Now, everyone knows that Vybz Kartel, whose real name is Adidja Palmer, is a songwriter and singer from Jamaica, but how much do you know about him as a businessman? Well, Karizmedia points out that Kartel is as good a singer as he is a businessman. His business tactics can be compared to those of Jay-Z, who was the CEO of Def Jam/Roc-a-fella records from 2005 to 2007 in 2007. Ironically, in that same year Kartel formed Portmore Empire, which has some names. on the list like Popcaan, Shawn Storm, Jah Vinci and more, but most importantly Addi Di Teacher, Vybz Kartel himself.

In the same year, Kartel introduced Vybz Rum, which is known as the official rum of dancehall music (the difference between Vybz Rum and Street Vybz Rum is still not entirely clear). Although Corey Todd (a shareholder in the rum distribution company) said that “…Kartel is like the Jay Z of the dancehall music world”, research shows that in this endorsement deal, he can be compared to Sean” Diddy” Combs. Vodka endorsement deal that happened the same year as Vybz Rum. Also, what endorsement deal made with a music artist is not endorsed by the artist making a song to advertise it? So of course, to increase public awareness, Kartel has dedicated a song to Ron and guess what the song is called. Well, if you guessed “Street Vybz Rum”, you are not wrong. Pretty straightforward, now when you see the name you should know what it is.

Kartel must have been inspired somewhere because in 2008 it launched a new product, a very strange one, “Condoms”. Yes, Condoms: In 2008, it was publicly announced that as a campaign to promote safer sex, Mr. Palmer will be distributing condoms.

Some popular brands of condoms are Trojan, Durex, or the Jamaican brand Slambut. Apparently Kartel likes to keep his feet on the ground and be conversational, which is why his condoms are called “Daggering Condoms”. Yes, the word “Daggering”, the same word that was banned in 2008 or 2009 from Radio Airplay, as it is Jamaican slang used to refer to:

1. Having sex aggressively (hardcore).

2. Dance and spin aggressively

(http://www.urbandictionary.com/define.php?term=Daggering)

So what is the teacher doing for 2011? Why go into the clothing industry, of course? Jamaica Star reports that Kartel has launched its Addi merchandise, which now features Gaza dog tags, belt buckles, T-shirts and SHOES. Yes sir, Addi de Kartel’s shoes, I hope Addidas doesn’t make claims with him. But Jamaica Star also reports that Kartel mentioned: “I will also give away money through a contest. Prizes will be up to $1 million. It’s more or less like a raffle. You have a one in 10,000 chance of winning because for every unit sold, I will give away up to a million dollars.” So, I know the merchandise has been around for a while, but who knows, you might still get lucky.

The King of Gaza also took over a club in Portmore called “Club Blaze”, partnering with Corey Todd, the same partner in the Vybz Rum deal. “We are in a joint venture, myself, Corey Todd and Mr. Fagan Jr to pioneer Portmore’s second series of world-class nightclubs,” said Kartel and “Club Blaze will be open Wednesday, Thursday and Sunday in Portmore. will now host its own The Street Vybz party on Sundays while the Street Vybz Thursdays continue to bomb the building every Thursday night in Kingston Club Blaze will not only welcome Gaza fans but is for anyone who wants to be where the vibe is,” Todd said. Now, if Kartel plays his cards right, he could open a chain of clubs like “The 40/40 Club,” co-owned by Jay Z.

Some may say that Kartel has enough, but hey, why not launch an upcoming drink for non-alcoholic drinkers? And so it was, Kartel launched a set of fruit drinks under the Street Vybz company and Partyxtras reports that it is supposed to launch its own brand of cake soap “Vybz cake soap” if it hasn’t. done so far.

Now, we all know that media moguls like Jay-Z, Sean Combs, Ludacris, and Paris Hilton have branched their names into the business sector into beverage, clothing, and accessory cases. So it’s smart to see Kartel doing the same to get the image back from him. The Portmore Empire stands to make millions in the next few years if things go well. This is more of an inspiration for Caribbean artists to try to do more than music, but spread their talents in the different avenues that life has put at their disposal. The Caribbean may be small, but the talent is big.