A question many beginning marketers ask is, “Well, if I deliver all my great stuff in my email campaign, how do I teach at a high level that they’re going to get more out of it?”

Again, this goes back to being an expert. If you look at what I do, I can have 500 or 1k different topics that I could teach at a high level for 30 minutes to an hour.

We could measure maybe 500 hours of deep information. No matter how well I complete my email campaign, within the first 30 days someone is in my email campaign, they’ll probably only get 3 hours, maybe 4 hours of insight. I can give my best information in those first 30 days and give people 4 hours of information, which is 75% of everything I teach at the highest level. And I still have 99.25% more information that they can learn at a really high level.

Once again, this goes back to your experience level. If he’s only an expert on two little things, I can understand his reluctance, his hesitation, to reveal that in his email campaign. This is what I suggest instead of trying to find a way to give people as little as possible in the email campaign. Instead, spend the next 60 days trying to become the highest-level expert you can be in that time frame.

You will then be able to offer your entry level subscribers a higher level email campaign than your competition.

What do we do in our sales letters?

Well, we do exactly the same thing. Let’s scratch the pain: Let’s say “Are you frustrated with this problem you’re experiencing?” “It is a problem for you?” “Are you irritated or angry that you can’t solve this problem?”

“If so, I have the solution for you!”

“This is how the solution works.”

“This is what it will do for you.”

“This is how you will solve your problem.”

So you’re driving to a closure. People are buying your product not because of how amazing it is, but because of its ability to eliminate pain. People continue to read your emails for its ability to continue to eliminate pain. People continue to download articles from you because your articles continue to relieve pain. As long as your training can continue to ease people’s pain, people will continue to buy from you.

But as soon as your products simply start calming people down instead of solving their problems, that’s when people stop buying from you.

What I have shared with you here is emotionally and tactically how you are going to bridge the gap between the prospects pain and the solution you offer.

If we just do a quick review: The first thing you need to do is figure out what people’s deepest level pains are. You won’t find this at an entry level doing web searches or going into forums. Yes, I recommend those things for the very beginner basic level of creating your initial landing page.

But to really dig in, you’ll have to check out the people who have taken steps to become a subscriber. Find out what your deepest needs are.

Then, in your free download, in your email campaign, in any promotional material you post…

… be it an audio, a video or a print…

…you’re going to dig into that pain and show people how, by taking action with you, you can remove that pain.

When you do that consistently, throughout your materials and campaigns, then you can effectively bridge the gap between pain and solution.