Digital Marketing

Google Ad Extensions: How to Improve Your Google AdWords PPC Campaign Results

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I have previously discussed why Google SEO is an important task to complete before embarking on Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials yourself, they would tell you that where you rank in a search result on their system when you advertise for AdWords PPC is a combination resulting from your bid price on a keyword phrase combined with your level. of quality, and this is defined by them as “useful information” for the consumer which means, in essence, how much they like your site and its content.

There is a lot of competition these days to get to page one on a Google search engine paid search and to get there you have to outbid others and Google needs to like your site relative to the keyword search of the end user that is being performed. through your search engine.

As you learn more about using Google AdWords to promote your business, you’ll also learn about its “Google Ads Extension” features which, if implemented for your promotional ads, will increase your Quality Score and give your site a Strongest argument in the eyes of Google for getting to the first page of a Google paid search.

Why “Google Extensions” will help your score? This is due to the fact that by using these extensions, you are helping to target more “relevant search content” to the Google search user, and Google likes that. So let’s dive a little deeper into these extensions and how to use them for your Google AdWords ad placements.

Once you log into the Google AdWords environment and view the initial “Control Panel” screen, you will see on the left side of your screen a menu option titled “Ads and Extensions.” Clicking on that menu option will take you to this section of the Google AdWords system, where at the top you’ll see three options: ads, extensions, and more. Click on the Extensions tab.

In the middle of the Extensions screen, you’ll see a “+ – Create ad extension” button. Clicking on that button opens a pop-up containing different types of ad extensions. Let’s go through the list of these to discuss what they do for your ads. Note: The text below comes directly from Google’s help pages.

rental extensions

Encourage people to visit your business by displaying your location, a call button, and a link to your business details page, which can include your hours, photos of your business, and directions to get there. If you want customers to visit your business location but call a centralized line (instead of location-specific numbers), use call extensions with your location extensions.

Affiliate Rental Extensions

Help people find chain retailers that carry your products.

callout extensions

Add additional text to your ad, such as “free delivery” or “24/7 customer support.” The calls can be used to encourage people to convert offline.

call extensions

Encourage people to call your business by adding a phone number or call button to your ads.

message extensions

Encourage people to text you from your ad. Available globally at the campaign or ad group level.

Sitelink Extensions

Link people directly to specific pages on your website (like “hours” and “order now”). Google will show up to 8 of these within the framework of an ad. A great way to improve your site’s Quality Score.

Structured Snippet Extensions

Showcase the information potential customers will find most valuable by selecting a predefined header (such as, product or service category) and listing items.

price extensions

Showcase your services or product categories with their prices, so people can search for your products right from your ad.

review extensions

Add citations or ratings from published sources.

app extensions

Encourage people to download your app. Available globally for Android and iOS mobile devices, including tablets.

In short, as you build your ad groups and sales campaigns within the Google AdWords system, using the ad extensions described above will help you show up better in Google search engine results and help you get better results vs. similar ad buying competitors who don’t use expansions In fact, Google mentions in their Help documentation that in certain cases, they will place your ad in a search result above a competitor’s even if there was an offer from lowest key phrase and your ad will be placed at the lowest bid-per-click price instead of your own, saving you some advertising costs.

Relationship

Christmas Olympics! let the games begin

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Our daughter Shanna believed in Santa until she was 9 years old. She seemed to represent all things Christmas, but Shanna felt sorry for him. She was sure that a cheerful old man like him would feel sad because the mail only arrived in December, so until she was 9 years old, she started communicating with Santa every January for 11 months, deliberately excluding December and asking only for his friendship.

I was inspired by her. After years of trying to find a way to change our superficial pattern of Christmas to one with more meaning, surely I could follow my young daughter’s lead in creating a Christmas tradition that would take the main focus off of the gifts.

My criteria was not complicated but I needed to cover the things that were important to our family:

1. Make it more about family and togetherness than gifts.

2. Include everyone of all ages.

3.Fun

4. Memorial!

Our family has come to know this unassuming event as the Christmas Olympics.

It begins just after lunch on December 25 with the gong of a bell prompting last year’s Olympian to run through the house proudly wearing the cheap plastic olive leaf wreath on his head while carrying the makeshift torch (a wooden stick with a hand drawn llama) ….happily donated when our three children were still carrying crayons.

The Christmas Olympics are a great way to make sure the little ones and the big ones stay as invested in the occasion as everyone else because they also pick a game they are good at.

While many people spend the 5 days before Christmas shopping, my family is very busy gathering “stuff” for their game or researching “party games” on the internet, and that’s half the fun!

The game each person chooses remains secret until such time as they are designated to start their game. Each person’s playing time is indicated simply by where their name is on the game scoring paper. After all, the Christmas Olympics are meant to be fun with few rules!

If you have 5 family members, each game gives a player a score from 1 to 5, based on where they ranked in a game.

The following is a small sample of some of our Christmas Olympic Games;

or Poop the Potatoe, which actually means jumping around a table with a potato between your legs and, in front of everyone, dropping it into a bowl on the floor.

o Orange peeling contests. The longest intact rind wins and everyone gets a fiber break from candy and chocolate.

o Golf in the snow… one or two holes on a short course (use colorant around the hole)

o Staring contests

or memory games. Read a meaningful or funny short story and ask questions later. It’s really amazing how well adults do NOT listen!

o Guess how many candies, nuts or quarters. The winner gets points and the jar!

or turn the corner. The longest spin wins.

o Gambling of cards or dice.

o Find the Apple Pot. Blindfolded, he crawls across the floor hitting a wooden spoon to find a pot filled with water and an apple. Retrieve the apple with the mouth. This is timed. You can get creative using a soft tomato or marshmallows (if anyone has knee or back problems, place it somewhere on the counter)

or Guess what’s in the sock? Each sock contains an item from a family member. Contestants get a single 10 second feel, 1 clue, and only 2 guesses.

At the end of the day, we laugh, make memories, and crown the Olympian with the coveted but tacky plastic head crown and surprisingly everyone is always proud to wear it.

We all thank Shanna for seeing things differently than the rest of us and for having the courage to act on it.

Our children though now young adults are just as excited for the afternoon of December 25th.

Let the games begin…

Health Fitness

The Atkins Diet: Why It’s My Personal Choice

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From the time I was a little girl, through my glorious 20s (thankfully behind me, no pun intended) and early 30s (before I had my son), maintaining my weight was never an issue. I always trusted the fact that by watching what I ate, if my weight increased, a little non-stressful exercise would be all I needed to get me back to my ideal weight.

meta things change

After the birth of my son (and gaining 60 pounds during the pregnancy), my thyroid, which was always difficult, more or less decided to give up the ghost. Actually, when she was about 21 years old, it was discovered that she had a problem with hypothyroidism (which is where she gains weight most easily and other unpleasant symptoms). I had been religiously doing my annual blood tests and taking the little pill every day. However, even that changed after giving birth. A normal thyroid ranges from 0.4-0.6, mine was 10.0, a sure indication that it had sunk and is no longer regulating my body effectively.

So get on the diet cycle

Even at the age of 16, obsessed with maintaining a trim figure, I would “invent” my own diets. I remember one was nothing more than boiled eggs, toast and something to drink. And I lost 18 pounds in two weeks doing it (eggs are the secret).

Later in life, I followed the Scarsdale Diet. I can tell you that it really works, but over time you start to really hate tomatoes. Meat is definitely on the Scarsdale menu, along with plenty of vegetables and even fruit. It really is balanced. You just don’t get a lick of anything that smells “sweet”. Oh, and I can’t stand black coffee.

He then moved on to “diet in a box” variations. Sure they work, but after a week or so, the cardboard box smell along with the food dampens your appetite anyway… maybe that’s why it works. And yes, combining the right amounts of carbs, protein, and fat is the real secret.

Which led me to… the Atkins diet.

I didn’t jump into Atkins. I read the book cover to cover and did some research on my own. Good, solid scientific data, along with an eye-opening look at the lobbyist telling us what’s good to eat and what’s not (read those high-sugar cereal manufacturers who threaten us that eggs aren’t good for us, just their products are the best.

Okay, with the research behind me and my robust Atkins diet in hand, I purged my kitchen of all the nasty (but wonderful) goodies and started on the 14-day portion of the diet.

Sure enough, the scale did (and still does) move, but more importantly and almost immediately, my clothes start to “feel right” again.

You stay on the 14-day induction diet for (duh) 14 days. However, if you are really overweight, you can stick with less than 20 grams of carbs for longer. And yes, if you are seriously overweight, you are still healthy.

I am not going to go into detail about the various stages of this “lifetime change in eating habits” diet. It’s all in the book, and I suggest you read it. A lot of people I know tell me, “Oh, but that’s not a good diet. You eat too much ___ or ____. And that’s not healthy.”

My first question to people who make negative comments is: “Have you read the book?”

The answer, when something truly ridiculous is thrown at me, is a resounding… no. Yet they maintain with an air of dodgy authority that they are right. I just smile and keep moving. I’m skinny, most of the time (and I don’t mean this harshly), they need some serious weight maintenance.

To give you a clue about Atkins, I started back (yes, I know it’s supposed to be a way of eating for life, but when have we, the American public, ever done anything fully committed?) late last year (around August 2005) I had an unfortunate 30 pounds sitting on my butt that needed to be removed before it became 50 or more. Pretzels and high carb snacks (where you just grab a quick handful) are my downfall.

By February 2006, I had lost (and still haven’t lost) 33 pounds. That’s seven months of eating the right combinations of protein, fat, and carbohydrates as outlined in the Atkins diet plan. Averaging just under 5 pounds a month or 1.25 pounds a week (give or take), this is a healthy approach to losing weight while keeping it off.

I even made my own smoothie that works wonders. Ice, Carb Hood Chocolate drink (of course chocolate), some Splenda and/or Torani Sugar Free Hazelnut, and a can of Atkin’s Chocolate Royale. It fills you up, it’s loaded with vitamins and minerals, and best of all it works wonders as you lose weight.

So now you know my story about losing weight and losing weight. But before I go, I would also like to bring your mind to this lovely reality.

Why are tons of “order our diet in a box” commercials popping up all of a sudden? What is the first thing they tell you? All about the glycemic ratio, of course, and, if done in the right proportions for you, “the pounds melt away in no time!”

Yes, they are right. But these same people, along with all the wonder-pill makers and the “health-conscious” community, were until recently the very ones yelling at you that the Atkins diet was unhealthy.

Duh… Atkins wrote and implemented the correct mixed carbohydrate diet decades ago. He at least he has decades of research and true stories to back up what he has said all along.

Combine the right foods for any individual and anyone can lose weight. Add in a little walking to get your butt off the couch and moving, and you’ve got a surefire recipe for losing weight and keeping it off for the rest of your life.

Find out what works for you, do it, stick with it, and you can be as healthy and fit as is natural to YOU.

(c) Theresa Cahill 2006 – All rights reserved

Legal Law

Executive staff – "What exactly does ‘Pay and Conditions’ mean in employment?

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A frequently asked question when it comes to personnel management is: “We always hear about following the law in terms of ‘pay and conditions’, but what exactly are ‘pay and conditions’ and where does the law fit in? “

The following is a helpful summary of the main payment areas and terms covered, as well as key points to keep in mind.

PAY – Paying employees covers the following areas:

* Payment of ordinary wages and salaries, as required by the minimum legislative standards, awards, agreements and provisions of individual contracts

* Overtime pay

* Shift loads and assignments

* Other assignments, such as first aid, travel, entertainment

* Salary package: provide other benefits as components of the overall remuneration package

* Income tax deduction from employee pay

* Other pay deductions authorized by employees

* Bonuses, commissions and other incentive payments

* Enforcement of Garnishment Orders: When a court orders deductions from an employee’s wages to the party who obtained the court order

* Provide pay stubs to employees setting out full details of pay and deductions (including taxes)

* Maintenance of payroll records in compliance with the legislation.

CONDITIONS – ‘Conditions’ refers to the conditions of employment and the rights of employees. The extensive areas covered include the following:

* Hours of work: Covers full-time versus part-time employment, casual employment, regular work hours, overtime, non-standard hours (such as weekend or night work or work on holidays), shift work, fixed-term work/fixed project contracts, flexible work hours, scheduled days off, meal breaks, break times, waiting/call-back provisions, travel time to /from jobs.

*Leave: Includes annual leave, personal/caregiver leave, caregiver unpaid leave, compassionate leave, unpaid parental leave (includes maternity, paternity, and adoption leave), long-service leave, and military leave defense, all of which are basic rights that are available to all employees who qualify for them. Other forms of leave that employers often provide to employees include study leave, emergency services leave, cultural/ceremonial leave, and unpaid leave.

* Holidays: employees are entitled to official holidays. If the employer requires them to work those days, they may be entitled to fines and/or other benefits (such as time off instead of a later date).

Key points to remember about payment and conditions

Be proactive: Compliance with the obligations in terms of remuneration, working conditions, conduct and work performance of employees implies, first of all, complying with all applicable legal requirements in these matters. However, it also means being proactive: providing a supportive workplace and work culture, attracting workers to your company in the first place, encouraging good employees to stay with your organization and acting promptly if problems arise, order to prevent or minimize adverse consequences. .

Be aware of legal obligations: The first step is to be fully aware of all the legal obligations that you must comply with. These cover the following areas: employee pay, working hours, leave entitlements, vacations, working hours, etc. Study the documents that affect these areas (legislation, awards and agreements, individual employment contracts, and organizational policies/procedures) and establish a compliance system that ensures you continue to comply and can be aware of any changes that occur, such as new legislation and jurisprudence.

Policies and procedures: Many aspects of employee conduct and performance are covered by workplace policies and procedures, such as the days off list policy, work-life balance policy, and company vehicle policy. the company. Prepare policies that cover the various topics of your business, back them up with procedures (which are steps to implement the policies practically), and make sure they are widely publicized, explained to employees, and clearly understood by employees. Many employers refer to these policies and procedures in employment contracts. However, to reduce the risk of a breach of contract claim, you should avoid including them in the terms of the contract. Very small businesses may find putting together a bunch of policies burdensome and unnecessary. However, court cases have held that even the smallest businesses should have policies in place. If you are not sure which policies are appropriate for your business, you should seek advice.

Get Market Rates In Payment: To ensure you remain competitive as an employer, research pay rates and other terms offered by rival companies in your industry or locality. Surveys are commercially available from sources such as employers’ organizations and recruitment agencies/consultants, or you can make informal ‘information sharing’ arrangements with other employers. In return, you must be willing to participate in surveys and provide data on your own organization’s rates and payment terms.

Lifestyle Fashion

First aid for broken hearts: self-help for those first few weeks

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The person you hoped to spend your life with has left you, for whatever reason, and your heart is broken. Initially, that pain and anguish is excruciating and you don’t know how you’re going to get through the next minute, let alone the next day.

Obviously, you need to go through a grieving process for the lost relationship, and that will take time. However, he can help himself during the acute early stages of pain and distress with these simple, natural remedies and healing exercises.

crystal healing

Take a piece of rose quartz or rhodochrosite crystal. Clean it under running water and then carry the crystal with you at all times. You can also hold the crystal and focus on its energy while breathing slowly for a few minutes. Make a mental connection with the crystal and ask its energy to interact with yours. The energies of these crystals resonate with the heart center, and the color pink has the energy of love. It will help heal and nourish the energy of your Heart Chakra.

Bach Flower Remedies

Get the following Bach Flower Remedies (available at any health food store): Rescue Remedy, White Chestnut, and Sweet Chestnut. Rescue Remedy helps with shock and trauma, White Chestnut helps calm the thoughts that go round and round in your head, and Sweet Chestnut helps relieve extreme distress.

Add four drops of each remedy to 10ml of brandy or vinegar (choose vinegar if you are taking other medicines) then make up the mixture to approximately 30ml with water. Take four drops of the mixture four times a day, or more often if you feel distressed. The remedy is perfectly safe and you can take as much as you want with no ill effects. It does not need to be refrigerated.

If you are feeling extremely distressed, take four drops of undiluted Rescue Remedy directly onto your tongue. Repeat this every fifteen minutes until you feel calm.

coral color therapy

The chromatic energy that will help you the most is coral; Coral is a mix of pink and yellow. In color psychology, pink is the color of unconditional love and yellow is joy. The resulting coral color is very special in color healing. Within the coral we have self-love, self-acceptance and self-respect. This color makes us feel good about ourselves. Honor our sensitivity. It nourishes us and allows us to flourish. Whenever you feel vulnerable, devastated, despondent, or rejected, coral energy is like being given a big hug. Wear as much of this color as you can, as it will really help you right now: wear coral clothing and jewelry, go for a coral bubble bath, wrap yourself in a coral blanket, if you don’t like the color , you can wear coral underwear!

This healing exercise is also very supportive. Sit or lie down quietly and imagine that you are completely surrounded by soft coral light. Visualize color soaking into your skin, sinking into your muscles, your bones, and your blood. Imagine that you are breathing the energy of the coral deep into your lungs. Let the energy penetrate your heart. Imagine it getting stronger and stronger with each inhalation. Feel your heart pumping the color around your body. When you feel that the energy of the coral has filled every cell in your body, imagine that the energy cleanses the pain and pain from your heart, making your cells clean and renewed.

Using these simple healing techniques will ease the anguish of those first days and weeks. It will also erase the energetic signature of shock and trauma from your cellular memory. This is particularly important if you want to prevent trauma from sabotaging your life and relationships in the future.

As the shock wears off, you will move on to the next stage of loss processing and begin to regain your well-being. Remember that whatever the reason for your relationship breakup, it is worth caring for and deserves to be loved for who it is.

Real Estate

ACID properties of transaction processing systems

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Relational databases are characterized by transactions and are therefore also called transaction processing systems. These transactions have been set in motion and logically evolved due to concurrent database usage reasons. The four properties that are required for any transaction are Atomicity, Consistency, Isolation, and Durability.

Concurrent use means that many users access the database to view a page, insert new records, or update old records. The typical use of multiple users is that many people try to book a train ticket online. Typical database operations that involve more than one person are a funds transfer bank transaction between two people.

Let’s take the example of the last one, a funds transfer between two people has two main database operations. After reading the balance of the first person’s bank account, the amount to be transferred should be deducted from the first person’s bank account, then the second person’s bank account should be updated.

Consider the situation that there is a power failure after the first transaction, that is, deducting the amount to be transferred to the second person’s bank account. There will be an error in the transaction pair as the second part of the transaction, i.e. the increase of the balance in the second person’s account, will not be completed, but the first transaction, i.e. the debit, will be completed. So it is necessary for both transactions to be executed together within the same transaction window and also if the second transaction does not complete, the first one needs to be rolled back. This gives rise to the atomicity property of transactions. In popular relational database terminology, this is called transaction commit and rollback,

The second property is consistency, the database must remain consistent at all times. In the example above, the sum of the balance in the first account and the balance in the second account must always be a constant value.

The third property is the “isolation” of transactions. To do this, let’s take the example of an online train reservation system. For example, suppose there are 2 users who are trying to block 2 and 3 seats respectively on a train between the same destinations running on the same date and time. If the total number of available seats is only 3, then if these two transactions are executed simultaneously, due to the absence of a sequence of these two requests, it is possible that the seats assigned to the two users are 2 and 1 or 1 and 2 respectively. o 0 and 3 after completing a user transaction would mean that these two transactions should not be executed at the same time. They must be executed sequentially one after the other, that is, when 1 user accesses the reservation system, the corresponding record related to the exclusive seat reservation for this user must be blocked. Other users’ request should be queued and should be processed only after the first request is completed. In popular database terminology, this translates to blocking at the table and row level in case more than one user tries to access the same physical transaction record. There are many types of locks, namely exclusive, shared, table level locks, and row level locks etc.,

The fourth property is called Durability of transactions. In case the transactions complete, the full disk write should ensure that all updates are complete and that nothing is left in the buffer and that no data update is lost in the process. A database should enable this transaction property so that in the event of a power failure, even if a transaction has completed but is queued to be written to disk, the database should perform the transaction. write to disk after power is restored.

Shopping Product Reviews

Compare Orange Phone offers and choose the best one

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Now mobile is not just a requirement of people but people also use this device for various useful and interesting purposes. With a mobile in hand, a person can click photos, capture videos, listen to music, surf the Internet, check email, etc. Having the latest mobile phones combined with the latest features has become a fad for today’s youth. Mobile manufacturers always launch mobile phones with amazing features that create a wave of enthusiasm among the customers. Mobile phone companies always try to bring something new and innovative in their phones. Network providers and mobile companies often work in sync so customers don’t have to buy phones and mobile services separately. Customers get everything in one package. This type of deal is beneficial for everyone, customers, mobile phone manufacturers and network providers.

Orange, being a leading network provider, offers various types of mobile deals to suit every person’s requirements and budget. A person can easily navigate the official Orange site to find out about the various deals that the company offers. A person who wants to become a customer of Orange mobiles can obtain network services in the mobile offers of monthly payment and pay per use. Let’s take a close look at the mobile deals offered by Orange.

Pay Monthly Deals: In Pay Monthly Deals, a person can buy Compare Orange Phone Deals while keeping their basic requirements ahead. On this basis, the monthly payment offers can be classified as:

Phone Deals: Under these deals, a person can own a phone of the desired brand and model with all the features they want.

Monthly payment plans: A person is free to choose any monthly payment service plan provided by Orange according to his budget and requirement. Some higher paying monthly plans provided by orange are: Dolphin, Racoon, Panther, Orange5, Orange10, Orange15, etc. Each plan has its own advantages. The Dolphin plan is better for texting. With the Racoon plan, a user can make unlimited calls to landlines at a cheap rate, while the Panther plan allows the customer to stay connected to the inbox with unlimited push emails.

SIM only packages: Orange offers many SIM only packages to suit the requirements and pockets of different people. These Sims are: Dolphin10 SIM, Dolphin15 SIM, Racoon 15 SIM, Racoon20 SIM, etc.

Pay As You Go Mobile Offers: Like Pay Monthly Offers, a customer can also select Pay As You Go Mobile Offers by choosing the best phone, a suitable monthly payment plan or can also opt for SIM-only packages.

Existing customers can contact Orange to upgrade phones and plans. Orange also deals with home broadband, mobile broadband and laptops.

Sports

Ralph Earnhardt Biography

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Ralph Lee Earnhardt was born on February 23, 1928 in Kannapolis, Cabarrus County in North Carolina, the youngest of four children, the son of John Henderson and Effie Mae Earnhardt. The family was part of the farming community, and after leaving school Ralph worked in one of the cotton mills for several years. The wages and conditions were poor and one of the ways out of the situation was to run.

During his teenage years, he began building cars in the family garage with the intention of racing one on local dirt tracks, eventually beginning in 1949. In 1953, at the age of twenty-five, Ralph turned professional and began his career par excellence, achieving great success. impression on the world of racing very quickly.

His first race in the NASCAR Sprint Cup Series took place on November 11, 1956 when he finished second to Speedy Thompson in the Grand National (now the Sprint Cup Series) at Hickory Speedway, North Carolina. Also in 1956 he won his first NASCAR Sportsman’s title, the year in which he had 32 victories.

Throughout his career, he held track championships at seven different venues. 1961 saw Ralph earn his highest finish in the Grand National points standings, in 17th place, and also saw him replace Cotton Owens as a relief driver in the Daytona 500, covering over 300 miles and finishing in fifth place. His awards include: Ralph was inducted into the National Motoring Press Association Hall of Fame in 1989, the same weekend Dale Sr. won the Southern 500 at Darlington Raceway, he was inducted into the Hall of Fame International Motorsports Championship at Talladega, Alabama, in 1997 and, along with his son Dale Sr., was named one of NASCAR’s “50 Greatest Drivers.” During NASCAR’s 50th anniversary celebration in 1998, in 2004 Ralph was a member of the Daytona Beach Rotary Club of Oceanside Stock Car Racing Hall of Fame and a member of the National Dirt Late Model Hall of Fame. in 2007.

His son, Dale Sr. later said of the award he shared with his father, “This has been a very special time for me and our family. I wish I could have been here to see all of this.” During an interview with Buck Knight of the Free Lance Star, Fredericksburg, Virginia, on Friday, August 25, 1967, Ralph was asked if he would like to drive on the Grand National circuit and replied, “It would be a lot of fun to drive on the super Speedways, but grand national league is a bit rich for my blood ie pocket its quite different from sportsman driving because on short tracks but not so big that a man can’t make the change the main difference i found It’s that in super speeds a man has to stay very fresh and very awake. There’s no time to relax, to rest.”

In the old days, Ralph would race with the old vets like Joe Weatherly, Buck Baker and Curtis Turner and many others. “The sport is very different than it was in those days, when I was just starting out, a mate found out about races coming up near the vine, or from a phone call from a friend or from the promoter. The bags were very small and now and then a promoter made light of it before the payoff No one will ever know what NASCAR has meant to racing, turned a chance affair into a business and brought safety to a game where there was little or nothing .”

When asked if he planned to retire from NASCAR racing, he replied, “I feel good and I think I’m driving better than ever, I should be, a man learns something every race he drives and I drive three times a day.” week. Ralph was interested in the up and coming young guns and it was he who got Bobbie Isaacs started in the racing business. Ralph provided the guidance that launched his son’s racing career growing up in southern North Carolina and Dale Sr. from a very early age wanted to follow in his father’s footsteps. Sadly, Ralph Earnhardt died of a heart attack in his home on September 26, 1973 at the age of 45. He was found by his wife, Martha, on the kitchen floor, not as people. they like to believe, working on a car in the garage and found by his son Dale Sr. he Left behind his wife Martha, sons Dale as Dale Sr. and Danny and two daughters Martha Kay and Kathy Lee . by Dale Jr., and Kerry Earnhardt.

Technology

Book a ghostwriting service

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If you want to be a ghostwriter, be prepared to work for a clientele of expensive, high-end services. Today, it takes something in the neighborhood of the ballpark of figures in the range of five to ten to fifty thousand dollars to hire a great book ghostwriter. You can hire a book editor, book doctor, or book coach for much less than that. Publishing prices and helping yourself to write your book cost much less.

I myself have worked directly on over 50 book manuscripts for a wide variety of client authors. I don’t do scripts; I have edited them and do an adequate job but you really need to know the movie industry to create the best screenplays and screenplays. So I leave that kind of project to experts, optional writers and television produced writers, who are on our team. My specialty is books.

I can get a great book reviewed and edited for an author client without having to worry about whether or not it’s poorly written, has grammar or syntax problems, or is colorful enough to catch the attention of a literary agent. Well, that’s one way of saying it. To be honest, I work my ass off to produce the best manuscript I can give to each of my author clients, and that can mean working like a dog at times. It depends. Some clients give me easy background notes, book outlines, chapter-by-chapter outlines, I’m the one who requests them from each client, and some clients don’t. They need to write a full manuscript and have me edit it for them, or advise them to write it, or modify an existing manuscript by doing content editing and/or development for them.

So when you’re a book ghostwriting service, you can handle both ends. When it comes to scripts and screenplays, I have other people working on them. I think the right thing to do is to specialize for a while, and then when you’re bored, it’s time to move on to a different specialty. I know a ghostwriter who got tired of writing screenplays, so he switched to writing prose and editing book manuscripts. It does not hurt to leave one field and enter another. I started out editing people’s book manuscripts for free, also at low cost, and then got into the field of book ghostwriting services in the early 2000s. It’s been a lot of fun for me and a real roller coaster.

My dream is to continue getting authors’ clients to the right book agents and commercial book publishers. It’s more than a dream, I’m capable of it. I have people on our team who take care of that and have the right connections. But I’d like to eventually switch to doing that myself one day. It is more lucrative. A book ghostwriter on our team got a $75,000 advance for a book for which she only wrote the proposal and inquiry letter. The book was published and sold quite well. She used the down payment to make a down payment on her new house.

She is very kind and always willing to adapt to the needs and desires of her clients. But she won’t accept the “wrong types” of non-marketable book projects. Only the ones that she sees as potential winners, who have a great chance of being properly marketed. So I need to get into that field myself some day in the future. Right now, I’m taking it more easy, mostly working with writers, editors, marketers, and others on our team, and trying to get my own three books published, the ones I wrote myself. I smuggled one of my author client’s books into the Library of Congress, early in my career, and we have placed several more there over the years.

I have listed my books on Google Books, Smashwords, Amazon, bookstores, and many of my author clients have been published on Amazon, Barnes & Noble, other media outlets, physical stores, online sites, and the Public Library System, as well as Worldwide. Our books and some of mine have landed in France, Great Britain, Rwanda, China, Canada, Germany, Spain, South America… it’s more of the glamorous side, the life of a book ghostwriter who runs the services of her ghostwriting. But there are also many pitfalls and drawbacks. The main one is to get enough advertising to attract customers. The second most important aspect is finding ways to get our author clients to sign a firm contract and then stick with the project. Soon I will write another article on those two topics, I promise!

Business

Book launches and talks: some advice from the authors

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Book marketing is easy for some authors. Other authors view marketing as a threatening experience. The mere idea of ​​standing in front of a group makes these authors sweat. They wish they were at home, sitting at the computer and producing a copy.

There is another problem with book launches and talks and that is control. Despite the input, an author doesn’t have control of everything: things like the date, delivery time, advertising, poor audio system, and technical glitches. Background noise can also detract from an appearance.

I enjoy speaking and was hoping to speak to a local organization. The organization had agreed to host a book launch for me. The event seemed to be well publicized: emails to community groups, ads in the newspaper, and on a large billboard in front of the building.

And I did my part. I paid a graphic designer to create a poster for my books, made booklets, autographed books, and put “autographed copy” stickers on the covers. So far, so good. Minutes before the launch began, my contact person told me that only six people had come to a previous event. Oh my.

Actually, I suspected that this could happen. There were no cars in front of the building and no one was early. When things go wrong, an author has two options: act and be defeated, or interact with those who came. I chose the second option and sold three books.

Although I am an experienced author. I learned several things from this experience. My observations can help you market your book or books.

  • Check the community calendar. Before you schedule a book or talk launch, take a look at your competition. The local newspaper is a good source of information. Television stations also advertise community events.

  • help with advertising. An advertising plan that looks good on paper or in an email may not be the best plan. Offer to help with publicity if you’re concerned. I thought about doing this, but didn’t follow through.

  • Be prepared for a large group and a small one. The moment I realized that only a few people would be attending the event, I switched to my small group talk. It went right. After hearing a story I told, one person said that he had the makings for another book.

  • Don’t take things personally. Experiences like this come with the territory of writing. Several days after the book’s release, I spoke to a service group and it got rave reviews. This was a nice balance to the book launch experience.

  • Change your strategy. I wanted to help and support the organization that organized the book launch, so I agreed to speak there again. The same thing happened and only six people came. One attendee said the publicity had been terrible. “Normally we have 60 people here,” he stated. I don’t think I’ll speak there again.

Book launches and talks are a lot of work. I write self-help books. If I reach one person, I feel like I’ve been successful and this idea keeps me going. My advice is to do the best you can, no matter the circumstances, and be proud.