Nowadays, with the advancement of technology, all businesses have evolved online and obviously web presence is very important for the promotion of all businesses and companies. Since half of the business has gone online, it is important to use effective strategies to attract your customers.

No matter how you genuinely look at traffic, quality traffic simply means the flood of people who are genuinely interested in getting certain information online. So, there have been many arguments that traffic is traffic, but to literally drive the crowd to your website, you need to treat them like real people. It is important as it will help you capture more traffic once you know who you are targeting.

SEO

Undoubtedly, search engine optimization plays an important role in driving traffic to the website. Install a related content plugin, use keyword research tools, use keywords in publishing sites, use relevant keywords in image filenames, link to authoritative sites, etc. they are the main tasks that an SEO executive performs to bring the website to a higher rank.

In the page

• Urllist.txt: is a kind of site map in text file format that aims to help identify the path and number of URLs available on the server.

• Sitemap.xml – A Sitemap is an XML file that lists the URLs of a website. Webmasters use it to view the graphical representation of a site. Sitemap protocols inform search engines of the particular URLs available for crawling.

• Meta Viewport Tag – Meta View tags, also popularly known as Viewport tags, are used to verify the responsive nature of the website. It is useful to check if the website is responsive on mobile phones, tablets, I-phones, etc. In particular, this viewport tag is used by web developers to set the width of the layout viewport relative to CSS declarations.

• Favicon – A favicon is simply a file that has one or more small icons that are associated with a specific website or web page. This icon is popular with many other names like shortcut icon, URL icon, bookmark icon, tab icon, etc.

• Apple Touch Icon – Like Favicon, the Apple Touch Icon is a file used as a web page icon on the iPhone, iPad, iPod, etc. from Apple. This icon is basically used when someone bookmarks your web page or adds it to the home screen.

• Meta tags: Meta elements are the tags used in XHTML or HTML to provide planned metadata about the web page. They function as an important part of the main section of the web page. Since these tags are useful for search engine optimization and are not visible to users.

• Custom 404 Error Page: The custom 404 error displays a “Page Not Found” message when the page the user is looking for is simply not available. There may be links that are currently unavailable or have been removed from the website. Consequently, when there is no page to display, the web server displays a message that says “404 page not found”.

off page:

• Local Citations for Branding – Local Citation refers to the task of mentioning your company’s local information on other websites or places available on the Internet. Local citation helps brand your website and also helps you rank higher in local search results.

• Information graphics presentation: As the name suggests, infographics are literally graphical representations loaded with embedded information or data. This infographic presentation on featured websites really helps in search engine optimization and is effective in driving traffic to the platform.

• PPT Submission: PPT is a file extension used to represent a presentation file used by Microsoft PowerPoint. This popular software is usually used to display the information in the form of a slide show. Again, it is an important and efficient method of driving traffic to your website.

• Google Business Places – This is one of the important submission methods that can be used to allow Google to track your business and bring you traffic at the same time. Google My business allows you to create a profile of your business and then verify your local business, which ultimately helps Google track you.

• Image Submission – As the name makes clear, image submission means posting images on different websites to increase links. These images can be sent directly or via URL to promote your website and drive traffic to it. These submissions literally increase the visibility of your site and the popularity of your website.

Create amazing content:

There is no denying the fact that content is the king of any website. If you really think more traffic will come to your site, you definitely need to use keyword-rich content. Here are some tips for annotating content and getting traffic to your portal:

• Use catchy headlines.
• Know the requirements of the website and then write things down accordingly.
• Give your blog a relevant name, so that the viewer can know what he is going to read.
• It is not important to load your website with content, but to keep things precise and sharp. People don’t have time to go through epic content.
• Keep posting your website content more often. The more you post, the better.
• Write current stories.
• Write what people want to read and not what you are interested in writing.
• Keep blogging at regular intervals, so readers know when to expect something new.
Socialize your website:
Socializing is again one of the best ways to get traffic to your website. You can simply make use of social networking sites to let people know about your website, the services you provide and much more about it. Socialization will include:
• Create a Facebook page for your blog. Simply use it to engage with your readers and post notifications, the moment you post something new on your website.
• Short, crisp tweets work wonders for grabbing people’s attention on Twitter.
• Pinterest serves as a wonderful platform to tap into the audiences of other bloggers.
• Creating a Tumblr blog can also bring more audiences to the site.
• Creating an Instagram account can help you tell people about new posts.
• Create LinkedIn profiles.
• Link your Google+ page to the related website.
• Add social sharing buttons to every post.
• Try to engage people in your discussion by ending your posts with a question.
• Adding users recommended by Twitter daily can help you increase the percentage of followers.
• Ask your friends to get you involved in their blog lists and join yours too.

Focus on email marketing:

Most of the companies are involved in getting the traffic through the content. In the meantime, it is not wise to forget the power of regular communication through all mediums. Email marketing is one of the traditional methods of driving traffic to your website. It is a powerful tool as a single logical email outreach can lead to a significant change in the rate of traffic on a particular website.

Now, email marketing doesn’t mean you keep bombarding people with persistent emails. It sure can be irritating. So, you can simply send a friendly email to tell about a new service or the product you are launching. In addition to this, you are also expected to be consistent in responding to queries.

Website Responsiveness:

Web responsiveness is an essential part of web design. In fact, it decides the optimal view and interaction experience of the website. It plays a great role in getting the traffic to a site and also in its maintenance.

Check your site speed:

It is very important to make sure that your site is running at a great pace. Let’s not go too far and put ourselves in the other’s place. Have you ever waited for a page to load for thirty seconds or more? The answer is obviously no.” So it’s important to make sure every page on your website is technically optimized. Make sure your pages are as technically optimized as possible, including page structure, page size, files, image files, third-party plugin functionality, etc. The faster the better.

Use multimedia to get incredible traffic:

Multimedia has a great power to attract traffic to your site if you have used it properly.

• Use of Photos and Graphics: Photos and graphics are the best tools to express what you really want at a glance without taking much time. Using compelling and unique photography and graphics can help drive traffic to your website.
• Creating an infographic and sharing it with everyone can help generate portal traffic.
• Using Pinterest-friendly graphics that display text on top of images will encourage people to pin your posts.
• Presenting your content in the form of a presentation and sharing it on SlideShare is one of the effective ways to attract people’s attention to your website.
• For additional content, it is recommended to annotate your videos and other webinars.
• Producing podcasts related to your websites is a good idea. You can share these podcasts from different sources.
• Uploading videos to YouTube and other videos from video networks along with your website link in the referral box can drive people to your site.
guest post
Guest posting is a successful way to quickly increase the number of visitors on your website. These are a few steps that any user should be familiar with before practically doing it.
• Guest posting improves your blog’s visibility, which increases demand for your work.
• Commenting and blogging on others’ sites gives you the opportunity to talk to different people who ultimately build your relationships with experienced bloggers.
• Guest posting will definitely attract visitors to your site and if they find a lot of good quality on your website, you can have good traffic on your site.
• Participating in blog carnivals can increase the rush of visitors to the site.
• Post your articles on reputable article sites like EzineArticles or Hubpages. This will create additional links for you.
• Write and associate a press release related to your site.
• Don’t forget to use your links in your posts.

Case study:

It’s a great idea to write about something that can be taken as a case study later on. People can have a discussion about it and it can also be considered as an action from the side of the people.