The Christmas holidays are an opportunity to increase your customer base and sales volume that you cannot miss. To have this increase, you obviously need to proportionally increase your active audience for your marketing activities to attract them. If you have a list of email subscribers, for example, now is the time to consider how to quickly grow it to reach a larger group of people. Here are a few ways you can quickly grow your list to catch up with the holiday rush:

1. Increase the visibility of your online subscription form. In addition to placing a subscription form when you email potential subscribers, place the form more prominently on your website and blog. Also post your signup form with an irresistible signup incentive on all your social media platforms.

2. You should also sound like an industry insider and make your new content reveal some trade secrets, like the special ingredient in your restaurant’s most famous dish, for example. If you offer to let them in on a secret, they are likely to sign up to learn more.

3. You might also consider creating an entirely new list for special seasonal information. In this way, you could promote this special list to your existing subscriber base and to others who have not opted in to your content so far. You are creating something of temporary and seasonal value that more people would want to opt into because you will only email them based on their need of the moment.

4. You should also drive subscriptions at your points of sale. Having customer response forms or business cards in bowls will go a long way at this point in gathering their information, even if they don’t make the sale. It’s also a way to continue the relationship with a first sale to turn them into repeat buyers.

5. You can also create a very short term incentive or coupon codes that have a valid period of only 24 hours. The sense of immediacy it creates tends to prompt customers to respond. The point is, if you’re creating this instant response, you also need to do double-check that your new subscribers aren’t disappointed and abandon you midway: make sure they’re rewarded for responding, and make your content fun! better!

Another important thing to keep in mind is that before you grow your list, you need to clean up your existing list to make sure that the emails you send are actually going to the right addresses and the right people instead of bouncing. Use email cleaning software like ListWise to keep your list clean, and then add to it with your expansion strategies as mentioned above to grow your audience base in time for the Christmas holidays.