Instagram is at the top of the daily enjoyment list for me. When I started using Instagram, I was looking for inspiration and motivation for the kitchen. 99.9% of my photos are of food that I have created. The reason for this is to show that preparing delicious and healthy meals does not require a chef trained by the Culinary Institute of America, nor many fancy ingredients. I like my meals to be simple and tasty, hence the hashtags #KeepItSimple and #KeepItTasty. There’s no reason to cloud the flavor of your food ingredients with items that don’t enhance the flavor of the dish or serve a purpose.

Along the way, Instagram took on a different role in my daily life. The inspiration and motivation were still there, but the unintentional comedy was elevated to new levels. Before I discuss the images that are my favourites, let me say that I love to laugh and these images help take the stress out of life, even if just for a few moments. If you’re on Instagram, I think you can agree with these photos that they make you laugh when you scroll through the images on your iPhone or iPad.

The top 6 reasons why I go to Instagram every day

Photos of The Artist in the Cafeteria

We have all seen these photos. The one where the barista, do they just call them that at Starbucks, decides he’s either bored or he’s a starving artist and turns your cappuccino into a canvas. You see heart shapes all the time, but I’ve never seen a face or an animal. These images always make me laugh because I can imagine the person ordering the cappuccino from him in hopes of trying that steamed milk and hot coffee and relieving their stress and the results of a heart. Who decides the barista who gets the heart? Why does the person on Instagram decide another image of milk in the shape of a heart should be posted? We understand. Coffee as art. Let’s go!

Quest Bar Pictures

I’m not sure when the Quest Bar became the face of healthy eating, but if you visit a healthy feed, there’s almost certainly a picture of a Quest Bar. And it’s not enough to just be a Quest Bar, this product has been minced and put into cookies and cakes, crushed and thrown into yogurt and so many other variations of its use that this post would be too long. I’ve never had a Quest Bar and most likely never will, so I can’t comment on the taste. Why do Instagram photos make me laugh? They are everywhere and you can’t go a day without seeing a photo of them.

starbucks

I mentioned coffee barista artist photos above, but you can’t go a day without photos of Starbucks cups. They can be just the outside of the cup, they can be the inside of the cup. I’ve even seen photos of the interior of the Starbucks. I look at them and think: you bought a coffee from Starbucks and somewhere between paying and drinking you decided you needed to photograph it, but did you try it first? Did you sit down to talk with your friends and stop the conversation to take the photo? I have so many thoughts floating around in my head and I laugh because I’m putting together a conversation that most likely isn’t happening, but in my mind it is and it’s hilarious.

cup cake

This is my third favorite photo on Instagram. I’m not sure why it makes me laugh when I see them, but they do. I guess inside I’m thinking: when you can’t bake, microwave. Maybe you secretly want to make a mug cake. I’m not sure, but I’m sure when the photos appear on Instagram, I laugh my guts out. I can say that I have seen some wonderful mug cake creations like the molten chocolate mug cake. That’s unbelievable in my mind, but the old man I poured 1 egg, protein powder and whatever else and voila, ‘baked’ a protein cup cake just made me laugh out loud.

Green Smoothies

These just kill me. They’re on Instagram en masse and they make me laugh because my thought is: Wow, you know how to use your blender. It’s a culinary sarcasm, of course, but how many pictures of green smoothies can a person see before thinking: great, now try cooking those greens in a different way or way? I know smoothies are quick and I make them too, but when I make them I don’t share them on Instagram because I didn’t do anything but add water, veggies, and fruit to my blender. I want my Instagram feed to be inspiring and motivating to get people into the kitchen to cook, but with that said, if a green smoothie gets someone started on the path to health, then I’m all for it. Let me be clear and say that there is absolutely nothing wrong with green smoothies or smoothies in general, it’s just that when you see 20-50 pictures of green smoothies a day, you have to laugh.

Seflies before, during or after workouts

These are my all time favourites. The flexed pose photo is the best, but today I’m introducing my friend Marlene from Mission To A (other) Marathon because her selfies almost had me hyperventilating. She loves it when she posts pictures of herself from her office bathroom after a sweaty walk or run and her face tells the whole story. My favorite picture of Marlene is with her goggles on, as she looks like those guys in Despicable Me and therefore my nickname for her is Despicable Marlene. Selfies are the gift she keeps on giving because you know you’ll see dozens of them at any given time and one is more fun than the other. Do you wait until the bathroom is clear to take the photo? Don’t you mind if the bathroom is crowded?

These 6 reasons are why Instagram will always have a place in my daily routine. How you can’t laugh at some of the things you see on Instagram is beyond me. There’s a lot of inspiration and motivation, like the 21-day sugar detox I’ll be posting about on Monday, but some of it is also funny. I really enjoy following people on my feed to come up with creative ideas for cooking, going to the gym, and making me laugh.

Nowadays, with the advancement of technology, all businesses have evolved online and obviously web presence is very important for the promotion of all businesses and companies. Since half of the business has gone online, it is important to use effective strategies to attract your customers.

No matter how you genuinely look at traffic, quality traffic simply means the flood of people who are genuinely interested in getting certain information online. So, there have been many arguments that traffic is traffic, but to literally drive the crowd to your website, you need to treat them like real people. It is important as it will help you capture more traffic once you know who you are targeting.

SEO

Undoubtedly, search engine optimization plays an important role in driving traffic to the website. Install a related content plugin, use keyword research tools, use keywords in publishing sites, use relevant keywords in image filenames, link to authoritative sites, etc. they are the main tasks that an SEO executive performs to bring the website to a higher rank.

In the page

• Urllist.txt: is a kind of site map in text file format that aims to help identify the path and number of URLs available on the server.

• Sitemap.xml – A Sitemap is an XML file that lists the URLs of a website. Webmasters use it to view the graphical representation of a site. Sitemap protocols inform search engines of the particular URLs available for crawling.

• Meta Viewport Tag – Meta View tags, also popularly known as Viewport tags, are used to verify the responsive nature of the website. It is useful to check if the website is responsive on mobile phones, tablets, I-phones, etc. In particular, this viewport tag is used by web developers to set the width of the layout viewport relative to CSS declarations.

• Favicon – A favicon is simply a file that has one or more small icons that are associated with a specific website or web page. This icon is popular with many other names like shortcut icon, URL icon, bookmark icon, tab icon, etc.

• Apple Touch Icon – Like Favicon, the Apple Touch Icon is a file used as a web page icon on the iPhone, iPad, iPod, etc. from Apple. This icon is basically used when someone bookmarks your web page or adds it to the home screen.

• Meta tags: Meta elements are the tags used in XHTML or HTML to provide planned metadata about the web page. They function as an important part of the main section of the web page. Since these tags are useful for search engine optimization and are not visible to users.

• Custom 404 Error Page: The custom 404 error displays a “Page Not Found” message when the page the user is looking for is simply not available. There may be links that are currently unavailable or have been removed from the website. Consequently, when there is no page to display, the web server displays a message that says “404 page not found”.

off page:

• Local Citations for Branding – Local Citation refers to the task of mentioning your company’s local information on other websites or places available on the Internet. Local citation helps brand your website and also helps you rank higher in local search results.

• Information graphics presentation: As the name suggests, infographics are literally graphical representations loaded with embedded information or data. This infographic presentation on featured websites really helps in search engine optimization and is effective in driving traffic to the platform.

• PPT Submission: PPT is a file extension used to represent a presentation file used by Microsoft PowerPoint. This popular software is usually used to display the information in the form of a slide show. Again, it is an important and efficient method of driving traffic to your website.

• Google Business Places – This is one of the important submission methods that can be used to allow Google to track your business and bring you traffic at the same time. Google My business allows you to create a profile of your business and then verify your local business, which ultimately helps Google track you.

• Image Submission – As the name makes clear, image submission means posting images on different websites to increase links. These images can be sent directly or via URL to promote your website and drive traffic to it. These submissions literally increase the visibility of your site and the popularity of your website.

Create amazing content:

There is no denying the fact that content is the king of any website. If you really think more traffic will come to your site, you definitely need to use keyword-rich content. Here are some tips for annotating content and getting traffic to your portal:

• Use catchy headlines.
• Know the requirements of the website and then write things down accordingly.
• Give your blog a relevant name, so that the viewer can know what he is going to read.
• It is not important to load your website with content, but to keep things precise and sharp. People don’t have time to go through epic content.
• Keep posting your website content more often. The more you post, the better.
• Write current stories.
• Write what people want to read and not what you are interested in writing.
• Keep blogging at regular intervals, so readers know when to expect something new.
Socialize your website:
Socializing is again one of the best ways to get traffic to your website. You can simply make use of social networking sites to let people know about your website, the services you provide and much more about it. Socialization will include:
• Create a Facebook page for your blog. Simply use it to engage with your readers and post notifications, the moment you post something new on your website.
• Short, crisp tweets work wonders for grabbing people’s attention on Twitter.
• Pinterest serves as a wonderful platform to tap into the audiences of other bloggers.
• Creating a Tumblr blog can also bring more audiences to the site.
• Creating an Instagram account can help you tell people about new posts.
• Create LinkedIn profiles.
• Link your Google+ page to the related website.
• Add social sharing buttons to every post.
• Try to engage people in your discussion by ending your posts with a question.
• Adding users recommended by Twitter daily can help you increase the percentage of followers.
• Ask your friends to get you involved in their blog lists and join yours too.

Focus on email marketing:

Most of the companies are involved in getting the traffic through the content. In the meantime, it is not wise to forget the power of regular communication through all mediums. Email marketing is one of the traditional methods of driving traffic to your website. It is a powerful tool as a single logical email outreach can lead to a significant change in the rate of traffic on a particular website.

Now, email marketing doesn’t mean you keep bombarding people with persistent emails. It sure can be irritating. So, you can simply send a friendly email to tell about a new service or the product you are launching. In addition to this, you are also expected to be consistent in responding to queries.

Website Responsiveness:

Web responsiveness is an essential part of web design. In fact, it decides the optimal view and interaction experience of the website. It plays a great role in getting the traffic to a site and also in its maintenance.

Check your site speed:

It is very important to make sure that your site is running at a great pace. Let’s not go too far and put ourselves in the other’s place. Have you ever waited for a page to load for thirty seconds or more? The answer is obviously no.” So it’s important to make sure every page on your website is technically optimized. Make sure your pages are as technically optimized as possible, including page structure, page size, files, image files, third-party plugin functionality, etc. The faster the better.

Use multimedia to get incredible traffic:

Multimedia has a great power to attract traffic to your site if you have used it properly.

• Use of Photos and Graphics: Photos and graphics are the best tools to express what you really want at a glance without taking much time. Using compelling and unique photography and graphics can help drive traffic to your website.
• Creating an infographic and sharing it with everyone can help generate portal traffic.
• Using Pinterest-friendly graphics that display text on top of images will encourage people to pin your posts.
• Presenting your content in the form of a presentation and sharing it on SlideShare is one of the effective ways to attract people’s attention to your website.
• For additional content, it is recommended to annotate your videos and other webinars.
• Producing podcasts related to your websites is a good idea. You can share these podcasts from different sources.
• Uploading videos to YouTube and other videos from video networks along with your website link in the referral box can drive people to your site.
guest post
Guest posting is a successful way to quickly increase the number of visitors on your website. These are a few steps that any user should be familiar with before practically doing it.
• Guest posting improves your blog’s visibility, which increases demand for your work.
• Commenting and blogging on others’ sites gives you the opportunity to talk to different people who ultimately build your relationships with experienced bloggers.
• Guest posting will definitely attract visitors to your site and if they find a lot of good quality on your website, you can have good traffic on your site.
• Participating in blog carnivals can increase the rush of visitors to the site.
• Post your articles on reputable article sites like EzineArticles or Hubpages. This will create additional links for you.
• Write and associate a press release related to your site.
• Don’t forget to use your links in your posts.

Case study:

It’s a great idea to write about something that can be taken as a case study later on. People can have a discussion about it and it can also be considered as an action from the side of the people.

Mass email is a type of email that you send to multiple people at once, but this is what happens when you send mass emails.-

1. Risk of receiving spam

2. Sounds like a promotional email

3. Not relevant to most people.

4. Casualty risk

5. Time consuming

So, do you want a solution to overcome these problems?

Is Mass Email Marketing Dead?

You may have heard that bulk email marketing is dead, but is it true?

Well no but yes if you are doing it wrong then surely you are dead and not just bulk email marketing if you are following the old practices even email marketing itself is dead.

The world is evolving and things in it will be considered dead if they are not evolving.

Think of the iPhone as mass email marketing and remember that when Apple introduced the iPhone 4, people were crazy about it, right?… but what about now?… they prefer the latest versions to the old ones.

Imagine if Apple didn’t release any later versions, then we must be saying the iPhone is dead, right?

So is the case with mass email marketing, it’s not dead at all, but the old methods of mass email marketing are dead… So stop following the old methods and practice the new proven methods.-

Let’s learn about the correct methods and practices of mass email marketing:

1. Choose the right bulk email service provider

Email service provider is a hot topic these days because service providers provide on-site services to millions and millions of businesses, bulk email tools are one of the facilities offered by those service providers and there are many more such as automation tools, drag and drop email builders, many pre-made templates, analytics and much more, after all, they are email service providers, which means they promise to provide all email marketing features. email, and some of the software actually provides those features. In addition, service providers are easy to learn and save. time in a large amount.

But every time we think of email service providers, a question arises which service provider is worth choosing, there are a lot of email service providers but honestly, in a serious node, it is only worth look at some, while others have many drawbacks and limitation, you can try some email service provider with high ratings.

2. Creation of targeted mailing lists

Bulk email service providers will do almost everything for you, but there are certain things you’ll need to do yourself, and list building is one of them.

The reason for creating mailing lists is to collect emails from those people who are really interested in what you sell and who are always active on the Internet.

There are many ways that you can collect your email lists, but we will mention some of the effective methods.

A. Offer the button to join your own mailing list

Put a form on your web page asking users to subscribe to your mailing lists, put some information request fields, for example, email address, name, country/city/state and criteria of interest… A simple form that asks for the email address is recommended because it doesn’t take much effort to complete and sign up.

B. Facebook fan page

Facebook fan page is another way to get mailing lists just ask users to like your facebook page and there on the fan page you can put a subscribe CTA to subscribe there are a lot of people who use facebook every day and love facebook interaction if your company is active on facebook giving lots of offers to fans then bring those fans into the real business.

C. Paid ads

Another effective way to get mailing lists or make your brand famous is to use paid ads, Google AdWords are the most famous and Facebook also offers advertising plans and they call it Facebook business.

D. Purchase of mailing lists

This is the least recommended because it has some drawbacks like spam lists and unsuitable mailing lists, but it also works for some users if it matches your business.

Note: We recommend collecting mailing lists using genuine methods like the first three in the list‚

3.Time management

You are sending bulk emails to thousands of users and if the timing is wrong, all efforts are being wasted.

There is a lot of research and surveys on what time most people check their emails and what kind of people are most connected to mail services.

One of the surveys tells us that most people open the emails they received at the beginning of the week, that is, from Monday to Friday, and the number of people who open their emails on Saturday and Sunday is very small in compared to weekdays.

While the time most emails are opened is around noon during lunch.

But the type of email is also important, for example, if you are sending a coupon to your subscribers and you know that most people shop on Saturday, then Saturday morning is best.

On the other hand, suppose people like to sleep in on Sundays and then your new product announcement will surely be ignored, so manage your time by finding out all the details of your business.

4. Think about giving benefits

Your subscribers are everything, they are going to take your business to the next level, but first you need to achieve their loyalty and if you only think about your business and do not care about your subscribers or customers, then you are not going to achieve your Loyalty for sure, try to think of another way and profit with you every email once you catch their attention and successfully earn their loyalty, your business will grow automatically.

I’m going to give you two examples, neither is good or bad, but one cares about people and the other doesn’t.

Example 1:

You got an email about the latest products from a big company and they look great in the photos.

They say “Don’t miss your chance to get our latest products”

Example 2:

You received an email from another company that also sells their latest products, but they come with a different approach that makes you feel like it’s you.

They say, “Don’t miss out on a special Friday 40% off our latest products.”

Well, which one would you like to choose? Obviously example 2 because they are offering you a 40% discount on their latest products.

Understood?.- We recommend thinking of people first and trying to give them many benefits.

5. Email quality and design matter

Your email design is your identity in the email world and if it’s not beautiful and attractive, it won’t get enough attention though strategy is the most important thing but if you practice good strategies and have a beautiful email look, will appear as a Mark.

I saw some companies that send emails without any flair, or are copying others, or just not paying attention to the look of the email, and either way, it’s a marketing technique of the week.

Making your emails look better does not mean how beautiful they look but it shows how organized and serious you are about your company or brand, your emails should not only be attractive but also look attractive, consider it as a opening and yes. It is so important

Also keep your layouts simple, short and easy to read and follow, don’t embellish them too much lest they become complex and almost hard for readers to read.

Making your emails mobile-friendly is also very important, as 69% of people open their emails on smartphones 4 times a day, according to recent research.

All of the Academy Award nominees for Best Actor have delivered outstanding performances…on the surface. They delivered their lines believably, they developed an interesting character, they got the voice, the walk, the look. Perhaps most remarkable is that these magnificent actors received direction with enough detachment to enhance the portrayal of a character, rather than destroy it.

It’s no wonder Oscar nominees are so admired. However, only a small minority of them have made it to the end, changing their CHAKRAS. This requires the greatest talent and a rare kind of courage.

What is it like to change so profoundly, playing apart? Nothing inside you feels the same. Imagine a piece of beige fabric that you are dyeing green. Most people would be satisfied with a fabric that looks green. But you won’t be satisfied with a simple dunk in the tub. You find a way to make the ultimate transformation. Consequently, the fabric changes so completely that if you were to hold the world’s most powerful microscope over that fabric, the tiniest fibers would glow bright green.

Well, okay, here’s something easier to imagine: What happens when an aura reader like me becomes a film critic? I can read the deepest possible changes within an actor. And that is precisely what I will do in this article, with a profound criticism of Leonardo DiCaprio’s interpretation in “Blood Diamond”. (If you would like to receive links to the photos I used in this article, please email me at my website.)

Since I can read auras from regular photographs (and could teach you to do the same, by the way), it’s easy to compare an actor’s aura being himself to his still image from the movie, where he is in character. Did I see this movie? No. All I know about this role is that he plays a South African mercenary. But reading the photos, I asked this question: Who could completely transform? This is what I found about Leonardo in this movie:

Root Chakra: How Your Personality Projects When You Walk Into a Room

As himself: powerful charisma, with a very strong physical presence and a good dose of ego.
In the movie: Tough as nails, indomitable, ready to kill. A complete change of aura.

Sexual chakra: what would he be like as a lover?

As himself: Strong drive, intensely attractive, emphasizing physical sensuality, takes his time.
In the movie: bad boy sexiness, very hard to come by, intensely desirable…especially if you like men on the sadistic side. Immediately, DiCaprio achieves a complete change of aura.

Solar Plexus Chakra: Driving Power, what is your pattern at the time of this photo?
As himself: Huge confidence. He is not arrogant, there is an almost regal feeling that “No one messes with Leonardo”.

In the movie: Love power, live for it. The quest for power dominates his aura, projects more than other databanks. By the way, for this character “power” means getting away with it, with as much cruelty as possible just to enjoy. I am happy to say that for Leonardo this represents a complete change of aura.

Heart chakra: how do you handle emotions?

Like himself: intensely private, Leonardo has become a walking computer about emotions, having developed an enormous detachment about his inner experiences. Along with a huge repertoire of felt emotions, he has analyzed, memorized and compartmentalized how to project various emotions. (The closest you or I could get to meeting someone like this is if you meet a very experienced analytic therapist… Or a very self-aware long-term therapy patient.)
In the movie: Insensitive, interested only in himself and dead even to his own feelings. It’s another complete aura change.

Chakra Communication: Truth? Talent? What does it show here?

Like Himself: Cunning and cunning, Leonardo is like a card player with a full deck. He could choose any way to act. Veracity almost seems irrelevant, as if this is a consideration only for people with such limited awareness that they are only given one card to play. He has no problem with deceiving people or lying, just extraordinary flexibility. (And if he should be thinking, “Aren’t all actors like this?”, the simple answer is, “Absolutely not. This is the throat chakra of a master actor.”)

In the movie: I’d rather lie than spit, and I’d be happy to do both. The pent-up anger and bitterness contribute to his need to remain hidden as a person, keeping all his communications under control. Get a more complete aura change.

Chakra of spirituality: how do you connect with God?

As himself: Huge awareness here shows a highly advanced soul. This is the aura of someone who is much more awake inside than most people you will meet on the planet.
In the movie: Access to the spirit is limited. He advances on his own, without expecting or receiving much conscious help from anyone but himself. If he thinks of God at all, he would be a cruel God of hate. Clever! Here’s another complete aura change.

Soul Expression Chakra: Deep down, how does this person feel as a human being?

As himself: Resplendent, enjoying his life to the fullest, Leonardo is a highly self-realized person.
In the movie: Because he puts himself first in every situation, this man shows a strong connection in the higher heart chakra. Gloomy rather than happy, he still shows a determination to put me first that can be very inspiring to the audience. (Most people don’t do enough on the target, which brings joy, “me first”.) This also counts as a full aura change.

Summary: Leonardo DiCaprio is one of America’s most talented actors. In “Blood Diamond”, he has given his chakras a complete and believable makeover. Cleverly, he has combined characteristics of strength, self-confidence, exceptional focus and that outrageous sexiness.

It makes sense to talk about sex appeal during a performance. This correlates strongly with winning, whatever your category as an actor. Academy voters may think they’ve responded to a variety of emotions or other refined artistic values, but if they’re human, they respond most strongly to the amount and type of sex appeal projected in a movie.

Strength comes in different forms. A person who displays and uses physical attributes is considered strong. Someone who demonstrates calm in times of stress or trouble could be considered emotionally strong. An individual exhibiting above average intellectual ability could be classified as mentally strong. Educational strength, although not as widely recognized, is a life-changing factor capable of helping anyone who develops it.

Quality education it produces the kind of force on which life can be built. Its foundations are reinforced with the strength of knowledge, its pillars are built on the support of wisdom, and its structure is solidified with the cement of trust. Without it, the winds of luck and circumstance can blow through one’s existence like a hurricane through a tree house.

Reading today’s reports on the challenges facing public schools would leave readers shaking their heads and thinking, why bother? Poverty, class size, family problems, technological insufficiency, bullying, physical and online, student attitudes, student health, obesity at epidemic levels, insufficient or excessive parental involvement, funding… when Taken together, it is not surprising that such a bleak and negative picture presents itself.

Education is the foundation of our future

The truth is that we have to care because our future depends on it. The power of education is enduring, and forms a foundation for understanding and addressing the critical issues facing our country and the world in the 21st century. Contrary to the pessimistic headlines emanating from critics of public education, success stories abound of schools struggling to overcome ever-present challenges and obstacles to everyday learning.

Education, particularly in our public school system, has received a bad, and some would say unfair, review. Unfortunately, accentuating the negative is what makes the news headlines so much more prevalent than the positive stories that occur daily in classrooms across the country. Teachers work hard every day to develop academically strong students who can apply that strength throughout life.

Students from all walks of life receive a quality education that will make a profound difference in their lives and in their communities. Learning the three R’s and discovering their connection and meaning to the world outside the walls of the school is to build the kind of strength that only literacy can provide.

The educational force gives birth to new ideas

The educational force gives birth to crucial ideas and options to address some of the most serious problems facing the United States and the entire planet. Discovering sustainable solutions to address present and future concerns can only be achieved through continuing development of public educationand a dedicated commitment to interactive instruction, engaged learning, and quality graduates.

More than ever, social issues are impacting our students and their pursuit of a meaningful and productive life. Poverty remains a major contributor to academic failure. Among children under the age of 18 in the United States, 41 percent are classified as low-income and nearly 19 percent, one in five, are considered poor and live in poverty.

Statistics like these represent sobering, and in many cases insurmountable in the short term, factors in achieving the kind of school success needed to permanently reverse the continuing trend of ‘disadvantaged termination‘in our schools. However, through education we find knowledge, and through knowledge comes hope. Hope for the future, and hope for a better life. We find strength.

“I did what I knew how to do then. Now that I know better, I do it better.” -Maya Angelou

I am regularly asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question is usually “do you have a marketing strategy and is your management aligned with it?”

Otherwise, you may be setting yourself up for failure. For those who need support, I usually recommend running a strategy workshop. The goal is to collect key data points, align the goals of the management team, and determine the next steps to create a go-to-market plan. Attendees should be assorted members of your management team (ie sales, marketing, finance, operations).

Although the workshop can be held in a single day, additional research will be needed if additional information is to be gained and strategic direction confirmed. This may include conversations with internal and external resources (ie customers, partners, target customers) and analysis using available tools.

The strategy workshop will provide you with the basic framework used to develop a marketing plan. The marketing plan will then focus on implementation.

The basic elements to be solved in a workshop are detailed below:

Market segmentation

Start by identifying your customers’ needs and then determine the best way to meet them. Keep in mind that it is nearly impossible for one company to meet every unique need. Instead, it is more efficient to allocate resources to specific customer groups. Because customer needs vary, marketers must identify common needs within similar customer groups and recognize distinctive needs among different customer groups. The first part of the workshop should be for

• Identify or align market segments based on revenue potential and market size
• Profile your ideal customer (size, location, capabilities) and identify target accounts by name
• Create personas to identify who has the buying power at the base of your target company
• Set market priorities to target with limited resources

Company and product positioning

Identify what you do best, what your target market wants, and why customers buy from you. Then, develop a basic set of messages that will allow your company to quickly differentiate itself. Areas to discuss should include who you are, what you stand for and what you want to stand for, your experience, and what you offer to the market).

Separate from the company is the positioning of the product portfolio itself. Key features, benefits, product names, order details, roadmap, technical and promotional details, and other data needed to develop products and web warranties.

Market analysis

Success depends on knowing your business inside and out. To do this, you should plan to conduct a SWOT analysis for:

• Identify methods to address weaknesses and threats, and to take advantage of strengths and opportunities
• Identify a list of major competitors and identify their differentiating characteristics
• Barriers to entry to this market
• Market trends, effects on economic prospects, available financing

Set sales and marketing goals

These goals should reflect what you think your business can achieve through marketing in the years to come:

• revenue forecasts
• The amount of new business vs. old or repeated business
• Estimate average transaction size and order/sales cycle
• Outline a strategy to attract and retain customers to identify and anticipate change
• Identify marketing objectives based on resources and ability to meet forecasts

Sales channel and partners

Much of the marketing plan and budget will depend on the channels you will be selling on. The type of sales tools, campaign size, and customer retention methods all depend on determining the right mix of marketing and sales programs. Questions to address:

• What are the short and long term plans to recruit distribution and sales channels?
• What pricing structure is being offered at these levels?
• Do you have a list of potential partners and distributors to target by industry type and by name?

Some additional points

Keep in mind that marketing strategies can vary in length and style depending on your business. However, in general, you should have a few additional items in mind before starting a marketing plan:

• What is your marketing budget (i.e. a percentage of existing or future sales?)
• How your spend will be allocated and tracked (printed material, web development, promotion, etc.)
• What is your timing for a soft launch (internal and select customers) and a hard launch (public promotion)?
• How will you measure success or failure? Leads, revenue, conversions, gross sales?

So what comes next?

Review the end results of your strategy and engage with your management team to ensure agreement on the strategy. Then move on to implementing your strategy using the information you’ve gathered to develop a marketing plan.

Need help creating a strategy or plan? Consult an expert who has worked in her area of ​​expertise, who can extract information using interview techniques, and who has the network of vendors and tool providers to assemble reliable information.

Why stream your event live?

Live streaming companies will livestream your service, so you can extend your reach to anyone who can’t make it to your wedding, event, or worship service due to health, distance, cost, or job issues.

Cloud streaming services were designed to accommodate anyone who is unable to attend a special event due to health, distance, cost, or work concerns. In-home attendees can view your wedding or other special event LIVE from their home computer, tablet, or smartphone.

Are some of your friends and family unable to attend your wedding? No problem. Live stream your wedding and share your special moment live, online with friends and family located anywhere in the world.

Reasons you would choose to stream could be that you want to reach family, friends, or supporters who are sick or injured, who are too old to do so in person, or people who are traveling and want to continue to participate in your event, or their own faith. community.

It fosters trust and transparency. People prefer to buy from brands they trust. Customers generally associate reliability with quality and excellent service. One way to build trust with your audience is to create a live video to show company transparency.

You can increase the number of active participants in the church community, and possibly even attendance at your church, by allowing unique private worshipers and members who rarely attend church to watch services from the comfort of their home.

Archiving your live streams and making them available as video on demand is also a great way to lock in the experience of each event forever and allows people who missed the live event stream to watch later.

Live streaming is also an excellent solution to reach those who cannot attend due to difficulty or distance, as well as those serving abroad or staying in hospital or nursing home. or family out of town, or “snow birds” with live streaming to any Internet-connected device.

When it comes to live streaming or webcasting an event, having a knowledgeable and responsive customer service team (we answer the phone and resolve issues) is possibly one of the biggest factors that will make or break an event. . From experience, we know that remote participants (viewers) have varying degrees of familiarity with computers, in addition to basic knowledge of the Internet.

Live webcasts have given many people the opportunity to join in the celebration and provide flexibility never seen before!

stretch your reach

Convert site visitors into customers or members.

Expand Your Ministry Without Geographic Limits.

Reach current members and visitors.

Minimize customer or member attrition.

The world is your stage: expand your audience without geographical limits.

To achieve exceptional performance and productivity from your staff, you must work on your power of influence. It’s a fact that leaders who are good at influencing get things done faster and with minimal effort. When you become a positive influence for your people, you will notice a change of mentality among them, as they will feel highly motivated, enthusiastic about their work and take on their responsibilities. Reaching this state is no easy task and will require you to develop the following three skill sets.

Know your destination before you start your journey

The influence is intangible since it depends a lot on the way people think. The way a person thinks will drive their behavior, which in turn affects their feelings. As a leader, you must be influential in your thinking so that you can change the mindset of the people you lead. An example of this is the late South African President Nelson Mandela. When he was released from prison after 27 years on fabricated charges, his main intention was to unify the nation that had been marginalized on racial grounds. To do this, Mandela committed South Africans to appreciating each other through sport and other activities in order to eliminate any form of mistrust and misinformation between his people of different racial backgrounds.
To have this kind of influence requires that you have a clear aspiration of where you want to go and why you want to go there. Once you are clear on this, you need to work on your empathy to understand what your people want and how you can sync this with your own aspiration. You can achieve this by building a relationship of trust with the people you lead, so that they see you as someone who is always there for them through thick and thin. Once your people trust you, they will follow you wherever you want to go.

Focus on your ears not your mouth

The Greek philosopher Zeno of Citium said: “We have two ears and one mouth, so we must listen more than we say.” The power to influence is based on your power to listen objectively and sincerely. When you listen to what your people have to say, you are inadvertently building a meaningful long-term relationship. Also, when you start to listen, you will also create buy-in for your ideas, as your people are ready to listen to you in turn, and in this process, you could synthesize their views with yours and work towards a win-win situation. win that benefits everyone. . This will then decrease the conflicts that stifle productivity and efficiency. Entrepreneur and billionaire Richard Branson is a big advocate of listening and he succinctly said, “Listen, take the best. Leave the rest.”

Learn to persuade like Aristotle

The last set of skills to be a good influencer is to master the art of persuasion. The difference between these two seemingly interrelated words is that influence is more about building relationships, trust, and achieving long-term goals, while persuasion is more about being transactional, competitive, and achieving short-term goals. As a leader, you sometimes need to take this position that the circumstance you are facing will require you to come up with a quick plan of action that will not allow you to negotiate with and influence your people. This is where you need to work on your power of persuasion. However, if you have implemented the above two skill sets, persuading people to achieve your short-term goal would not be a problem.

Aristotle, in his work ‘Rhetoric’, identified three important factors that you should focus on when you want to persuade someone. He calls this: ethos (credibility), pathos (emotional), and logos (logical). Fundamentally, what this means is that the first thing you need to persuade is by using your respectful, honest, and credible character (ethos). The next thing is to persuade by appealing to their emotions by giving them an imaginative impact of how they will benefit if they do what you are asking of them (pathos). One caveat here though is that this can be subject to abuse and as such you need to be careful in considering the latter factors which is to persuade by appealing to their intellect by giving them the relevant facts and figures which allows them to make a decision on whether they would want to go with you or not (logos). As long as this is done with credibility (ethos), you will successfully achieve your end result.

Ultimately, as a leader, you are in charge and how your people perceive you is largely based on how positively and passionately you can influence them. This is when you leave a lasting legacy.

Thinking of taking a trip to the Midwest? Dude Ranch probably? Or in the Sequoia forest? Among other things you’ve packed, you’ll need to see if you’ve packed your GPS device. With the pace at which technology is developing and time is ticking, only a handful of people don’t know what a GPS device is. GPS is short for Global Positioning System and helps you locate your position in the world. If you’ve come across Google Maps or Google Earth, you know that it gives you a satellite view of the entire planet, or well, most of the planet. A GPS is kind of like that, except it gives you a near-precise position of where you are. This precise location helps you understand nearby landmarks and track your way to the nearest highway or motel; Simply put, it doesn’t let you get lost.

Obviously you will have the question: how do these amazing and cool devices work? First of all, you will have to realize that the device in your hand communicates with satellites. Your position on the globe is calculated by precisely timing the signals sent by satellites above the Earth. Normally, the signal that is exchanged between the GPS device and the satellites contains information about the time the signal was sent and information from the satellite’s almanac. If you have studied Basic Mathematics 101, you will know that to calculate the position of a point in space, the distance of the point from three different points in space is necessary. Well, this concept is something like that. It simultaneously locates three satellites near you and sends signals. Based on the time it takes to reach each satellite and back, it calculates an accurate position of where the GPS device is located. Once the position is calculated, it is quite easy to manipulate the way it is displayed on the screen. If you add the flash screen of the Earth and draw the map on it with latitude and longitude markings, you get a phenomenally good presentation. Four satellites are generally more accurate than three, but even three points in space can be done.

If you want to buy a GPS, you will have to consider the reason why you buy it. There are different types of GPS devices used for different purposes, of which the most common are car GPS devices and handheld devices. It’s really hard to find a new car nowadays that doesn’t come with a GPS device. Efficient as it is, it tells you where you are at each point on the road throughout your road trip. They draw power from the car for their operation and have an excellent degree of precision. Portable GPS devices are handheld devices and require an external power source to function. While a fixed GPS cannot be moved if you want to change cars, the portable GPS can be moved. Both devices come in a variety of shapes and sizes, but it’s obvious that the size of the handheld device isn’t limited by the need to fit on the car’s windshield and dashboard. A portable GPS device can be a stand-alone device or the map tracking mode can be built into mobile phones, PDAs, and car tracking devices.

GPS navigators are devices that use the concept of GPS to allow the traveler to find places. For any particular location, GPS navigators have the latitude and longitude while also calculating the altitude of the location. The accuracy of these devices is par excellence and you can fully rely on the GPS navigator to guide you on the right path. You will find that GPS Navigator uses a graphical interface to provide you with information that can be read and better understood. If you have a car GPS, you may even have voice recordings that give you directions to a particular location. It usually answers all of your questions about where you are, which roads you need to take to get to your destination, the shortest or best route in case of traffic blockage, and even restaurants and gas stations. They work pretty much the same way as a regular GPS, except they communicate many more times in a given period of time.

If you ever get lost in another city or on the highway and try to find your way to the nearest motel, the GPS navigator will save your life. Bike trips, motorcycle trips, and even cross-country motocross launches require you to have a GPS with you at all times. The fact that you decide how expensive your GPS device is going to be is a driving agent for you to get one. It starts from around $50 for the basic version and ranges from $150 to $300 for a more accurate and mid-sized device, while more expensive devices priced at $1000 could have a multitude of other features.

Completely different from the ubiquitous GPS devices is the data logger. It uses the same satellite positions to record the movement of a particular GPS device, not necessarily at the same location as the data logger. It captures every movement of the device and logs it to your drive so it can be connected to a computer for further analysis. GPS tracking is a similar concept and features different tracking modes: single and continuous tracking. Single tracking takes place at regular time intervals and provides the position of the device over a period of time. Continuous tracking is more efficient in the sense that it communicates frequently with the satellite to give an accurate position of the device. If you are a spy, you definitely have to opt for the continuous tracking device to locate the arch-villain’s position.

You will find that GPS data loggers and trackers find applications in many fields. The most common application is car tracking device; A small electronic chip is placed inside cars that allows you to track the position of your car when it is stolen. The same concept has also been extrapolated to mobile phones. If you look at National Geographic, you’ll find that they use little electronic chips and put them in the legs of migratory birds so that a pattern can be established as to their annual migration pattern.

Maps and globes are a thing of the past; plus, you’ll spend about twenty minutes pinpointing your location before you can begin plotting a path to the nearest gas station or highway. They use state-of-the-art technology; Before, they were only used by the military, but the fact that they are available to the masses makes it all the more impressive. Who wouldn’t want to use military technology? The first thing to do if you want to have one of these babies is to visit a department store like Wal-Mart and Target to see the different brands available, and then decide on their affordability. Alternatively, you can also choose to order it online.

Complexity of IoT to drive towards security vulnerability

According to Cisco’s Visual Networking Index (VNI), it is predicted that there will be about 26 billion IP devices connected to the network by 2020. With the Internet of Things (IoT) reaching the levels of enterprise networks, government systems and the general user phones to such a large-scale security vulnerability will continue to affect these connected devices. Due to the complexity of protocols and standards, lack of skilled resources to manage the IoT environment, low-quality products with vulnerable security measures, and complex architectures, IoT devices have already been attacked by hackers, which is projected to get worse in 2017. In fact, organizations are not yet equipped enough to check even their popular apps for malware, which is leading to DDoS attacks and even providing an entry point into networks of companies for APT and ransomware.

The way forward: The battle will be won by those who can secure their IoT devices with custom solutions.

Cloud security gains prominence

Cloud security breaches have prevented many organizations from adopting cloud computing for a long time. However, this year a reverse pattern may be seen with cloud security expected to gain prominence in the IT ecosystem. Cloud security certifications such as Certificate of Cloud Security Knowledge (CCSK), Cloud Security Alliance (CSA), and Certified Cloud Security Practitioner (CCSP) provide a sense of refuge to organizations planning to join the cloud computing bandwagon. . In addition, the industry at large is seen sharing best practices and tips on how to safely start integrating the cloud. With organizations gaining confidence in deploying the cloud, as well as their on-premises solutions, cloud adoption is expected to increase in the coming year. However, the rate of acceleration would depend entirely on strengthening cloud security practices and reducing cloud security breaches.

The way forward: Investing in Cloud Security-as-a-Service would make sense for businesses, as it will help minimize security breaches, while lowering the costs of purchasing and maintaining firewalls.

Ransomware and malware everywhere

Malware attacks have become sophisticated over the years as they continue to transform, going beyond the defenses offered by most antivirus products and security vendors. As companies are seen embracing remote work, introducing wearable devices, and connecting the dispersed workforce through IoT-enabled devices, attackers are also expected to use technology to gain access to enterprise networks through the devices. of employees and hack the system. Mobile malware could be one of the biggest issues in 2017 that businesses need to proactively address. In fact, a mobile data breach can cost a business around $26 million, according to a study by Lookout, a mobile security company, and the Ponemon Institute, an independent research firm focused on privacy, data protection and information security. Additionally, with the proliferation of 4G and 5G services and the increase in Internet bandwidth, mobile devices may experience increased vulnerability to DDoS attacks.

Along with malware, ransomware will also continue to evolve in the coming year. Ransomware attacks on the cloud and critical servers may see an increase, as hackers would keep organizations on their toes to part with the extortion amount or face the risk of shutting down an entire operation. However, such payments may not even guarantee companies the future security of their data or even the recovery of their current data.

The way forward: stop being kidnapped. Protect your devices and servers with custom security solutions.

Automation to bridge the skills gap

Finding skilled IT resources will continue to be a major issue for the industry, and with it, newer methods to bridge this gap are also expected to emerge. One of the main trends anticipated for this year would be the use of automation to perform certain tasks, especially those that are repetitive or redundant. This would help IT professionals focus on the important tasks at hand and businesses make the most of their workforce.

The way forward: Implementing the right automation solution will help IT professionals gain instant access to any malicious threats instead of manually searching for breaches.

Secure SDLC, the way forward

Although testing is considered an important part of application security, it is often relegated to a later stage in code development. In the absence of regulations or industry standards, companies are often seen adopting their own methods when it comes to coding, focusing on developing code quickly rather than doing it securely.

The current process for the software development life cycle (SDLC) with its five main phases: Design, Development (coding), Test, Deployment, and Maintenance, has the major shortcoming that testing is done at a later stage. Security vulnerabilities are usually verified using methods such as penetration tests at a time when the solution is almost ready to be released to the market. This could lead to the system being susceptible to attack by any code that remains unverified. In the coming year, it is hoped that the industry may go a step further by adopting Secure-SDLC (sSDLC) to circumvent such problems. With sSDLC, code changes will be automatically analyzed and developers will be notified immediately in the event of a vulnerability. This will help educate developers about the bugs and make them security aware. Furthermore, vendors will also be able to prevent vulnerabilities and minimize hacking incidents.

The way forward: Moving toward secure SDLC will help companies get the code right the first time, saving time and costs in the long run.

MSP will continue to be the need of the hour

Managed Service Provider (MSP) was adopted to help businesses manage their hosted applications and infrastructure, with many predicting that with the implementation of the cloud, it could become redundant. However, over time, MSP has been seen to remain at the core of many business services. While most businesses have moved to the cloud, many businesses with mission-critical applications are unable to bring their infrastructure into the cloud ecosystem due to regulatory or compliance issues. These still need to be managed and maintained.

Additionally, deploying and managing mixed cloud and on-premises environments requires mature skill sets. MSP not only helps provide the right guidance, but even helps companies choose the right hosting, taking into account the company’s budget and prevailing industry security and compliance policies.

The way forward: MSP is expected to go beyond managing the IT environment. Such providers can become a business extension for companies to advise them on policy and process management.

Threat intelligence to become strategic and collaborative

According to the EY Global Information Security Survey, while organizations are seen to be making progress in how they detect and resist today’s cyber attacks and threats, considerable improvement is still needed to deal with sophisticated attacks. For example, 86% of respondents said their cybersecurity function did not fully meet the needs of their organization. Growing threats, rising cybercrime, geopolitical crises, and terrorist attacks are expected to continue to drive organizations to evolve their approach to resisting cyberattacks.

Incorporating cybersecurity strategy into the business process can also become an important component. Microsoft, for example, recently unveiled its $1 billion investment plans to implement a new integrated security strategy across its entire portfolio of products and services.

The way forward: Cyber ​​security can no longer be approached in silos by one company. Companies must address the problem by working collaboratively by sharing best practices and creating war room programs.