As the corporate hospitality industry gears up for London 2012, UK caterers and outside caterers are preparing for the busiest weeks of their business lives.

Corporate hospitality is big business now, and never more so than at an international sporting event like this, the biggest and best in the world of course.

It really is the perfect way to surprise customers of all countries and nationalities: a day in the Olympic stadium watching the world’s best athletes compete on a world stage, but with an excellent three-course lunch with fine wines and champagne, perhaps a traditional English. tea for wives and couples, all culminating in a gala dinner when the day’s sport is over. What better way to secure new business and keep old ones too?

External caterers and caterers involved in corporate hospitality must therefore ‘up their game’ in the coming months to ensure they stay ahead of the competition in the corporate hospitality catering packages they offer. Of course, some companies will fare better than others – some of the largest and most well known caterers such as Keith Prowse and “rhubarb” even offer corporate hospitality consulting services so that your experience in all things event related can be shared with any group. or organization, anywhere in the world.

And some companies will need that help. Good corporate hospitality isn’t simple: It’s not about sandwiches and cold beer (although that happens sometimes too!). No, good corporate hospitality catering is a good balance between great food, plenty of drink, charming staff and excellent levels of service, as well as (of course) the event it’s based on. Truly flawless corporate hospitality will also take into account branding, logos, goodie bags and all the other minute details that make a difference in corporate entertainment.

Top caterers like Urban Caprice or Alison Price can offer anything, anywhere, and are experts at serving food to polo field marquees, rowing club outfields, and even training or practice rooms. from sports stadiums and music venues.

And location is, of course, crucial: for 2012, hundreds of new corporate hospitality venues are being planned and built. Huge swathes of temporary tents and installations will be set up alongside the Thames, for example spaces dedicated to outdoor caterers and their work to entertain the world during the Olympics.

However, wherever corporate hospitality catering takes place, you need to ensure that you have the concept, styling, menu design, operational delivery, and every part of the event process in between, down to absolute perfection.

Experienced corporate event caterers can make every corporate event a true theatrical production, with the finest glassware and china, the most professional corporate logo and uniformed staff, and of course the best, freshest, seasonal food. served in the most impressive way. . If you work events for a large corporate company, and if your corporate event budget fits the bill, then using this type of event catering company means you can be sure your business is hitting exactly the right notes. If you want perfectionism and professionalism, if you want to impress with attention to every little detail, if you want your corporate event catering to reflect and mirror your company’s business image and reputation, then this is the way to go!