Digital Marketing

Formal and informal page layout formats for layout

A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs, etc.) on a page or pages to create a desired and pleasant effect. A well-designed page attracts the reader’s attention and presents the material in an easy-to-read way. Modern page layout offers the Graphic Designer many options that make their work very attractive, effective and unique.

I. Formal / symmetric arrangement:

This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical center line divides the design and each side contains the same amount of text and illustrations. Express dignity and stability. The formatting “toolbar” on the computer has commands or operations that help designers organize their page layouts, such as typing their work according to specifications. Some examples are Justified, Unjustified, and Centered layouts.

• Justified – In this arrangement, all lines are equal in length and are aligned to form a straight line both left and right, or aligned left and right. The word spacing is adjusted so that each line spans the entire measure. It is the most common format and is very easy to read. However, its disadvantage is that it contains many hyphens.

• Unjustified – Type lines in this format are either left-aligned and right-rough or right-aligned and left-rough. Left alignment is common and easy to read, but right alignment is unpopular and difficult to read.

• Centered – The typographic lines in this layout appear rough at both ends. Lines centered on an imaginary vertical line that make it symmetrical. It is a good design format for holders and certificates.

ii. Informal layout

It is also known as an asymmetric design. This format has an informal balance. Each side contains unequal amounts of text and illustrations. The informal balance gives the artist the freedom to locate the different types and elements of design using his opinion and personal taste. It is often difficult to read. Examples of informal design are contour, running, and slanted designs.

• Outline: In this style, each side contains uneven amounts of copy text and illustrations in a wavy shape (they move in a wavy pattern).

• Correct – In this format, each side of the design contains unequal amounts of text and illustrations in a circular shape.

• Slanted – In this layout style, each side of the layout contains uneven amounts of copy text and illustrations that are slanted to the left or right (diagonal pattern).