Benefits of content optimization

If you started optimizing your content right now, what would the results be?

o Mass Reach – By converting your content into multiple formats, you will be able to engage with a wider variety of people than in a single context.

o System creation: By reviewing the same content multiple times, you will begin to develop templates and methods. You will polish and perfect the communication of certain points of the content each time you review it. As you find that some techniques work better than others, you can hone your skills to deliver your information more effectively.

o Get to know your market better: By repeatedly reviewing the same information, you will begin to understand your market better. On the other hand, they will also start to get to know you better. The more familiar you are with them, the better your chances of gaining their trust and loyalty.

Content optimization barriers

There are obstacles that can prevent you from optimizing your content. What could stop you from doing something that sounds so simple? We’ll see:

1. Breaking your comfort zone: When you’ve spent a lot of time working with a particular content format, it can be intimidating to convert it to another. For example, someone who writes articles all the time may feel uncomfortable presenting that same content in a video presentation. This can prevent some people from exploring other contexts.

2. Context confusion: deciding which context to convert to can be difficult. There are so many options that it can be overwhelming. The hardest part is getting started.

3. Multi-context personalities: Because there are so many contexts to convert to, people often find that they stretch too far. Because there are so many great ideas running around in your head, you find yourself trying to do it all yourself, working on one thing today and another tomorrow. Without focus, none of them will be achieved.

Strategies to overcome obstacles

1) Always check Kipling’s Six Content Optimization Servers – Know who your market is, what context the content will be in, where the audience wants the content, when they’ll want it, why it’s important, and how to put it in the desired context.

2) Never Make Up Content – Always improve your content by reusing, reusing, repackaging or recycling. Don’t try to reinvent the wheel. The same information is simply reformatted in a different context.

3) Outsource – Strengthen your strengths. Continually work to improve the talents that come easy for you while outsourcing your weaknesses. If you find a context shape extremely difficult to convert, outsource to someone who really enjoys doing it.

By overcoming obstacles and optimizing your content today, you will expand your reach massively. You will develop a system to convert your content to other formats and you will know your market better and you will be better known by your market. It is worth the effort and it will get easier as you go along.