You’re ready to make web videos for your business, but how do you go about making it yourself? Well here are the very basic essentials you need to create your own internet videos.

First of all, you are going to need a video camera. Now some people will tell you that you need to go out and buy a super expensive “prosumer” camcorder. That is wrong. You can produce high-quality web videos with a cheap video camera.

A great option to start with is something like the Flip Ultra camera from Pure Digital. Sure, it has a limited zoom and no external microphone, however, it gets the job done in a jiffy. You can get a Flip camera from sites like http://www.buytheflip.com or at any local electronics store. Another option is any portable mini-dv. Sony is a great brand. Look for a camera that costs less than $500.

Once you have a camera, you’ll need some lighting. The inexpensive way to light an appliance properly is to purchase a few “working” lights from a store like Home Depot. Work lights are lights used by construction workers. They were not designed for video shooting. However, they can work in a pinch. Pick up a light kit at a stand and pay no more than $50.

Ok, so you have made your video, now you need to edit it. There are two free video editing programs you can use to get started (if you have a Mac, use iMovie, it’s free). The first is Windows Movie Maker. The second is from Pinnacle called VideoSpin.com.

Edit your video together and put it on your website and see how your customers react! You should see more leads, sales, and advertising coming to you because of this.