Digital Marketing

What is live video streaming?

Live video streaming and associated technologies are gaining popularity these days. The days of cable television as the main source of entertainment are slowly waning. Right now, consumers are looking for alternative ways to be entertained and consume news. One such technology that is currently being leveraged is live video streaming. Do you remember the royal wedding this year? Around the time of the actual wedding, live streaming service providers noticed a significant increase in subscriptions. This serves as a testament to the future value of the technology. For the uninitiated, here is a basic explanation of the services and their benefits.

In streaming, there is a sequence of moving images and these images are sent online in a compressed form. These can be viewed immediately as they arrive on your monitor. This is a cost effective solution for many businesses and organizations to market their products and services online. If live streaming is selected, users do not have to wait until the file is 100 percent downloaded. Once the transmission has started, the users on the other end of the line can already see the videos and hear the sounds.

Think of the adopted system as on-demand, and you can consume the media you requested as it arrives. To take advantage of the technology, you’ll need a software program that can decompress and send the data to the user’s monitor and speakers for audio data. There are two options in the s player that can be used to receive and facilitate streaming. One option is to use the player installed on your computer. The other option is to use software downloaded from the Internet. Currently, the most popular technology is Microsoft Windows Media Technologies.

Typical video streaming requires pre-recorded video files to be streamed online. But there are cases where the files can be distributed via live streams. This is live video streaming. During a live broadcast, the signals are converted into compressed signals and these are transferred using special web servers. Using these servers allows multicasting, which has the advantage of being able to reach multiple sites at the same time. There is no need to personally attend each and every site. It’s that easy.

Live video streaming makes communication easy. To make the most of the potential of technology, it is best to be supported by broadband technology. If your budget allows, consider purchasing the services and advice of a live video streaming service provider.

Digital Marketing

Knowledge of types of listening: the key to understanding and being understood

Listening, the most neglected part of communication, is divided into several categories, knowledge of which will help you choose the best type of listening to be an effective communicator. This knowledge distinguishes effective listeners from ineffective ones, as well as making one an effective listener.

The degree of attention, the considered perspective and the objective of the listening determine the type of listening that is carried out. The various types of listening can be classified into two main types: positive and negative. Positive listening benefits the listener, the speaker and society in general. Positive types of listening include sensitive listening, active listening, evaluative listening, relational listening, and appreciative listening. Negative listening is faulty and therefore does not serve the purpose of one or more of the parties to the communication.

The following exposition offers several types of listening.

passive listening

In passive listening, none of the speaker’s words enter the listener’s mind. The speaker’s words do not activate the listener’s thought process. But the listeners are physically present although mentally absent. The listener may have decided to ignore the speaker due to a preconceived notion or dull presentation by the listener. The responsibility for this type of negative listening falls on the speaker, who may not have aroused the interest of the listeners.

fringe listening

Marginal listening, also known as selective listening, is slightly better than passive listening in that information from the speaker is heard in bits and pieces rather than in its entirety. The listener occasionally raises his head to take in some information, probably because he finds it pleasing or in accordance with his existing views. But, the listener may be missing the important part of the speaker’s message. This can also be classified as a type of negative listening, as the important part of the message is ignored and the benefit is lost.

projective listening

In this type of listening, the listener takes in and absorbs information according to the listener’s own point of view or perspective that dominates the speaker’s perspective, even if the speaker’s point of view merges with that of the listener. In other words, a broader view of the speaker is ignored or given a less prominent place and a limited view of the listener is retained. This is also classified as a negative type of listening. It is similar to a person with jaundice who looks at the world and believes that the environment is green. The vision is far from certain.

empathic listening

Empathic listening, which is also known as ‘sensitive listening’, is the opposite of projective listening in that only the speaker’s opinion is efficiently taken in, while the listener’s is either completely ignored or given. less importance. If a proper balance is struck between two points of view, it could be classified as positive. Due to the predominance of the speaker’s vision only, it should be referred to as negative listening and therefore should be improved. Being too empathetic to others can leave the larger perspective to the wind or lead to the listener being exploited. But there are some features of this type of listening. They include building trust, facilitating the release of emotions, reducing tensions, creating a positive climate for negotiations, etc. (www.beyondintractability.org/essay/empatic_listening). Listeners must attend, support and empathize with the speaker.

Since empathic listening builds relationships, it can also be called ‘relationship listening’.

Teacher. Asha Kaul is of the opinion that empathic listening together with active listening would prove to be the ideal listening in which the objectives of the message are best met. (Kaul Asha, Business Communication, Prentice Hall of India, New Delhi, 2004, p.41.)

Anecdote

Practice this for best results.

Dick Connor, Jeffery P. Davidson’s mentor, had a good habit. When the latter used to meet with the former to discuss new items and key ideas, which used to happen at the dining room table, the former used to record the discussions.

Dick Connor first gave Jeffrey the recorded cassette, which was recorded by Dick Connor when the discussion of the new article and key ideas took place. Dick Connor used to record important meeting discussions. Jeffrey, when he first started listening to the cassette tape, was surprised to get a lot of valuable insights from listening to the tapes that he didn’t get during the live discussions, no matter how attentive he was and no matter how diligently he took notes of the discussions.

In fact, the insights you gained while listening to the tape were better than those you observed and took notes on during the actual discussions. Jeffery felt that note taking should be done after listening to the tapes and not during the discussions.

Davidson P. Jeffrey, How to Get Noticed and Get Ahead in Business, Jaico Books, Bombay, 1995, pp-81-82

Active listening

Active listening can also be called “attentive listening” or “deliberate listening.”

Active listening takes place when the listener is active, which stems from the active participation of the listener. The listener displays a forward-leaning body posture, seeks clarification, and gives feedback. Active listening is highly involved listening.

Ideal listening occurs when active listening is combined with empathic listening in which the opinions of both the listener and the speaker are melded with due balance.

The responsibility for active listening to happen rests solely with the speaker, who must be able to generate interest in the topic through a proper introduction, etc.

Attentive listening requires attention skills, tracking skills, and reflection skills. (Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, New Delhi, 2006, pp.99-100.) Mindfulness skills include engaging posture, proper body movement, proper eye contact, and a distraction-free environment. . The following skills include an appropriate show of interest, an appropriate invitation to the speaker, moderate nodes of encouragement, infrequent questions, and attentive silence. Reflective skills include paraphrasing, restating the speaker’s emotions, restating the speaker’s intended meaning, and summarizing ideas at intervals.

evaluative listening

In evaluative listening, the listener evaluates the value of the message or compares it to what is normally considered best. You can do this simultaneously while listening or by stopping for a moment. Since the evaluation takes place in this type of listening, the listener can decide to continue listening or to stop listening. Alternatively, you can devote yourself to framing the waste statement. Therefore, evaluative listening can lead to a positive or negative outcome depending on the open mind and intellect of the listener.

fake listening

The listener pretends to be listening while not really listening. Also known as pseudo listening. Use body posture and eye fixation on the speaker to show that you are listening. The goal of such listening is to please the speaker or other observers. This is similar to passive listening, except that there is no dishonesty on the part of the listener in passive listening, while false listening is born out of dishonesty. This is the most undesirable type of negative listening.

Informative Listening

Informative listening takes in a lot of information with full concentration and thus helps to understand the message being conveyed. Due to the intensity of the effort in taking most of the information, the message is understood almost as intended. This is the best way to learn and an ideal way to listen. While absorbing what is given by the masters or while receiving instructions from the superiors or when the subordinate is explaining the problem he is facing, the listener engages in informative listening. Informative listening requires a lot of attention.

Informative listening is the first stage of positive listening from which other types of listening originate such as attentive listening, evaluative listening, empathic listening, etc.

Informative listening requires good vocabulary, concentration and memory to be effective in achieving its purpose (Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, New Delhi, 2006, p.98.).

appreciative listening

The main purpose of appreciative listening is to appreciate and therefore enjoy the way the message is delivered, but not to take advantage of the content or meaning of the message. Appreciative listening often takes place while listening to music or enjoying the speaker’s style or other characteristics unrelated to the content.

The best benefit of appreciative listening is obtained depending on three conditions: presentation, perception and previous experience. (Raman, Meenakshi and Singh, Prakash, Business Communication, Oxford University Press, New Delhi, 2006, p.101.). Presentation factors include the style, medium, setting, and personality of the speaker. Second, the listener’s perception, which again depends on his attitude and expectations, determines how the presentation is appreciated. Ultimately, the listener’s previous experience and familiarity with the speaker determines whether or not he will enjoy the presentation. Existing positive opinion or familiarity with certain insignificant drawbacks inherent in the presentation can help to appreciate the presentation.

critical listening

Informative listening when combined with evaluative listening becomes critical listening.

Critical listening has its value when someone asks us to buy their product or service. We listen critically when someone makes an unbelievably good offer or comes up with a new problem-solving idea. Similarly, we engage in critical listening when listening to politicians, new paper accounts, coming up with revolutionary ideas to change existing policies, etc. Aristotle has proposed three precautions to observe in order to make an effective critique. They are ethos (credibility of the speaker), logos (logical arguments) and pathos (emotional appeals).

Critical thinking leaves one a highly logical person. But, emotions like faith and the ability to see what is not visible, like what great business leaders like Ambani, Bill Gates, Narayana Murthy, etc. saw, fall outside the logic, although they are very essential for success. high level. A very logical person is not emotional and therefore remains mediocre all his life.

discriminatory listening

The discriminating listener is one who is sensitive to changes in the speaker’s frequency, volume, strength, tone, and emphasis on different words or ideas. Whoever listens carefully or critically or with the intention of evaluating or appreciating the speaker has to listen with discernment.

Discriminative listening requires the best hearing ability stripped of any hearing defects, awareness of word nuances, awareness of sounds and pronunciations, and the ability to detect the speaker’s nonverbal cues.

listen literally

In literal listening, only the content is taken in, ignoring the relationship between the facts in the content. Because of this, the meaning of the message is lost.

Understanding the types of listening will prepare one against negative listening. The person who listens in a positive way is destined to achieve the purpose of that listening.

Digital Marketing

facing your fears

What prevents you from doing what you want and having what you want? With rare exceptions, when you get rid of all excuses, it’s fear-fear to do whatever it is you have to do to achieve your goals.

Fear is one of our most basic instincts and is key to our survival. It’s easy to dismiss fear as cowardice, but it’s not. Rather, cowardice is just one of many possible responses to fear; courage is another. Fear in and of itself is not necessarily bad. In fact, it serves a purpose by protecting life and helping us avoid danger.

Fear can make our hearts pound and our adrenaline flow. You probably know people who like to be afraid because they like what it does to their bodies: they are thrill seekers who pursue dangerous pursuits and who use their fears to achieve incredible things. Whether you like roller coasters, skydiving and mountaineering or not, you don’t have to. to enjoy afraid to make it work for you.

The key is to understand your fears and put them into perspective so that you can deal with them appropriately. When you feel afraid, before you respond, stop and find out: Is there a real danger there? If so, what exactly is the danger and what should you do to protect yourself? And if there is no real danger, what is driving the sentiment?

What are you afraid of?

What scares you? Flying? Jump from a plane? Maybe you are afraid of water. Or creatures: dogs, cats, spiders or snakes. You may be afraid of crowds or public speaking, or even of change. And it may be that you are afraid of everything that involves risk.

The reality is that life is risky. Anything worth owning will likely involve some sort of risk, whether it be physical, financial, or emotional. And it is natural that those risks generate fear. What separates the achievers from the non-achievers is that achievers know how to control and use the natural emotion of fear to their advantage.

Uncontrolled fear robs you of your self-confidence and your ability to be effective. Fear that is under control and managed can be extremely productive because it can prompt you to carefully examine risks and take steps to control and minimize them.

responding to fear

There are three basic ways to respond to fear:

1. Ignore him.

2. Avoid it.

3. Face it.

Simply ignoring the fear, for example, thinking “I’m afraid to do this, but I’m going to go through with it,” is the least effective way to respond to feelings of fear. You can’t completely ignore your fear because if you don’t face it, it will always be on your mind, causing you stress and blocking your ability to perform your best.

Denying the fear, insisting that you are not really afraid, that you just “don’t want to do” it, is a way of ignoring it. If you know that taking a particular action could produce the results you want but refuse to do so, do a careful self-examination to determine if you are really denying a fear.

Avoiding fear is only slightly better than ignoring it. At least when you avoid fear, you have recognized it and are trying to push it aside and avoid it. But that’s just a temporary fix for a long-term problem.

What works best in both the short and long term is to confront your fears and overcome them. Acknowledge what you fear, take advantage of it, face it, and work to achieve the desired result. In the process, you destroy fear.

Confronting your fear allows you to shed light on it, and when you do, you’ll often see that the fear isn’t real. Think back to when you were a kid and you thought monsters were lurking under your bed or in your closet. Your parents would come in, turn on the light, and you could see that there were no monsters. Illuminating adult fears isn’t always that simple, but it’s just as effective. For example, let’s say you’d like to make an investment, but fear holds you back. Shine a light on that. What are you really afraid of? What is the worst that can happen? Now, what can you do to reduce the risk? And if you do that, is your fear still valid?

Remember that on the other side of every fear is freedom, achievement and peace.

The most common fears

We like to believe that we are special and unique, but when it comes to fear, we are rarely alone in a class. The fears that tend to prevent most of us from reaching our goals include the fear of failure and its companion fear of success; fear of ridicule; fear of discomfort; and even fear of being the center of attention. Let’s look at each of them.

The fear of failure is completely understandable. Nobody likes to fail. We don’t want to let ourselves or others down. But just because you make a mistake or don’t succeed right away doesn’t mean you’ve failed. The main way we solve life’s problems is through trial and error. When you make a mistake, you have not failed, you have simply learned a strategy that did not work. None of the great inventions we take for granted today were successful on the first try. Even the best athletes don’t always score. Put your fear of failure in this context: some of the things you try won’t work, but all that means is that those particular things you did didn’t work. As long as you try again, you did not fail and you are not a failure.

Let’s look at the opposite side of the fear of failure and consider the fear of success. The fear of success can be almost as paralyzing as the fear of failure, and often follows when you have conquered the fear of failure. Some people let the fear of success sabotage their efforts because they are afraid of what might happen when they succeed. Success can be both intoxicating and terrifying. Conquer your fear of success with a plan to manage your success.

Another common fear is that of ridicule. We don’t want to be made fun of. You can’t control what other people think and say, but you can control how you react to it. Of course, ignoring ridicule is much easier said than done, especially when the ridicule comes from someone we care about. It helps to try to understand what drives the ridicule: Most people who ridicule others try to mask their own weaknesses and fears. Consider dispelling ridicule with a semi-agreement: “Sure, I might be crazy to try, but at least I’m trying, and you never know, I might succeed.” And when you do, you won’t have to say a word.

The fear of discomfort can be quite powerful. Most of us like to stay in our comfort zone with familiar people and things. It’s certainly easier to do what’s comfortable, like watching TV instead of going to the gym or staying in a dead-end job rather than doing whatever it takes to get out of it. But doing what’s comfortable today will likely result in something worse than discomfort tomorrow. Staying comfortable means staying in the routine and not striving for something better.

It’s also understandable to fear being the center of attention. Every day we see the most intimate details of the lives of politicians and celebrities exposed to the scrutiny of strangers, and while scandals and gossip may intrigue us, we don’t want to be under that microscope ourselves. Fortunately, most of us don’t have to seriously worry about it. But you may be afraid of being the center of attention, even in a small way, like having to present in front of a group or even being recognized for an achievement. With practice and preparation, you can overcome your fear of being the center of attention.

Use the incredibly powerful visualization tool. If you focus on your fear and visualize the worst happening, it will certainly happen. Instead, visualize your success and the results you want, then see yourself taking the steps that will make that happen. When the time comes to do whatever is scaring you, you’ll be relaxed and confident because you’ve done it before in your mind and you know it’s going to work.

It is also important to recognize that fear is contagious. You can catch other people’s fears. Sometimes these people are afraid because they really want to protect you; other times, they express fear that they expect you to stop it because they fear you will succeed in revealing your own shortcomings. In any case, you need to give yourself a mental vaccination to protect yourself from other people’s fears.

Unfortunately, for most of us, conquering fear is not something we can do once and then never have to face again. Fear is a normal emotion that you will experience over and over again. The key is not to let your fears scare you into inaction, but to use them to prepare yourself to achieve your goals.

Digital Marketing

Can social networking sites be used as a marketing tool?

Social networking sites like Facebook, MySpace, and Twitter aren’t just for posting photos of college beer fests. They have become a powerful marketing tool that, if used correctly, can drive business to your website and translate into sales.

The keyword here is used correctly. People who use social networking sites don’t want to feel like they are being used by a company that is simply trying to make money.

Remember what social networking sites are and what their purpose is: to make friends, get in touch with old friends, and connect people who have a common interest.

To that end, social media can work if you’re subtle with your marketing efforts. While people who use social networking sites may claim they don’t want to be marketed to, a large number of users are doing just that. For example, every politician running for office will have a MySpace and Facebook account. All bands, whether they are nationally or locally known, will also perform there, as will artists and authors. What are they doing there but promoting themselves?

It’s hard to resist a captive audience of millions who are all online and could be potential customers. If you don’t have an account with one or all three and you have a business, you could be losing customers, all with money to spend.

First of all, for the true newbie, we will give you a brief introduction to each social networking site. Facebook was developed by college students as a place for students to post photos and keep in touch. It caught on and is now used by millions of people across the country, including boomers and businesses. Basically you get a profile page and start adding friends. While it doesn’t happen overnight, you may eventually have a significant number of people who are now your target market audience.

Facebook has several features that are the dream of marketers. For one, it’s free. It allows its users to upload videos, news, start fun contests, etc., which can drive viewers to your profile and customers to your website.

MySpace is one of the most popular marketing tools because it is so flexible. It allows the user to build a fully customizable web page, including links to your company’s website. For example, if you sell sporting goods, make your My Space account primarily sports-focused. You can change it according to which teams are doing well or which sport is heading into your season.

Twitter is another network that is becoming fashionable because it is fast and some are finding it addictive. The idea of ​​Twitter is to send quick updates (you only have 140 characters per message) to family and friends about what you’re up to. Posts are limited to a few lines and you can receive updates from your friends. Twitter can be used as a fun business tool because you can send your sales people quick updates to let them know what you’re up to. Do you have a potential client? You can tweet them about new products or opportunities or big announcements. And then your friends can reply to you on Twitter about what they’re up to.

Digital Marketing

Instagram: A Booming Platform For A Social Media Marketing Platform

How to explore Instagram as a social media marketing platform
To boost your Instagram marketing, first of all, you need to grow your following steadily and steadily. The more people know about your brand, the better your chances of reaching your target audience. Let’s go over tips and tactics on how to explore Instagram as a social media marketing platform to make your brand more popular.

1. Use unique, sharp and attractive hashtags
Hashtags aren’t just important for Twitter; they also play a prominent role on Instagram. It’s a great way how users can find you through their Instagram mobile searches. Compared to Twitter, here you are not restricted by the number of characters. You can include some tags in your posts to connect. When deciding on the hashtag for the brand, it is advisable to create brand-specific hashtags. Try to keep it as unique and sharp as possible. Try multiple hashtag variants, such as brand-specific hashtags, general hashtags, and trending hashtags, to grab attention in searches.

Examples of brand-specific hashtags are:

#PutACanOnIt – Red Bull

#TweetFromTheSeat-Charmin

#OreoHorrorStories-Oreo

#IWantAnR8-Audi

An ideal general hashtag should be prepared with two words over a single word to make sense, for example, instead of #QL, #AskQL is a better hashtag.

2. Constantly interact with your followers
Once you get a following, feel free to stay engaged. Consistently post awesome content that your followers find relevant to their interests and business. Avoid releasing random posts, ie once a week or ten at a time, if possible. At least, it is required to post twice a day. Once your following starts to grow, you can start posting three to four times a day. Consistency is the most important! According to Anthony Carbone, “If you stick to a niche and show authenticity and passion in your posts, you’ll find a huge following.”

The more people you can dynamically engage and persuade to comment on your content (images/videos), the better for you. Since, it will also instill the interest of others who want to contribute or comment on your content.

3. Don’t bore your audience with information overload.
No doubt, consistency is inevitable, but if it lacks content harmony and relevance, it results in spam or information overload. Keep your frequency correct and consistent. Instead of preaching them, engage with them. It is better to ask sometimes, they should feel valued. Extract meaningful interaction from them.

The ideal ratio of posts based on followers suggested by industry experts are:

4. Make the most of free tools
Instagram also provides free analytics tools for business profiles; Make the most of them wisely to market your products and services. For example, “Insights”, an analytics tool, gives you access to engagement data. If your account was initially registered as a personal account for your business, please switch to a business profile. Here’s how you can take advantage of the free tools businesses use to track your brand’s shape on Instagram. ‘Insights’ helps you understand your audience, gives you insights into the posts with the most impressions, engagements and shares. Ultimately, you’ll conclude which posts are effective and which ones don’t perform well with your audience.

5. Reuse content from other related sources
As stated in the previous paragraphs, effective and successful Instagram marketing needs consistent posts related to your products and services. It is obvious that creating creative and attractive posts is not as easy as it seems. That’s where repurposing content or curating content offers a helping hand. As long as you tag or mention the original poster, this is a completely ethical marketing practice and does not fall under the black clouds of plagiarism. You need to make sure that the posts you reuse or curate are relevant to your followers.

conclusion

Social media marketing through Instagram can make it easy for you to achieve your specific business goals with great ease. Use Instagram extensively and appropriately, and get bigger!

There are several other tips and tactics to better market your products and services on Instagram, in addition to these top 5 to keep on hand.

Digital Marketing

Blogging Tips: Five Things Every Blogger Should Know

When you start blogging, you may want to earn money or just share your thoughts with others. Whatever your goal, there are some basic “best practices” that will help you gain new readers and keep existing readers interested.

1) Write regularly

Blogs live and die by their content. The more content you have, the more visitors you will get from search engines, and the more visitors you have, the more readers you will get. Regularly updated content is also great for keeping your existing readers interested. A reader will not keep coming back to your blog if they see the same post every time. Readers want new content.

Many people suggest a daily posting schedule. That’s a lot of work! If you think you want to try writing a new blog post every day, I suggest you try before you create your blog. Use your favorite word processor and write a blog post every day for a week.

If you find yourself tired of writing at the end of the week, consider writing a post only every few days. The most important thing is not so much how often you write, but that you keep a regular schedule. If all you can manage is one post a week, but your readers know you’ll be available on Wednesday night, then they’ll come looking for it.

2) Spread the (link) love!

A common approach with new bloggers is to try to keep readers on their own blog by not linking to other blogs. The idea is that if I link, people will click on the link and leave my blog.

That’s true, some of your readers will follow your links. But if they find what you linked to helpful, they’ll come back to read your next post. And linking to other blogs is a great way to get the attention of the owner of the other blogs. They are likely to come to see what you wrote about them, and they are likely to stay and become readers. Or they may return the favor and bond with you at some point.

Liberal linking is a good technique both to provide value to your readers and to get more readers.

3) Read (and comment on) related blogs

Regardless of what you blog about, you can bet someone else is blogging on the same topic. Reading those other blogs helps keep you inspired. You’ll often find topic ideas on other blogs that you hadn’t considered, and you can put your own perspective on the topic and write about it yourself.

Commenting on other blogs is also a great idea. By commenting on another blog, you are letting the owner of that blog know that you liked it enough to take the time to comment. It is very likely that they will visit your blog and read some of the posts, and perhaps leave a comment.

When you leave a comment on another blog, you will be prompted for a URL. Be sure to put your blog’s web address in that field. That way, when someone visits your blog and sees your comment, they can click your name to go to your blog.

Regularly leaving comments on other blogs is a great way to make friends and increase your readership.

4) Market in moderation

Many people these days get into blogging to try to make money.

You can make money from blogging by placing ads on your blog pages or by linking affiliate products in your blog posts. Some bloggers think that the more they do, the more money they will earn.

In reality, if you use too much marketing on your blog, your readers will ignore you. Those who can’t log off will probably get upset and stop reading. It is much better to be moderate in your marketing efforts. Subtle marketing is more likely to make you money than blogging like a carnival barker.

5) Be authentic

When you’re trying to make money through a blog, it’s tempting to promote any product that can make you money. Remember, however, that you are dealing with your reputation. If you promote a product that is not good, the readers who bought the product will not trust your recommendations in the future.

Similarly, if you write a blog post that isn’t honest, only to get people to click on the ads, eventually your readers will stop trusting you.

Always be authentic and honest in your writing, and never post anything online that doesn’t reflect how you really feel.

Digital Marketing

Improve your business by integrating WordPress with SugarCRM

Think of your business powered by CRM technology, designed to work and easy to use. Deep industry-specific functionality and an interactive interface offer new solutions that enable your business to innovate and stay competitive. Customer relationship management software applies to the system through which businesses market, sell, and provide services to customers. CRM must provide customization that meets the needs of the business, whether it is a small, medium, or large business organization.

“CustomerPortalPro” is such a platform that allows organizations to quickly and easily create a dedicated SugarCRM Customer Portal that they can access from their WordPress interface, a more secure and efficient way to consume information and interact with processes, applications and other users to meet the requirements of specific industry sectors.

This plugin will help your clients to use various Sugar modules in their WP frontend, which you can define from your admin. You can integrate modules like Accounts, Contacts, Leads, Opportunities, Calls, Meetings, Notes, Cases, Documents, Tasks, etc. to your WP client interface for your use.

It will simplify and reduce your task of communicating with your customers by any other means. Your customers will be able to update all the above modules on their own.

main benefits

  • You can decide which module access should be provided to all clients from the Sugar side.
  • Customers can access the plugin through a username and password.
  • In the Edit and Contact Details layout, you can set which fields your end customers can see and use
  • To avoid duplicate data entry, email id, username and passwords are required, also emails and passwords must be unique.
  • You can assign roles to a specific user
  • The assigned user must be configured in the WP settings.
  • Modules assigned to a specific role will be displayed on the portal based on roles.

Industry Specific Benefit

Enabling organizations of any size to capture customer related information and analyze the data to achieve excellent quality and maximum customer satisfaction. Solutions should be such that they can be fine-tuned to meet your exact needs and are highly scalable so they can scale as your business expands. Successfully building brand loyalty and maintaining lasting customer relationships is important to attracting and retaining customers in the face of increasing competition.

Self-service is the key to engaging consumers today, and integrated CRM sites have become an integral part of user interaction with the companies they do business with. They can be employees, customers or partners who want to interact with the organization from anywhere in the world at any time. A portal like this provides a convenient way to post service issues and allows you to stay open for business around the world. The 24 x 7 service will allow you to provide a high-quality experience to customers.

Digital Marketing

How to create a website from scratch and how to promote it

Many people think that they can just have a website upload it to their server and people will visit it, this of course is not correct, it is the main reason why people fail to earn an income online, just taking the time to Thoroughly researching your market can be the difference between success and failure.

Choosing your niche and researching your keywords takes time and if done wrong it will be a sure way to fail. It is the most important part of building your website and should be done before buying your domain name and web space, URLs are preferred by search engines with relevant keywords within the URL, for example if your market is about coffee tables, you could choose a domain name like coffeetables.com instead of bobsmith.com, it makes sense, but a lot of people don’t take this into account when buying their domain name of course. if your website is going to be about a lot of topics, then a more general domain name is fine.

If you choose a .com domain name, it’s not always possible as many domain names have been taken, but you can review your keyword list to find something that is relevant and highly searched and don’t forget that you can use the – between words. key, for example, tropical-fish.com.

Keyword research is important for the domain name, but it is the foundation of your entire website. Each page of your website should be optimized for your completely different keywords on each page.

Each page will have a title tag, description, keywords, and header tags. This is what search engines will see when they crawl your website and it shows them what your pages are about, this is known as on-page SEO.

It is important to know where the title and description will be displayed to the end user of your site.

Building your website or blog:

I recommend using a WordPress blog as your website and a web host with cPanel, it has a one click installation of WordPress and many other website scripts.

When adding content to your website, you should keep in mind the on-page SEO described above.

You should have a list of keywords that you will use for your new website. Each page you create should have a different page title, description, keywords/meta tags, H1, H2, etc.

Your post title should also have your keyword as this is what search engines pick up and index, you don’t have pages with the same title and heading, description etc, this is known as duplicate content and will not work . your site is good.

If you are using a WordPress blog (which is what I always recommend), you can install a plugin called “all in one seo” and this will help you easily add your title, description, keywords, H1, H2, H3, etc.

If you’re not using WordPress, you’ll need to add them with the software you’re using to build your site or add to the html code manually.

If you get stuck thinking of what to write for your content, just do some research on your topic and make some bullet points, then you can expand your bullet points to create unique content for your web pages.

Off-page SEO is backlinks to your site from other relevant web pages on the internet, the more relevant backlinks you have to your site, the better chance you have of ranking well with search engines for your keywords.

Write articles and send them to other blogs:
This is a good constant way to build links back to your website, blogs, especially WordPress blogs, are often updated and are therefore frequently analyzed by search engines, so submitting articles to blogging on a regular basis will help you get a lot of good quality back links. .

Write articles and submit them to article directories:
Submitting articles to article directories is also a good way to get links back to your website, you can search for article directories on Google

Leave comments in the forums:
Forums can be good for getting back links to your site, the way to do this is by leaving comments on the forum, when you leave a comment you can add a signature to your comment, this signature will hyperlink back to your website, make sure to use your key phrase to link to your site and don’t spam comments, make sure the forum is related to your niche and leave a constructive comment.

To find furums in your niche, just go to Google and type in the key phrase related to your niche followed by forum, for example, green tea forum you will get a huge list of forums related to your niche.

Leave comments on blog posts:
Leaving comments on blog posts is very similar to forum comments, remember not to spam comments and make sure the blog is related to your niche.

To find related blogs, try searching Google with the relevant keyword phrase followed by something like powered by WordPress mu, for example green tea powered by WordPress mu or green tea blog, then you can see if you can leave a comment, but remember that many blogs have the commenting feature disabled.

Social Bookmarks:
What are social bookmarks? It’s simply bookmarking a website like you do on your computer and saving it for later. Instead of saving them to your web browser, you’re saving them to the web. And, because your bookmarks are online, search engines will find the links.

Digital Marketing

Is an affiliate marketing business right for me?

Many people want to start an affiliate marketing business because they have heard that it is an easy way to make money online. It is certainly one of the easiest ways to start your own online business. But that doesn’t mean it’s a guaranteed way to make money online.

Before you start your affiliate marketing business, there are several important questions you need to answer.

Before you begin, ask yourself these 5 questions:

1. Are you interested in a specific market?

As an affiliate marketer, your job is to recommend products or services to a target audience for them to buy. It’s a challenge to recommend and sell something you don’t really care about. People can tell if you have a personal connection to a product and service or if you’re just trying to make a quick buck.

2. Would you recommend products without getting paid?

An affiliate marketer doesn’t have to create a product, set up payment systems, manage product delivery, or handle customer inquiries. The product creator takes care of all that. However, product creators use affiliates to do marketing for them. If the affiliate doesn’t sell anything, they don’t get paid.

3. Are you prepared to regularly create content on your website?

It is possible to make money with affiliate marketing without a website. But, with your own website, you help establish yourself as an authority in your market and build trust with your audience. A website must be updated regularly, or the information it contains will be outdated and ignored by search engines.

4. Will you treat it like a real business?

An affiliate marketing business will not make you millions overnight. You can make a profit, but it will take some time. You will need to put in the time, money, and resources to make it work. If you run it as a hobby, that’s all it will be, and most likely expensive as well.

5. Are you ready to learn new skills?

The Internet allows you to reach customers from all over the world. But it’s competitive and you have to be on top of your game. The temptation can be to jump in and start an affiliate marketing business without any real system or plan. You will need to take some time to learn new marketing skills and techniques so that your business can thrive.

Digital Marketing

Digital marketing agency: what makes them effective?

Digital marketing agencies play an important role in helping personal brands and businesses make their mark online. Without the help of digital marketing, it would be difficult for a business to reach its full potential, in terms of customer reach, industry relevance, and branding.

Brands don’t grow overnight. They require marketing and advertising to establish their presence in the industry.

Grow your brand with effective digital marketing agencies

Similar to traditional marketing strategies, the results of digital agency campaigns can be spectacular. Blogs can generate 67% more leads compared to brands that choose not to. Conversion rates are also higher through online marketing efforts compared to traditional ad campaigns.

Effective digital marketing agencies are adaptable

Most brands invest in digital marketing agencies looking for immediate results. After all, they are paying for such services to improve their lead generation and brand awareness. However, a truly effective digital marketing agency not only delivers fast, but can also deliver accordingly even during changes in the marketing environment.

A responsible agency will immediately adjust their marketing campaigns and inform their clients during significant changes in the digital marketing climate. They continually test their own assumptions and deliver high value to their customers, helping them stay ahead of the competition.

They will never stop testing and reworking campaigns and strategies to drive ROI for their brand and maintain a balance between marketing efforts and the results that are obtained from these campaigns.

Create a balance between advertising and content creation

Advertising is an effective marketing strategy to connect people to your business. However, advertising comes at a cost. The more people you want to reach, the higher your expenses will be. Although it is an essential factor required to market your business, there are other options to generate organic traffic and leads to your website without paying for advertising: content marketing and link building.

If a marketer doesn’t mention the importance of link building and content creation for your brand, they may say you’re with the wrong partner to help you with your business. Content marketing is an essential area in digital marketing that feeds brands with “free organic traffic” from the web.

In a generation that relies on the Internet as its main source of information: news, brands, ideas and knowledge, not taking advantage of content marketing is a waste of resources. Getting listed in the search engines, for free, is only possible through content marketing and link building efforts.

Communicates regularly

Successful online marketing agencies are not limited to the regular reports they provide to their clients. In addition to their reporting, they regularly communicate with clients, reporting issues that require immediate attention or client approval.

A partner agency will have a hard time running a campaign for a client if they are not equipped with the correct methods to communicate with their client. There must be a personal relationship between the team and the clients to ensure a smooth flow in all marketing processes. Communicating through digital media can be complicated at times, so it is imperative to build and establish relationships that remove these communication barriers.

Digital fluency and strong problem solving skills

Different clients require different types of marketing campaigns and strategies. Fluency in digital marketing, in all its aspects, be it in the press, television and social networks is essential. Mastery in the use of technology, along with the latest tools of the trade, should also be one of the prerequisites that brands need to consider when dealing with internet marketing agencies.

The people behind a digital marketing agency should be able to adapt to changes in the internet scene, as well as technological changes in marketing and advertising efforts. If your digital marketing partner fails every time Google releases a new update, you may want to reevaluate and consider finding a different team to help your brand.

Working to deadlines, recognizing and dealing with problems as they develop, and getting things in order quickly during unexpected problems are strengths of every successful marketing agency. Without problem-solving skills, it would be difficult to help a brand achieve its goals and build a strong online presence for the brand.

As a brand, take the time to find the right people to trust for your digital marketing needs. Working with successful digital marketing agencies helps accelerate your goals as a brand. Find one similar to your work culture to easily build a good working relationship and rapport with your team. With due diligence, you will be able to find a digital marketing agency that works for you.