The design of your eCommerce store is a central aspect to consider when considering business online. Perhaps, it is the first thing about your company that a customer sees before buying a product and, therefore, you must do it correctly. Shopify’s theme store is home to hundreds of great themes, and making the right choice can be a bit daunting.

Addressing the concern, below are some of the must-have features that you should consider before choosing a Shopify theme.

unique navigation

One barrier mostly faced by online shoppers is: browsing the products themselves and while you stock a number of shiny brands, it becomes intimidating enough to keep browsing to a minimum. It is essential to select a theme that helps you to have as few ‘levels’ as possible in your navigation.

Responsive without Sacrifice

All themes in the Shopify Theme Store are mobile friendly as it is part of the guidelines that; a theme must go through some considerations before being accepted in the store.

Big and beautiful photos and videos

Your lifestyle and product images give you the platform to showcase your offers and updates to customers. So, keep in mind the fact that: Your chosen Shopify theme includes large, featured images, which helps you get the most out of it. If you’re willing to embed videos to promote your brand and products, make sure your theme has the right functionality to embed videos directly into a number of central areas around the store.

A well designed blog

The store to be developed requires to cover all aspects of content marketing and therefore having a well designed and thought out blog is necessary when choosing a Shopify theme. It is something that developers often forget and add at the end of the whole development process. So, make sure you browse the theme preview store, and you will see how the blog section looks like this.

Adequate support and documentation

Operating an online store is not just about customer satisfaction and therefore as a retailer you have to be rational as well. If something goes wrong with your chosen theme during the tweak development stage, make sure you have a good support network backed up.

last word

The main thing to keep in mind when browsing through the various options is; whether the topic is right or wrong for the brand and industry it belongs to. So, if you are having a hard time selecting the perfect Shopify store theme, it will be ideal to seek expert help from experienced Shopify Developers.