What do you think about when you determine if a company is easy to do business with?

We all know the economy is, shall we say, “less than ideal”, so how can you make your business more attractive to your ideal customers?

• The other night, while watching a movie, I noticed a Walmart commercial: They haven’t brought any reservation payments for the holidays.
• Then, a Sears commercial appeared announcing their layaway offer.
• And I thought of my own recent installment plan for Escalator Profits™. When potential clients mentioned that they were short on cash during the holiday season, I added a 9-install plan for a 3-month program.

Are you making it easy to do business with you?

• Do you accept all credit cards and PayPal? Can you accept a payment on your iPad/mobile phone while in a conference/on the go? Are you registering Facebook gift cards? If not, you should or are leaving money on the table and sending leads elsewhere.
• Do you accept “installments” or “payment” plans… “every 30 days” so payments are spread over months instead of “every 21 days” where 2 installments can appear on the same bill?
• Can a potential customer go to your website and order something, or do they have to call you to see what you have to offer? Do you offer a free consultation to see if they are a good fit for each other?
• Is it easy to stop doing business with you or do you try to lock your clients into long deals? Do you have any guarantee? If so, are the terms clear to you and your clients?
• Are your clients given practical steps to move forward or is it all theory? For example, yesterday I visited my Facebook page and saw this comment from Alyn Rossellini of http://www.SilkLabyrinth.com “I am SURPRISED with your [f.r.e.e.] Electronic course! I’ve already started taking action and it’s made a HUGE difference.” This helps me know that the eCourse is doing “its” job of sharing practical steps.

Many of these items sound like a piece of cake, but I assure you that many small businesses are not addressing them or think that things like having a shopping cart or a PayPal account are not worth doing when, in reality, these “little things” it can make or break your business.

my request for you

Before you head to the nearest guru to find out what mental block is holding you back or spend hours trying to manifest your next client, take a step back and look at their offers, their payment plans, their website. Is it easy to do business with you?

• Do you have something for sale? Really! It’s easy to complain about a lack of revenue only to step back and realize that your website offers nothing 24/7 and only sells when you launch/advertise something.
• If you have offers, buy something. Experience the process from your customer’s perspective. Better yet… ask your mom or grandma to buy something to get a real idea of ​​how easy it is to do business with you.
• Once someone invests with you, what happens next? Do you tell them or are they left to figure it out for themselves?

Do a thorough review of your business and tweak what needs to be tweaked while reviewing what needs to be reviewed. You’ll find that it’s much easier to attract real customers when you’re easy to partner with.