the way it works, logo design, construction, web development, conceptualization, layouts, colors, graphics, text style.

There are many options for creating a professional website. If someone does not have any knowledge of design and development applications, or HTML programming language, then it does not mean that they cannot create a website with many other options and forms that can help to create a good professional design:

• You can hire a professional web design expert, who can help you create a unique website.

• Use software like Dream Weaver or FrontPage, but the software is like a professional expert who has knowledge of that software to create a website.

• There are different online tools available for customizable web design templates that help you customize your business graphics, styles, and text.

Developing a professional website design for your online business

When developing a website, you need a solid domain name like Amazon, eBay. The professional finds the need of his clients / visitors. The web design must be user friendly to understand its content, which results in building a good relationship with your visitors.

It doesn’t matter how attractive and tempting your website is; It should be coded in such a way that SEO can read it and appear on search engine operating pages. All pages should be simple and tell visitors what they are really looking for; instead of adding confusing and unnecessary elements.

Different elements

• Colors: The best color for a website should be a simple design, black and white or multi-color, use web safe colors for your professional website.
• Sources: Use web-safe fonts because most web browsers read the selective number of fonts.
• Graphics: Included graphics of logos, clipart, icons or photos that can enhance the front look of the website.
• Designs: In designs, advertisements, graphics and texts must be well organized.

User friendly web design

User friendly web design can be created with the following factors in mind:

• Mobile / Navigation Compatibility: Nowadays, people use mobile devices and tablets for their internet access devices, which is why a website optimized for mobile devices is necessary. Use a Google mobile site tester to see how your website appears on mobile devices, if it does not appear then you can use the mobile device design approach first.

• Multimedia: Related audios and videos should be used in the web design that can benefit the visitors so that they squeeze the information in an easy way. This way the visitor will spend more time on your website.

• Easy content: The language should be simple, short, bullet points, headings, subheadings, and other techniques and the formatting should be included to make your website easy for readers.

Web design plays an important role in the success of your business. Web Design professionals use good planning and analysis with customer specifications in mind and try to create a simple but elegant Web Design.

A cached link or page is temporarily stored HTML web documents and data such as images, pages, and content to reduce bandwidth usage and server load time to get the requested web page. The web cache system stores millions of copies of documents that pass through it daily. Once a user requests a particular page, which would normally be previously cached, it would load much faster than the first time. A cache system can be a server such as Google’s cache system or a computer program.

When we browse the web, our browsers generally save a copy of the web pages visited in a cache system to speed up the process of retrieving data, from the browser cache where it was stored, rather than retrieving it from its original source.

What do Google cached pages mean?

When doing a Google search, “cached” pages often appear. Google cached pages are snapshots of the page taken by Google and saved when the bots actually crawled a particular web page and last indexed it. Users are informed that they are viewing a snapshot of the cached page followed by the day it was captured.

How do I check cached pages on Google?

Google’s cached pages can be easily accessed by clicking that green arrow, as shown in the screenshot below, next to the page’s URL. Once you click “Cached”, you will be redirected to a different version of a page that Google usually saves as a backup when you last visited the site and crawled its content.

How do I find Google cached pages?

When you visit a particular website, but the request returns a page fault or inaccessible page, you will usually be prompted to view a “saved copy” of the web page you landed on. Chrome would show a “Show Saved Copy” button option when the browser doesn’t load the page.

If you want to remove cached content, such as snippets or images, that are still in search results and you no longer want people to see it, then all you have to do is submit your request using the Webmaster Tools of Google.

Although the titles and URL of the cached page will still be displayed, Google will remove the snippet and the cached page from the search results.

However, if you want to prevent Google from caching a specific page, you may want to put the tag below in the

meta name = “ROBOTS” content = “NOARCHIVE, NOODP, NOYDIR”

Why do I need to see a cached page?

Due to the fact that various websites change quite frequently, their cached versions can be very different from the existing page that you have visited in search results. In fact, it is probably useless to view an outdated web page, but there are specific situations where both website visitors and developers find it advantageous and useful to view cached pages, such as:

When a website doesn’t load or is no longer available, you can still see the cached copy stored in Google files.

When a created website has changed drastically, a cached copy would be useful to quickly find its relevant and familiar content.

Although the cached web page is not updated frequently, it would load much faster than the usual page, which is a bonus for slow internet users.

For SEO purposes, viewing a cached page in a text-only version allows you, as a developer, to discover how Google bots crawl and index pages, which would act as an advantage to improve word content. specific key as well as other items.

Expired promotions and special discount offers may still exist on cached pages and thus you can still catch up and benefit.

Eventually, the Google cache is such a useful feature that it can help not only visitors but also developers to find, view, and / or delete the content of a particular web page.

Your online business will prosper if you master the art of search engine optimization or SEO. Search engine optimization will increase the chances that business-ready customers will see your website. If you know the basics of SEO, your website will rank higher and appear among the best search results. This will allow customers to easily view your website. There are several tools that you can use to help you in your online marketing. These SEO tools are as follows:

Google keyword planner. When placing content or articles on your website, you need to know the right keywords to use. The Google Keyword Planner is a great SEO tool to help you determine which keyword or keyword phrases has the highest search volume. With the keyword planner, you will be able to know which version of the keyword phrase to use that will bring the most traffic to your website. The keyword planner will also give you information about what customers expect to read on your website page.

Google Trends. Another tool that SEO experts use is Google Trends. This tool will show you people’s interest in a specific keyword phrase over a period of time. Basically, this tool will help you determine when to publish your content. Google Trends will show you what potential customers are searching for and the period in which a specific keyword is the most searched. This tool is important as it will let you know when is the right time to post new content on your website.

Plagiarism checkers. Search engines frown on the use of duplicate content. If you need to publish existing content, you must give credit to the original author or else search engines will see your content as plagiarized and this content will not be allowed to publish. There are a large number of plagiarism checkers that you can use for free that will determine the authenticity of any content that you are about to publish on your website.

Common sense. If you are writing on your own, you should be aware that writing blogs and web articles is not enough. You should always write content with a specific goal in mind, which is to get your readers to buy the product or service you are selling. Google Keywords and Google Trends can give you a list of different versions of keywords that you can use that are related to your product. However, you should use these keywords in such a way that they flow naturally throughout the article. Bombarding your article with too many keywords can trick search engines into ranking you higher, this practice will not be attractive to your potential customers as they are the ones who are going to read your content.

When writing content for your website, remember to always write for people before writing for search engines. One way to make sure you have good quality content is to read your work out loud or have someone else read it too.