Real Estate

What are the pros and cons of a double key apartment?

admin

Most people don’t really understand the concept of an apartment with two keys. It means that you bought a property that shares a front door and a hallway. However, the main unit and the adjoining studio were created separate entrances. In Singapore, this concept is being adapted by some developers, such as the Heron Bay executive condo in Upper Serangoon. Even small developments find the idea attractive enough for local and foreign families.

Best for extended families

This concept is best for extended families who want to live close to each other. With children around and going to school within the neighborhood, having a front door is the right thing to do so they can play outside the house but not inside each apartment because they have separate entrances. This is very safe and parents can go to work knowing that their children can bond with each other without really making a mess in the house. This is what we call living together but apart due to the concept of a front door but with separate entrances.

The prices are affordable

If you intend to buy because you need to keep the kids close to school, then yes, the prices for these dual-key apartments are affordable even if you have a second home. The maximum rent you can get is approximately $ 1,000. The unit price for three bedrooms is only $ 837,000. First-time buyers in Singapore are entitled to a $ 30,000 CPF housing allowance. If you think you are eligible, you better get one.

Elderly parents

The units can be good for couples and elderly parents who need their respective intimacies but want to live closer to each other. This idea is very new and many people are still trying to figure out how much profit they are getting from it.

Office

For executives and entrepreneurs who need a separate office or home office, the dual key would be a great idea. However, there is one thing you may not like. If you ask your colleagues to discuss important matters in your office, they will know where you live. With the kind of affordable price and convenience you get, you may want to reconsider this option.

Pre-sale discounts

During the pre-sale, you get a discount with the option to resell.

What you need to know and watch out for with double key apartments

You should know that you may not be able to rent the unit as high as you want. Sometimes the prices fluctuate. Based on market availability, you can only get up to $ 1,000 if you rent it. During construction, the market may drop, so don’t expect too much about how much rent you can get.

Common areas

Some dual key properties may have a shared kitchen and lounge. You may want to ask the seller about this before making your down payment. Other units share only a main entrance door and a hallway. The rest is separated. If this suits you, clarify first about the shared space.

Shopping Product Reviews

GK Exam – Population and Associated Issues, Poverty and Development Issues

admin

National Registry of Citizens
Context: The Supreme Court has extended its June 30 deadline for publication of the final draft of the Assam National Citizen Registry (NRC) by one month.
Background:
ï ?? § The first draft of the NRC, which was published in January, listed only 1.9 million people as citizens of the 3.9 million people who had applied for the NRC.
ï ?? § The updated NRC will count only those as citizens of Assam who can prove their residency on or before March 21, 1971. This means that everyone who is not included in the list is at risk of becoming illegal immigrants.

What is the National Registry of Citizens (NRC)?
The NRC was introduced to identify illegal immigrants from Bangladesh and recognize Indian citizens in Assam. It was first prepared in 1951 and Assam is the only state that has this arrangement.

Why is the NRC updated in Assam?
Updating the NRC basically means the process of listing the names of those people (or their descendants) whose names appear on any of the electoral lists up to 1971, 1951 NRC or any of the stipulated admissible documents.

Far ahead:
The need of the moment, therefore, is for the Union Government to dispel the apprehensions that are currently in the minds of the people of Assam and take steps to contain any adverse effects after the publication of the final draft of the NRC. At the same time, you must also specify what you intend to do with people whose names are not listed on the final NRC.

Facts for the preliminaries:
ï ?? § Assam, which has faced the influx of people from Bangladesh for many years, is the only state that has an NRC.
ï ?? § The NRC will be updated in accordance with the provisions of the Citizenship Act 1955 and the Citizenship Rules (Citizen Registration and Issuance of National Identity Cards) of 2003.

What is important?
ï ?? § For preliminaries: NRC.
ï ?? § For Red: Need for a policy on migrants.
I ?? §
Outstanding features of the People’s Representation Act.
Indian Census Context: According to an amended rule notified by the Registrar General of India (RGI), data collected during the 2021 Census will be stored electronically, the first time since the decennial exercise was conducted in 1951 in Independent India.
Census of India:
ï ?? § The decennial census of India has been conducted 15 times, beginning in 2011. While it has been conducted every 10 years, beginning in 1872, the first complete census was conducted in the year 1881.
ï ?? § After 1949, it has been carried out by the Secretary General and the Census Commissioner of India under the Ministry of the Interior of the Government of India.
ï ?? § All census since 1951 is conducted under the Indian Census Act of 1948.
Facts for the preliminaries:
ï ?? § The celebrated ‘Arthashastr’ of ‘Kautilya’ written in the 3rd century BC prescribed the collection of population statistics as a measure of state policy for taxes. It contained a detailed description of methods for conducting population, economic, and agricultural censuses.
ï ?? § During the regime of Mughal King Akbar, the ‘Ain-e-Akbari’ administrative report included comprehensive data related to population, industry, wealth and many other characteristics.
ï ?? § The Delimitation / Reservation of Districts – Parliamentarians / Assemblies / Panchayats and other Local Bodies is also carried out on the basis of the demographic data produced by the Census.
What is important?
For the preliminaries: Census: need, importance and uses.
Transparency and accountability and institutional and other measures.

Systematic Voter Education and Voter Participation (SVEEP)
Context: The Election Commission of India has launched a dedicated portal for ECI’s “Systematic Voter Participation and Education” (SVEEP).

What is Systematic Electoral Education and Participation (SVEEP)?
ï ?? § SVEEP is a multi-intervention program through different modes and media designed to educate citizens, voters and voters about the electoral process in order to increase their awareness and participation in the electoral processes.
ï ?? § The SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and their learning.
ï ?? § Now includes improved interaction with citizens through social media, online contests, and voter festivals; raising awareness of new initiatives to link EPIC with AADHAAR and the National Voter Service Portal and a regularized annual plan of activities.
ï ?? § In addition to the target groups of women, youth, urban voters and underserved sections, the inclusion of groups such as service voters, NRIs, people with disabilities, potential voters / students is the main focus.

For more news on current affairs, visit our site: GKExams (https://gkexams.com/)

Sports

Secure your Internet and Wi-Fi

admin

I have referred to this in previous articles. Now there are smart speakers with Alexa, Siri, and Google built in. I thought I’d give you some suggestions on how you can protect and insure yourself.

It is important to recognize that all your smart devices must go through some type of router before accessing your device. The router will allow you to connect via a fixed cable or Wi-Fi. The hard wire would be faster and safer; however, Wi-Fi is easier and found on more devices. In either case, make sure your router has a strong password that you have created. Make sure you have the highest level of security for your Wi-Fi, such as WPA / WPA2. Also, if your router is more than 5 years old, you should consider replacing it with a new, modern router. This will ensure that you are using the latest hardware and software security.

Smart speakers are popping up in homes everywhere, they were the best sellers on Amazon this past Christmas season. They are good at playing your favorite music and improving all the time to follow your orders. They can control your alarm system and lock and unlock your front door. Before allowing Alexa, Siri, or Google to unlock your front door, ask yourself how secure they are. Can they tell your voice from the voice of a stranger? What if you leave your house and a stranger comes to your front door and says “Unlock the door”, open it? Speech recognition improves every day, so test your device before relying on it.

Are Smart TVs Tracking What You Watch? The answer is yes, they can. I have written another article that explains how they do it and more importantly how you can stop it.

Do you have cameras inside your house? Many of us do. Ask yourself if they are safe and how can I prevent some smart actor from getting hold of them. That could put you in a very embarrassing situation.

It is important to carefully research each new smart device you buy to determine how it works and what data it collects about you. Then secure that device within your home network. If you are unsure about a particular device, disconnect it from your home network. Remember, most of the devices you have in your home have to go through your router – secure it!

Tours Travel

NERD! What are the strengths, weaknesses, opportunities and threats of your company?

admin

Is your organization equipped with a SWOT analysis? If not, maybe it’s because you’ve never heard of it!

A SWOT analysis is a basic technique often used in strategic planning, improving company success, organizational development, and identifying competitive advantages. Assessing these four factors will help you make better decisions and keep your business on the path to success.

Begin by conducting a brainstorming exercise with a group of people within your organization who are in charge of the same or similar objectives. Remember, a good SWOT analysis takes effort and the more you put into it, the better you understand your business and how it operates today.

STRENGTHS: First, write down the strengths of your company. What do you do well? What makes you better than your competitors? What do you have or what do you do that distinguishes you from your competition? Here are some things to consider:

  • The size of similar companies in your industry
  • Perception by customers of your products or services
  • Industry perception of your “brand”
  • Advantages you have over your competitors

EXAMPLES:

Responsibility, integrity, strong staff loyalty, strong management team, out-of-the-box problem solving, flexibility, camaraderie, sense of urgency, communication, always seeking best practices, moving employees to leverage their strengths, respect for customers / including high energy, positive atmosphere, high level of customer service and solid reputation in the industry.

WEAKNESSES: Now that you’ve determined how wonderful your company is, it’s time to look for weaknesses. The same questions should be asked when looking for weaknesses. What are you doing bad or not so good? What are other companies doing better? What’s stopping you from being more successful?

It is important that you do not ignore this section. Since a SWOT analysis is a brainstorming effort, don’t discount anything that comes to mind, and don’t be afraid to point out a weakness because it may hurt someone’s feelings. If a weakness is perceived, indicate it. The weakness you don’t mention could turn out to be the reason why some aspect of the business goes wrong or fails in the future.

Some areas of weakness to look for:

  • Bad perception of your company’s brand
  • Advantages that other companies have
  • Lack of management or other talent of employees.

EXAMPLES:

Lack of automation, getting stuck in cumbersome minutia / processes, managers doing staff level work, micromanaging, managers not asking for help until overwhelmed, need to measure employee work, i.e. quota system, disgruntled employees or unhappy.

OPPORTUNITIES: Let’s shift the focus to external factors when looking for opportunities. Try to identify the business areas that you think your company should evaluate: opportunities to gain market share from competitors and / or grow your market to include new customers.

In addition to external factors, opportunities within your company should also be considered. Can you optimize duplicate costs and / or move employees to different positions to take advantage of their strengths? What kinds of things can you do better?

Some opportunities to search:

  • New service markets
  • Financial or legal problems for the competition.
  • New technologies you could adopt
  • Internal shifts to be more efficient

EXAMPLES: Empower employees to reach higher, maximize the use of technologies, streamline activities between departments, analyze and relocate employees to leverage their strengths, get more business from existing customers, continue to stand out as different from your industry, train employees, build your brand to attract both employees and customers.

THREATS: Finally, consider the threats to your business. Again, threats can be both internal and external. In fact, sometimes insider threats come first, opening the door to outside threats. Therefore, it is very important to do a good threat analysis.

Insider threats are generally not classified as such, which could be a bug. Any internal issues that threaten the well-being of your business should be evaluated alongside external threats.

Some possible threats are:

  • Internal inefficiencies
  • Cash Flow
  • Competitors
  • Technological Advances in Industry (Are You Keeping Up?)
  • Employee / department weaknesses

EXAMPLES:

Leadership splits, falls short of mission statement, managers get territorial, teamwork gives way to individual agendas, managers get overwhelmed / exhausted, take on or carry on business that is not profitable, They don’t understand the competition, they fall behind in technology, they keep employees who won’t contribute to success, they don’t manage aggressive growth well, and they don’t keep rates / prices competitive while remaining highly profitable.

Once you have completed these exercises, assign a leader within the organization to each category who will be responsible, along with your team, for maintaining it (such as Strengths); repair it (as Weaknesses); act accordingly (as Opportunities); and protect yourself against it (such as threats).

The group then has to meet again every six months to analyze the SWOT and review it according to the reality it faces at the time.

Do you know what the SWOT of your company is? If not, now is the time to find out!

Arts Entertainments

Are you afraid of going broke in your golden years? Plan Long-Term Care Today

admin

The baby boomer generation heads into rough and uncharted waters when it comes to their long-term care needs. By 2020, nearly 55 million Americans will be 65 or older, and life expectancy will continue to increase. In recent years, analysts have noted the impact of caring for the elderly on the so-called “sandwich generation” – the adults who were responsible for the aging of their parents and their own children. With life expectancy extended, the sandwich generation of the future may well refer to people in their 70s caring for their parents in their 90s, or adults in their working years helping two generations above them. With the looming prospect of serious long-term care needs, it is vital for individuals and families to take their personal financial planning seriously and have a plan to pay for a long-term care event.

For many families, long-term care insurance (LTCI) can make a difference. LTCI coverage directly addresses the costs of caring for the elderly or disabled, in the setting that best suits their wants and needs. Whether the setting is your home, an assisted living facility, or a nursing home, LTCI benefits supplement other income and assets to minimize the impact of those expenses.

Client Study: LTCI Protects Care for 97-Year-Old Great-Grandmother

Ruth is a 97-year-old great-grandmother who purchased an LTCI policy 18 years ago at the urging of her son. Three years ago, still living independently, she recognized that she needed help with her activities of daily living and moved to an assisted living facility using her LTCI benefits.

Last year he was diagnosed with dementia. She was transferred to the center’s dementia unit, where she receives 24-hour care and continues to receive LTCI benefits. The current cost of your care is $ 6,900 per month. Your LTCI benefit pays $ 150 per day, or $ 4,500 per month, approximately 65% ​​of your LTC costs. The remaining $ 2,400 is taken monthly from your social security benefits and savings.

Assuming you continue to collect benefits, you will have collected $ 216,000 when the four-year benefit period ends. Now with the premium waiver, Ruth has paid a total of $ 48,900 in premiums since the inception of the policy. His LTCI policy has allowed him to pay for his care without draining his savings and without having to resort to Medicaid.

Is LTCI a good option for you or your family?

Here are some considerations that should be part of your discussion:

Educate yourself on the realities of long-term care. Ready for the impact of stickers? The average cost of a private room in a nursing home now exceeds $ 90,000 per year, and the average stay in a nursing home lasts almost three years. Government insurance programs other than Medicaid do not address long-term care problems.

Plan ahead, well in advance. LTCI premiums are most affordable when people sign up while they are still relatively young and healthy. LTCI buyers in their 40s or 50s can pay thousands less per year than older buyers, and few companies will write policies for people 75 and older. Health and family history will also affect the cost of premiums and the availability of coverage.

Take care of mom. Most of us are familiar with the fact that women tend to live longer than men. Industry statistics show that 71% of new complaints are from women. As a result, women’s LTCI premiums are typically higher than men’s (in contrast to life insurance, where women typically pay lower premiums). However, the investment is worth it considering the higher potential expenses they face. As mentioned above, buying LTCI at a relatively young age can help lower your premiums.

Customize a plan that suits your needs. LTCI products are available to suit very specific priorities. Options abound in terms of coverage amount, deductibles (commonly referred to as eligibility waiting periods), benefit increase options that take into account inflation, and specialized shared plans for couples. Insurance consultants often write plans combined with annuities or life insurance, taking advantage of the tax laws for traditional and asset-based plans. These tax benefits may include tax-free LTC benefits and / or tax-free 1035 exchange for asset-based annuities / life plans with an LTC rider.

Obviously, experienced guidance is imperative when considering these factors. Buyers should look for insurance professionals with strong LTCI experience who can fully describe the benefits and limitations of a plan. It makes sense to consult experts in your community; Costs can vary widely by geography and these experts will have the best access to accurate and relevant information.

We all must face the real changes that occur as we age and consider how best to protect our assets and our families. For those with the foresight, ability, and commitment to establish that protection, LTCI is a proven strategy that works.

Technology

Simcity: will you build the ideal city?

admin

Start with an underdeveloped city (you name it yourself) and turn it into a metropolis. Or take on the challenge of rescuing a city overwhelmed by problems. Either way, taxes, zoning, crime, transportation, education, fire control, and other critical issues are in your hands.

Time passes and every decision you make has future consequences. Your assistant, Dr. Wright, can help you make the right decisions. Just ask! Surprise catastrophes also threaten your growing city like fires, earthquakes, plane crashes, even a giant Koopa that has a nose for industrial pollution!

Will you build the ideal city? Or will disgruntled citizens leave you with a ghost town?

SimCity was released for the Super Nintendo in 1991, being one of the first games released, just after the initial three (Mario World, F-Zero, and Pilotwings). There really isn’t much to say about the story; You have been elected mayor of a vacant lot (plus some water) and your goal is to turn it into a megalopolis of 500,000 citizens. It sounds easy? Is not.

Game graphics:
The graphics fit the game well and by themselves are really above average. The music is just great as the game fits perfectly within the structure of the game. Making everything mix really well, making it very enjoyable to play.

This game was not a showcase for the graphical capabilities of the SNES, nor was it intended to be. Nonetheless, there were some pretty interesting effects here, like when the seasons change every three months, thus changing the color of the forests from green to brown to white. The “zones” don’t look like they would in real life, especially when first built.

Airports and seaports look pretty good. It is also quite easy to know what is happening, which is always a bonus, for example, when a zone needs power, you will see a flash of lightning going on and off. Some structures are also animated, the Industrial Zones in particular.

Sound effects:
To be honest, until you get to Metropolis (100,000 inhabitants), the music is a bit annoying, but before that, the theme of Disaster will be one of the best you will hear. Music seems to fit into whatever stage of development your city is in. Of course, when the music gets annoying, it doesn’t really help.

As for the sound effects, there is a very narrow selection, in addition to the click of the icons and the location of the zones. Sometimes a car starts up or a plane takes off (or crashes, just before that great disaster music). Other than that, there isn’t much to the sound effects throughout the game.

While it’s true that the game would really benefit from a mouse device, this game pre-dated the SNES mouse by about a year, so that wasn’t an option. Despite this, the game is very well controlled, and there is quite a bit to do, even in light of this game’s sequels, Simcity 2000 and 3000. You can set the speed of the game, wreak havoc on your city at will (though you may not invoke the almighty Nuclear Meltdown …), or turn to Dr. Wright for advice.

Of course, to achieve your goal, you will have to listen to your citizens and give them what they want. The Icon interface allows you to access this information whenever you need it. When it comes to building your city, it’s really simple: just click on the structure you want to build, find a place for it, press a button and “BAM” there is your structure.

Storyline:
While not really a story, the basic premise was very original for its time. You are the mayor of a city that you have to guide to Megalopolisdom. Note that Story was not a very important part of video games in 1991, not that the premise would have been different. But let’s face it, it’s not the story that will keep you playing this game.

General challenge:
Honestly, I think achieving a megalopolis the right way is the most difficult feat of all video games. And the Big Money Code you probably already know doesn’t make it any easier. As with any game of this type, you have to go slow and build a solid financial foundation before you can build at a decent pace (as such, you spend a lot of time with Game Speed ​​set to Fast, waiting). Big Money code can do this faster, but not easier, trust me.

Repetition value:
It is true that there is not much to do after winning this game. Of course, you will probably never win the game, in the Megalopolis sense. If you get bored, you can challenge one of the 6 scenarios, in which you are given a city with a problem that ranges from the mundane (traffic, crime) to the almost catastrophic (nuclear fusion). You have a set period of time of 5 or 10 years to correct the situation.

It is quite a challenge to stay within your budget during this time, as you will likely lose several hundred dollars a year, in addition to having to improve the city. Before you beat them, it’s fun to play a lot, but then you get tired.

Final thoughts:
This was truly the first Sim game that spawned all the others, and it’s still one of the best. The functional graphics, the ” Unique ” soundtrack, the great control and, of course, the disasters, make this a game that you will want in your collection if you are a fan of the Simulation genre.

You will not be disappointed. Overall, this is just another classic game that you beat on several levels. While it is not as rare a game as “Final Fantasy III” or “Mega Man X3”, it is not very common either. (Although, thankfully, at least their price range is generally reasonable.) Its sequels may be bigger, but the original title is still going strong …

Home Kitchen

The 5 main advantages of choosing neutral colors for the walls of your home

admin

If you’re looking to give your home interior a fresh coat of paint, but aren’t sure which direction to go, consider a neutral palette. If you’re unfamiliar, neutral tones include ivory, beiges, grays, and white, but for the home, ivories and beiges will create that warm, inviting feel that many homeowners are interested in creating. By considering these benefits when choosing your paint color, you can see what neutral walls can do for your home:

1. A great advantage of neutrals is that they give you more freedom in choosing and changing the overall look of your room. For example, if you’ve opted for ivory walls, you can create a bold feel in the room by adding black furniture and placing red accent pieces on end tables and light fixtures. In a few years, you might feel like the look is out of date or that you would just like to tone it down. You can replace black furniture with lighter brown pieces and tone down the red by replacing it with gold accents. Without having to repaint your room, you have completely changed the look from bold and modern to warm and inviting. Neutral walls create a blank canvas that works with just about any look.

2. Many neutral beige colors help create a warm and cozy feeling in the home without appearing too dark or overwhelming. When working with wall color, it is important to consider the size of the room, but colors like beige and light brown will work in both small and large rooms. By using warm neutral colors like these in rooms like the dining room, family room, or living room, it will help you create a cozy environment for friends and family.

3. If you are interested in choosing a few different colors for your room, neutrals always work well together. For example, painting 3 out of 4 walls ivory and painting one a dark beige shade will help you create an accent wall without spending hours comparing other shades trying to find ones that match each other, as well as your furniture. By opting for neutrals, you will have a complementary palette right from the start.

4. If you just moved into a new home and are nervous about adding too much color, start with neutral tones and test the waters that way. You can add color to a room through accent pieces, and neutral colors are often very easy to paint if you decide to dive into bright, bold colors. Neutrals are very safe and perfect if you are unsure of which direction you would like to take your room, in terms of décor.

5. Finally, if you know you will be selling your home in the future, choosing neutral walls will help you avoid having to paint over strong, bright colors when it comes time to show the house. It is said that houses with neutral walls tend to sell faster, so before your realtor asks you to repaint your dining room bright red, consider going neutral. If you know selling is in your future, save yourself the headache and choose a lighter, more neutral palette for your interior.

So in conclusion, neutral walls can make a big difference in the home. By giving you the opportunity to change the look of your room with ease, you can ensure that your home is always up to date. Sure, painting a room can be a long process, so reduce your workload in the future and choose neutral colors for your home the next time you paint.

Auto

What driving a Toyota says about your personality

admin

As human beings, the decisions we make every day reflect who we are on the inside. For example, consider the relationship between each of our unique personalities and the cars we choose to drive. There’s no question that our cars say something about us, and here’s a little insight into what driving a Toyota says about you.

You know how to leave your worries behind
Did you know that 79% of Toyota Camry owners sing to themselves when driving alone in the car? This curious piece of information actually speaks volumes. Peace of mind comes from driving one of the most reliable vehicles ever made, and peace of mind makes car owners happy. Ask Johnny P. from Virginia – he has 440,000 miles on his 1995 Toyota Camry. For Johnny and all other Camry owners, a reliable vehicle means one less worry in life, and that makes a big difference.

You think being noticed is a good thing
Bold, stylish and an inspiration to others – does it remind you of someone you know? If so, there is a real chance that the person you are thinking of owns a Toyota Avalon. The completely redesigned Avalon is being driven by a new generation of car enthusiasts. The Avalon’s 268-horsepower 3.5-liter V-6 engine appeals to those seeking power, while the available hand-stitched leather interior provides a touch of classic refinement. The new Toyota Avalon, like its owners, is a force to be reckoned with.

You can take control when needed
Some people have the ability to deal with whatever life throws at them. Resilience in the face of adversity – Makes you a great personality and makes you a great vehicle. The Toyota RAV4, for example, is one of the most versatile and capable compact SUVs on the road. It is available with an adjustable power liftgate, making it easy to load groceries. At the same time, the all-wheel-drive (AWD) system is ready to tackle any adventure on the back roads. Whatever the challenge, RAV4 owners are ready.

You are respectful with the environment and financially responsible
There is an entire segment of our society dedicated to living responsibly. For these people, things like reducing emissions, carbon footprint, and miles per gallon are more than just phrases. They also understand that the money saved on car expenses can make a real difference in the lives of their families. Who are these people? They own Toyota, of course! And many of them drive the Toyota Prius. The iconic Prius now comes in 4 different models, including the Prius Plug-in, capable of producing the equivalent of a staggering 95 miles per gallon.

Regardless of the model you drive, as a Toyota owner, you let your personality shine through for all to see. And as unique as you are, you are definitely not alone. Toyota owners can choose from a lineup of 23 cars, trucks, and SUVs, which means there’s a perfect fit for just about anyone who isn’t afraid of letting the world know who they are.

Digital Marketing

How to Create High-Impact Content in the Age of Distraction

admin

We have competition. It’s called the Internet. And it’s changing the way people read, or don’t read, our content. It’s harder than ever to create impactful content for audiences experiencing information overload.

Here’s the back story: Clickbait may have been around for over a century (at least by this version), but its new supercharged identity is fully internet-enabled. The moment someone realized that a high number of clicks meant higher online ad revenue, getting traffic became a key priority: get over telling the truth, providing meaningful information, or adding any kind of value.

Clickbait works by indulging our worst urges: immediate gratification with very little work. We compulsively click on headlines like “Never eat this food” despite rationally knowing that the actual piece will be sensational at best and completely off-topic at worst.

And the worst thing is that we are all in this together.

As Derek Thompson writes in The Atlantic,

“Media companies are desperately trying to get your attention, and the headlines you watch the most tend to be the headlines that readers click the most. We’re all in this together, a perpetual rotation cycle of perfect responses, graphs that explain it. all and amazing truths, and you know exactly what’s going to happen next. “

As writers, clickbait makes our job very difficult by spamming the playing field until people have useless content seeping through their pores. In such an environment, it is incredibly difficult to write high-impact content that is also ethical and adds value. But there are ways to do it.

Know your audience

Don’t write general things that try to appeal to the widest possible audience. Instead, write for specific audiences. Who are they? Where are they? What unites them? And, most importantly, what do they want to read? Once you have an audience in mind, try to understand what their pain points are. A pain point is basically something your audience is looking for a solution to. Once you know what answers people want, you can offer relevant content that people actually read.

Take this very site, for example. It is not intended for everyone between the ages of three and three hundred. It is not intended so much for zoo keepers as it is for race car drivers. Rather, it is a place for writers to talk about writing and the challenges associated with the creative process. Content that talks about writing and offers value to writers will work well here.

Go very specific

Have you ever entered the first word of a Google search and read what appears in the autocomplete function? That just tells you that a) people are wonderful and diverse beings who often ask Google pretty weird questions and b) many search queries are very, very specific.

So what if you wrote something on a very specific topic that people were searching for?

Here’s an example: There are a million people who have gardening blogs that write about bougainvilleas. If you write a generic article about that beautiful plant, your article will be completely lost in the cracks of the internet, drowned out by thousands of others.

But if you wrote a specific remedy that protects bougainvilleas against a specific destructive fungus, you will get a loyal cabal of gardeners fighting that problem to hang on to your every word. What’s more, they will also come back and read other articles on gardening.

Going very specific also works well with Google rankings, meaning your content appears higher and attracts more eyeballs.

Give the people what they can handle

Readers want different things. Some are really time poor and just want to read a little. Others want a little more. And others want an in-depth analysis. The best way to make an impact is to give all of these readers exactly what they want.

How? Using the practical snack, snack and meal approach. It is a metaphor for food where your menu (or item) has dishes that satisfy all levels of hunger, leaving the choice to the customer (or reader).

  • The bite

Just one taste. For readers who just want the bottom line and fast, summarize

everything you are saying in a headline and blurb with your key message.

  • A sandwich

Something light. For readers who have a little more time but are unlikely to indulge in an article the length of “War and Peace,” create a paragraph with your main talking points.

  • Food

A main course for readers with an appetite. Offer a full and hearty meal to those who are hungry for your words, going into a little detail, offering supporting evidence, and adding as much value as you can. But remember, keep things simple, because simplicity in writing often creates a better impact.

Just as a restaurant menu includes all these options together, its content should have all three options in the same place: with a title and blurb at the top, the main argument presented in depth, and a short summary at the end. Then let the reader choose.

Creating a high impact may not be the easiest thing in the world, given the cacophony that surrounds our readers. But it can be done. Happy writing!

Business

Leases and Tenants: The Creepy Tenant

admin

You, Mr. Landlord, are pleased to find qualified tenants for your rental home. The man and woman sign a one-year lease on Tuesday.

On Thursday, the tenant contacts you and tells you that they have changed their mind because his girlfriend thinks he sees “dead people” in the bathroom.

Wait for you to cancel the lease!

What do you do, hire an exorcist?

No, you smile and explain softly … “Listen Bub, that was a legal contract you signed. It binds the two of us to everything that is printed on those sheets of paper … the laws say so, that’s who! “

And that’s true … both parties must agree to break a legal contract … it can’t be done unilaterally (normally). In this case, the contract is the well-prepared solid gold lease.

Is your reluctant tenant on the hook for an entire year’s worth of monthly lease payments?

It makes homeowners cry … but you’re probably not obligated to pay rent for the entire year.

The courts have ruled that the landlord must make a good faith effort to find a new tenant for the unit as soon as possible.

As soon as one is found, the original crybaby is released from the contract.

The cost of renting to the new tenant can be deducted from the security deposit you collected from Mr. Crybaby. That includes advertisements and a copy of The Grinch Who Stole Christmas that he gives as a parting gift.