Promotions are a great way to engage your employees. Promotions build morale and momentum. Here are some more promotional options you could implement. [See Promotions, Promotions – Part 1]

1. Staff promotions: Yes, you should constantly promote your staff, to boost morale, reward workers, and draw customer’s attention to your employees’ skills. Staff promotions could include incentives, choosing a stylist of the month, displaying staff educational certificates, and featuring a different staff member in each newsletter.

As you can see, promotions will tend to overlap each other. A Father’s Day themed promotion will also be a Target Group Promotion aimed at men; It can also be a retail promotion if it includes a retail discount. Cross promotion is an acceptable way to cover multiple bases. Just don’t try to promote all groups at all levels at once. Experience has taught that the more specific a promotion is, the easier it is to measure the success of the promotion, so you’ll know if it’s worth repeating.

2. makeover contest: Ask potential clients and clients to submit photos and letters explaining what they would like to change about their appearance and why they want a makeover. Select numerous candidates to undergo the transformation. Make sure you have a photographer on hand to capture the moments. Link your makeover contest with a local talk show. Some possible makeover categories are:

• expectant mothers
• Worker woman
• seasonal
• From college to career
• new attitude
• Over 40 and Fabulous
• Sweet sixteen
• Stylish at 60
• mother daughter
• a family affair

The customer receives a gift item (preferably a retail product) with a minimum purchase required.

3. PURCHASE WITH PURCHASE: Customers can purchase special promotional items at reduced savings. Some companies have used umbrellas, handbags, and product trial sizes, gym bags, cosmetic bags, watches, or watches. Make sure your promotional items are as desirable as those offered by department stores.

4. FREE LIPSTICK CARDS: Customer can receive a complimentary lipstick with any minimum purchase of $15. The lipstick card is an ideal promotional item to distribute after making a presentation to a group of consumers. Try to keep the minimum purchase to a minimum to create foot traffic for the business. A free lipstick/lip gloss offer entices women into your salon.

5. ANNUAL COUPON CARD: The purpose of this promotion card is to establish consistent retail traffic. In order for customers to redeem the coupon for the gift, they must first make a minimum retail (non-service) purchase of $25 during the month. The basic retail purchase requirement is beneficial for two reasons: Once the customer begins enjoying the gift each month, they get used to receiving a small additional gift at the end of each visit. Many customers will budget for their minimum requirement and plan to systematically restock their products on a monthly basis in order to take advantage of the coupon offer. It’s fun for the customer to come home with a little treasure.