Digital Marketing

How to create a website from scratch and how to promote it

Many people think that they can just have a website upload it to their server and people will visit it, this of course is not correct, it is the main reason why people fail to earn an income online, just taking the time to Thoroughly researching your market can be the difference between success and failure.

Choosing your niche and researching your keywords takes time and if done wrong it will be a sure way to fail. It is the most important part of building your website and should be done before buying your domain name and web space, URLs are preferred by search engines with relevant keywords within the URL, for example if your market is about coffee tables, you could choose a domain name like coffeetables.com instead of bobsmith.com, it makes sense, but a lot of people don’t take this into account when buying their domain name of course. if your website is going to be about a lot of topics, then a more general domain name is fine.

If you choose a .com domain name, it’s not always possible as many domain names have been taken, but you can review your keyword list to find something that is relevant and highly searched and don’t forget that you can use the – between words. key, for example, tropical-fish.com.

Keyword research is important for the domain name, but it is the foundation of your entire website. Each page of your website should be optimized for your completely different keywords on each page.

Each page will have a title tag, description, keywords, and header tags. This is what search engines will see when they crawl your website and it shows them what your pages are about, this is known as on-page SEO.

It is important to know where the title and description will be displayed to the end user of your site.

Building your website or blog:

I recommend using a WordPress blog as your website and a web host with cPanel, it has a one click installation of WordPress and many other website scripts.

When adding content to your website, you should keep in mind the on-page SEO described above.

You should have a list of keywords that you will use for your new website. Each page you create should have a different page title, description, keywords/meta tags, H1, H2, etc.

Your post title should also have your keyword as this is what search engines pick up and index, you don’t have pages with the same title and heading, description etc, this is known as duplicate content and will not work . your site is good.

If you are using a WordPress blog (which is what I always recommend), you can install a plugin called “all in one seo” and this will help you easily add your title, description, keywords, H1, H2, H3, etc.

If you’re not using WordPress, you’ll need to add them with the software you’re using to build your site or add to the html code manually.

If you get stuck thinking of what to write for your content, just do some research on your topic and make some bullet points, then you can expand your bullet points to create unique content for your web pages.

Off-page SEO is backlinks to your site from other relevant web pages on the internet, the more relevant backlinks you have to your site, the better chance you have of ranking well with search engines for your keywords.

Write articles and send them to other blogs:
This is a good constant way to build links back to your website, blogs, especially WordPress blogs, are often updated and are therefore frequently analyzed by search engines, so submitting articles to blogging on a regular basis will help you get a lot of good quality back links. .

Write articles and submit them to article directories:
Submitting articles to article directories is also a good way to get links back to your website, you can search for article directories on Google

Leave comments in the forums:
Forums can be good for getting back links to your site, the way to do this is by leaving comments on the forum, when you leave a comment you can add a signature to your comment, this signature will hyperlink back to your website, make sure to use your key phrase to link to your site and don’t spam comments, make sure the forum is related to your niche and leave a constructive comment.

To find furums in your niche, just go to Google and type in the key phrase related to your niche followed by forum, for example, green tea forum you will get a huge list of forums related to your niche.

Leave comments on blog posts:
Leaving comments on blog posts is very similar to forum comments, remember not to spam comments and make sure the blog is related to your niche.

To find related blogs, try searching Google with the relevant keyword phrase followed by something like powered by WordPress mu, for example green tea powered by WordPress mu or green tea blog, then you can see if you can leave a comment, but remember that many blogs have the commenting feature disabled.

Social Bookmarks:
What are social bookmarks? It’s simply bookmarking a website like you do on your computer and saving it for later. Instead of saving them to your web browser, you’re saving them to the web. And, because your bookmarks are online, search engines will find the links.