A great way to build your e-Marketing list is with paid e-Zine advertising. By using this e-Zine advertising, you get almost instant results, something article marketing cannot do for you.

Let’s take this step by step. The first choice you should make is to promote your list registration or immediately promote one or more of your products. If you have a product that only has a short life, for example one related to a particular occasion or moment, then you need to attract buyers quickly. Direct paid e-Zine advertising for your product may be exactly the way to go.

For example, if you have a product or service specifically related to Valentine’s Day, you should present it to your potential buyers in the days leading up to February 14. Wait and your chance is gone one more year.

However, in most cases, the purpose of e-Zine advertising is to get more members so that you can build your marketing mailing list. In this way, you can email them details and offers that can progress over time. Building your list gives you the opportunity to make link sales or repeat sales so that you get payback on your ad spend over a period of time.

Advertising is always a risk. David Ogilvy, the marketing guru, said, “I know I’m wasting half of my ad spend, the problem is I don’t know which half.” And that’s from someone who spent their entire life generating really successful ads.

There are many ways to advertise paid on e-Zine that are relatively inexpensive. Not the thousands of dollars Ogilvy would spend per ad, but prices of $ 10 to $ 100 will do, depending on your market.

So what are the key points to consider when writing your ad and selecting your e-Zine? The three key points are ad quality, targeting, and e-Zine list quality.

Segmentation: does e-Zine publish in the market area it is targeting? For example, it is not good to advertise a puppy training course in a golf magazine. Even if readers are thinking about getting a puppy, a long shot in itself, that thought won’t be on the front of their minds as they contemplate how to improve their golf skills.

List quality: Do the members of the e-Zine publisher directory respond to the type of advertising you intend to place? This is difficult to judge as all you can follow is the publisher’s data and any historical reports you can find on internet forums. That is, except if you can discover someone who has had a real experience in paid e-Zine advertising with this post. So, try to see if you can see a sample of the product ahead of time and find out how long the publisher has been in business.

Ad quality: You only have a small space to make your presentation. A regular ad is 5 lines by 60 characters. In this ad, you must capture the attention of the reader, modify their interest and develop their desire so that they take the action you want. Do not forget that while you are composing – AID A. Or as another writer put it so succinctly – “Remember the reader and the result”

Allow repeated attempts on your budget. You can test variants on your copy and on different e-Zines. A single shot, unless you’re very lucky, won’t teach you much. That way, you’ll work to improve your bottom line and the value of your ad spend.

Make sure to run your ads in such a way that you can measure your results. For example, create a new list especially for this campaign’s respondents, use a dedicated landing page, or run it at a time when the rest of the activity is very low. What you can measure in your paid e-Zine advertising can improve.

So should you try building your list with paid e-Zine advertising? It won’t take long to find out, and by following the guide above, you’ll be doing your best. If it doesn’t work for you, you can move on with that additional knowledge. When it works, and the results are flowing, you can continue to build your e-marketing list with valued members by repeating your successful paid e-Zine advertising formula.