Real Estate

Why do Africans live in huts?

Every time one sees a picture of a hut, one thinks of Africa. In fact, the huts have been the defining architectural hallmark of Africa and, across the continent, have been the preferred building style.

Cabins are a form of living space. The huts are usually round, with a gabled roof. They are usually made of mud or clay, with a wooden frame to support the building and a single wooden pole in the center, which supports the thatched roof.

Many critics of Africa claim that Africa cannot boast of great cultures south of Egypt. By that, they often mean that there is no architectural evidence of grandeur south of the pyramids. In fact, architecture or architectural remains are the accepted business card of the so-called ‘great cultures’.

While most of Africa cannot boast of such fossil evidence, there is reason to believe that the architectural choices made by Africans thus far are not as accidental or simplistic as they may seem.

For one thing, most of Africa is warm to hot all year round, with no extended period of winter. The most uncomfortable climatic period is the long rains, during which it rains a lot, especially every day. However, in most of Africa, it rains, instead of raining. That means a period of rapid and voluminous precipitation, unlike the rain in Europe, for example, which can be a light but continuous precipitation. Also, most of Africa, which is located on the equator, experiences nearly equal twelve-hour periods for day and night. This is in contrast, for example, to Europe, where in winter, darkness can last up to eighteen hours.

As such, most of life in Africa is lived outdoors. A shelter is needed only for the night, against the cold and as a refuge from wild animals. There has never been a need to invest as much in housing as there has been in Europe, for example. Strictly speaking, there was rarely a situation in Africa where homelessness would have been life-threatening. In many African cultures, nomads, hunters, warriors, and messengers were often away from home for long periods without shelter.

The huts are usually small and made of readily available mud or river clay, plastered over a skeleton of branches. They were completely inexpensive in both materials and labor. In many cultures, women did the plastering, while men did the thatching. Among the Maasai of East Africa, the woman builds the entire structure, which is known as a manyatta.

Due to this relaxed philosophy of housing, Africans were not enslaved by home ownership as is often the case in the modern world. In today’s globalized world, buying a home is a lifetime liability that forces you to live chained to a mortgage, under the Damocles sword of foreclosure. The exploitation of this fear in the US contributed to the current global financial crisis.

It is also worth noting that almost all the famous architectural monuments of the great cultures were built using slave, forced and semi-forced labor. That has never been necessary in Africa south of the pyramids. In fact, the shelter was so inexpensive that nomads could walk away from their huts at any time and walk into the savannah, the epitome of freedom.

It also meant that no family was left homeless because housing was unaffordable, unlike in today’s world, where many families become homeless if they experience financial disruption at half their mortgage.

In many parts of Africa, the huts were renewed once a year, after the harvest season and before the next rains. This was the period with the least work and it was like a holiday. The harvest was ready, and the next agricultural season had not yet begun. The women renovated the walls of the huts by plastering them with a new layer of mud or clay. White or ocher colored river clay was used as a cosmetic finish on the interior and exterior of the hut, as well as on the floor. Communities that did not have access to clay from the river used a mixture of cow dung and mud or ash.

A good African housewife took this duty as seriously as the care of her own body. A capable wife could be identified by her impeccably maintained shack(s). Regular renovation also served an important hygienic function: river clay is a very clean and healthy material that discourages the breeding of insects and other pests. Both clay and dried cow dung are similar to ash in this respect. Non-poisonous burnt wood cooking fire ash is pure enough to be used as an alternative to toothpaste.

The renovation also gave the woman a creative outlet: she could paint any pattern on her walls that she wanted. The men re-thatched the hut(s), using grass, such as elephant grass, which was mostly cut by the women. Among the Masaai, the women did the renovation work, as the men were often busy with the full-time job of protecting the tribe from lions and other dangers that lurked on the savannah.

A very satisfactory effect of this annual renewal was the psychological effect. There was an atmosphere of renewal every year; of new life, of a new beginning, of cleaning the soul and ending the past. Every year. This is a very healthy psychological perspective. Festivals with dances and banquets also accompanied this period.

In today’s world, buying a house has such a purpose. A feeling of being rooted and captured by a building for a lifetime.

Because they were low cost, the cabins were also very flexible. A house of huts could be built: one for cooking, another for sleeping, another for receiving visitors, etc. Every time one needed a new hut, he would simply build one. Adolescent boys were given land where they could build their own huts, some distance from the rest of the family. Their privacy was assured and their activities within their huts were nobody’s business. Many teenagers today would appreciate the idea of ​​having their own cabin.

The cabins are very comfortable and exactly adequate for many parts of Africa. This is mainly due to the construction materials used. Both clay and grass are good insulators, but they are porous and therefore allow free flow of air. It is often very hot during the afternoons in Africa. The cabin remains cool and is a welcome resting place. At night, when temperatures drop, the cabin retains its daytime temperature, keeping the inhabitants warm.

The cabins are also very low maintenance. A well-renovated hut only needs to be swept once a day with a straw broom. There was no need to clean, polish or dust. The liquid accidents were not dramatic because the liquid was simply absorbed into the ground. The only real danger was fire, as the thatched roofs could burn very quickly, trapping people inside.

Recently, a team of architects in Switzerland have ‘discovered’ the virtues of clay as a building material. Clay is a strong and durable material that is easy to work with. Applied correctly, it can be used to build stable, durable and aesthetic structures without the need for paint and cement. Most important of all, clay is healthy. Clay has now been shown to filter out toxins from the environment. Modern construction materials such as cements, paints, fillers, and metals release toxins that compromise human health and well-being. A building made of clay or mud is completely green, as long as the initial source was safe.

Africans knew that a long time ago. The cabins, made of natural ‘earth’ materials, fit with his basic philosophy of harnessing nature for all his needs, and only in the necessary amounts. For example, gourds and gourds were used as containers for milk, water, local beer, porridge, honey, or any other liquid. Cooking pots were made of clay, as were water pots. Kitchen sticks were made of wood.

Water stored in a clay pot has a pleasant natural freshness and smells of earth. Drunk from a pumpkin, it has an added woody flavor. Food cooked in a clay pot over a wood fire retains an inimitable earthy aroma, especially fresh beans or meat dishes.

Sleeping mats or sitting mats were woven from reeds or made from animal skins, as were clothing. Some people built a raised clay platform covered with animal skins or rush mats to act as a seat or bed. The stools were made of wood or woven from reeds. Women wore jewelry made of bone, horn, wood, stone, clay, beads, or woven reeds. Food was transported or stored in woven reed baskets or in clay pots.

This philosophy of living in harmony with the bounty of nature led to zero waste, since everything was biodegradable. In fact, until the advent of modernity and urbanization, Africa was a continent of unspoilt natural beauty.

Sadly, today’s Africans are jumping on the bandwagon of expensive houses built from derived materials, which require a lifetime to pay for and a fortune to repair and maintain. The materials used in modern buildings trap heat, odors, and moisture, and are often derived from procedures that harm the environment. The houses lack the feel-good effect of sitting in a cabin built entirely of dirt. They are in keeping with modern trends of inflated consumerism, self-definition through possession, and a disregard for the planet.

Fortunately, some are rediscovering the allure of the shacks. They have been redesigned in some cases to be much larger, with large windows, or combined into intersecting or interconnecting structures. A famous hotel in Nairobi, Kenya, was built using this concept, with treated thatch used for thatching.

In fact, more and more people are rediscovering why Africans lived in huts.

Sports

Does increasing vertical jumps help you become a better basketball player?

Basketball is one of the most popular sports we have today. It is definitely one of the most exciting sports to watch today because of the sheer number of players that can put on such incredible performance. In that sense, we often see great basketball players fly in the air with such high vertical jumping capabilities. In fact, the very performances of these feats are one of the reasons people love to watch the sport. So can a higher vertical jump help you become a better basketball player?

In a sense, yes

While your overall abilities will still be a big factor in your gameplay, being able to execute high vertical jumps will give you a lot more benefits. There would be more things he can do to help his team if he can pull off such a feat, and that would include better rebounding chances and goal tracking. Your team would definitely have the advantage if you are someone who has the ability to fly higher in the air vertically.

The power of advertising

Apart from the advantage it has on the game performance you have, you can also get more attention from the crowd if you are able to pull off this feat. Let’s be honest about this, we all know that one of the reasons we play basketball is the excitement we feel when we hear the crowd roar in amazement at your performance. If you are able to pull off such high vertical dunks, you will surely be able to grab the attention of the crowd.

Would that make you a better player then? Of course, and that’s because you would always push yourself to give the next big performance of your life. In short, you will constantly be looking for ways to improve your game and deliver a much better performance every time you step onto the basketball court. It is a fact that the very crowds that watch the game are the ones that give basketball players the drive to rise above their own levels.

Would it be worth investing?

It is definitely worth investing in it. It would not only be very beneficial for his performance, but also for the overall ability of his team. It would give both of them the edge they need to dominate each of their basketball games. So if you want to become a better basketball player, it would be highly beneficial if you invest in such training programs.

Tours Travel

A travel guide to Athens, Greece

The birthplace of democracy, Greece is a beautiful, rugged country steeped in history. It has about 1,600 islands, but only 170 of them are inhabited. Half of the ten million inhabitants live in Athens.

This bustling city is a good central point from which to see Greece. The white marble Parthenon on the Acropolis hill is an impressive sight. The Acropolis is sometimes called the sacred rock. It sits on a 512 foot high limestone rock and was originally built to defend the city in 1500 BC. C., it was destroyed 1000 years later and rebuilt in 450 a.

There are three other buildings on the site in addition to the Parthenon. The Erechtheion is a temple in honor of Athena and Poseidon. The Propylea is a monumental gate. To your right is the Temple of Athena Nyke or Wingless Victoria. The newer building, the Acropolis Museum, houses many works of art discovered since excavation began in 1835.

At night, the Acropolis is the setting for the Son-et-Lumiere, or sound and light show. The entrance is actually across the street from the Acropolis. The first time we tried to find it, we walked around the base of the Acropolis. This seems to be a lover’s lane and it was very tempting to stay and enjoy the view in the balmy air.

The show, in English, is every night unless there is a full moon. The audience sits in chairs in front of the Acropolis, which is illuminated from different sides at different times in various colors to illustrate a recorded narrative of the Acropolis’s history. It lasts about 30 minutes.

After this it is a short walk to Plaka. This area is about two blocks packed with restaurants and cafes leading up the hill towards the Acropolis. It is impossible to walk through the streets without the waiters calling you to try their restaurant: “Look at our menu. Good prices, good food, good music, come in and see”. They speak in perfect English.

Most of the restaurants are outdoors, but indoors. Their bouzouki music mixes in the street. We went to a tavern with a show floor and although they had no entry charge there was a minimum order of at least one fruit plate. We ordered that and it was very well prepared. The floor show, with various singers, a belly dancer and volunteer dancers from the audience was very good. There we also tasted the famous ouzo, an anise-flavoured liqueur.

In general, we found cheap and very tasty Greek food. Meals are always served with water and bread, although in an outdoor restaurant they charge you for bread. Most of the menus have an English translation and many places show you the food in the kitchen that you can choose from.

The custom in Greece is a light breakfast, a late lunch, dinner around 9 or 9:30, and late for all meals.

For breakfast we used to go to a cafeteria to have a coffee and a pastry. I fell in love with the baklava, a rich, gooey honey cake that is absolutely delicious. Greek coffee, or Turkish coffee, is very strong, but you can order Nescafé or American coffee in most places. For lunch, we’d head to a souvlaki shop for gyro sandwiches, grab a wonderful Greek salad topped with feta at an outdoor cafe in Plaza de la Constitución, or buy from a pastry vendor down the street. These vendors are everywhere, selling: tiropites (cheese pies), spanakopita (spinach pie), koulari (similar to a large bagel with sesame seeds), and piroski (bread with a sausage baked inside). We also saw many vendors selling ears of corn and chestnuts.

A nice afternoon break is to have a drink in one of the many cafes in Syntagma Square. Try retsina or a cordial like Metax (a sweet brandy) or Demestica (a fine national wine). Even serving a simple glass of lemonade was an experience. They gave us a silver tray with a full glass of water, another glass with some fresh lemon juice and sugar on the side. We were expected to make our own!

One day we went to the Athinas Street Food Market which was quite an experience. We didn’t see many tourists in this section, mostly old Greek women dressed as widows; black scarves, black stockings and black dresses, buying her fresh ingredients for dinner. Butchers buying huge hunks of meat, burlap sacks overflowing with nuts, baskets of bread, barrels of olives, strings of garlic cloves, wire baskets of eggs and live chickens crowded a bustling two-block area. Greece also has the best yogurt in the world.

Shopping in Greece is almost as much fun as eating! There is a wonderful flea market near the base of the Acropolis, which is open most of the time, even on Sundays, and is very colourful! Lots of good buys including: brass, copper (get a big bowl to beat the egg whites in), Flakti rugs, fur coats, tiles, gold jewelry, ceramics copied from museum pieces, onyx, marble, alabaster, sandals handmade and crafts. .

There are many interesting museums and places of historical interest in the city. Admission is free on Sundays, although it is impossible to reach everyone during its opening hours: 10:00 p.m. – 4:00 p.m. The Acropolis is also open on weekdays from 9:00 a.m. to sunset and when there is a full moon it opens again from 8:45 a.m. to midnight.

The Parliament Building and the Tomb of the Unknown Soldier are located in Syntagma Square, which is the center of life in Athens. There is a changing of the guard twenty minutes before each hour and on Sundays at 11:00 a.m. Just around the corner is a beautiful park, The National Gardens, where something is always happening. At the entrance, across the street from the Temple of Olympian Zeus, is where all the public buses seem to meet. Each route leaves every twenty minutes, twenty-four hours a day.

One of the best views of the city is from Mount Lycabettus. You can take a tram to the top, where there is a large walking area, a small chapel, and a restaurant.

There are many beautiful beaches in Greece and Glyfada is a very pleasant place to enjoy Greece’s mild winters and subtropical summers.

Greece is a totally unique and enjoyable place not to be missed. And remember, this was just Athens! There are still 170 inhabited islands to explore!

Greek salad

Prepare: lettuce, cucumbers, tomatoes, onions and black olives. Add crumbled feta cheese and mix with the following dressing:

1/3 cup white vinegar

½ teaspoon oregano

Juice of ¼ lemon

2/3 cup of salad oil

1 teaspoon salt

1 clove garlic

freshly ground pepper

Shake all the ingredients together and use sparingly in the salad.

dolmathes

1½ pounds ground beef

¼ teaspoon ground cumin

salt and pepper to taste

½ teaspoon mint leaves

1 cup of rice

1 small onion, finely chopped

Parsley

grape leaves

Boil the grape leaves for 15 to 30 minutes. Squeeze a few drops of lemon over the entire pot during the last 10 minutes. Mix the rest of the ingredients and form small oblong shapes to fill the leaves. Cook for 45 to 60 minutes in just enough water to cover the dolmathes.

Galatopoureko

½ cup of farina cereal

½ cup of sugar

1 bar of butter

1 liter of milk

Cook up together slowly, stirring constantly, allowing it to come to a full boil. When thick remove from heat and add:

½ teaspoon vanilla. Cool and add: 6 beaten eggs. Stir until smooth.

Melt 1 stick of butter in a saucepan and keep on hand.

Starting with 1 sheet of puff pastry in a buttered baking dish, leaving 1/3 of the edges outside, sprinkle with melted butter. Take another sheet and overlap it on the other side. Repeat. Fold 1 sheet in half and place in the center of the plate. Sprinkle with butter. Repeat twice. Add flour. Top with another folded phyllo. Bring the edges up. Coat well with butter. Repeat 3 times. Brush the top with butter. Spray with a few drops of water. Cool ½ hour. Top Score. Cool another ½ hour. Bake ½ hour at 375 degrees. For cold syrup on hot galatopoureko.

Syrup: Stir below and cook ½ hour:

1 cup of sugar

1 cup of water

1 slice of lemon

baklava

Grease a 13×9″ pan. In a large bowl with a spoon, combine:

4 cups of finely chopped walnuts

½ cup of sugar

1 teaspoon cinnamon

Set aside. In a skillet, place 1 puff pastry sheet, let it spread over the sides, and brush with 1 cup of the melted butter. Repeat to make 5 layers, sprinkle with 1 cup of the nut mixture. Cut remaining phyllo into 13×9″ pieces. Make 6 more layers and sprinkle with remaining walnuts. Partially cut into diamond shapes. Bake at 300 degrees for 1 hour 25 minutes.

Heat 12 oz. honey and on top of Baklava. Cool in pan for at least 1 hour.

Technology

How to Schedule Your Pinterest Pins

It’s not easy being a solopreneur! With so many things to do on a daily basis, I’m always looking for new ways to save time and increase productivity.

If you’re using social media as a platform to market your business, then you know how time consuming it can be. Trying to maintain your presence and build your brand on numerous social networking sites is not an easy task. If I were to post updates to all of my profiles individually, multiple times a day, I wouldn’t have much time left to do other important things like eat or shower! After all, I wasn’t creating FURTHER time with our children and families one of the main reasons we decided to start a home-based business in the first place?

Scheduling posts in advance is a great way to keep up with your brand while allowing you to focus on other revenue-generating activities like content creation and product development. Automating your social media can also be helpful in creating the time needed to really be social! Think about it, you can be on Twitter providing services and building relationships (which should be the focus of your social media marketing) while productivity tools like Hootsuite and Buffer post your latest blog update or product offer to your other favorite networks. .

Productive fixation.

I don’t know about you, but it didn’t take me long to get absolutely addicted to Pinterest! He quickly became one of my biggest productivity killers. I could easily spend hours there, jotting down the most important hours of my “work day.” I also found myself pinning in large groups, which will eventually become irritating to your followers and could cause them to unfollow your boards. Luckily, I came across Pingraphy… from a Pinterest pin!

Pingraphy allows me to schedule my pins. It’s exactly the tool you needed to save time, post consistently throughout the day, reach more followers, and avoid mass pinning. The service is free and easy to use, just follow the 5 steps below.

1. Create an account.

Signing up for a Pingraphy account is effortless! Just submit your Pinterest email address and password.

2. Get the Pingraphy Bookmarklet.

Just drag and drop the pink pingraphy marker onto your toolbar. The Pingraphy bookmarklet works just like the Pin It button on Pinterest. When you find the content you want to share, click the bookmark to display all the pinnable images.

3. Select an image.

When images are displayed, they are all selected by default. To pin an image, click the deselect all button in the upper left corner, select the image you want to pin, and click next. If you want to schedule multiple pins, simply deselect the images you don’t want and click Next.

4. Select a board and add a description.

Choose which of your Pinterest boards you want to pin to from the dropdown box. Then, add a description of your pin to the description field. If SEO is important to your pin, make sure your description uses appropriate keywords. The URL field will automatically display the web address of the page you are anchoring from.

5. Program your PIN.

Click schedule, then click inside the time field to display the calendar. Select the date and time you want your pin to be published. You can specify your pin time down to the minute! Once you’ve set your time, click Done to close the calendar. Then click confirm. (If you are programming multiple pins, select the desired time interval between pins before clicking confirm.) Congratulations! Your pin is now programmed.

Now, get busy scheduling more pins and give your followers what they want…amazing content all the time!

Awesome extras.

While the scheduling feature is definitely the star of the Pingraphy program, the value of the service doesn’t stop there.

You can view repins, likes, and comments by pin or by board from the Pingraphy dashboard. These analytics will allow you to see which of your pins are receiving the most engagement. Use this information to find out what your followers enjoy and give them more!

There is also a pin editing feature that allows you to enhance the image you are about to pin. It’s a basic editor, but you can crop, add text, and add effects to pinnable images. If you’re looking for a better tool to add a personal touch to your pins, give Pinstamatic a try. You can access Pingraphy’s image enhancer from the Select Board/Add Description page. Click the image enhancement link to the left of the URL field.

Home Kitchen

Large format porcelain tiles elevate luxurious interior settings

Aim for the simple effect that often results in a powerful aesthetic! The Domino Porcelain Stoneware Collection achieves minimal effects with black and white tones and matte and gloss finishes. The shapes and sizes ensure a great decoration. Large-format porcelain stoneware simplifies life with several advantages, such as easier cleaning with less grout.

White Domino Porcelain
Damp spaces like bathrooms would do well with porcelains that keep water out. The grout is also less with the uniform sizes and shapes of the tiles. Grout cleaning is also easy with a regular spray of vinegar or a mild bleach solution. Install a pure white shower surround for a gorgeous effect.

Matte Black Domino Porcelain
Bathrooms should be a place of rest and relaxation, according to contemporary ideas. The large formats present clean spaces with few joints that are intensely calming. If the grout colors match, the result is a uniform expansion of the same shade. Matte tiles are safer in wet spaces like the shower with less slippery surfaces.

White Domino Porcelain
Consistency is the hallmark of a nice room design and the spaces look very coordinated. The rooms appear bigger with the uniformity of the designs. White porcelain stoneware on the bathroom walls would produce an electrifying effect with the large-format White Domino tiles. It’s a sleek, modern look that’s truly unbeatable, superb in its simplicity.

Black Domino Porcelain
Even in smaller rooms, large format tiles create the illusion of larger spaces! The advantage is less border lines to break the visual impression. It is a high contrast black and white effect that creates a balanced ambiance on the bathroom floor.

Gloss Black Domino Porcelain
Cover the kitchen floor with this extraordinary glossy black tile. Large format tiles were built for larger spaces. Large tiles install very quickly. With this super effect, elegant kitchen environments are created. Countertops and cabinets are an attractive overall part of the design scheme, but tile dominates.

The Domino porcelain collection is so strong and durable that it takes the stress out of building planning and design. High-traffic kitchens and bathrooms need not worry about water-resistant qualities and easy-to-maintain porcelains. Expect many years of happy china.

Inspiration Gallery takes you through the entire Domino collection after the few samples you’ve just seen. In addition to the spectacular large-format mosaics, other sizes and shapes are also available to suit particular needs and tastes. Choose classic black and white porcelain stoneware for simple, elegant bliss.

Auto

The GWM Steed 5 – Good looks and brute force

The GWM Steed 5 is a dream truck come true and gives new meaning to the phrase “man meets beast” when driving. Driving is an absolute joy and the closest you can get to experiencing the sheer brute force of nature in a man-made object. It offers reliability, comfort, strength and a stylish crew cab look.

More than a Pretty Pick Up

The GWM Steed 5 weighs in at just under 2 tons, but is surprisingly agile both on and off road. It has one of the most responsive steering systems in its class and is at home in the jungle and in the parking lot of any urban shopping area. Although it is quite a long vehicle, the designers have made sure that it is well designed and can use almost any parking area.

Due to its size, the Steed 5 is a very practical vehicle to have around when you need to move both the family and heavy loads. This makes it very useful as a family vehicle and as a solid, reliable workhorse.

did you know The Great Wall Motors Steed 5 Double Cab has one of the best cargo performances in its class. It’s even comparable to some of the class-leading crew-cab pickup models made by the Japanese.

a monster engine

The Steed 5 is available in 4×2 and 4×4 versions and both vehicle types have a choice of 2.5TGi or 2.4MPI engines. Both types of engines are powerful enough to handle anything you can throw at the vehicle and are particularly reliable in both urban and jungle environments.

Rugged Good looks on the outside, great features on the inside

With its great lines and solid bodywork, the GWM Steed 5 is one of the most attractive pick-ups on the market. It stands head and shoulders above its smaller Steed 3 cousin also made by GWM and offers a rugged vehicle alternative for families and farmers alike when looking for a quality pickup truck.

The interior of the Steed 5 offers both drivers and passengers a luxurious driving experience with a host of high-end features such as air conditioning, leather seats, power windows, CD/MP3 player, individual bucket seats and remote central locking.

Safety is of the utmost importance

Safety is a non-negotiable with GWM and this is reflected in the safety features available on the 4×2 and 4×4 Steed 5 models. They include ABS anti-lock brakes and Electronic Brake-force Distribution (EBD), as well as front fog lamps, Dual front air and power steering.

Digital Marketing

Google Ad Extensions: How to Improve Your Google AdWords PPC Campaign Results

I have previously discussed why Google SEO is an important task to complete before embarking on Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials yourself, they would tell you that where you rank in a search result on their system when you advertise for AdWords PPC is a combination resulting from your bid price on a keyword phrase combined with your level. of quality, and this is defined by them as “useful information” for the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to page one on a Google search engine paid search and to get there you have to outbid others and Google needs to like your site relative to the keyword search of the end user that is being performed. through your search engine.

As you learn more about using Google AdWords to promote your business, you’ll also learn about its “Google Ads Extension” features which, if implemented for your promotional ads, will increase your Quality Score and give your site a Strongest argument in the eyes of Google for getting to the first page of a Google paid search.

Why “Google Extensions” will help your score? This is due to the fact that by using these extensions, you are helping to target more “relevant search content” to the Google search user, and Google likes that. So let’s dive a little deeper into these extensions and how to use them for your Google AdWords ad placements.

Once you log into the Google AdWords environment and view the initial “Control Panel” screen, you will see on the left side of your screen a menu option titled “Ads and Extensions.” Clicking on that menu option will take you to this section of the Google AdWords system, where at the top you’ll see three options: ads, extensions, and more. Click on the Extensions tab.

In the middle of the Extensions screen, you’ll see a “+ – Create ad extension” button. Clicking on that button opens a pop-up containing different types of ad extensions. Let’s go through the list of these to discuss what they do for your ads. Note: The text below comes directly from Google’s help pages.

rental extensions

Encourage people to visit your business by displaying your location, a call button, and a link to your business details page, which can include your hours, photos of your business, and directions to get there. If you want customers to visit your business location but call a centralized line (instead of location-specific numbers), use call extensions with your location extensions.

Affiliate Rental Extensions

Help people find chain retailers that carry your products.

callout extensions

Add additional text to your ad, such as “free delivery” or “24/7 customer support.” The calls can be used to encourage people to convert offline.

call extensions

Encourage people to call your business by adding a phone number or call button to your ads.

message extensions

Encourage people to text you from your ad. Available globally at the campaign or ad group level.

Sitelink Extensions

Link people directly to specific pages on your website (like “hours” and “order now”). Google will show up to 8 of these within the framework of an ad. A great way to improve your site’s Quality Score.

Structured Snippet Extensions

Showcase the information potential customers will find most valuable by selecting a predefined header (such as, product or service category) and listing items.

price extensions

Showcase your services or product categories with their prices, so people can search for your products right from your ad.

review extensions

Add citations or ratings from published sources.

app extensions

Encourage people to download your app. Available globally for Android and iOS mobile devices, including tablets.

In short, as you build your ad groups and sales campaigns within the Google AdWords system, using the ad extensions described above will help you show up better in Google search engine results and help you get better results vs. similar ad buying competitors who don’t use expansions In fact, Google mentions in their Help documentation that in certain cases, they will place your ad in a search result above a competitor’s even if there was an offer from lowest key phrase and your ad will be placed at the lowest bid-per-click price instead of your own, saving you some advertising costs.

Relationship

Christmas Olympics! let the games begin

Our daughter Shanna believed in Santa until she was 9 years old. She seemed to represent all things Christmas, but Shanna felt sorry for him. She was sure that a cheerful old man like him would feel sad because the mail only arrived in December, so until she was 9 years old, she started communicating with Santa every January for 11 months, deliberately excluding December and asking only for his friendship.

I was inspired by her. After years of trying to find a way to change our superficial pattern of Christmas to one with more meaning, surely I could follow my young daughter’s lead in creating a Christmas tradition that would take the main focus off of the gifts.

My criteria was not complicated but I needed to cover the things that were important to our family:

1. Make it more about family and togetherness than gifts.

2. Include everyone of all ages.

3.Fun

4. Memorial!

Our family has come to know this unassuming event as the Christmas Olympics.

It begins just after lunch on December 25 with the gong of a bell prompting last year’s Olympian to run through the house proudly wearing the cheap plastic olive leaf wreath on his head while carrying the makeshift torch (a wooden stick with a hand drawn llama) ….happily donated when our three children were still carrying crayons.

The Christmas Olympics are a great way to make sure the little ones and the big ones stay as invested in the occasion as everyone else because they also pick a game they are good at.

While many people spend the 5 days before Christmas shopping, my family is very busy gathering “stuff” for their game or researching “party games” on the internet, and that’s half the fun!

The game each person chooses remains secret until such time as they are designated to start their game. Each person’s playing time is indicated simply by where their name is on the game scoring paper. After all, the Christmas Olympics are meant to be fun with few rules!

If you have 5 family members, each game gives a player a score from 1 to 5, based on where they ranked in a game.

The following is a small sample of some of our Christmas Olympic Games;

or Poop the Potatoe, which actually means jumping around a table with a potato between your legs and, in front of everyone, dropping it into a bowl on the floor.

o Orange peeling contests. The longest intact rind wins and everyone gets a fiber break from candy and chocolate.

o Golf in the snow… one or two holes on a short course (use colorant around the hole)

o Staring contests

or memory games. Read a meaningful or funny short story and ask questions later. It’s really amazing how well adults do NOT listen!

o Guess how many candies, nuts or quarters. The winner gets points and the jar!

or turn the corner. The longest spin wins.

o Gambling of cards or dice.

o Find the Apple Pot. Blindfolded, he crawls across the floor hitting a wooden spoon to find a pot filled with water and an apple. Retrieve the apple with the mouth. This is timed. You can get creative using a soft tomato or marshmallows (if anyone has knee or back problems, place it somewhere on the counter)

or Guess what’s in the sock? Each sock contains an item from a family member. Contestants get a single 10 second feel, 1 clue, and only 2 guesses.

At the end of the day, we laugh, make memories, and crown the Olympian with the coveted but tacky plastic head crown and surprisingly everyone is always proud to wear it.

We all thank Shanna for seeing things differently than the rest of us and for having the courage to act on it.

Our children though now young adults are just as excited for the afternoon of December 25th.

Let the games begin…

Health Fitness

The Atkins Diet: Why It’s My Personal Choice

From the time I was a little girl, through my glorious 20s (thankfully behind me, no pun intended) and early 30s (before I had my son), maintaining my weight was never an issue. I always trusted the fact that by watching what I ate, if my weight increased, a little non-stressful exercise would be all I needed to get me back to my ideal weight.

meta things change

After the birth of my son (and gaining 60 pounds during the pregnancy), my thyroid, which was always difficult, more or less decided to give up the ghost. Actually, when she was about 21 years old, it was discovered that she had a problem with hypothyroidism (which is where she gains weight most easily and other unpleasant symptoms). I had been religiously doing my annual blood tests and taking the little pill every day. However, even that changed after giving birth. A normal thyroid ranges from 0.4-0.6, mine was 10.0, a sure indication that it had sunk and is no longer regulating my body effectively.

So get on the diet cycle

Even at the age of 16, obsessed with maintaining a trim figure, I would “invent” my own diets. I remember one was nothing more than boiled eggs, toast and something to drink. And I lost 18 pounds in two weeks doing it (eggs are the secret).

Later in life, I followed the Scarsdale Diet. I can tell you that it really works, but over time you start to really hate tomatoes. Meat is definitely on the Scarsdale menu, along with plenty of vegetables and even fruit. It really is balanced. You just don’t get a lick of anything that smells “sweet”. Oh, and I can’t stand black coffee.

He then moved on to “diet in a box” variations. Sure they work, but after a week or so, the cardboard box smell along with the food dampens your appetite anyway… maybe that’s why it works. And yes, combining the right amounts of carbs, protein, and fat is the real secret.

Which led me to… the Atkins diet.

I didn’t jump into Atkins. I read the book cover to cover and did some research on my own. Good, solid scientific data, along with an eye-opening look at the lobbyist telling us what’s good to eat and what’s not (read those high-sugar cereal manufacturers who threaten us that eggs aren’t good for us, just their products are the best.

Okay, with the research behind me and my robust Atkins diet in hand, I purged my kitchen of all the nasty (but wonderful) goodies and started on the 14-day portion of the diet.

Sure enough, the scale did (and still does) move, but more importantly and almost immediately, my clothes start to “feel right” again.

You stay on the 14-day induction diet for (duh) 14 days. However, if you are really overweight, you can stick with less than 20 grams of carbs for longer. And yes, if you are seriously overweight, you are still healthy.

I am not going to go into detail about the various stages of this “lifetime change in eating habits” diet. It’s all in the book, and I suggest you read it. A lot of people I know tell me, “Oh, but that’s not a good diet. You eat too much ___ or ____. And that’s not healthy.”

My first question to people who make negative comments is: “Have you read the book?”

The answer, when something truly ridiculous is thrown at me, is a resounding… no. Yet they maintain with an air of dodgy authority that they are right. I just smile and keep moving. I’m skinny, most of the time (and I don’t mean this harshly), they need some serious weight maintenance.

To give you a clue about Atkins, I started back (yes, I know it’s supposed to be a way of eating for life, but when have we, the American public, ever done anything fully committed?) late last year (around August 2005) I had an unfortunate 30 pounds sitting on my butt that needed to be removed before it became 50 or more. Pretzels and high carb snacks (where you just grab a quick handful) are my downfall.

By February 2006, I had lost (and still haven’t lost) 33 pounds. That’s seven months of eating the right combinations of protein, fat, and carbohydrates as outlined in the Atkins diet plan. Averaging just under 5 pounds a month or 1.25 pounds a week (give or take), this is a healthy approach to losing weight while keeping it off.

I even made my own smoothie that works wonders. Ice, Carb Hood Chocolate drink (of course chocolate), some Splenda and/or Torani Sugar Free Hazelnut, and a can of Atkin’s Chocolate Royale. It fills you up, it’s loaded with vitamins and minerals, and best of all it works wonders as you lose weight.

So now you know my story about losing weight and losing weight. But before I go, I would also like to bring your mind to this lovely reality.

Why are tons of “order our diet in a box” commercials popping up all of a sudden? What is the first thing they tell you? All about the glycemic ratio, of course, and, if done in the right proportions for you, “the pounds melt away in no time!”

Yes, they are right. But these same people, along with all the wonder-pill makers and the “health-conscious” community, were until recently the very ones yelling at you that the Atkins diet was unhealthy.

Duh… Atkins wrote and implemented the correct mixed carbohydrate diet decades ago. He at least he has decades of research and true stories to back up what he has said all along.

Combine the right foods for any individual and anyone can lose weight. Add in a little walking to get your butt off the couch and moving, and you’ve got a surefire recipe for losing weight and keeping it off for the rest of your life.

Find out what works for you, do it, stick with it, and you can be as healthy and fit as is natural to YOU.

(c) Theresa Cahill 2006 – All rights reserved

Legal Law

Executive staff – "What exactly does ‘Pay and Conditions’ mean in employment?

A frequently asked question when it comes to personnel management is: “We always hear about following the law in terms of ‘pay and conditions’, but what exactly are ‘pay and conditions’ and where does the law fit in? “

The following is a helpful summary of the main payment areas and terms covered, as well as key points to keep in mind.

PAY – Paying employees covers the following areas:

* Payment of ordinary wages and salaries, as required by the minimum legislative standards, awards, agreements and provisions of individual contracts

* Overtime pay

* Shift loads and assignments

* Other assignments, such as first aid, travel, entertainment

* Salary package: provide other benefits as components of the overall remuneration package

* Income tax deduction from employee pay

* Other pay deductions authorized by employees

* Bonuses, commissions and other incentive payments

* Enforcement of Garnishment Orders: When a court orders deductions from an employee’s wages to the party who obtained the court order

* Provide pay stubs to employees setting out full details of pay and deductions (including taxes)

* Maintenance of payroll records in compliance with the legislation.

CONDITIONS – ‘Conditions’ refers to the conditions of employment and the rights of employees. The extensive areas covered include the following:

* Hours of work: Covers full-time versus part-time employment, casual employment, regular work hours, overtime, non-standard hours (such as weekend or night work or work on holidays), shift work, fixed-term work/fixed project contracts, flexible work hours, scheduled days off, meal breaks, break times, waiting/call-back provisions, travel time to /from jobs.

*Leave: Includes annual leave, personal/caregiver leave, caregiver unpaid leave, compassionate leave, unpaid parental leave (includes maternity, paternity, and adoption leave), long-service leave, and military leave defense, all of which are basic rights that are available to all employees who qualify for them. Other forms of leave that employers often provide to employees include study leave, emergency services leave, cultural/ceremonial leave, and unpaid leave.

* Holidays: employees are entitled to official holidays. If the employer requires them to work those days, they may be entitled to fines and/or other benefits (such as time off instead of a later date).

Key points to remember about payment and conditions

Be proactive: Compliance with the obligations in terms of remuneration, working conditions, conduct and work performance of employees implies, first of all, complying with all applicable legal requirements in these matters. However, it also means being proactive: providing a supportive workplace and work culture, attracting workers to your company in the first place, encouraging good employees to stay with your organization and acting promptly if problems arise, order to prevent or minimize adverse consequences. .

Be aware of legal obligations: The first step is to be fully aware of all the legal obligations that you must comply with. These cover the following areas: employee pay, working hours, leave entitlements, vacations, working hours, etc. Study the documents that affect these areas (legislation, awards and agreements, individual employment contracts, and organizational policies/procedures) and establish a compliance system that ensures you continue to comply and can be aware of any changes that occur, such as new legislation and jurisprudence.

Policies and procedures: Many aspects of employee conduct and performance are covered by workplace policies and procedures, such as the days off list policy, work-life balance policy, and company vehicle policy. the company. Prepare policies that cover the various topics of your business, back them up with procedures (which are steps to implement the policies practically), and make sure they are widely publicized, explained to employees, and clearly understood by employees. Many employers refer to these policies and procedures in employment contracts. However, to reduce the risk of a breach of contract claim, you should avoid including them in the terms of the contract. Very small businesses may find putting together a bunch of policies burdensome and unnecessary. However, court cases have held that even the smallest businesses should have policies in place. If you are not sure which policies are appropriate for your business, you should seek advice.

Get Market Rates In Payment: To ensure you remain competitive as an employer, research pay rates and other terms offered by rival companies in your industry or locality. Surveys are commercially available from sources such as employers’ organizations and recruitment agencies/consultants, or you can make informal ‘information sharing’ arrangements with other employers. In return, you must be willing to participate in surveys and provide data on your own organization’s rates and payment terms.