Technology

5 artificial intelligence tools to automate your Facebook ad campaigns

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It is never again a mystery that Facebook is one of the most profitable venues for promoters. With an excess of 22.9 billion monthly visitors and a relatively unlimited number of different groups, you will also find your desired target group. Regardless of the product you display, on Facebook you will discover your target group.

Unlike search engine optimization and content marketing, Facebook ads can certainly get extremely good effects within days or hours of starting a campaign.

When a promotion in the correct target group contains the correct offer, it generates offers for you, for the most part at low costs to obtain. And if you run an ad so efficiently, you can scale your revenue and consequently your revenue by increasing your display charges.

And this program can deliver very good overall performance values ​​for a positive period of time until the target group is exhausted.

Automation? – your friends and helpers

If you are the one running multiple campaigns in your organization or office, day-to-day optimization of the campaigns and the critiques required for doing so can take up valuable time. The attempt at reviews and the findings derived from them are complicated and a large number of records must be considered.

Tools that remember all aspects of a marketing campaign and then perform optimizations are progressing. But don’t worry, just because you handle such tools, your profession is not in jeopardy yet. In fact, the connection between human and artificial intelligence takes campaign achievement to another level.

There are several AI automation tools that can save you time and money when running Facebook promotions. If you use the tools effectively, they allow you to scale and advance your campaigns without doing point-by-point evaluations. And this gives you enough time to evaluate the strategy.

Below, I have indexed 5 tools that help you with artificial intelligence.

1. Reveal bot

Reveal Bot is fully incorporated into the Slack business chat tool. Live updates in Slack will advise you on the development and success of your Facebook campaigns. Within Slack, you and your group can acquire reports with unique and clear information about your campaigns. For example, you can characterize impressions, rank, and clicks, and the Reveal Bot tells you over the characterized time period how the campaign has improved or worsened relative to measured values.

If an ad group or campaign isn’t running admirably and isn’t meeting the required key performance indicators (KPIs), you and your group can stop it directly through slack. In this way, you will not lose cash unnecessarily if the marketing campaign does not work in the preferred way. And due to the fact that Slack is on your smartphone, you can effortlessly pause the campaign or ad from anywhere and optimize it while you get back to work.

Graphic images usually say bigger than tables. That’s the reason why Reveal Bot has a valuable design that helps you compare and visualize two marketing campaign metrics.

In addition, automation can be included in Reveal Bot, which improves campaigns or not, depending on the objective of the campaign.

The initial version of the Reveal Bot is free. As such, a type of characterized message is incorporated, a report characterized by the client and the robotization. From $ 49 there is no restriction on individual functions, depending on the advertising budget.

2. Zalster

Zalster is a tool designed to supplant human error with artificial intelligence. Using modern algorithms, Zalster improves its offers, spending plans, target groups, and promotions to achieve the most ideal results.

This tool has a complete control panel that displays the status or reputation of your campaigns. Additionally, Zalster offers the alternative of sending user-defined messages specifically via slack. Campaign and goal modifications can also be made without delay from Slack.

Among the most useful features of Zalster is the division test. Zalster thinks about the individual parts and learns this way. This allows for some promotions and Zalster finds out who has a chance to see which ad based on past information.

Zalster considers a large number of data points into consideration. The improvement is not only in view of transformation, but also in additional information approaches, for example “add to shopping cart” or “include payment details”. This fundamentally enhances the achievement of campaigns in contrast to human collaborations.

Zalster is reasonable for commercial web-based websites or websites with a clear conversion goal. If you are looking for reach or clicks on the site, you will be disappointed with this device.

The price of the tool is five percent of Facebook’s advertising expenses, yet at least $ 495 per month.

3. ReFUEL4

Do you notice that the performance of the campaign decreases after a while? This is known as “ad fatigue.” No ad campaign is always outstanding. After some time, the target group becomes exhausted and performance declines.

This is due to the fact that within a described target group, only a few customers are interested in the product and convert. Since a similar promotion is displayed for a similar target group, it will get to the point where all the fascinated users have been transformed and absolutely everyone else gets bored of seeing your ad. This is clarified by a higher and higher CpL and a better CpC.

In this type of situation, a new ad and a new innovation (photo / video) can breathe new life into the campaign.

ReFUEL4 uses artificial intelligence to wait for when your campaigns will lose overall performance, and consequently replaces the ad with a new ad. The tool uses a huge network of freelancers who specialize in creating ads. Then, when the main signals give the idea that the execution of the signal decreases, the device replaces the signal with another without you doing anything.

With such a powerful offering, it’s no surprise that this tool starts out at a cost of $ 1,000 each month.

4.aitarget

Aitarget automation allows us to manage advertisers, offers and spending plans for complicated campaigns with various promotions, areas and target groups. Learning artificial intelligence simplifies and improves things.

In addition to the complex algorithms, the tool has exceptionally fascinating data integrations. For example, Google Analytics can be associated with aitarget so that the tool can improve Instagram and Facebook information, as well as Google Analytics web tracking information. This makes it possible to calculate the lifetime value of a customer and incorporate it into campaign planning and optimization.

On the way to a variety of automations with information from the head of Facebook promotion and Google Analytics, aitarget takes your Facebook advertising execution to another level.

The greater the scope of capabilities, the more expensive the tool becomes. There is a free version, in which there will only be automation, it does not include any data integration. Starting at $ 500 it has the relatively full scope of functions, including Google Analytics coordination, which I recognize in particular.

5. Trapica

Trapica uses artificial intelligence to optimize advertising campaigns on Instagram, Facebook, Twitter, AdWords and LinkedIn.

Just include “Trapica” in your campaign name and the optimization will run. The tool quickly begins to recognize what works and what doesn’t. And it will fine-tune target groups and offers based on real-time learning about these discoveries. As such, the framework learns about each linked platform and matches the information in an algorithm to update the campaign in the most ideal way.

Finding the privilege of focusing on Facebook is one of the biggest difficulties for advertisers. Trapica simplifies this endeavor. Trapica investigates changes to the website and matches the information with the target groups, continually refining the desired groups.

In addition, Trapica offers different features, i.e. detailed target group analysis, revenue forecasting, cross-platform campaigns, distinctive stat-based attribution models, and much more.

With a price starting at $ 649 each month, Trapica isn’t always reasonably priced. But algorithms and functions have a cost value.

Final thoughts …

Each and every one of the tools has different functionalities, we cannot conclude that this tool is the best Facebook marketing tool. You can choose the tool considering which one will be the best for your campaign. You can select the desired tool, with the variety of capabilities and the ability to use artificial intelligence for campaigns on a variety of platforms.

Do you recognize different AI tools for campaign promotion? If so, write inside the comments.

Digital Marketing

Definition of digital marketing

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We’ve heard a lot about digital marketing these days and how you absolutely must have one for any business. As Internet users grow minute by minute, new and traditional business owners and brand managers are now exploring online opportunities by running a digital marketing campaign. With this exploration of online opportunities, the basic question arises on the minds of business owners, brand managers and the like: What is digital marketing?

Here comes the tricky part: there are so many sets of information available online that it has become quite a challenge to filter out the good and accurate definitions, even more so to come up with a complete and substantial definition. In fact, when you type the phrase “Digital Marketing” into Google, you will see around 504,000,000 results. That would mean millions of different interpretations and definitions on the same topic.

A good number of blogs and websites would say that digital marketing or online marketing is a type of marketing and sales approach that involves the use of popular and authoritative channels and websites like Facebook, Twitter, LinkedIn, etc. in promoting a product or service; This approach increases the traffic and popularity of your website and ultimately your business. Therefore, online marketing, as others would say, is the type of marketing that enables a business to reach a mass audience in the shortest time possible using popular online platforms.

In addition to being featured on popular social media pages, others closely associate online marketing with a dominant online presence. A dominant online presence is generally determined by the website’s rank on the popular search engine results page (SERP), this approach is known as search engine optimization.

On the other hand, other professionals focus on the “ends” or the result of the campaign when defining digital marketing. They say it is one of the most convenient ways to measure online sales and website visitor conversion. Due to the technology involved, business owners can easily measure how they score with their target consumers. A wealth of software and services (free or paid) are offered to accurately measure website visits, unique page visits, likes, shares, comments, tweets, and even sales. Thanks to the Internet, online business owners can now comfortably measure their reach in detail, to see if a campaign is working as planned.

While all the explanations mentioned above are correct, each one is just one aspect of a larger and more complete definition:

We define digital marketing as a branch of marketing that makes use of integrated digital technologies to spread targeted and measurable communication with the ultimate goal of acquiring and building relationships with new and existing customers.

If you carefully analyze the definition above, you will find that each word used is essential in determining the true essence of digital marketing. Through integrated digital technologies, companies can promote their campaigns and reach the masses with just a couple of clicks. The advancement of technology, the way people react to and use it at an incredibly fast rate, and the ability of a business to adjust and adapt to the way technology changes the marketing landscape connects the business with its consumers as Never before.

This type of marketing campaign needs to be integrated in such a way that multiple avenues are used harmoniously to work towards one goal: reaching and communicating with a “specific” online market. With the opportunity to interact and build a strong relationship with consumers as the most important benefit of running a digital marketing campaign, businesses can now interact and connect with consumers in real time.

Business

Get more doors with better door-to-door opening lines

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Most of us were taught a door-to-door sales opportunity that guarantees failure. I don’t know who came up with this method, but it doesn’t work and it closes a lot of doors that could open and open.

The classic opening to avoid goes something like this: “Good morning. I’m Carl Davidson from Acme Inc, the world’s largest fountain pen distributor. I’d like to show you some of our products. May I come in?”

This common opening contains several major bugs. Let’s take a closer look at each one.

Error n. # 1 It’s about you, not the customer. I agree that we need to identify ourselves, but it should only be our name and company name. Then immediately switch to what’s in it for the customer. In our example, the customer probably doesn’t care that we’re the world’s largest distributor of anything and the customer was probably not inside the house waiting for a fountain pen salesman to come along. They have no interest and when they have no interest, the door closes.

Mistake # 2 is continuing to focus on ourselves with the following sentence, “I would like to show you some of our products.” It is about us and not the customer. I feel like the door is closing right now with this approach.

Mistake # 3 Asking a question, “Can I come in?” This is a giant mistake because there is no way to recover when the client says “no”. Never ask a question to which they can say “No.”

Now, let’s look at alternative ways to restructure your opening to focus on the customer and create enough interest to be allowed in the door.

If you sell something that can be seen from outside the house, try to find something that you can point to to create interest and happiness for what happened. For example, “Good morning, this is Carl with Acme Roofing. Sorry to bother you, but I was driving and noticed that one of the flashing on the chimney is loose and may be leaking. Get out there and take a look.”

I think you will agree that this opening arouses interest. Once they go out with you to see the problem, they are glad you came and got their attention. Please note that this is a statement and not a question and that you are not trying to sell anything directly.

For those selling something that they cannot see from the street, there are several other openings that are effective. Let’s take a look at a few:

The intriguing question

Try to create an intriguing question that sparks interest without trying to sell. If you sell a pre-necessary burial, you might ask something like, “If death were to touch your family today, how many of the 48 immediate decisions are you prepared to make?” If you’re selling a freezer plan, you might ask something like, “If our company gave you 50 pounds of steak every year at no charge, would that help your food budget?” This is one way of explaining how much they will save, but note that there is no direct selling yet. You always walk in the door using interest and then start selling.

The neighbor

Another way to build interest is to explain that you were at a neighbor’s house and have a few minutes before your next appointment to test your equipment free of charge.

Not only does this get you to the door, but while you are inspecting, you can usually sell add-ons or upgrades or new equipment. If they say they don’t have equipment, this is a good time to explain that most of your neighbors do and why.

The unusual

Don’t be afraid to try unusual things and see if they work. One of our customers was assigned to call dissatisfied customers who had left the cable company due to poor service.

The opening we resolved was, “This is Carl from Acme Cable. The company sent me to offer you a bribe.” Pause while they try to figure out what you mean. Then explain that they left your company and sent you to bribe them to come back. It’s just a different way of saying you have a special offer.

I hope you try some of these approaches. It doesn’t stick to the classic self-centered methods taught by most companies. Try new approaches. stick with what works and discard what doesn’t.

The change will also keep your interest.

Gaming

Rhodes faliraki

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Faliraki is like a large amusement park, with a large multiethnic crowd tirelessly seeking pleasure, day and night, in the morning on the famous beach with its striped umbrellas, at night on the narrow streets with its striking neon lights. and loud noises. Water battles to exhaustion in the impressive water park, races on the go-kart track, gallons of beer in the small bars of Ermou Street, queues in front of the big clubs on the main boulevard.

Faliraki, one of the island’s liveliest coastal resorts, has two different sides: on the one hand, the large luxury hotels with their private beaches and a wide range of facilities, on the other, the bustling city center with your jewelers, Irish pubs. , ethnic restaurants (Italian, Indian, Chinese, Mexican) and constant movement. Ermou St., which runs down to the sea from the main road, is where most of the bars are located, as well as clothing boutiques for the very young, jewelers and fast food outlets. At the end of the street is the famous Chaplin’s, the best known of all the beach bars on the island and one of the few places where you might see some Greek faces. In general, the area is invaded by the British. In the surroundings of the city there are facilities for a wide range of activities (go-karts, amusement park, mini football, etc.) as well as all kinds of clubs, including a live striptease show.

At the end of Ermou St., opposite Chaplin’s, you will find the taxi rank and the first aid center. This is also where the miniature train departs for the city tour. If you’ve had enough of the crowds, the closest escape is Profitis Amos, on the road to Rhodes town outside of Faliraki. There, in a beautiful clearing in the forest, with peacocks strutting, you will find a quiet tavern where you can eat good food and enjoy the view of the brilliantly lit Faliraki in the distance.

Legal Law

Safety when driving near a school or school bus

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Driving near a school or school bus can be dangerous if motorists do not take proper precautions to ensure not only their own safety, but the safety of children in the vicinity. Here is a guide to help you understand the correct protocol to follow as a driver in a school zone or near a school bus.

Picking up or dropping off children from school:

  • Each school has a system for picking up and dropping off children. Make sure you learn about the school rules and follow them.
  • Do not double park because it reduces visibility for other drivers and may endanger students
  • Park in assigned areas (these have been designed with student safety in mind) and take permitted turns while navigating the school grounds. Avoid making U-turns and three-point turns.
  • While driving, watch out for children on bicycles approaching the road between parked cars. Also keep a safe distance of at least 3 feet between your vehicle and the motorcycle, and always check your side rear view mirror before getting out of your car.
  • As a general rule of thumb, make sure your child is securely buckled with a seat belt or in an age-appropriate child safety seat before starting the car. Also, make sure your child enters or exits the car only through the ‘security door’, which is the back door on the curb side.

Driving in a school zone:

  • Do not exceed the 25 mph speed limit imposed while driving in school zones. In most cases, this speed limit is imposed in school zones between 8 a.m. M. And 9.30 a. M. And between 2:30 p.m. and 4 p.m. M.
  • Slow down when approaching a school crossing
  • Do not continue past the school crossing until the crossing supervisor’s hand sign is no longer displayed, or until he / she instructs you to continue.
  • If there is no crossing supervisor, but the ‘CHILDREN CROSSING’ flags are displayed, the motorist must stop and wait until all pedestrians have crossed the street.
  • While driving through a school zone, avoid honking your horn as it could scare children and cause them to trip or fall in the path of oncoming traffic.

Driving near a school bus:

  • Learn to understand the flashing light system on school buses.

  • If the lights on the roof of the bus are flashing yellow, prepare to stop. These lights indicate that the bus driver plans to stop the vehicle to load or unload the children.

  • If the dome lights are flashing red and the stop sign extended, it means the bus has stopped and children are getting on or off the bus. At this time, all motorists, regardless of which direction they are moving, must stop until the red lights stop flashing, the extended stop sign is removed, and the bus resumes movement. In all 50 US states, all vehicles on both sides of the road are required to stop during this process. However, if a median divides the road, this may not be necessary.

  • If you are passing a school bus, make sure there is enough visibility and room in the next lane. It is illegal in the US to pass a bus on the right side as this is where loading and unloading of children occurs. Therefore, vehicles may pass the school bus on the left side on multi-lane highways.

  • Remember, although buses have large mirrors to help the driver navigate, these vehicles also have large blind spots. Be aware of this, and back up and slow down if you see a bus flashing its lights, and allow it to move into the next lane.

  • Be especially vigilant near bus stops. Children may be playing at the bus stop to kill time, or they may be late for their school bus and inadvertently rush into oncoming traffic.

  • Keep in mind that buses stop frequently, so keep a distance of at least 3 feet between your car and the bus, to give yourself plenty of time to stop as well.

  • Do not park at or near a bus stop. In fact, keep enough distance between your vehicle and the bus stop to allow children to enter and exit the bus with ease.

  • Always remember that children can behave in unpredictable, often hasty ways. In their rush or excitement, they may not remember the safety concerns associated with walking down the road or picking up something they have dropped. Therefore, it is important to look very carefully to make sure the path is clear before navigating through traffic behind a school bus.

These tips will help you drive safely and responsibly while driving in a school zone or near a school bus. If you would like to share your thoughts or suggestions, we would love to hear from you. Leave us a comment below!

Lifestyle Fashion

The Bacterial Vaginosis Elimination Diet

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The key to successful elimination of bacterial vaginosis includes a diet intended to cure. The body cannot bear imbalance. When your immune system is compromised, your body becomes unbalanced and allows bad bacteria to thrive. Creating a diet that allows your immune system to recover and return to normal will eliminate bacterial vaginosis and quickly restore your body to normal function.

For a weekend try detoxifying your body. When you eliminate certain foods from your diet, your body begins to expel toxins and bacteria die. This is because the bacteria now have nothing to feed on. The only downside to a quick elimination or detox is the initial mood swings and decreased energy.

So what do you choose to eliminate from your diet? Well, everyone should listen to their body to know how it reacts. Some people can tolerate certain ingredients better than others. You have to evaluate what is right for you and whether to eliminate certain foods slowly or to stop at once.

Sugar is not our friend! Bacterial vaginosis enjoys a good sugary plate and could live on sugar all year long. Stop eating sugar and see how quickly the party ends. When you eat sugar, it enters your bloodstream and is metabolized. Basically, it depresses your immune system by taking in other nutrients that you need to help you metabolize faster.

You can be sure that the bacteria are feeding on that sugar, as it multiplies and makes you feel worse.

The main foods to avoid are

or Syrups

o Refined carbohydrates

o Canned fruit

o And sugary cereals for breakfast

Withdrawal sugar cravings will cause some of us to flee an elimination diet and return to the arms of our sugary substances. If this happens to you, try to decrease these foods in moderation until your body gets used to living without them.

Also keep in mind that a drastic change in any diet will lead to changes in your body, such as tiredness, headaches, and even dry mouth. Drink plenty of fluids, preferably water to cleanse your body and flush out toxins. Your bacterial vaginosis will clear up before you know it.

Pets

Stay of enforcement of California judgment

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The stay of enforcement of a California sentence is the subject of this article. Section 918 of the Code of Civil Procedure is the California statute that authorizes a trial court to stay the execution of any judgment, but only for a limited period of time. For most California judgments, such as money judgments, the trial court can stay the enforcement for no more than 10 days after the last date a notice of appeal could be filed.

A California stay of enforcement request requires the plaintiff to file a served motion or, more commonly, an ex parte request for what is known as a stay of enforcement of judgment.

Any party in California that has had a monetary judgment issued against them in California must realize the vital importance of immediately requesting a stay of enforcement of any monetary judgment as soon as possible after the judgment has been entered. The reason for this is section 683.010 of the Code of Civil Procedure which states that, “Unless otherwise provided by law or in the judgment, a judgment is enforceable under this title at the time of entry.” This means that California law allows a judgment creditor to initiate collection proceedings to enforce the judgment as soon as the court clerk has entered the judgment, in some cases it can be the same day!

In cases where the judgment creditor is particularly aggressive and one of the parties believes that collection efforts can begin immediately, that party may wish to file an ex parte application for stay of enforcement.

The period of time in which enforcement of a judgment can be stayed varies depending on whether the case is a limited civil or unlimited civil case and whether the clerk of the court or any other party to the action. Therefore, each case is unique and this is why there are several different time frames for filing a notice of appeal for both limited civil cases and unlimited civil cases. Examples of the different time frames are given below.

California Court Rule 8.822 governs the deadline for filing a notice of appeal in limited civil cases.

For most limited civil cases in which a notice of sentencing has been served on the defendant by the clerk of court or either party, the deadline for filing a notice of appeal is 30 days from the date the notice of the delivery of the sentence the accused is delivered.

For most limited civil cases, if no notice of judgment was served on the defendant, the deadline for filing a notice of appeal is 90 days from the date the court clerk renders judgment.

California Court Rule 8.104 governs the deadline for filing a notice of appeal in limited civil cases.

For most unlimited civil cases in which a notice of sentencing has been served on the defendant by the clerk of court or either party, the time limit for filing a notice of appeal is 60 days from the date it is served. notification of sentencing on the accused.

For most unlimited civil cases, if no notice of judgment was served on the defendant, the deadline for filing a notice of appeal is 190 days from the date the court clerk renders judgment.

Although the trial court has the power to stay the execution of the sentence, whether or not a notice of appeal has been filed in the real world, there are some judges who can only grant a stay of execution in the following situations :

A judgment was obtained against the plaintiff for non-compliance and they have filed or will file a motion to vacate that judgment that shows valid reasons to vacate the judgment.

The moving party has already filed a notice of appeal or will file a notice of appeal and can show at least seemingly plausible reasons to appeal the judgment and the moving party can make a strong showing that it will suffer irreparable harm if the judgment is executed. is did not stay.

The plaintiff must include a detailed statement with specific facts and evidence detailing the irreparable harm they will suffer if a stay of enforcement is not granted and must also include all relevant documents as attachments.

Possible grounds could include that the judgment was obtained by default and the plaintiff has filed or will file a motion to vacate the judgment, that allowing enforcement of the judgment will result in the sale of a key asset of significant value, would devastate an ongoing business . or it would likely lead to insolvency or bankruptcy proceedings.

To view the text of the sections of the Code of Civil Procedure cited in this article, visit http://leginfo.legislature.ca.gov/faces/codes.xhtml

To view the text of any California Court Rule cited in this article, visit http://www.courts.ca.gov/cms/rules/index.cfm?title=eight

Real Estate

Why are security and performance important factors when choosing QuickBooks cloud hosting?

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The use of cloud technology in the accounting industry is gaining ground over time. Cloud accounting reading is underway for companies of all sizes and industry sectors. Expanding the cloud market fairly quickly.

Many reports have indicated that a large portion of accountants are moving their businesses to the cloud. Some even cite that it is as big as 53% of the industry. They are unanimous that cloud computing has made their tasks significantly easier.

But with the rise in cloud adoption, security-related challenges are increasing simultaneously. Yes, performance has increased, but it is difficult for smaller businesses to find the best QuickBooks cloud hosting plan that suits their business strategy. There are many options when it comes to options, but with those options, the safety and performance aspect should receive equal attention.

Let us know now why security and performance are important factors when it comes to QuickBooks cloud hosting:

Apprehension of Cloud Security for QuickBooks Hosting

Cloud security is unavoidable to ensure QuickBooks software is secure. While your data is more secure in the cloud compared to traditional data storage method, it is only smart to understand the security aspect in the right context.

There are procedures, certain policies, system control, and technology that, when combined, help protect data and infrastructure. The procedural implementation of these measures helps to safeguard customer privacy and to keep the security and authenticity of the data intact.

Cloud security, while hosting QuickBooks, can be configured according to business requirements and size, nature of business. You can also organize factors such as traffic and multi-user authentication.

Since cloud hosting is managed unilaterally, it eliminates the need for a dedicated administrative team, significantly reducing operational costs. Therefore, we see that it is essential to choose a QuickBooks cloud service provider that offers best-in-class security, which can be customized to your individual business requirements.

Zero Down on a cloud provider that guarantees adequate security

When selecting a cloud provider to host your QuickBooks software, look for one that gives you a choice and control over where your data is stored and managed. Your cloud provider must inform you well about the location and capacity of their data centers.

Don’t skip evaluating whether or not they provide adequate data encryption. Critical data must be encrypted to prevent unauthorized users from accessing the data. Read your hosting provider’s security policy carefully to decide if they are aligned with your company’s business focus.

Debunking the myths of cloud security

As more and more accounting firms are moving their operations to the cloud,

There are some unavoidable concerns and myths that arise around your safety.

Here are some of the common myths related to cloud security:

MYTH: the public cloud is not secure

DONE- When cloud technology was first introduced, people were concerned about the level of data security that would be associated with it. Now, as a nice result, this is no longer a concern, given the performance that the cloud has demonstrated.

With decades of market presence, QuickBooks cloud hosting providers have invested significantly in security measures and the use of up-to-date technology to ensure that your data is at the highest level of security available. QuickBooks providers can now back up data in different geographic areas, making it much more reliable and secure compared to storing data on premises.

MYTH: Anyone can access data in the cloud

DONE- Loss of control or data leakage or mishandling of data are some of the top concerns people have when migrating their QuickBooks software to the cloud.

However, data privacy is one of the main benefits that cloud technology offers. It is much more difficult for hackers to discredit data stored in the cloud compared to data stored on premises or physically. Popular research showed that 95% of cloud security failures are due to the end user and not because the data is stored in the cloud or remotely.

MYTH: It is easier for hackers to attack data in the cloud.

DONE- It is a common assumption that since cloud providers maintain and manage a number of data sources and data modules at the same time, each individual’s data is prone to breaches and more vulnerable. On the contrary, the truth is that most cloud hosting providers adopt best-in-class security measures, such as a fully bundled multi-tier cloud infrastructure backed by 256-bit encryption and network monitoring. 24 hours. All of these security protocols make your data safer and better guarded.

Decoding Cloud Performance for QuickBooks Hosting

The performance of an accounting firm or the user experience of a particular software is highly dependent on the performance of the cloud. Choose a vendor that can deliver consistent but sporadic performance at scale.

Some of the key cloud performance metrics businesses should consider before hosting QuickBooks in the cloud:

a) Scalability and elasticity: The elasticity and scalability provided by QuickBooks in the cloud helps reduce overall business costs and provides better performance.

These factors can be evaluated by bandwidth, servers, and data stores. The strategy and the level of service of the cloud provider in the short and long term also need to be considered in perspective.

b) Flexibility: This becomes an important factor when evaluating the performance of a cloud provider. It is desirable that the migration of applications to the cloud is cost-effective and convenient. There must be flexibility in terms of operating systems, databases, and programming models.

c) Downtime issues: The most important agenda when migrating a company to the cloud is to have access to work 24 hours a day without denying it, to increase productivity in multiple folds. This requires minimal downtime. Evaluate the cloud provider’s performance against its SLAs over the past year. You cannot expect perfection as downtime is unavoidable and is faced by all cloud providers, but it should be as little as possible.

d) Disaster recovery: All this while we have been talking about data security. Data security becomes the main issue when a facility or data center is affected by a disaster or mishap. This is where a cloud provider’s data recovery module comes in. As you evaluate the QuickBooks cloud provider, learn about their backup, contingency, and recovery systems in the event of failure. Ask them how long it takes to recover the data and if they have multiple recovery stations in different locations.

One word to infer

Moving to the cloud is smart, but it’s smarter to be smart when choosing your cloud provider. Browse and choose! Thorough research and planning ensure that the QuickBooks cloud provider you choose provides the performance and security that are tailored to your bill and your data safeguarding needs, and are secure enough that you can trust them. .

Sports

USC: Even when they’re bad, they’re amazing

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Wow, what nonsense the USC Trojans put up against the Oregon Ducks last Saturday in Eugene. The offense didn’t fit in at all in the first half, the defense’s coverage and tackle was average at best. The rumor on the various sports forums and news channels I was browsing at the time was tense (many of which pointed to USC no doubt) that the powerful Trojans might be falling from grace, and what a putrid effort they were making. . .

Did I not mention that USC won the game by 32 POINTS ??? (they covered quite easily, by the way)

USC has now outscored its first three opponents in a 178-47 clip. They probably feature the two best players in college football, quarterback Matt Leinart and running back Reggie Bush. Bush’s backup LenDale White would be a starter, and possibly a Heisman candidate, if he played for most other teams in the AP Top 25. The defense that head coach Pete Carroll has been so unhappy with throughout the season, he just has to play decent for this team to be successful.

If you are an opposing team, as the # 15 Arizona state will learn this weekend, you must play a perfect game, you must score once or twice on defense or on special teams and keep the USC offense on the sidelines for avoid being knocked down. Oregon actually played over their heads during the first half and led 13-0 at one point, but once the Trojans got a wake-up call from the coaching staff at halftime, they had 45 straight points.

How did Leinart describe the game, even when they were behind and the experts were panicking? He just said it was “fun” to finally get a challenge. It’s going to show you how “boring” the Trojans have been so far, as 10 other top teams have been playing life-and-death soccer in their quest to be number 2. I still want to know who those few guys are. they keep voting. Texas Longhorns # 1 the last two weeks.

I wonder how much “fun” Vince Young and company will have at the Rose Bowl right after the New Year, if they are lucky enough to get there. With the dynasty that Carroll has built, the BCS is becoming increasingly irrelevant. I can’t imagine # 3 or # 4 crying this year for not having a chance to take on the Trojans.

Tours Travel

Editor’s Guide to Ocean City, Maryland

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Ocean City, Maryland Vacation Planner:

Having visited Ocean City as a child, than as a parent, and now living here with my grandchildren, it has given me a unique look at what Ocean City has to offer. From a day trip to an annual vacation, I’ll offer my advice on things I’ve enjoyed over the years.

Things have changed over the course of 50 years, but not as much as it seems. Gone are the sand dunes and nature that existed north of 60th Street when I was a child. They have been replaced by high-rise condominiums, shopping centers, hotels, restaurants, and residential buildings of all possible configurations.

The boardwalk now stretches from the Inlet at the southern end of Ocean City to 26th Street. Most of the “action” is from 4th Street-south. If you want to stay where the action is, I recommend that you stay on the boardwalk. This is a great area if you have teenagers or you just like a hustle and bustle environment. Even the boardwalk can be further divided by the amount of action you want. The further you go from the inlet, the more relaxed the boardwalk becomes. Check out my article, Where to Stay, for a complete list of what each area of ​​Ocean City looks like.

While not everyone likes the same entertainment, I’m going to assume that the main reason for coming to Ocean City is the ocean. Our beaches are fairly consistent throughout Ocean City with fairly wide expanses, very clean, and lifeguards stationed on each block with communication systems connecting the entire beach. The only major exception to this is from the entrance to approximately 6th Street; this area has an extremely wide beach area with volleyball and play areas. This is good for daily visitors and children, but difficult for the elderly and the disabled. Access to the beach from the north end of the boardwalk is limited to trails made through the sand dunes at the end of each street. Chair, umbrella and surfboard rentals are available at each block entrance to the beach (at the time of writing). There are plenty of lunch spots along the boardwalk, but make other lunch plans if you stay away from the boardwalk.

To get away from the action and have a more relaxed day at the beach, I recommend Assateague Island State and Assateague Island National Park. Although the actual park starts in the cove, you have to drive about 15 minutes to reach the park entrances. Take Route 50 West, then Route 611 South. Route 611 ends at Assateague Island. Here you will find the State Park and the National Park. The State Park is a bit more expensive to enter but has a snack bar. I personally prefer the National Park because it has more to offer. While the State Park is limited to a snack bar, the National Park has canoe rentals; excursions, a crabbing pier and an exclusive area for 4×4 vehicles (permit required). Fires are allowed on the beach at night from the low tide mark to the high tide mark. Both areas offer patrolled beaches, picnic tables, grills, restrooms, and showers. Camps are available at both parks, but advance reservations are almost always required.

The entertainment doesn’t stop at the beach.
The boardwalk offers attractions, games, galleries, shops and, of course, food for the child in all of us. Here again, the action is centered from 1st Street to the inlet. To entertain the kids and the kids at heart, I would suggest Splash Mountain at 30th Street and Coastal Hwy. There are several types of waterslides, a lazy river, a wave pool, bars, and my favorite Rain Forest. Rain Forest is fun for everyone; It has oversized squirt guns to shoot people as they pass by (my favorite: I get into battles with people ages 6 to 60), water slides, a giant pirate hat that slowly fills up and pours its contents over everyone who They are below, and jets of water at you from everywhere. Trust me; This giant-sized water version of a jungle gym is worth the price of admission on its own. It’s so much fun that lifeguards wear hats and rain coats.

There are numerous race tracks for all ages and miniature golf courses offering something for everyone. For a complete list of fun things to do, visit our entertainment page.

For adults, there are nightclubs for all age groups and bars with different themes. Seacrets is so popular with young adults that it has its own radio station, while Fager’s Island is popular with the more sophisticated crowd. In the middle there is everything from karaoke to beach bars.

It can be a rainy day; go to the movies, go shopping, visit the indoor pools located at many hotels, sit on your balcony overlooking the ocean, take a day trip to historic Berlin, Maryland, or simply enjoy a long lunch at one of the restaurants across the street Sea.

Dinner in Ocean City for most of us is like a family fight. There are so many options and no one feels the same at the same time. My family begins discussing dinner plans early so that reservations can be made if necessary. During peak season, be aware that the lines at popular restaurants can be long (even if the food is so-so). My personal recommendations are:
1-Marina Deck, excellent crab chowder and seafood dishes, and it’s on the water
2-Waterman seafood restaurant, very good crab and seafood feast
3-Nick’s Original House of Ribs, very good ribs and veal
4-Harpoon Hanna’s, very good seafood and on the water (somewhat slow service)
5-The Crabcake Factory USA, the best crab cakes,
6-Higgins Crab House, very good crabs and good seafood,
7-Bull on the Beach, excellent beef and good meat dishes,
8-Adolofo’s Italian restaurant, excellent Italian dishes (expensive),
9-Embers restaurant, very good seafood and ribs buffet,
10-Ponzetti’s Pizza, my favorite pizza,
11-Lombardi’s, another good pizza and Italian restaurant,
12-Sakura, excellent Japanese steakhouse,
13-Phillip’s Crab House, good seafood (worth a visit, but not the best seafood in Ocean City anymore),
14-Outback Steakhouse, the same food you have at home but it’s good when you get tired of trying new places.

These are my favorite restaurants. There are many great options and many different ideas about what good food is. For me, a good restaurant is a combination of very good to excellent food with reasonable prices, good service and a varied menu for the whole family. Leave reviews on the restaurants you visit during your stay to help others choose a good restaurant.

Hope this article gives you a general idea of ​​what the small resort town is like. We hope you enjoy your stay and return year after year. Perhaps you will join a growing number of people who have decided to invest in our community by buying a summer place or even moving to Ocean City for a great lifestyle.