There are a lot of experienced people around. You just need to know where to find them.

Amazon is a great place to start. So is eBay.

These experts know what they are doing. They have experience. They have stories. They have notches to their credit.

But in today’s electronic world, they are often forgotten people.

You see, these experts are “old school” when it comes to marketing. They may have written a book.

They may place an ad in the newspaper or in the yellow pages. They may be promoting themselves in the same way they did 20 or 30 years ago. Which translates as “diddly squat” on the internet.

That’s where you can come in.

You can make them an offer.

Since I started my business and marketing audio interview business in 2001, that’s exactly what I’ve been doing.

I found business experts of all kinds – salespeople, negotiators, copywriters – and made them an offer to interview them, with the goal of helping promote their expertise in the online community.

So far it has been a great success for me. And for them too.

Sometimes I meet people who are so experienced that a one-time interview is not enough.

Often with people like this I have entered into joint ventures, a deal in which I offer to help them turn their existing knowledge into a comprehensive study program on the subject.

I did an interview like this with a guy who had a lot of experience selling products at Wal-Mart. His knowledge of how to deal with such a giant of a company was vast, so we decided to create a product on how to do it.

I agreed to be the interviewer in a series of interviews designed to capture your knowledge. I would do all the production of the audio interviews (including editing). I would also arrange audio transcripts, CD sleeves, and a sales letter for the product.

He agreed to participate as an expert and be interviewed.

Regarding distribution, we decided that we would both have rights to market and sell the product. This meant that we would both receive a reward based on our ability to trade.

By the end of our time together, we had created a great product, a must-have for anyone looking to do deals with Walmart.

More importantly, it was a win-win result for both of them. I got the experience I needed. He got the interviews he needed. We both got a product that we could sell, for a lot of money, to our mailing lists.