Digital Marketing

How to make money online through content marketing

Have you ever thought about earning extra income? The next question will always be how. But here is how to make money online through content marketing. What is content marketing and how do you make money with this method? All these questions are answered in this article.

Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain customers and ultimately drive profitable customer action. Content marketing is preferred over internet marketing as it is the internet marketing of the present and future. Many companies are moving towards internet marketing.

There are many benefits of content marketing.

Content provides consistent value to your audience

Create an informative website, complete your social profile, this is important for your online marketing strategy. When people visit your website, they can identify what you deal with in your business.

Content provides a shared commodity

When you bring something unique to the table, it’s better than just promoting a product, your audience is likely to appreciate and share that information with their friends. This will definitely market your product which will increase sales.

Content fuels your online marketing channel

Any little information can go by the wayside. Content is like a stimulator for your online marketing business. A blog post on your website can be shared across all social media channels. The more content you post online, the more your business will grow to greater heights.

Through online marketing, your audience establishes you as an accessible resource.

Giving customers information about your availability when they have questions is a good show. Internet marketing gives you the opportunity to show that your expert is a referral resource.

nurture relationships

You are given the opportunity to target a specific part of your audience. No matter where they are in the buying cycle, along the way the relationship grows to greater heights. As the relationship grows, the sales also grow causing the business to grow as well. It is through that little shared content that the business thrives.

Content marketing drives repeat business

When you persistently help past clients, they are more likely to continue to do business with you again and again. Thus, the business will continue again and again for a long period of time.

Good internet marketing adds traffic to your website.

There are no media placement costs and most of the work can be done in-house, so the expense is kept low.

Digital Marketing

Using images on your website: what you need to know

Best practices for using photos and graphics in web design

Let’s update the old cliché. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks.

This is because using images in website design is one of the easiest things you can do to make your website more popular, both with users and search engines.

There are many reasons to use images on your website. Images and graphics can:

– Improve your SEO,

– Help brand your company, and

– Create more user engagement.

Ultimately, a more attractive website performs better.

Of course, images will only work if you use them correctly, and we’ll cover best practices below. But first, let’s explore why you want to use photos and graphics in the first place.

Why use images in website design

Start paying attention when you surf the Internet. You will hardly ever see a website that doesn’t use images in some way. And if you happen upon one, it’s probably an old one, and you probably won’t be forced to spend much time there.

No self-respecting web designer will publish written content without including images and graphics to break up the text.

A long, scrolling page of typed words without breaks is unflatteringly called a “wall of text,” and no one likes to read them.

But we don’t just add images to websites because they look pretty (although they are). The effective use of images on a website can dramatically improve its performance.

Here are three main reasons to use images in website design:

1. Website images can improve your SEO

If you want a lot of good, quality traffic to your website, you have two options:

1) You can spend thousands of dollars on ads, or

2) you can do good SEO. And including rich images is a key part of good SEO.

Search engine optimization, or ‘SEO’, is the practice of optimizing your website for search engines.

You want to make it as easy as possible for Google (and other search engines) to understand what your website is about, so they can show it to relevant users. The better your site is optimized for search engines, the more likely it is to appear at the top of search results, and the more likely it is to be found by eager customers.

Remember that Google is just a robot. It scans your site, looking for certain metrics like tags, headlines, and written content to understand what your business is all about. When you scan your site, you also look at images, so good, optimized images can help your overall SEO.

Case in point: Content with images gets 94% more views than content without. So if you want more traffic, you should use more photos on your website.

Of course, this only works if you use relevant images and follow best practices, which we’ll cover later.

2. Images can help brand your business

The right images can bring your brand to life in a way that text simply can’t. Neuroscientists have discovered that we can identify images seen as quickly as 13 milliseconds. That is much faster than the blink of an eye. When you use attractive images on your website, a visitor will immediately start to understand your brand.

If you haven’t spent time building your brand, check out my tips on how to create a unique brand identity.

And if you’ve spent time building your brand, put it to use! You don’t want your logo to be hidden on business cards. Get people to connect with you instantly, wherever they find you.

For example, by using a compelling image of a powerful businesswoman at the top of their website, Douma Leadership immediately establishes its brand in the female leadership niche.

Remember that graphics are also images that you can use, which offer a great way to subtly incorporate your brand elements and colors into your web design. You should be adding all kinds of visual content to your site, helping people connect with your brand right away.

Also remember that any image you use on your website can also be used on social media. The best images for web content will generally perform very well across multiple platforms as well.

None of this means that good written content isn’t as important on your website. It simply means that good images have an immediate and lasting impact, which brings us to the final reason to use them in your web design.

3. Images keep users engaged

People are visual creatures. We love to look at beautiful and interesting things. This is especially true for the 65% of the population who are visual learners.

For example, by adding images, our Magic Home Staging client makes it much more likely that users will continue reading your list of design ideas.

Adding the right photos to your site is one of the easiest things you can do to captivate your audience. In fact, at least 38% of users will simply stop interacting with a site when it has an unappealing design.

On the other hand, a BuzzSumo study found that articles that used an image once every 75-100 words received twice as many social media shares as articles with fewer images.

Combine this with the fact that people are busy and tend to scan websites. Breaking up text into shorter paragraphs and interspersing it with interesting photos and infographics can help make your website more accessible and user-friendly.

Ultimately, images make your site more captivating and visually appealing, which means users are more likely to spend time on your website and remember it.

As a final note, Google takes note of how long people engage with a website and rewards engaging content. So when you use images to keep people on your website longer, you’ll also be improving your SEO.

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READ: How to keep people on your website longer

It’s a simple equation: the more time people spend on your website, the more likely they are to convert into leads or sales.

So…do your website visitors like what they see when they arrive at your site or do they leave after a few seconds?

Do they choose to buy something from you or abandon their cart before making a purchase?

Statistics show that an average web user spends only a few seconds on a website before deciding whether to stay or go. That means you don’t have much time to make a good first impression.

Read more on our website.

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How to use photos on your website

Your website will only reap the benefits of images if you use them correctly. Here are some of the best practices to keep in mind when using photos and graphics in web design:

? Keep your photos relevant. They must match the text they are illustrating. And use captions when adding photos to blog posts.

? Keep the image file size small. Slow load times can negatively affect your SEO and user engagement. Images take longer to download than text, so too many large images can slow down your site (especially on mobile devices). This means that you need to compress your images, which you can do in Adobe Photoshop or with online image compressors.

? Properly tag your images with search engine optimized keywords and phrases. The file name and tags of your images should be done with SEO in mind.

? Don’t go overboard with the graphics. The cheesy and poorly done graphics can look like advertisements, which people tend to skim through.

? Use images with real people as much as possibleas they can help users feel more connected to your site.

? Encourage users to share photos. on their own social platforms.

? Use only your own images or images you have purchased and has the right to use. Give attribution when necessary.

As much as possible, it’s best to use your own photos that you’ve taken professionally.

However, depending on your budget, this may not always be possible. In this case, you will need to resort to stock photos, but use them wisely. Try to choose photos that are not too staged or unrealistic.

For paid stock images, we like to use DepositPhotos.com. You can also find a wide variety of free photos on Unsplash that are free to use, with no attribution or permissions, for all commercial and non-commercial purposes.

When used correctly, photos are one of the best ways to enhance your website. But if used incorrectly, they easily clutter your design and slow down your site. This is especially true if you are not familiar with proper web design best practices.

My team helps small businesses get online with website design, along with branding, SEO, and digital marketing. And we’re experts at finding the right images.

Chat with us today to get started on professional branding that showcases your next business to get the leads and sales you want.

For the success of your business,

Suzanne

Digital Marketing

Why education is important in network marketing

There are some tricks to be successful in network marketing, which you may not know. There has been a lot of misleading advertising and junk content. Keep in mind that not all business owners in the industry do this. It’s time to set the record straight and bring some transparency to the business model. The biggest complaint that has been made against MLM companies is the lack of income in the individual business. Most businesses have a disclaimer on income that is not guaranteed, just like running a normal business. The disclaimer is usually presented in all legal forms and is read or mentioned at least once. We will address the best way to prosper in a competitive market. The number one item that will help you in your business is education.

Building Your Network Marketing Education

If you’re like some people, you may not have many of the skills necessary to run a network marketing business. This is fine, it just means that you will need to learn some skills to help you run the business. The first step is to take an honest assessment of your skill base. You will create content, market, communicate on social media, email, chat systems and over the phone, you can create videos, store your content, upload and distribute it to your channels and many other areas. Most of these abilities will be used on a regular basis. Your investigative skills may need polishing.

Once you have considered your abilities, you can develop an educational plan. Most of the work will be done online. There are also opportunities to do it offline. So a combination of technical and managerial skills will help you create a good business. Your education may take several years, considering changes in technology and changing opportunities for prospects. Your mindset may need a change, considering the focus is on the prospect and not the sales. It can be difficult to go from sales to a balanced marketing mix.

The next step for your network marketing journey

Start an action plan to improve your skills. Your education is important to the success of the network marketing business. You can take small courses and get your business up and running. You will make mistakes and this is fine. This field is a career field, and not just a job. It takes a lot of work and analysis to reach the right people. People give up when they can’t see that they need to change. If you know you have a problem and if you don’t change it. You can jeopardize your business. Your success depends on how much you learn and use it to give your business an edge. We’ve only covered a few of the skills needed to run your business online.

Digital Marketing

Network Design Process: Planning and Designing Effective Networks

Overview

The network planning and design methodology describes a process with 9 specific steps and a sequence for those activities. As mentioned, it is an engineering life cycle that supports technical initiatives such as Windows migration, IP telephony, and wireless design, to name a few examples. The methodology begins with an examination of the company’s business requirements. It is absolutely essential that you understand the business model of the company, the business drivers and how they are growing from a business perspective. That will lay the groundwork for a design proposal that meets the company’s business, technical and operational requirements.

STEP 1: BUSINESS REQUIREMENTS

Any design project starts with an understanding of what the company does and what it needs to accomplish from a business perspective. This starts with an understanding of your business model, which really describes how your company works from an operational and business perspective to generate revenue and reduce costs. Today, many vendors have conducted their own return on investment (ROI) studies for new implementations such as unified communications and telephony. It is an effective sales tool that illustrates cost benefits versus investment over a specified period of time.

Here is a list of some typical business drivers:

• Reduce operating costs

• Generate income

• Customer satisfaction

• Employee productivity

Here is a list of some typical project business requirements:

• Budget limitations

• Office consolidations

• Mergers and acquisitions of companies

• Trading partner connectivity

• Remote access for teleworkers

• Implement New Offices and Employees

• New applications for data centers

• Reduce network outage costs

• Cost effective network management

• Supplier contracts

STEP 2: DESIGN REQUIREMENTS

Now that you understand the basic business requirements of the company, you can determine the standard and specific design requirements. The design requirements process focuses on defining requirements from a technical perspective. Those requirements, along with business requirements, will create the framework that is used to define infrastructure, security, and management. Design requirements are defined as standard and miscellaneous. Standard design requirements are generic and represent those considered with many design projects. Miscellaneous requirements are those that are not defined by any of the standard requirements.

• Standard design requirements

• Performance

• Availability

• Scalability

• Standards Compatibility

• Fast deployment

STEP 3: ASSESSMENT OF THE NETWORK

An evaluation of the network is carried out once we have finalized the company’s design and business requirements. A network assessment provides a quick snapshot of your current network with an examination of infrastructure, performance, availability, management, and security. That information is used to make effective strategy recommendations and design proposals to the client regarding specific information system modifications. The network evaluation model has 3 sequential activities, which are evaluation, analysis and recommendations. Today’s network is examined through five main studies: infrastructure, performance, availability, management, and security. When the surveys are completed, the information collected is reviewed for trends, issues, and issues that are negatively impacting the network.

STEP 4: INFRASTRUCTURE SELECTION

After conducting an assessment of the network, we are ready to begin selecting specific infrastructure components for the network design. This phase begins with the construction of the infrastructure with a specific sequence that promotes the selection and design of effective equipment. It is important that you consider business requirements, design requirements, and network evaluation when building your infrastructure.

The following numbered list describes the specific infrastructure components and their particular sequence.

1. Enterprise WAN Topology

2. Campus topology

3.Traffic model

4. Team selection

5. Visits

6. Design of the routing protocol

7. Addressing

8. Naming Conventions

9. iOS Services

10. Domain Name Services

11.DHCP Services

STEP 5: SECURITY STRATEGY

Now we must define a security strategy to protect the infrastructure. The need for corporate network security should not be ignored with the proliferation of the Internet. Companies continue to take advantage of public infrastructure to connect domestic and international offices, business partners, and startup acquisitions. Security requirements and network assessment recommendations should drive the selection of security equipment, protocols, and processes. It identifies which assets need to be protected, which users are allowed access, and how those assets will be protected.

STEP 6: NETWORK MANAGEMENT STRATEGY

In this section, a network management strategy will be defined to manage all the equipment defined from infrastructure and security. It is necessary to define how the equipment will be monitored and determine if the current management strategy is adequate or if new applications, equipment, protocols and processes must be identified. Management components are then integrated with infrastructure and security to finish building the proposed design. These main elements comprise any well-defined management strategy and should be considered when developing your strategy.

• 7 Management Groups

• SNMP applications

• Devices and events monitored

STEP 7: PROOF OF CONCEPT

All infrastructure, security, and management components must now be tested with a proof-of-concept plan. It is important to test the current iOS build, configuration, and versions in a non-production environment or on the production network with limited disruption. Deploying newer network modules to a router, for example, might require you to change the current version of iOS that is deployed. Making those changes could affect campus or WAN modules that are already installed on production routers. That is the true value of doing a proof of concept and certifying that new devices and versions of iOS integrate both with each device and with the network. The following list describes the benefits of doing a proof of concept with your network design. The results of the proof of concept should be examined and used to modify the current infrastructure, security, and management specifications before generating a design proposal. The proof of concept model suggested here involves designing prototypes, provisioning equipment, defining tests, creating equipment scripts, and examining test results.

1. Prototype design

2. Provision team

3. Define tests

4. Construction equipment scripts

5. Review test results

STEP 8: DESIGN PROPOSAL/REVIEW

With the proof of concept complete, you are now ready to create a design proposal for the design review meeting. Your target audience could be the CEO, CIO, CTO, senior network engineer, consultant, or anyone approving a budget for the project. It is important to present your ideas clearly and professionally. If a presentation is required, PowerPoint slides work well and can be used to support the concepts of the design proposal document. The focus is on what a standard design proposal includes and the sequence for presenting that information.

The working design proposal is presented to the client after addressing any concerns from proof of concept assurance testing. The design review is an opportunity for you to present your design proposal to the client and discuss any issues. It is an opportunity for the customer to identify the concerns they have and for the design engineer to clarify the issues. The approach is to agree on any modifications, if necessary, and to make infrastructure, security, and management changes before implementation begins. Business and design requirements may change since the project began, sometimes requiring changes to infrastructure, security, and management specifications. Any changes must go through proof of concept again before final changes are made to the design proposal.

STEP 9: IMPLEMENTATION

The final step will allow us to define an implementation process for the specified design. This describes a suggested implementation methodology of the proposed design, which should have minimal disruption to the production network. In addition, it must be efficient and as profitable as possible. As with the previous methodologies, a sequence must also be used. After the deployment is complete, the network is monitored for any issues. Design and configuration modifications are then made to address any issues or concerns.

Copyright 2006 Shaun Hummel All Rights Reserved

Digital Marketing

Digital Agency Vs Creative Agency

Creative Agency

Choosing between a digital agency and a creative agency is an important decision for any business. The two services provide different types of marketing solutions, but they have several similarities. While digital agencies focus more on developing strategies and implementing them, creative agencies are focused on building brand identity and creating visual elements. As such, they are often an ideal fit for some businesses. Let’s take a look at the benefits of hiring both types of agencies.

A digital agency offers several benefits, including a large audience and cost effectiveness. A creative agency, on the other hand, focuses on improving the experience of target audiences and enhancing branding. Whether you need market research or user research is up to you. Here are some of the key differences between these two types of agencies. If you’re still not sure which is right for your business, read on to find out more.

While a digital agency specializes in targeting users, a creative agency specializes in designing and creating campaigns for a specific audience. Depending on your business and your budget, a Digital Agency may be the better choice. The benefits of a creative agency outweigh the costs. A creative agency’s services are more expensive than a traditional marketing agency’s, but the results can be worth it. You’ll have higher conversion rates, more targeted customers, and greater profits.

Digital Agency Vs Creative Agency

While a digital agency may be less expensive, it can be a more effective option for your business. While a creative agency may charge a lower fee, a digital agency will deliver a higher volume of users. In addition, a creative agency’s services are often more cost-effective. A good design can boost the effectiveness of your marketing campaign and improve your brand’s image. You’ll need to pay for this service if you have extra money to spend.

A creative agency will focus on the creative side of your campaign. Its services will typically include web design and development, content management, and paid advertising. A digital agency will also help you understand the technical side of the project. However, they are not the same. They both have their advantages and disadvantages. If you are a business owner, you should choose the one that meets your needs. Otherwise, you’ll end up wasting your money and their time.

When comparing a creative agency vs. digital agency, make sure to consider the way the agencies approach brands and marketing. A creative agency will focus on the long-term goals of a business. They will help your business with branding and SEO, while a digital agency will focus on the short-term needs of a business. If you’re a small business owner, a digital agency will do all the work.

Digital Marketing

How to spot fake Instagram and Twitter followers

Fake it until you make it, or so the saying goes. But buying fake Instagram and Twitter followers is cheating, and you will eventually get noticed for it.

During the last New Zealand Fashion Week, I did some research on some of the so-called fashion bloggers. Most had a staggering number of fake followers on Instagram and Twitter. Fake fashion bloggers criticize me more than most. It could be because they lack real style or the fact that they arrogantly jump around at these industry events, taking selfies and posting to their tens of thousands of fake followers. They’re not adding any real value if they don’t have real influence.

Fake Instagram and Twitter followers, by my definition, are fake or dead accounts, and also real accounts of users in countries that have no profile influencer value. Both types of followers are easy to buy.

It is useless to have tens of thousands of followers if they do not make sense. The value of someone’s social reach should be measured by their engagement, not the total number of followers they have. Quality not quantity!

DETECT FAKE FOLLOWERS ON INSTAGRAM AND TWITTER

See how engaged the user’s followers are. Are your followers commenting and liking your posts? Are their followers part of the cohort you are targeting?

There are a few ways to tell if someone has fake followers.

A SUDDEN INCREASE IN FOLLOWERS

Unless you’re Lorde and have shot to stardom in a very short time, an unusual increase in followers can only be the result of a buying spree.

LOW INTERACTION WITH FOLLOWERS

I have seen Instagram accounts with over forty thousand followers, but each of their posts only get around 100 likes. The low engagement rate shows that their influence on their followers is very low, and most likely they have paid for most of their followers.

FOLLOWERS WITHOUT PROFILE PHOTOS

Another clear indication is the followers without activity in the account or profile picture. These accounts are ‘dead accounts’.

CHECKING FOR FAKE FOLLOWERS ON INSTAGRAM AND TWITTER

More and more tools are coming out that help you see through fakes. Here are some that I have found:

https://fakers.statuspeople.com/

http://twittercounter.com/

Don’t be tempted to buy followers. They do not bring you any value and they will catch you!

Fake followers are easy to buy and very difficult to remove.

Increasing your social reach should be part of your marketing strategy. Feel free to contact me if you’d like to discuss how to increase your social reach in a meaningful way.

Digital Marketing

7 Ways to Use Videos to Drive More Engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. they offer many opportunities for brands to showcase their products. These platforms are free to use and you can directly engage with a larger audience at once. You don’t need to invest a lot of money in creating a marketing strategy that includes social media videos. It doesn’t matter if you have a small or large business, it’s time you got serious about social media marketing.

According to statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube have doubled in the last three years. Also, Facebook Live videos receive 10 times more comments than a regular video. All of these statistics show that video content is in demand on social media. This is because millennials are more connected to videos on social media. The Web Marketing Video Council found that more than 60 percent of brands actively use social media videos for promotions. So it’s very likely that your competitors are also harnessing the power of social video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Furthermore, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. Therefore, Instagram should be your first choice for displaying your brand’s products and services. In this article, we will guide you through some ways to use Instagram videos to attract more audience.

Commercial Short Films

Create short, valuable videos that represent your brand. You can display your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60-second video to your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are better for sharing crisp information about your products. You can share the commercial on Instagram stories, IGTV, or the Instagram timeline.

product details

Show your product specifications or a ‘product in action’ video to demonstrate your capability. Focus only on important features to keep viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a great and sexy video. You can put the product video on the timeline of your brand’s Instagram page for the audience to watch at any time. Creating such spontaneous videos attracts a lot of attention.

do it yourself videos

An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share how your products work. This helps users understand the use of the product. You can also create troubleshooting videos related to any issues your customer may be facing. To the point that the videos are liked by the target audience, since they obtain relevant information in a short period of time. By sharing these videos from time to time, you can build a relationship with your existing customers.

behind the scenes video

Customers have become demanding when it comes to choosing a product, so it is important to establish a connection with them. You can create behind-the-scenes videos that take them through trivia related to your product. You can even conduct quick learn sessions on tips and tricks related to using your product. The fast-forward video that Sheryl Cole has shared of her work will give you an idea. She just has to be creative and smart to capture the right moments for her Instagram video.

instagram stories video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for 24 hours. This short time span creates a sense of urgency and people tend to view stories as they view an active one. You can use stories to promote your business in the following ways:

  1. Sharing short-term offers is a great way to attract people to your products and services. You can set the offer to only be redeemable during the lifetime of the story. Once people know about such offers, they will come for more.

  2. Let an influencer take over your Instagram account to share a sneak peek of products and discount offers. A familiar face will surely attract more audience.

Live on Instagram

The best feature of Instagram is that you can stream live video on it. Once you go live on Instagram, you’ll be at the front of your followers’ feed. Therefore, there are high chances that your followers will engage with your live stream. They can watch your broadcast even if they are not physically part of the event. Product previews, product launches, Q&A sessions, educational broadcasts, etc. are some ways you can engage with your audience online. If your event is planned in advance, you can promote it through emails and other social media platforms.

Bring on the creators

Give your stories a personal touch by featuring your employees who have created your products and services. You can have team members share your product development journey. Plus, you can let your employees run your brand’s Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. Employees can even hold a question and answer session to educate the audience about the product. Such video sessions create an emotional connection with the target audience and more views to your Instagram account.

Conclution

If you’re not incorporating the power of Instagram into your digital marketing campaign, then you’re missing out on something big. The potential of Instagram, if exploited properly, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you get started. You can even hire social media management agencies that will help you promote your products by creating amazing video content.

Digital Marketing

Top 5 fast growing industries worldwide in 2017

In the global economy of 2017, the forces of growth and prosperity are complex and shifting. The catalysts for change can be fundamental factors such as an emerging technology, the needs of the world’s population, a change in regulation, or a new method of monetization.

Now let’s reveal Top 5 (five) fastest growing industries around the world, also to look and examine the fact behind its accelerated growth and what issues are emerging that could affect its long-term prospects:

The construction industry:

The construction industry is raging like a storm and authorities expect growth to continue. The Bureau of Labor Statistics projects the construction and development industry to be one of the fastest growing industries in 2017 and, with an increase in jobs, the industry will have a leading employment rate in the entire economy.

It is also estimated that the industry will be unstoppable and will grow simultaneously until 2020 and the projected growth rate would reach 4.5% during the next 5 years, which would make construction the leading industry of 2017 in terms of salary and employment improvement. Laboral sector.

In the United States, the construction industry is estimated to reach nearly $1.2 trillion in the next five years (through 2020)

Cloud computing industry:

Cloud computing technology is comparatively new in the market, but there are several organizations, both government and private, that are starting to adopt the use of this technology. Cloud computing is basically the commitment of computing services including software, networks, servers, storage, databases, analytics in the cloud with the help of the Internet.

Investment of $46.8 billion was spent on cloud services last year and is expected to double in the coming years. The growth of the industry will increase at a compound annual growth rate (CAGR) of 18% in the future forecasts until 2020 with the current price of 263,000 million dollars. More than 80% of CFOs say that cloud computing will have the most measurable impact on their business in 2017.

Online Retail Industry:

Today, we live in a world where people are so attached to smart technology like smartphones or gadgets, also in their daily life they keep in touch while shopping or taking taxi service or ordering food. It all begins and ends with the smart, time-saving technology of online retailing.

Online retailing is one of the fastest growing industries in this tech giant phrase and is also projected to show tremendous growth in the coming years as well. China encompasses the largest market for e-commerce followed by the United States, although India ranks first in the fast-growing e-commerce industry worldwide.

In Asia-Pacific, nearly a fifth of total retail sales will be online by 2021, with 80% of business coming from smartphones, an improvement from 64.5% in 2016. The sector is also estimated to online mobile retail is close to growth. at a CAGR of 16% (approx.), to reach $1 trillion by 2020, increased from $545 billion in 2016.

The marijuana industry:

Marijuana, also known by the names Cannabis and Hashish, is not associated with good fashion lifestyles because it is illegal in most countries as it is a psychoactive drug. In 2015, 42% of Americans used cannabis, rising to 51.2% in 2016. About 11% have used it in the past year and 7.5% used it in the past month. This makes it the most widely used illegal drug worldwide and in the United States. However, there are more than twenty-five states with some form of legalized marijuana for medical purposes and more than seven states that have legalized recreational marijuana laws.

Market research experts have declared a new report that includes the forecast that the legal cannabis market or marijuana market was worth an estimated $7.3 billion in the previous year (2016) and is now projected to grow at a compound annual growth rate (CAGR) of 16.9%. Marijuana sales reached $4.5 billion in 2016 and are now expected to reach $13.2 billion in the next few years through 2020.

Music streaming industry:

Today, ‘Internet’ or ‘Network’ (common name) is one of the most important needs of humanity. People use the network for different purposes depending on the requirement. In the music streaming industry, the Internet gives listeners commercial-free access to choose and listen to millions of songs for a monthly fee and sometimes for free if they’re willing to watch ads.

The growth of music streaming is being seen globally, including small markets and others decimated by piracy. In the United States, music streaming industry revenue grew by 56% billion in the first half of the previous year (2016), accounting for almost half of industry sales in the United States. South Korea has emerged in the list of the 10 largest music industries in the world, with sales of 271.2 million dollars in 2016. With the explosion of piracy, China’s market shrank to 22 million dollars in 2010 , while in 2004 it was 209 million dollars, but after the great source of the recovery, China returned to the top 10 music industries by country in 2017.

The global music industry grew at a CAGR of 5.8%, generating revenue of $15.4 billion in the previous year (2016) compared to $14.6 billion in 2015. According to IFPI, it was recorded as the fastest growing music industry since 1998.

Digital Marketing

Make your site look like a million bucks

Make your site look like a million

Web marketing is an excellent idea to promote your product or business by advertising to consumers all over the world. Web marketing makes it possible to reach customers who might not otherwise have access to your business. This article will give you tips for marketing your service on the Internet.

To increase sales, use discount rates and gifts on your site. You can use product samples and coupons as advertising elements.

The use of social networks is an excellent method to improve your web marketing projects. You can find numerous tools online to help you post to all the major search engines, helping you save time. It will be a lot less work, but it also ensures that you reach a much larger audience.

I deal with secure payment techniques. When people shop online these days, they want to know that their payment is safe and secure, so they don’t risk losing out. Therefore, they will be more inclined to trust receiving from you if you use secure payment approaches. As a result, you will see a higher volume of sales from this practice.

Offer something of value to get people to sign up for your email lists. For example, if you run a pet training blog site, you can offer readers your top 20 tips for training young puppies when they give you their email address. Also, if you can develop an email list, you have a better chance of sending them offers for items they’ll want.

Plus, by having it on different video sharing websites, you’ll have another avenue for people to find your business. Try to evaluate new articles every week or have weekly interviews with people involved in your company.

When you run a business, email is an ongoing mode of communication. Not every email needs an unusual reaction from the business owner or management team. It is highly recommended that you set up autoresponders for specific emails so you don’t get stuck trying to keep up with emails that need to be handled by a different method.

Using your customers in an affiliate program is an awesome way to get them to do some web marketing for you! You will have a sales force that is already thinking about the product and services they use, has bought and tried it, and wants to make some money by giving you higher profits!

As specified at the beginning of this post, web marketing is a fantastic method of targeting and reaching customers all over the world. New customers will help build your business revenue and allow you to generate higher profits than you would with traditional marketing. Apply the ideas in this article, and you’ll be on your way to making money with web marketing in no time.

Offer of protected payment techniques. If you provide safe and secure payment techniques, they will be more inclined to trust their purchases. Offer something of value to get people to sign up for your email lists. For example, if you run a dog training blog site, you can use readers, your top 20 puppy training ideas, when they offer you their email address. If you can build an email list, you have a better chance of sending them the article uses that they will want.

Digital Marketing

How to make a website SEO friendly

A systematic approach is required to design an SEO-perfect website. There are a few important points from an SEO perspective that need to be considered before designing an SEO friendly website.

keyword research

Effective keyword research should be done before designing a search engine friendly website. There are various keyword research tools available. However, Word Tracker is a popular keyword research tool that is capable of finding relevant databases that can catch the attention of website visitors.

Strategic placement of keywords.

Locating the keywords that have been researched is considered to be much more difficult and complex compared to the effort put into finding the precise keywords through research.

  • Try to place the keywords in the URL and include hyphens between them if multiple keywords need to be included in the URL.

  • Headings at the top of the page, as well as at the bottom of the page, should be in bold so that they register well with search engines.

  • The anchor text to describe the links, the domain name and title and meta tags should also be embedded with the keywords.

  • Make sure the website content is based on a theme which should include the keywords.

  • Put the keywords as close as possible at the same time, making sure that the sentences are easily understood.

  • Maintain a good keyword density throughout the article content.

Place Meta and Title tags

The meta keyword, meta description and title tags still play an important role in determining the web page ranking of your website in search engines. Title tags should be placed at the top of each web page. Meta descriptions must also be precise.

The content must be updated periodically.

The content should be updated regularly to get better visibility among site visitors who visit the articles related to keywords in search engines.

Improve the length of the blog post.

The word count of the content is extremely important to make the website more SEO friendly. It is desirable to include content of at least 250 words on each of the web pages to achieve better search engine ranking.

use fewer images

More attention should be paid to the size and placement of images within the website. Aside from the specific company or brand logo or symbol, texts should be kept away from images.

Frames should be avoided.

Frames can be useful for reducing website download times by breaking a page into multiple chunks. However, preventing search engines from searching web pages, as well as navigation difficulties, are some of the drawbacks of using frames.

Building backlinks

Most search engines rank websites based on link popularity. Backlinks are links that point to your website.

  • Valuable inbound links can be generated by listing your websites on relevant portals and directories.

  • Helpful and informative links are always favorable for search engine rankings.

conclusion

The tips mentioned above should be kept in mind before designing a website for SEO.