4 Easy Steps to Update Your Blog and Get More Qualified Leads
If you have a blog, you know that creating new and valuable content is key to your overall success. By posting well-written content on a regular basis, you will improve your search rankings and drive traffic to your business.

But it’s not as simple as just writing a blog and waiting for leads and sales to roll in. It takes a bit of time and effort to optimize the SEO of your website’s blog posts, but it’s worth it.

Here are four simple steps to help you get the most out of your content:

1. Start by researching highly searched topics on Google.
Google AdWords is an amazing tool to help you find high traffic keyword phrases. Think about what people are typing into that Google search bar. Often it’s about “how” to do something, so let your curiosity be your guide as you write your blog.

While highly searched topics are the way to go, try to find the perfect balance between traffic and competition. If you always look for the hottest topics, the competition will be fierce.

Your chances of your article or video appearing at the top of search results will be much more of a challenge than if you choose something that is searched for but isn’t crazy competition.

One of our clients, Deez Skin Reju & ​​Pain Clinic, offers body contouring. By targeting the keyword phrase Body contour after weight loss.they can attract your target audience to the website.

2. You want to write a blog title that includes your target keyword phrase. Your blog title is the first thing people will see, so it’s crucial that it’s catchy and tells people what they’re going to get from reading it.
Ultimately, your blog title should appeal to both readers and search engines. However, you never want to focus on “writing for search engines” by stuffing your content with keywords or using awkward phrases just because you think they might be good for SEO.

In addition to the blog title, use your keyword phrase multiple times in key places in your article, including:

Don’t forget to optimize your title, description, and keyword meta tags for more SEO juice. If you’re using WordPress for your blog, there are plugins like Yoast SEO that make it easy to quickly add these tags.

By targeting keywords like brand identity in our blog postswe attract people to our site who may be interested in our services.

• the first paragraph
• Subheadings in the article (use H2, H3, and H4 heading tags)
• Image ALT tags and filenames
• Hyperlinks within the article
• The last paragraph

3. Link to articles of interest.
Links to other articles not only add value for your readers, but can also boost your SEO. You could say something like “If you enjoyed this content, here are some related articles you might enjoy.” You simply hyperlink to the other articles and you are creating internal cross-links that will be beneficial for your search engine ranking.

Speaking of links, why not post trailers and links to your blog articles on all of your social media platforms? This means that the incoming links are working to increase the popularity of your website.

Keep a checklist handy (we used an Excel spreadsheet) so it’s easy to get into the habit of making sure your post gets promoted on all the right channels.

4. Be consistent.
Consistency is key in all areas of your business, and optimizing your blog is no different. All of these tips can be very helpful in increasing SEO traffic to your website, but only if you regularly publish new articles.

If you haven’t posted anything new on your website for a while, search engines will soon think that your website has been abandoned.

While improving your SEO and increasing traffic to your site isn’t rocket science, it does take time and effort. There are also a number of other techniques that will really help, but there are too many to list here!

One of the best things you can do for your business is to hire a professional marketing company. We have a team of professionals who can help you optimize your blog, drive traffic and drive engagement.

For the success of your business,

Suzanne