Companies use graphic design to represent their brand image, promote their products / services, and research their business. This provides them with many opportunities to maximize their creativity while nurturing their business. No matter what you plan to design – a website, logo, brochure, business card, or replica of a product – this doesn’t have to be a daunting task.

When there are errors in a web design, this can negatively affect the prospects of the company. On the other hand, a design, which receives a lot of attention, can help companies to pique the interest of their target audience and also gain their trust.

This article lists common graphic design mistakes that can be avoided. By doing so, companies can improve their graphic design strategy to create flawless designs.

Common Graphic Design Mistakes Businesses Can Avoid

Some common preventable graphic mistakes to create great designs and impress your audience are as follows;

Use outdated effects

Viewers are easily drawn to designs that are creative with their new color schemes and font effects. Therefore, companies should not use designs with outdated effects. For example, it would not be a good idea to use shadow effects, which were popular when graphic design was new simply because they would appear outdated.

Using various sources

One of the main mistakes graphic designers make is using too many fonts, which makes the message conveyed not too clear. Visitors are distracted by the different sources of a design. When the fonts are consistent, there is continuity and it is easy to convey the company’s message and establish its brand identity. When choosing a font, it is important to consider the size of your piece and the length of the text.

Poor execution of gradients

It is best to avoid using too many poor quality gradients. To create eye-catching gradients, they need to study the color wheel and know how to use path graphics programs. They need to make sure that the gradients match their design and are well executed.

Using Stock Images

Including stock images is effective in projects that require some particular images. However, overuse of stock images can make a project look unprofessional. Also, your marketing piece should include new stock images in place of the common ones that have already been used. Better to get clear, high-resolution stock images.

Using raster graphics

Raster images should never be used to create brand logos. Instead, logos should be created using vector images as they can be adjusted to all media and can be easily scaled to different sizes. On the other hand, raster images with their matrix of various colored pixels have a difficult time scaling with different sizes.