Technology

casio ctk496

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Casio CTK 496 is truly a rare find, with 100 preset songs that can teach you how to play the instrument with ease. It’s a compact replacement for bulky pianos or organs and is sure to become a part of your entertainment. It allows a polyphony of 12 tones, which makes it a more versatile instrument, since it can play up to 12 keys at the same time.

Compared to other electronic keyboards, the Casio CTK 496 keyboard has 61 keys: a very rare feature for such an affordable price. Its 61 keys are full size and therefore would not be a problem for those just starting to learn the instrument.

For me, I was captivated by the simplicity of this product and the very realistic piano sound effect it is capable of producing. Other than this, I found its sound quality to be comparable to other products of its ilk, although it may not sound quite the same as a $4000 keyboard.

the use of a casio ctk496 is recommended for:

  • people who want to play their music privately or otherwise
  • those who consider it necessary to have MIDI functions for their music playback
  • everyone who wants to improve their gaming skills with the use of sound effects
  • people who need an affordable yet fully functional electronic keyboard
  • beginners who want to better learn and apply various synthesis techniques

Features of this product include:

  • a song bank with a hundred songs you can play
  • preset rhythms and tones
  • automatic accompaniment that you can use while playing the keyboard
  • a headphone jack that allows you to play it even in a common area (such as bedrooms, apartments, or at home where other people may be disturbed by your music)
  • a microphone jack that lets you sing while you play
  • MIDI functionality

I find it satisfactory even if it does not come with a power cord at the time of purchase. It was quite easy to find one as the specs meet the standards for its type. I may be exaggerating, but I’m pretty sure this keyboard can give you the best family entertainment even on a tight budget.

The only problem I found with this product is that it does not have touch sensitivity, however this does not make it any less effective for creating good quality sounds. I think I might be exaggerating, since I have quite a bit of experience with musical instruments. Since this is so, I would suggest this particularly for beginners, although I still think even advanced keyboardists would find the Casio CTK 496 worth every penny.

The Casio CTK 496 keyboard can also be battery operated and surprisingly lasts long even on just 6 AA batteries. Since this unit is lightweight and easy to use, I think you may enjoy using this instrument as much as I do.

Business

Custom Domain Names – Deal or No Deal

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The tech media is starting to talk about the arrival of designer domain names from the Internet Corporation for Assigned Names and Numbers (“ICANN”), which oversees the development and administration of Internet domain names under its contract with the US Department of Commerce Because these changes may raise significant concerns for our business customers, we’ve outlined some of the relevant topics below.

For several years, ICANN has been promulgating rules and soliciting feedback on the use of custom top-level domains (“TLDs”) (read “brand-specific” .[brand] gold .[industry]) to expand Internet real estate beyond .com and its lesser-used alternatives by December 2009. A guide for applicants has approved its second draft. ICANN solicited feedback from domain name stakeholders, including government, the technology community, existing domain name registrars (the database operators that market and lease the names), trademark owners ( i.e. companies) and the legal groups that represent them, such as the International Trademark Association. (“INTA”).

As of the end of January 2009, ICANN received over 1,000 comments, many of them highly critical of ICANN for moving too fast to bring this paradigm shift to market and for what some perceive as an exorbitant cost. Custom domain names of this variety start at approximately $300,000 in ICANN charges and setup fees, compared to the $35 annual fee for the typical .com, assuming it’s available.

For example, these custom names would allow an airline to buy .delta or Smith & Wesson to buy .gun, but is there a business advantage to this? Will this scheme produce an additional crop of suffixes that companies must defensively register as is often done with .net and .org? Plain counterfeits like .kom and .bizz are already prohibited under ICANN rules, but what process or authority will decide whether to assign .delta to the airline trademark owner or its faucet manufacturer counterpart; .austin to the city or auto manufacturer; .mayo to the clinic, county or condiment manufacturer? can .[your religion] be registered in the name of a non-member or fall into the hands of a group with opposing views? Religious leaders have already begun commenting. Do legitimate business applicants lose out to cyber speculators who then hold auctions among themselves? Does purchasing a custom domain name represent a “deal”, leading to marketers being first in line to purchase your .[brand] gold .[industry] as a back door to expand market share? Should risk-shy managers in this weak economy say “no deal” to an untested change that depletes already limited funds?

Part of ICANN’s risk analysis should include the effect a move to unrestricted domain names will have on the current list of 14 simple ASCII gTLD suffixes (of which .com, .org and .net account for 91% of all gTLD registries) and approximately 230 two-letter country code ccTLDs. Trademark owners have criticized ICANN’s process thus far for failing to provide safeguards or “rights protection mechanisms” to protect trademarks from malicious or fraudulent registration. In the past, for example, there have been dawn periods that allowed trademark holders the first opportunity to obtain domain names incorporating their trademarks. Many also question whether the considerable expense is justified, other than to help ICANN recoup its $13 million in additional expenses for Internet administration. Questions also remain about the effect this myriad of unique domain names would have on search engines. Security experts say keeping an eye on malware and phishing will be more difficult in various domains. There are conflicting studies available on the internet that come to opposite conclusions on whether new domains will be more or less susceptible to attack. More importantly, trademark owners will not only have to watch out for someone trying to register their trademark as a top-level domain, but also as a second-level domain linked to it, like delta.airline or macys.shopping .

As with all things online, we’re cautiously optimistic that the market will eventually settle the debate about whether new domains are worth the risk and expense. Efficient market decisions depend on knowledge of the market to accurately assess risk. Based on most feedback, it appears to be too soon for business leaders to decide whether custom domain names are a deal, where the benefits outweigh the costs, or no deal, where exorbitant up-front costs and unanswered questions outweigh potential market benefits.

Home Kitchen

The best rooms to repair when selling your house

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When you decide to sell your home, there will always be rooms that need a little TLC, and these can play a role with potential buyers due to their use or size.

Whatever it is, you need to make sure the repairs are done so that when visitors come in, these rooms will stand out. Most homeowners won’t have to tear down walls or do structural repairs, as most of these are quick and easy DIY renovations that you can finish in a few weekends.

kitchen repairs

Many people’s final decisions when buying a house may be based on a kitchen, since it is the “epicenter”. The kitchen is where the family often spends time together and also where home-cooked meals are enjoyed every day.

There are many great changes you can make to your kitchen that won’t cost you a fortune, and you can create a fun backdrop with tiles or put in new kitchen benches.

If you have wood cabinets, rubbing some orange oil into the wood will help remove the dry look and bring your cabinets back to life. You should also consider replacing your drawer and cabinet handles.

Here are some other easy tips for updating the kitchen:

• Replace any old appliances with new stainless steel products.

• Create more storage space in your kitchen by expanding your cabinets.

• Create a flow in your kitchen by removing any clutter and unnecessary furniture that can make your kitchen feel cramped.

Reforms for the Bathroom

The bathroom is a place for privacy and relaxation, so in addition to a good cleaning, your bathroom may need some updates to attract buyers.

If you are missing tiles from your bathroom, you may want to start by replacing them. You should also change doorknobs and bathroom fixtures. Before an ‘open inspection’, put all your toiletries out of sight, as it helps make the bathroom appear nicer to buyers.

General Repairs

If you have carpeting, you may want to consider replacing it, as this will give the best rooms in your home a fresh, new feel. Broken or very old screen doors should also be replaced.

The more modern your rooms look, the more attractive they will be to your potential buyers. Don’t stress about the design and color palettes, keep them basic and neutral.

Doing home renovations will help add value and shine to your home. You can ask for a higher asking price and you will attract more potential buyers.

Digital Marketing

3 tricks to achieve better results with Instagram ads

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Do you use Instagram to promote your business?

Instagram advertising is popular right now. Its ad revenue will hit $10 billion in 2019. Yes, that’s a billion with a “b.”

Ads on Instagram generate that massive revenue because there are over two million monthly active sellers right now. The elegant and visually focused nature of the web makes it popular for brands to showcase their products and services. And more than 80% of Instagram users follow at least one brand, 60% of users notice new products on the platform, and around 200 million users visit at least one brand profile per day. Wow!

All of this ensures you have an online audience that is ready to engage with your brand, which is why it’s more important now than ever to run great ad campaigns on Instagram.

Here are three tricks to running a powerful Instagram campaign.

1: Intrigue your audience

For the most successful advertisers, the biggest selling point is a bit of mystery. Find the hidden beauty in mundane things. Always post ads that challenge your audience. Include a demo of using your product along with something like a 60 second challenge. Also, add a link that leads directly to your website where users can purchase your product if they accept the challenge.

2: Make your ads look native

Most high-performing Instagram ads don’t look like ads at all. Instagram can make ads look native within the user’s feed without controlling the headline and image you use.

Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagrammers scroll through their feed, make sure your ad looks like any other content they see from the people they follow or from their friends.

Don’t forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing images.

3: Target Your Dream Audience

Want to see great results from your Instagram ads? Then you need to target audiences that relate to your brand and your campaign goals.

Instagram’s massive growth and multiple targeting options allow you to experiment with different ads across different audiences. Make sure you have a target person and a well-defined targeting strategy. Don’t waste your money on random tests. Know who is the best audience for your campaign and use specific testing methods to improve your audience.

Relationship

Dish Network – Helping parents manage what their young children watch

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Sex, drugs, violence, nudity, and “foul” language; It’s all over TV. It draws viewers in, is exciting, and sometimes realistic. However, these behaviors are often not what parents want their children to see or emulate. The question of the effect on children seems to have been answered by a multitude of studies over the last 30 years or more.

A quick search online will reveal items such as a 15-year longitudinal study reported by the American Psychological Association indicating that children’s viewing of violent television programs is linked to aggression in young adulthood for both sexes, regardless of intellectual abilities, social status or parenting style. * An online search might also turn up the report on the American Academy of Child and Adolescent Psychiatry site stating that “television can be a powerful influence in developing value systems and shaping behavior.” ** Violence in the media is said to affect children of various ages. differently, but reportedly has the greatest effect on children who view violence that is not considered wrong or does not result in punishment, disapproval, or human suffering, as explained in a report available on the Media Awareness site. Network.***

Parents have several options to try to eliminate or reduce their children’s exposure to programming they consider inappropriate. Obviously, most services offer programming appropriate for young children with shows like Discovery Kids, the various Disney channels, Nickelodeon, Nick Toons, BabyFirst TV, etc. However, because most adults will want programming beyond the kid-focused offerings, satellite and cable TV providers have offered parental controls for several years. Dish Network satellite receivers, for example, offer parental controls/system locks that allow users to restrict what shows can be viewed based on password-protected locks. Viewing can be restricted by channel or by rating.

Like most parental control systems, Dish Network’s software works in conjunction with V-Chip technology. Users simply program the system to restrict access to certain programming or, through its “Adult Guard” software, to completely remove adult channels from the Electronic Program Guide so that children cannot view restricted programming or access programming information through the guide. Once Dish Network’s free “Adult Guard” is programmed, the locks will stay on even when there is a power outage.

Although Dish Network and other providers offer parental controls, parents should be aware that other steps may be necessary to reduce media exposure that can have negative effects on young children. Experts warn that parents may need to be alert to the violence that is present in everything from cartoons to music videos and even many of the video games on the market.

Monitoring the media children watch is an important step in controlling their exposure. Professionals also seem to agree that watching with very young children and being able to discuss what they see can also help them better understand when violence or other behavior is not acceptable and what the consequences might really be. While it’s abundantly clear that parents need to play an active role in managing the media available to their young children and helping them interpret what they see, cable and satellite TV providers will need to continue to offer state-of-the-art controls. to help parents when they simply cannot monitor every moment of their children’s day.

*http://www.apa.org/releases/media_violence.html

**http://www.aacap.org/page.ww?section=Facts+for+Families&name=Children+And+TV+Violence

***[http://www.media-awareness.ca/English/resources/research_documents/reports/violence/tv_violence_child_cfm]

Health Fitness

Bowflex Max Trainer Vs Treadmill – Which is better for you?

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Trying to decide between Bowflex Max Trainer vs. a treadmill? The Bowflex Max is a new type of elliptical climber that is extremely popular right now.

But the treadmill is still the most popular type of fitness equipment overall, and it offers you some definite advantages as well.

So which is better for you? Here’s a review of 5 key differences between the Bowflex Max Trainer and a treadmill to help you decide:

#1 Calorie Burn

The Bowflex Max has the advantage here. In studies conducted at the Bowflex laboratory, Trainer Max burned to 2.5 times more calories than a treadmill (or a regular elliptical or stair climber).

In fact, test users burned up 600 calories in 30 minutes. Compare that to about 100-200 calories in 30 minutes that you burn on a treadmill (depending on incline, speed, etc.), and it’s a world of difference.

#2 Impact

Again, Trainer Max’s wins here are fine. Treadmills (especially when used for running) are very high impact. The force on your joints from landing on the belt can strain your hips, knees, back, and ankles.

However, the Max Trainer has almost no impact as your feet don’t leave the pedals in motion. In fact, according to the manufacturer, running on a treadmill produces up to 200% more impact than working out on the Max.

So if you’re more prone to injury or shin splints, the Max is a great option.

#3 Entertainment/tracking options

This is a tie, perhaps with a treadmill (depending on the model) having a slight edge.

While the Bowflex Max trainer comes with several built-in workouts (including the main 14-minute high-intensity training interval), a treadmill in general tends to give you more workouts and entertainment options.

For example, you can find treadmills with built-in iPod docks, TVs, and even a web browser on the console.

On the other hand though, the Max Trainer M5 model comes with Bluetooth and you can sync and track your results with its app to see how far you’ve come. So there’s good tracking ability with the M5.

#4 Ease of use

The treadmill has a small advantage here. Walking on a treadmill is so simple that almost anyone can do it, regardless of age, weight, or level of coordination.

Even if you’ve never exercised before and are just getting started, you can still use a treadmill. Start slow and gradually build up as your fitness level increases.

The Max Trainer can also be used slowly; however, it is a bit more intense than a simple walking workout. Also, it may take a while for newbies to get used to the move.

#5 upper body

Coach Max wins here, hands down. With a treadmill, there’s really no way to work out your upper body, unless you buy hand weights and use them while you walk.

The Max Trainer has movable arm bars (similar to elliptical arm bars) that help you work your arms. Testing in the Bowflex lab showed that the Max arms were connected up to 80% more upper body muscles than even a traditional elliptical.

So what’s the bottom line for the Bowflex Max Trainer vs. a treadmill?

Well, basically it depends on you and what you are looking for. A treadmill can give you an easy workout with lots of fun entertainment and tracking options. It’s a great option for people who have never exercised before and are just starting out.

However, the Max Trainer has a much lower impact than a treadmill and can burn much more calories in less time. So you’ll see faster weight loss results on the Max than on a treadmill.

Plus, you’ll also be able to work and tone your upper body much more easily than you would on a treadmill.

Again, it depends on your goals and preferences. Whatever you decide to do, be sure to take your time, go at your own pace, and consult your doctor before beginning any exercise program. Good luck!

Legal Law

Bad dogs aren’t the only ones that bite

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There are good and bad dogs in every breed known to man. Some bad dogs are also vicious dogs. However, not all dog attack injuries; they are caused by vicious dogs. Some dog attack injuries are caused by common family pets that have never misbehaved with anyone before. You should be careful with any dog, always.

Some dog attack injuries are worse than others, depending on the size and sometimes even the breed of the dog. A bite from a small Chihuahua, for example, would likely appear less than if the dog had been a large German Shepherd or Rottweiler, Pit Terrier, or some other large dog breed known to be aggressive.

Most of the time, in a case involving injuries caused by a vicious dog, you would be dealing directly with the animal owner’s insurance company. Most of the time, these situations are resolved out of court. However, sometimes that is not possible, perhaps because the two parties cannot come to an agreement, or perhaps because the homeowner does not have insurance. In that case, he will have to go to court to determine the outcome of the case.

In most, if not all, dog bite attack cases, several key factors are weighed before a decision is made to resolve a case that has reached court to be heard before a judge. The judge will want to know where the incident occurred, if the dog was secured on his own property or if he was running loose in his community off his owner’s property. The judge will also be interested in knowing if any incidents with this particular dog have occurred prior to this incident, or if it is an isolated case. The judge might consider giving the dog owner a warning with specific instructions that the dog is not to be let out unless it is on a leash in the owner’s care at all times to prevent an incident like this from happening again in the future.

A dog may bite if you are trying to protect your family. A dog’s intentions may seem reasonable to its owner, but a judge may view the circumstances differently after weighing the facts of the situation. A dog may also bite if he is feeding his pups, or eating and senses that someone is going to take away his food. Unfortunately, this is all too often the situation where accidental bites sometimes occur.

After being bitten by a dog, always seek medical treatment. Some bites can be more serious than they initially appear. After seeing the Dr., consider seeking out a dog bite attack lawyer. You will need to seek the advice of a qualified dog bite attack lawyer to see if you really should proceed with filing a lawsuit against the owner.

Lifestyle Fashion

What’s the buzz about bots?

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It reminds you of the bumblebee waltz, but this is not a waltz and this is not a bumblebee.

One of the signs of summer is the arrival of one of nature’s great impostors. His appearance marks the beginning of a new season, the time of Bot Fly. Resembling large brown bumblebees, Bot Flies herald the start of your horse’s summer torture.

These large flies hover and buzz around cattle preparing to lay their eggs and start a new cycle for the fly. Horses in particular are favorites and the flies aggressively lay several hundred eggs along the leg and chest hairs of the horse’s coat. The buzz heralds the approach of the fly and subsequent contact of the fly with the horse’s skin, often driving horses mad. Jumping, shaking, and running to evade these buzzing invaders is often fruitless as the flies will persist until they can lay their eggs.

In order to propagate, flies need their eggs to be ingested by the animal, and sometimes human, host where they grow and develop. Safely contained in the host’s stomach, the eggs attach to the stomach wall and remain for 10 months. Here they are fed by the host and nurtured until they hatch into larvae which pass through the intestinal tract via the dung.

The resulting infested dung provides the next stage in the Bot Fly’s life cycle with the larvae now pupating. This stage takes about two months to complete, and like a butterfly, the Bot Fly emerges to complete the next step in the long life cycle.

The adult fly, resembling a furry brown bumblebee, flies off in search of a suitable host for the next generation… once mating is complete and the eggs are ugly, the fly dies and the cycle is complete.

It’s amazing how life evolves to perpetuate itself, but doing so can harm the host. The damage is usually minimal and more studies are needed to effectively assess the long-term effects, but mild damage to the stomach wall occurs. Necropsies reveal a pitted area in the stomach wall where the Bot eggs attached themselves. The stomach usually heals on its own, but in severe infestations it can cause colic, stomach ulcers, and even death if the stomach ruptures. Infested horses often look unsightly as feeding insects drain nutrients and blood from the horse’s system. The horse’s immune system is weaker when infested and has a greater difficulty with disease and winter hardiness.

So how do you prevent the Bot fly from infesting your horse? It can only be done by breaking the cycle.

In the past, horsemen and women used toxic deworming agents to kill the eggs from the stomach and special combs or knives to scrape the eggs from the horses’ bodies.

A more eco-friendly, earth (and animal) friendly product is now used. Diatomaceous earth is an easier, all-natural way to break the Bot Fly cycle. Diatomaceous earth, often called DE, is bad for Bots but good for Horses. Feeding DE to your horse daily will kill the eggs, larvae and pupae in the resulting manure and will also improve your horse’s health.

Diatomaceous earth is the skeletal remains of a microscopic creature. These creatures, called diatoms, were tiny algae from millions of years ago and left vast skeletal deposits on ancient sea floors. Today it is mined and used in many ways for a greener world.

DE works on Bot Flies in several ways. It first kills the eggs and larvae in the stomach by dehydration and then removes them from the system. Once passed, the DE will kill any pupae that hatch in the dung, as well as the eggs and larvae of any other flies. The use of DE will reduce the Bot Fly population in addition to the common housefly and deer populations.

The ED then supplies additional minerals to the horse’s system. DE is itself a mineral (silicon dioxide for bone and hair growth), but it also includes 13 other minerals, all of which are essential for overall good health. Trace minerals are calcium, magnesium, titanium dioxide, gallium, vanadium, strontium, sodium, boron, iron, potassium, manganese, copper, and zirconium. This supply of minerals stimulates the horse’s immune system and promotes good overall health.

DE also cleans the system. Dead eggs and larvae are removed from the horse’s digestive system with DE, and in addition, it also purges any grit or other waste not removed. DE will also kill other internal parasites and worms and remove them as well. A horse with clean intestines is a healthy and happy horse.

Horses should be fed ½ cup to 1 cup of DE per day. This will depend on the size of the horse, but adjust accordingly. A good rule of thumb is to feed 2% DE by animal body weight. Always start small and work up to the maximum. This avoids a great mortality of parasites that could cause anguish to the animal. Start gently and over 7-10 days gradually build up to full amount.

A WORD OF CAUTIONnot all EDs are the same. Food Grade DE is the ONLY safe for use on animals. Commercial or “pool” grade DE is indeed dangerous for use on people or livestock. USE ONLY FOOD GRADE DIATOMACOUS EARTH.

DE can be fed during fly and vermin season or it can be fed year-round. It is gentle on the horse’s system and the mineral benefits make it a stable staple. Once you start using DE, you’ll never miss this particular bumblebee impostor or his waltz again…in fact, the silence that diatomaceous earth creates may be the only music you want to hear.

Real Estate

Benefits: The Jedi’s Secret Weapon

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I gave a talk on Features vs. Benefits to a business group. When asked if anyone knew what they were, she just held up a hand. Which is normal because business professionals rarely receive this training. But ask a marketing consultant or copywriter what they were, they’d know.

Or would they?

I wouldn’t be on it. But don’t let that stop you from recognizing the difference between Features and Benefits. Then you would know exactly if you were hiring a real marketing expert, or a hacker.

Here’s the difference in a nutshell…

Every time you talk about yourself, your company, your products or your services: those are characteristics. Every time you mention what your prospect is getting from you, your company, your products, or your services: those are benefits.

The trick will recite some story they memorized from a one-day marketing workshop they attended because they have a day off from the office. You’ve probably seen the promos for those. The versatile trainer talks diversity on Monday, customer service on Tuesday, marketing on Wednesday, sensitivity on Thursday and struggles to pay bills on Friday.

The expert transforms features into benefits, deeper benefits, and even ultimate benefits. Let’s take a closer look…

Let’s say you went to Home Depot to buy a drill bit. The problem is that when he was sleeping the night before, he didn’t dream of buying a drill bit. What you really wanted was a hole in the wall.

The hole is the benefit. The bit is the feature.

But drill bit dealers will disagree. They want to educate the public on how well their bits are built. How unique those tungsten carbide tips are. And why stem sizes are important.

On the other hand, the consumer wants to know if he will be able to hang his Monet, put up shelves or secure cabinets quickly. She doesn’t care how long those tips last or that awesome bit chart on the manufacturer’s website. He wants to know how he will benefit from buying those bits.

How does this work for you?

Take a look at their banner ads, brochures, and websites. Every time he mentions something about you, your prospect is not interested. Every time you mention what they will get, they are interested.

Believe it or not, they don’t care about your pretty graphics, your corporate letterhead, or your expensive logo. If you haven’t addressed your wants, needs, and desires, you’ve lost them. They will fire you as they have fired so many others.

As I write this, I just received a voicemail for a free analysis of my phone system. They left their company name and phone number. Sorry, but that’s not enough to get me excited about the analysis. Not even a free one. They have not identified a benefit. They have wasted my time and theirs.

There is no such thing as a free lunch. Unless you’re in a government program. Even offers of a free credit report are tied to some subscription agreement.

What is happening today?

The dark side of the Force rules the war in the marketing empire. They employ mindless clones to convey their messages. Only a few thinking Jedi stand in his way.

If you want to become a Jedi marketer, you must master the Force. And resist the seductive dark side.

Resist the temptation to brag about your company, its products, or its services. Show your prospect how you can solve their problem with what you offer. Paint the picture of what they will get in your marketing promotions. Then you’ll be on your way to becoming a Jedi.

Let’s look from another angle…

Scan most of the mail pieces and you’d swear Og Advertising Agency produced them. Explore most of the websites and you will conclude that Igor Web Design Firm created them. And read most of the company newsletters and I would testify that Schmuck Publishing wrote them.

Am I being brutal?

Yes. Brutally honest…

Because most of the marketing messages you read hit you over the head with their features (company name, product or service), or hide those features in expensive graphics. Or their messages are so bland and sterile: You’re fighting to keep your head from hitting your desk and saliva dripping down your chin.

Do they have it backwards?

No, not the other way around. They have it all wrong. Period.

Most marketing pieces start with company features, support it with more features, and close with even more features.

The consumer keeps scratching their heads wondering when they will talk about what they care about, what they want and what they get.

Star Wars answers…

Here’s how to win more business than you’ve ever had before: Lead with consumer benefits, follow with business features.

Instead of saying, “This house has vinyl windows,”… say, “You’ll save money on energy and enjoy easy maintenance with vinyl windows.”

The vinyl window is a feature. What your prospect gets from the vinyl window is a benefit. That was easy.

In your promotions, show them how they will benefit in your headline. Continue to add more benefits throughout your body of copy with the support of business features. Then close with features like your contact information.

Lead with consumer benefits, support it with business features, and you’ll create a stronger marketing piece, get more sales, and generate more leads. You’ll also answer your prospect’s favorite question: “What’s in it for me?”

May the force be with you.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes the weekly Tommy’s Tease ezine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.

Shopping Product Reviews

Duracell Procell Vs Duracell Coppertop Alkaline Batteries – What’s The Difference?

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Let’s be clear: Duracell Coppertop alkaline batteries and Procell alkaline batteries are more similar than different. Both Procell and Coppertop batteries are made with the same long-life dependent technology.

Consumers trust Coppertop alkaline batteries, which are designed to provide the right level of power for most consumer needs. Pros know they’ll get the same reliability with Procell batteries. Because? Because they are the same batteries in different packaging.

Both Duracell Procell and Duracell Coppertop batteries are specifically manufactured to offer outstanding performance and reliability with a freshness guarantee of up to seven years.

Duracell Procell and Coppertop Alkaline Batteries: A Comparison

Duracell Procell Batteries

copper alkaline batteries

Labelled

* The brand is mainly marketed to professionals and industrial users.

*Brand marketing to consumers.

packaging

* Economic bulk packaging. Mostly sold in volume quantities.

* Easy to open and close packaging: quick and easy user access to bulk batteries. No cumbersome blister packs, no wasted space, no plastic, no cellophane.

* Usually sold in stores in small blister packs.

* Some can be purchased in bulk. Medic Batteries offers 9V Duracell Coppertop batteries in bulk packs.

* Coppertop batteries sold in retail stores are not easily accessible due to blister packaging.

Power and battery life

* Long duration. Slightly higher charge (eg 9V battery charges at 9.5V or more).

* Much cooler batteries. Batteries do not stay on store shelves for an unknown length of time.

* It is charged as described in the package.

* Store-bought alkaline Duracell Coppertop may not be as fresh as it may sit on the shelf for an unknown length of time.

Availability

* More difficult to find because it is only distributed to professionals for industrial use.

* Can be purchased at any store.

cost

* Lower cost due to bulk packaging.

*Regular retail price.

* Medic Batteries offers 9V Duracell Coppertop batteries at a lower cost due to bulk packaging.

Applications

* Trusted for medical devices.

* Preferred choice of professionals: sound technicians, broadcasters, hospitals, police and firefighters nationwide.

* Fits virtually any device: toys, clocks and radios, remote controls, smoke detectors, flashlights, etc.