ACN is the world’s largest direct sales company in the telecommunications industry. They provide popular services like local and long distance phone service, home security systems, Internet service, satellite TV, and their latest addition, digital phone service featuring a video phone that allows users to see each other while they talk. The Videophone features face-to-face conversations along with traditional features like call waiting, caller ID, call forwarding, and 3-way calling. Like many other network marketing companies, ACN claims it can offer superior service on items people already use every day, thereby creating opportunities for its Independent Sales Consultants. I offer this third party neutral review of ACN as I am not affiliated with the company at all.

Success with an ACN business depends on the Consultant’s ability to sell the product and recruit new people into their downline. This is no different than the “secret” to success with any other MLM company. Sell ​​and recruit and you will create the residual income that every entrepreneur craves. Although ACN provides training, they are still not immune to the general industry statistic of a 97% failure rate among distributors. This is often due to the new ACN Consultant’s lack of marketing experience. The typical start for someone new to MLM is receiving instructions from their upline to make a list of everyone they know and then trying to get the people on the list to watch a video, attend a presentation, read a brochure, visit a website, etc… This technique is also common with new ACN representatives. Although it seems simple and easy, there are some basic human psychology reasons why it rarely works. These days, most people are immune to advertising and the concept of being “sold.” This is especially true when it comes to launching a network marketing opportunity. If you want to test the validity of this statement, simply call 100 people you know and invite them to a home presentation to discuss a network marketing opportunity. So wait and see how many of them show up!

The key to building a great MLM organization is no longer within a warm market listing. The industry has changed and we as network marketers must change with it. The world has moved online for almost all of its information, forcing home-based business builders to learn internet marketing techniques and get online as well. Using principles of attraction marketing where people can search and find relative and relevant content and use it to solve specific problems in their lives is now creating the next wave of fortunes.

Attraction marketing with ACN requires careful preparation, study, proper technique, education, trial and error, and work. This is where most people lose interest. They just don’t want to take the time and put in the effort to do these things effectively. As a result, it’s no surprise that the attrition rate at ACN and most other companies is so high. The system is not a get-rich-quick system, nor is it with little or no work. The bottom line with ACN is that if you are willing to learn and do things that very few people ever learn or commit to doing, then you can definitely achieve a level of financial freedom.

One final note of importance is the concept of developing a thought team. In this industry, the team you join can make all the difference in the world. To really win big, you need to get involved with a group of people who are moving in the right direction, with the right focus, and the right information. Combine the right techniques with a winning team and you’ll be well on your way to achieving all your dreams!