If you’ve been doing business online for some time, there’s no doubt you’ve heard of tracking. Following up with a customer is simply contacting them after the initial point of contact to convert them into a customer.

This is a marketing tactic that people have been using for over 100 years to close more deals. The fact is that keeping track of your leads will attract more of them to your offer and many will buy.

Why is this?

Studies have shown that it takes 7-12 exposures to your product, service, or offer for most people to buy. That may sound like a lot and if you were a door-to-door vacuum cleaner salesman, you might not be profitable. But the good news is that there are solutions that make tracking possible for anyone (even a door-to-door vacuum cleaner salesman). But the truth is that most people are not doing this and the people who are doing the tracking are not doing it right.

Why is this?

Tracking principles have been lost in the rapid technological boom surrounding the business world. Most companies aren’t doing it because they don’t know any better or they forget.

Those who are doing it are not using the correct principles, which makes any effectiveness they have had vanish. This is a pretty big problem that no one really knows exists because tracking is being affected by other things like SEO.

You may be thinking “Why do I need to keep track of my clients?” Or maybe you’ve been thinking… “Shouldn’t I work on my landing page?”

The answer is this…

Most of the people who visit your website simply won’t have the trust built up for you to make a purchase. It is not personal; it’s just that they don’t know you through a hole in the wall and they don’t have any relationship with you. This is why follow-up is so important! You can build a relationship with these visitors through effective follow-up!